How Mobile Friendly Stores Are Changing the Landscape of Selling Promotional Products Presented By: Dan Halama BrightStores, Inc. President & Founder January 11, 2016 8:00 a.m. 9:00 a.m.
Very Exciting Time to be in the Promo Industry
Traditional Forms of Advertising General Disengagement from Traditional Media as Online Takes over Hardest Hit Flat Expected to be surpassed by online advertising in 2019 Search Engine Social Media Banner / Popup Ads Podcasting Ads Except....
In a digital world, promo products stand out 76% of consumers recall the advertiser and message on a product. Out of 1,000 consumers, 83% like receiving promo products. Promotional Products remain a constant tool for enhancing any marketing campaign.
People love free stuff!
Mobile Technology & Buyer Behavior
Question How many times a day does the average user unlock or look at their cell phone? 140
196 million smartphone users in the US alone The average American owns 3 connected devices What percentage of mobile searches lead to an action? 90%
Defining Mobile / Responsive Design Portable Content providing an optimal, constant viewing experience on multiple size devices: Phone Tablet Phablet Surface ipad Touch Screen Devices
What is responsive design?
People Hate Non-Responsive Sites Improve your clients online experience by eliminating pinching & zooming on a small screen. If your site is too hard to read on a mobile device, your clients will quickly leave the page.
Buyer Behavior Migrating to Mobile Your clients are constantly using their mobile device Window Shopping moved to smartphones 85% of B2B buyers require content to be optimized for mobile devices 56% use mobile phones to access such content 42% often use tablets
Mobile E-Commerce Environment R e t a i l v s. P r o m o
Retail Mobile E-Commerce Friction Point: Credit Card Payment Process Users will browse on mobile devices and then purchase either in store or on desktop Why? Typing in credit card information is considered more convenient and safe.
Promo Mobile E-Commerce What are the most popular Company Store payment methods? Purchase Orders Cost Centers Payroll Deductions Department Codes Budgets
Question What percentage of all promotional product Company Stores use credit card as a payment method? Less than 40%
Promo Mobile E-Commerce Friction Point: Logos, Artwork, Decoration
How we sell products in our industry: 1) Retail Promotional Product Websites 2) Destination Websites Company Stores 3) Catalogs Distributor Websites
How are your clients influenced by mobile? Annual Revenue Less than $15K $15K $100K $100K 1M+ Communicating on mobile, using photos and social media to share products. Very tech-savvy. Searching for products, visiting distributor sites on mobile devices. Using a PC for purchase, setting up complex corporate processes. Using mobile devices for employee programs.
Shaking Up the Selling and Ordering Process with Responsive Design
Improve the Promo Sales Process Initial Contact Catalogs Presentation & Quotes Ordering Artwork Proofs Fulfilment Shipping Show any product, anywhere Instant communication Eliminate paper catalogs Enhance credibility
Improve the Promo Sales Process ACTIONABLE Catalogs on Portable Devices Responsive sites increase SEO rankings Integrate with Social Media accounts Sell products, anytime, anywhere!
Implementing Mobile Friendly Company Stores
Implementation Tips Use high quality images product images, graphics, and logos Be consistent with branding and design throughout the site Use appealing content to easily guide shoppers through the store
Implementation Tips Create a strategic path to products with categories Don t overwhelm shoppers with too many products Create short, yet effective product descriptions Streamline the checkout process
What Does the Future Look Like for Our Industry?
Build systems for people without computers! Example:
Build systems for people without computers! Historically, the Promo Industry lags behind the technology world Streamline the ordering process: Suppliers Decorators Distributors End Users
Takeaway: Walk the Tradeshow Floor
Walking the tradeshow floor
Ask technology vendors & suppliers: Are you embracing responsive design? What are the system capabilities and features? What is your experience and track record? Are you financially stable? Is your system scalable? How often is your technology updated?
Ask a technology vendors & suppliers: Will the system integrate with other software systems I use? Is your software secure for me and my clients? How reliable is your Customer Support and does that cost extra? What are you investing in, are you forward thinking? What are you doing to take the friction out of our industry?
Questions
Contact Information How Mobile Friendly Stores are Changing the Landscape of Selling Promotional Products January 11, 2016 8:00 a.m. 9:00 a.m. Dan Halama BrightStores, Inc. President & Founder dan@brightstores.com 800.466.5930