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* ( ) -. - - e,. -, -,,,.., -, 1. " " (Supply Chain Management),, (supply chain),... -,. ( ) -.,.,., -., -,. -, -,. *, ;.: 0888 70-41-78, e-mail: mirar@unwe.acad.bg 1 " " ( ),.

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252, ;,, ;,.., 14.,.,,..,.,,,. -,.. -, - - -.., - (. 1).,.,,.,. - ( 1961.).,, 14 Sabath, R. Volatile Demand Calls for Quick Response. The Integrated Supply Chain, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 9/10 (1998), pp. 698 703.

253, 15. - ( bullwhip effect),,,.,,. 1.,. 16, -,,,.,,,,,.,... -, 15 Wilding, R. The Supply Chain Complexity Triangle. Uncertainty Generation in the Supply Chain, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 8 (1998), pp. 599-616. 16 Towill, Naim, Lee. Wilding, R. The Supply Chain Complexity Triangle. Uncertainty Generation in the Supply Chain, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 8 (1998), pp. 599-616.; Metters, R. Quantifying the Bullwhip Effect in Supply Chains, Journal of Operations Management, Vol. 15, No.2 (1997), pp. 89-100.; Dornier, Ph., R. Ernst, M. Fender, P. Kouvelis. (1998) Global Operations and Logistics, John Wiley & Sons, Inc.

254,, -..,. Love et al. - -. 17., -,,. -, -. -..,, -,... -,,. -, - -..,.,,..,, -.,, -.,,, - 17 Love, P., H. Li, P. Mandal. Rework: a Symptom of a Dysfunctional Supply-chain, European Journal of Purchasing and Supply Management, 5 (1999), p. 3.

255,. - -,..,,, -. 18 -, - -,. -,,.,, - -.,, -, -. 19,, -. -,,. 1990,.., -, -. 20,,,,., -. 18 Dumond, E. Moving Towards Value-Based Purchasing, The Journal of Supply Chain Management, Nov. (1999), p. 4. 19 Johanson, Mattson. (1992) Network Positions and Strategic Action. In De Wit, B. and R. Meyer. (1994) Strategy. Process, Content, Context, West Publishing Company, p. 352. 20,. :. «..», «-»,.3,, 2007.,. 189 196.

256 1.3., -,, -. 21 -, -.. - 50-,. -, -,,. 22,,,... 23 -.,, -,,,,, -. -,,. 24,,, - -. 25 -. 26 : 1. ; 2. - - ; 3., ; 21 Cooper, M., Lambert, D., & Pagh, J. Supply chain management: More than just a name for logistics, The International Journal of Logistics Management, Vol. 8, No. 1, (1997),. 1 14. 22,.,.,.,..,,.,, 2004.,. 47. 23 Dibb, S., Simkin,L., Pride, W. and Ferrell, O. (1991) Marketing. Concepts and Strategies. Houghton Mifflin Company, p. 270. 24,. 314. 25 Chee, H. and R. Harris (1993) Marketing. A Global Perspective. Pitman Publishing, p. 132. 26,.,.,.,..,,.,, 2004.,. 47 52.

257 4. - ; 5., (.,, )., -. -,,. -,.,,,. -,, -.,. - -, -. 27 -. -, -,, -,., - ( -,,.). -,. -,. -,. - (. ),. 28,, -., - - 27 Schary, P. and T. Larsen. (2001) Managing the Global Supply Chain. Copenhagen Business School Press,. 437. 28 Chee, H. and R. Harris (1993) Marketing. A Global Perspective. Pitman Publishing, p. 132.

258,.. -,, -,, -.,,, -,. " " " ",. 29, -. 30,, : 1.,. -.. 2.,, - -.,. -, -.. 3. - -..,. 4. - " ",, " ", -, " "., - 29 Tan, K. A framework of supply chain management literature, European Journal of Purchasing and Supply Management, Vol. 9, No. 1, (2001), pp. 39 48. 30,.,.,.,..,,., -, 2004.,. 53 60.

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260.,, -,. 33 2 - -,.,,. : 1) ; 2) 3),., - -,, -,.,,,,,, /. -, (, -,,...), - -, 34. -,,,. 35,,. - (value),, / 36,, / 37 ( )., -,., -. - 33 Simchi-Levi, D., Kaminsky, P., Simchi-Levi, E., Designing and Managing the Supply Chain. Irwin/McGraw-Hill, 2003,. 3. 34 Porter, M. The Value Chain. In De Wit, B. and R. Meyer. (1994) Strategy. Process, Content, Context, West Publishing Company,.171-173. 35 Slack, N., S. Chambers, C. Harland, A. Harrison, R. Johnston. (1995) Operations Management. Pitman Publishing; Dobler, D. and D. Brut. (1996) Purchasing and Supply Management, McGraw-Hill Companies. 36,..,,,.,, 1999,.75. 37 Porter, M. (1985) The Value Chain. In De Wit, B. and R. Meyer. (1994) Strategy. Process, Content, Context, West Publishing Company,. 171.

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262,,.,,, (.,, -,, ;,, )..,, -, 40.,, 41..,.,.,, -, -,,..., (.,, ),, -,,. 42. (.. ),,.,, /.,,..,, 40,.,., 1993. 41 Porter, M. (1985) The Value Chain. In De Wit, B. and R. Meyer. (1994) Strategy. Process, Content, Context, West Publishing Company,.175. 42,. " " :. (.)..,, 2003,. 83.

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264. 44.,,..,. -, -. - " - (,,,..)". 45.. -,., -,, -,. 46, -, -.. 44.,.. - :. (.)..,, 1996,. 11. 45,.. - :. (.)..,, 1996,. 13. 46 Kent, J. and D. Flint. Perspectives on the Evolution of Logistics Thought, Journal of Business Logistics, Vol.18, No.2 (1997), pp.15-33; Coyle, J., E. Bardi and C. Langley. (1996) The Management of Business Logistics, West Publishing Company; Bowersox, D., D. Closs. (1996) Logistical management. The Integrated Supply Chain Process. New York, The McGraw-Hill Companies; Lambert, D. and J. Stock. (2000) Strategic Logistics Management, Fourth Edition, IRWIN; Ballou, R. (1993), Basic Business Logistics, New Jersey, Prentice-Hall;,. -, 1, 2005;,. -. - :. (.)..,, 1996.

265 -,. Kohn and Mc Ginnis,,,, -,,,. 47,,,. -,.,,,, -,, (. ), -,.,, Houlihan 1985.,, : 48 1., ; 2. e ; 3.,,,.. - ; 4. -,.,,. -,,, - / 47 Kohn, J. and M. McGinnis. Logistics Strategy: A Longitudinal Study, Journal of Business Logistics, Vol 18, No.1 (1997). 48 Carr, A. and L. Smeltzer. The Relationship of Strategic Purchasing to Supply Chain Management, European Journal of Purchasing & Supply Management, 5 (1999),. 45.

266. 49 -,. -,. 2.2.,,,. - " " (Just-In- Time).,,. - " ", " ". " ",,,,,,. " " -,.,,, -,. - -,.. " " (Quick Response) -,, 50. -. -,,.,,, -. " " " ", 49 Carter, C. and T. Hendrick. Organizational Determinants of Time-based Strategies and Tactics, International Journal of Physical Distribution and Logistics Management, Vol. 27, No. 8, (1997), p. 446. 50,.,,,, 2004.

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268,,,., -.,,,, " ". ", - ", -,, -., -, -., -,,., - -.,, -.,,,., - -. 2.3.,,, 80-,, -,,,, -. 52 52 Croom, S., P. Romano and M. Giannakis. Supply Chain Management: an Analytical Framework for Critical Literature Review, European Journal of Purchasing & Supply Management, 6 (2000), pp. 67-83.

269. «-»,. 53 -,. Jones and Riley, Slack et al. Spe man et al.. 54 -,. 55 Christopher, " - ". 56, -, -,, -, -.,. 57,. 58, - 53 Cooper, M., Lambert, D., & Pagh, J. Supply chain management: More than just a name for logistics, The International Journal of Logistics Management, Vol. 8, No. 1, (1997),. 1-14. 54 Jones and Riley (1985). Croom, S., P. Romano and M. Giannakis. Supply Chain Management: an Analytical Framework for Critical Literature Review, European Journal of Purchasing & Supply Management, 6 (2000), pp. 69.; Slack, N., S. Chambers, C. Harland, A. Harrison, R. Johnston. (1995) Operations Management. Pitman Publishing; Spekman, R., J. Kamauff, N. Myhr. An Empirical Investigation into Supply Chain Management. A Perspective on Partnerships, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 8 (1998), pp. 632. 55 Cooper, M., L. Ellram, J. Gardner and A. Hanks. Meshing Multiple Alliances, Journal of Business Logistics, Vol.18, No.1, (1997), pp. 69; Lambert, D. and J. Stock. (2000) Strategic Logistics Management, Fourth Edition, IRWIN. 56,.,,,, 2004,. 29. 57,.,,,, 2004,. 29; Lambert, D. and J. Stock. (2000) Strategic Logistics Management, Fourth Edition, IRWIN,. 54; Croom, S., P. Romano and M. Giannakis. Supply Chain Management: an Analytical Framework for Critical Literature Review, European Journal of Purchasing & Supply Management, 6 (2000), pp. 67 83; Schary, P. and T. Larsen. (2001) Managing the Global Supply Chain. Copenhagen Business School Press,. 29. 58. Lambert, D. and J. Stock. (2000) Strategic Logistics Management, Fourth Edition, IRWIN,. 57;,..,,,.,, 1999; Cooper, M., L. Ellram, J. Gardner and A. Hanks. Meshing Multiple Alliances, Journal of Business Logistics, Vol.18, No.1, (1997), p. 69.

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274., -. 67.. -. -. - ( ), -,, -. 68, -,. 69 ( - ), :.,,. -,, -. -., - ( ;, ;, )., - -,.. -. 70, -,., - 71, -, -. -,. 72,, 67 Oliver, G. (1990) Marketing Today.Third edition. Prentice Hall, p. 393. 68, p. 399. 69 Adcock, D., Bradfield, R.,Halborg, A. and C.Ross (1995), Marketing. Principles&Practice. Second Edition, Pitman Publishing, p. 177. 70 Dibb, S., Simkin,L., Pride, W. and Ferrell, O. (1991) Marketing. Concepts and Strategies. Houghton Mifflin Company, p. 280. 71 Gray, E. and L.Smeltzer. (1989) Management. The Competitive edge. Macmillan Publishing Company, p. 507. 72 Mullins, L. (1996) Management and Organisational Behaviour, Pitman Publishing,. 253.

275,, -.. -. 73 -,,, -. 74, -,.,.., - :,,.,,. - (, -, -., ), (,, - ), -,., -, (. -, ),., / -, - ( ). -,, -,, ( ), ( ), ( 73 Gray, E. and L.Smeltzer. (1989) Management. The Competitive edge. Macmillan Publishing Company, p. 532. 74 Schary, P. and T. Larsen. (2001) Managing the Global Supply Chain. Copenhagen Business School Press,. 90.

276 ) (, )., - :, ;,,, ;,, -. 75, -, -,, -,,. -,,. 76,,.,,,,,. - -,.,,, -,, -. 77, -,,,. - -,., -. 75 Gray, E. and L.Smeltzer. (1989) Management. The Competitive edge. Macmillan Publishing Company, p. 588. 76 Ballou, R., S. Gilbert and A. Mukherjee. "New Managerial Challenges from Supply Chain Opportunities", Elsevier Science, North-Holland, (2000), p. 6 18. 77 Schary, P. and T. Larsen. (2001) Managing the Global Supply Chain. Copenhagen Business School Press,. 91.

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278 -,.,,.,,,. -.,.. -,,, -,. -,. -,., -., - -. -,. 83, -, -. - -,,, - -,.,,, -. -, 83 Schary, P. and T. Larsen. (2001) Managing the Global Supply Chain. Copenhagen Business School Press,. 432.

279.,, -. -, - :..,. -, -.,,., -.,. - -,. -,,. -. - - -, -, -. (,, -,.), -. 84,, -,,. -, " ",. 84 Sink, H. and Langley C. A Managerial Framework for the Acquisition of Third-Party Logistics Services, Journal of Business Logistics, Vol.18, No.2 (1997), pp. 163 187.

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289 : -, -.,, -.,, :,,., - -.

290 THEORETICAL ASPECTS OF SUPPLY CHAIN MANAGEMENT Abstract: The concept of supply chain stresses on the inter-firm coordination of activities connected with the production and distribution of products. At the root of this concept lies the idea of the necessity of an integrated material flow in the chain which begins with the sources of supply and ends with the delivery of the products to the end consumers. The theoretical aspects of supply chain management are outlined on the basis of a research of its nature, premises for development, its origin and characteristic features. Two dimensions of the concept are refined, the internal and external ones concerning the organizations, and four areas of interaction between the members of the chain are defined - these are the management of the material, information and knowledge flows as well as the management of relationships. It is reasoned that the relationships of cooperation between the members of the supply chain are a prerequisite for the successful management of the material and information flows and the exchange of knowledge in it.