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Sponsorship Prospectus 21 September 2017 Kinépolis Madrid 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

What is the AWS Summit? The AWS Summit Madrid is part of the AWS Global Summit series. This event is a free one day event taking place on the 21st of September at the Kinépolis. The AWS Summit Madrid will be an opportunity for customers and potential customers to meet with the Iberia AWS team and the AWS local partners. The 1,500 attendees expected at the event will be able to ask all the questions they might have about their migration to the cloud and how they can take advantages of the AWS solutions. This is more than ever a unique opportunity to display yourself as being part of the AWS ecosystem and be present to answer people s questions and push your solutions to the wide variety of attendees that will join us. In this prospectus you will find the many benefits of the available sponsorship packages as well as additional opportunities to boost your presence at the AWS Summit. Should you have any question, please send an email to aws-marketing-iberia@amazon.com

Event Overview

AWS Summit Madrid Date: 21 st September, 2017 Location: Kinépolis Madrid Agenda format: Keynote + 3 Breakout Tracks Keynote Speaker: Adrian Cockcroft VP Cloud Architecture Strategy at AWS Targeted Audience: All levels Targeted Company Size: All Verticals: All Attendees Expected: 1,500 Agenda* Registration 9:00 10:00 Partner & Solutions Expo 9:00 17:45 Keynote 10:30 12:00 Breakout Session 12:15 13:00 Lunch in Partner & Solutions Expo 13:00 14:00 Breakout Sessions 14:00 18:15 Exhibitor Move-Out 19:30 20:30 *Agenda Subject to Change Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Sponsorship Opportunities

Platinum Sponsorship Benefits By invitation only Exhibitor Elements Turnkey Booth extra-large size Demo Pod with LED Screen Complimentary Wi-Fi 3x Complimentary Lead Scanners (Full Name, Company, Title, Email, City/State, Country) 8x Staff Passes Marketing and Promotion Website Recognition: Logo + Link + 200 characters description On-site Signage Recognition Keynote Recognition Email Templates and Promotional Collateral Premier Elements Madrid September, 21 st 1,500 Attendees 40,000 1 invitation to an Executive Roundtable organized by AWS 20 minute slot during a Breakout session with a Customer on stage (subject to AWS approval) 15 minutes session in Partner Theater Premiere placement onsite Extra large festival flag with Sponsor logo at the entrance 10 Reserved Seats on the Keynote Inclusion of Partner logo on 1 pre-event e-mail with personal message inclusion. Date and content to be determined by AWS Size: 4x4m Printed backwall 4x2.5m High table 1,2m Printed wall 2x1m Printed corner: 2x1m (1x1 & 1x1m) Printed (double sided) demo pod 40 Blue carpet Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Gold Sponsorship Benefits Exhibitor Elements Turnkey Booth - large size LED Screen Complimentary Wi-Fi 2x Complimentary Lead Scanners (Full Name, Company, Title, Email, City/State, Country) 6x Staff Passes Marketing and Promotion Website Recognition: Logo + Link On-site Signage Recognition Keynote Recognition Email Templates and Promotional Collateral Premier Elements Madrid September, 21 st 1,500 Attendees 20,000 Prominent placement onsite 15 minutes session in Partner Theater 5 Reserved Seats on the Keynote Inclusion of Partner logo on one pre-event e-mail. Date and content to be determined by AWS Size: 3x3m Printed backwall 3x2.5m High table 1,2m Printed wall 2x1m Printed corner: 2x1m (1x1 & 1x1m) Screen 32 Blue carpet Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Silver Sponsorship Benefits Exhibitor Elements Turnkey Booth medium size Complimentary Wi-Fi 1x Complimentary Lead Scanners (Full Name, Company, Title, Email, City/State, Country) 4x Staff Passes Marketing and Promotion Elements Madrid September, 21 st 1,500 Attendees 10,000 Website Recognition: Logo + Link On-site Signage Recognition Breakout Sessions Recognition Email Templates and Promotional Collateral Inclusion in the follow-up email to all attendees with Logo + Link Size: 2x2,5m Printed backwall 2x2.5m Reception desk High table 1,2m Blue carpet Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Overview Physical Presence Platinum Sponsorship fee: 40,000 Gold Sponsorship fee: 20,000 Silver Sponsorship fee: 10,000 Pre-built customizable booth Yes, extra-large booth Yes, large booth Yes, medium booth Slot in a Breakout Session with a Customer Yes, 20 minutes No No Session in the Partner Theatre Yes, 15 minutes Yes, 15 minutes No Built-in screen on Sponsor s booth Yes Yes No Premium placement of the Sponsor s booth in Expo Hall Yes No No Prominent placement of the Sponsor s booth in Expo Hall N/A Yes No Reserved seats for the opening keynote Yes, 10 reserved seats Yes, 5 reserved seats No Branding at the Event Extra large festival flag with Sponsor logo at the entrance Yes No No Presence of Sponsor logo during keynotes Yes Yes No Sponsor logo in the printed agenda Yes Yes No Sponsor logo on a totem Yes Yes Yes Online Promotion Sponsor personal message and logo inclusion in an email Yes No No Sponsor logo and link inclusion in an email N/A Yes No Sponsor logo inclusion in the reminder email N/A Yes No Sponsor logo and link on the AWS event page Yes + 200 characters Yes Yes Others Executive Roundtable participation with 1 guest Yes No No Sessions Recognition Keynote Breakout Session Lead scanners 3 2 1 Staff passes 10 6 4 AWS marketing support Yes Yes Yes Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Additional MPOs Co-branded lanyards: Sponsor logo next to the AWS logo Both the AWS logo and your logo will be on all attendees lanyards 7,000 Coffee breaks (morning or afternoon) Coffee cups and napkins will be branded with your logo for all attendees to see 2,000 Lunch break branding Coffee cups and napkins will be branded with your logo for all attendees to see 2,500 Charging stations branded with Sponsor logo x3 3 smartphone charging stations will be covered with your brand 4,000 Do you have any other idea? Let us know and we can discuss! TBC Interested in Sponsoring? Contact aws-marketing-iberia@amazon.com

Next Steps

Need more information on AWS Summit Madrid? Contact aws-marketing-iberia@amazon.com. We ll be happy to answer your questions and work with you on the right sponsorship package to meet your budget and goals. May Prospectus Released June 15 th Partner presence confirmation July 20 th Contracts signed July 30 th Booth Selection Artwork production September 21 st Madrid Summit

Ready? aws-marketing-iberia@amazon.com