November 9, 2017 Q3 2017 IR Presentation
November 9, 2017 At a glance Thomas Ebeling Chief Executive Officer
KEY FINANCIALS FOR Q3 2017 [in EUR m] Revenues 883 +3% Adjusted EBITDA 202 +0% Adjusted net income 99 +1% Q3 growth profile reflecting development of TV advertising business Q3 2017 vs. Q3 2016. 3
OUR DYNAMICALLY GROWING ASSETS Distribution Double-digit revenue growth Note: selected assets only; Q3 2017 revenue growth vs. PY. 4
WE CONTINUE TO STRENGTHEN OUR BUSINESSES THROUGH M&A We closed Jochen Schweizer acquisition and continued our bolt-on investment strategy for Red Arrow 12% of total CP&GS revenues coming from OTT players 1) 71% of total external CP&GS revenues coming from US entities 2) Creating a leading online experience platform while realizing cost savings and synergy potentials Majority investment in digitally focused all-rights US distributor of independent feature films and documentaries Commercial and creative partnership with newly founded scripted and nonscripted US TV production company 1) Q3 2017 LTM, global production revenues Amazon & Netflix only. 2) Share of external revenues generated by US production entities, Q3 2017 LTM. 5
WE STARTED A REVIEW OF OUR GROUP SEGMENT STRUCTURE Our objectives Further accelerate transformation strategy Align Group structure to a dynamically developing media landscape Maximize shareholder value Measures under review 3 pillar setup: Entertainment, Content Production and Commerce Broadcasting German-speaking and Digital Entertainment merger Optimize sales and TV organization setup Mid-term cost synergies and selected growth investments Co-investors for Commerce and Content Production Update at CMD 2017 6
OUR 2017 FINANCIAL OUTLOOK Group revenue growth Adjusted EBITDA Adjusted net income Financial leverage mid-single digit increase (%) slightly above prior year slightly above prior year 1.5x-2.5x Dividend pay-out ratio 80-90% 7
November 9, 2017 Financials Dr. Jan Kemper Chief Financial Officer
FINANCIAL ACHIEVEMENTS AND CHALLENGES IN Q3 2017 Achievements Challenges Business Comment Business Comment Digital Ventures & Commerce Distribution M&A Solid revenue and earnings growth across all key verticals Strong performance of Verivox, mydays, Flaconi and Amorelie Dynamic distribution revenue and earnings growth Disposal of etraveli at attractive EV valuation of EUR 508m Sale of M4E portfolio Acquisition of Jochen Schweizer 1) Acquisition of Gravitas Ventures 2) TV Ad Sales Broadcasting/ Group Digital Entertainment/ CP&GS TV advertising performance resulting in trading statement on 28 August 2017 Program write-off following strategic decision to reduce exposure to selected underperforming US content Other one-time P&L effects Digital Entertainment and Content Production & Global Sales segment currently below targeted development 1) Closing in October 2017. 2) Closing in November 2017. 9
Q3 2017: SOLID FINANCIAL PERFORMANCE DESPITE CHALLENGING AD ENVIRONMENT AND ETRAVELI DECONSOLIDATION EFFECTS Consolidated revenues Adjusted EBITDA Adjusted net income [in EUR m; growth in %] [in EUR m; growth in %] [in EUR m; growth in %] +3% +0% +1% 857 883 202 202 98 99 Q3 2016 Q3 2017 Q3 2016 Q3 2017 Q3 2016 Q3 2017 Adjusted EBITDA margin: 23% 10
9M 2017: SOUND REVENUE AND EARNINGS GROWTH DUE TO THE GROUP S DIVERSIFICATION STRATEGY Consolidated revenues Adjusted EBITDA Adjusted net income [in EUR m; growth in %] [in EUR m; growth in %] [in EUR m; growth in %] +8% +6% +7% 2,545 2,755 626 661 311 331 9M 2016 9M 2017 9M 2016 9M 2017 9M 2016 9M 2017 Adjusted EBITDA margin: 24% 11
ETRAVELI DISPOSAL GAIN LARGELY OFFSET BY OTHER BALANCE SHEET EFFECTS IN Q3 2017 [in EUR m] Q3 2017 Δ y-o-y Revenues 883 +3% Adjusted EBITDA 202 +0% Reconciling items 79 n/a EBITDA 281 +49% Depreciation and amortization -108 >100% Thereof adjustments -72 >100% Operating result (EBIT) 174 +27% Financial result -41 +19% Thereof adjustments -21 +57% Earnings before tax (EBT) 132 +30% Net income 122 +80% Adjusted net income 99 +1% Thereof etraveli disposal gain of EUR 302m Program write-off U.S. content of -EUR 170m Reorganization maxdome of -EUR 18m M&A-related expenses of -EUR 12m Thereof Impairments of PPA assets 1) of -EUR 33m Impairments maxdome of -EUR 20m Shortened depreciation period campus of -EUR 4m Thereof Interest on taxes of -EUR 12m Revaluation put option liabilities -EUR 7m 1) Especially brands. 12
WE HAVE MEANINGFULLY INVESTED IN M&A AND WILL CONTINUE TO DO SO M&A activity since capital increase in Q4 2016 and pipeline (in EUR m) M&A spend since capital increase EUR 268m Future deployment of capital Bolt-on M&A Strategic minorities & other 63 >400 Put option liabilities/ minorities Growth investments in TV and Digital 205 Majority acquisitions incl. put options Acquisitions of minorities Outstanding minorities/put option liabilities Existing M&A pipeline Total M&A spend 13
FINANCIAL LEVERAGE WELL INSIDE FINANCIAL LEVERAGE TARGET RANGE AT THE END OF Q3 2017 Net financial debt [in EUR m] 3.000 2.500 2.000 2.5x 1.8x 554 1.500 1.000 500 2,419 1,865 0 30/09/2016 Change 30/09/2017 Financial leverage Financial leverage: Net debt/ltm adj. EBITDA (LTM adj. EBITDA of EUR 1,053m (previous year: EUR 983m) for continuing operations). Note: net debt as of 9/30/2017 after reclassification of cash and cash equivalents of held-for-sale businesses in the travel portfolio. 14
OUR 2017 FINANCIAL OUTLOOK Group revenue growth Adjusted EBITDA Adjusted net income Financial leverage mid-single digit increase (%) slightly above prior year slightly above prior year 1.5x-2.5x Dividend pay-out ratio 80-90% 15
November 9, 2017 Q3 2017 focus topics Thomas Ebeling Chief Executive Officer
OUR FOCUS TOPICS 1 2 3 4 5 Advertising market AdTech, data and addressable TV TV performance Distribution update Digital commerce highlights 17
9M 2017 NET TV AD MARKET BELOW PY, BUT POSITIVE EXPECTATIONS FOR Q4 1 2 3 4 5 Total net advertising market decreased slightly in 9M 2017 due to overall reduced spend net TV advertising market equally slightly negative In our view, deviation of TV advertising revenues is mainly driven by special, individual customer and industry effects P7S1 German-speaking TV advertising revenues 9M primarily 2017 below TV ad market due to seasonal share of advertising shifts by agencies and Parship internalization Q4 2017 decisive for full-year net TV advertising market growth and P7S1 share catch-up effect good start into fourth quarter Addressable TV with innovative new targeting and clear development roadmap to full-screen overlay 18
2017 TV AD MARKET IMPACTED BY FOUR KEY CUSTOMER TRENDS Aggressive agency pitching Increased margin pressure Digitalization of processes Increasing market concentration >60% of TV volume in agency pitch situations in 2017 1) M&A, activist investors or IPO situations e.g., Unilever, Ceconomy, Coty Large consultancy budgets for process digitalizations e.g., Accenture Consolidation in sectors e.g., telecommunication 1) SevenOne Media own estimate. 19
OVERALL STABLE TV AD SPENDINGS IN 9M 2017 Gross TV ad spendings of top 10 TV industries, Germany 9M 2016 vs. 9M 2015 in EUR m 9M 2017 vs. 9M 2016 in EUR m in EUR m Δ Share Δ TV in media mix Total 805 27 10.134 +0.3% 100.0% -0.5%pts Trade & Shipment 34 93 1.461 +6.8% 14.4% -2.5%pts Food 86-9 1.306-0.7% 12.9% +2.0%pts Cosmetics & Toiletries 208-54 1.216-4.2% 12.0% +0.8%pts Business Services Motor Vehicles 75 207-38 52 1.120 647-3.3% +8.6% 11.0% 6.4% -1.9%pts +2.9%pts Pharmacy 66 59 593 +11.0% 5.9% -0.2%pts Beverages Telecommunication -99 29-59 22 573 510 +3.9% -10.3% 5.7% 5.0% +0.3%pts -2.6%pts Detergents 57 31 379 +9.0% 3.7% +2.1%pts Finance -54-1 362-0.4% 3.6% +1.7%pts Basis: Jan-Sep 2017 / 2016; source: Nielsen Media Research excl. Media & Publishing and Other Advertising. 20
INDUSTRIES WITH LARGEST DECLINE FACED SPECIAL BUSINESS SITUATIONS Industries with highest TV reduction Jan-Sep 2017 1) Drivers [in EUR m; vs. PY] -59 Telecommunication Merger synergies between Telefonica/e-plus leading to decline in consolidated budget and overall advertising truce due to increased concentration in market -54 Cosmetics & Toiletries Industry ad spendings peaked in 9M 2016 now resulting in a negative YoY comparison despite only small rebound -38 Business Services Partial rebound after very strong growth in 2016 Loss mainly driven by GKL, Kayak/Priceline, Check24-35 Leisure and Sports Normalization effect after continuous rise over several years Company-specific effects (Garmin, Fitbit) -27 Tourism Uncertain economic situation of various tourist destinations and airline crises 1) Jan-Sep 2017; excl. Media & Publishing and Other advertising ; source: Nielsen. 21
P7S1 SHARE OF ADVERTISING AFFECTED BY BOTH GENERAL AND COMPANY-SPECIFIC FACTORS Factors generally influencing SoA changes P7S1-specific factors affecting SoA relative to RTL Degree of agencies and advertisers commitments Ratings development of different channels and demographics Net reach development of media planning campaigns per target group Rebates and agency incentives Stronger impact from internalization of PARSHIP ELITE Group RTL Ventures business in TV advertising Shift of some direct advertisers (e.g., Priceline) Current SoV changes do not directly translate to SoA due to existing idle inventory capacity 22
MID-SINGLE DIGIT P7S1 AD REVENUE GROWTH IN THE FIRST SIX WEEKS OF Q4 2017 SevenOne Media Net SoA [in %] IP Deutschland Net SoA [in %] 2017 E 2017 E 2016 2016 2015 2015 Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY CONFIRMING REBALANCING CHARACTER OF Q4 Note: Share of Advertising (SoA) comparison SevenOne Media/IP Deutschland; source: SevenOne Media analysis; estimates for Q4 and FY 2017. 23
GERMAN NET TV AD MARKET ESTIMATES FOR 2017 +2.9% +1.0% +1.5% Source: Warc International Ad Forecast 2017 (November 2016); ZenithOptimedia Advertising Expenditure Forecasts (September 2017); Magna Global (Broadcast TV, June 2017). 24
OUR FOCUS TOPICS 1 2 3 4 5 Advertising market AdTech, data and addressable TV TV performance Distribution update Digital commerce highlights 25
OUR NEW ADTECH AND DATA INITIATIVES Technology Data sources Products Sales AdTech infrastructure P7S1 TV data Log-in partner alliance P7S1 Digital Entertainment & Commerce data Addressable TV SwitchIn Tech-enabled marketplaces New Data cooperations & partnerhips Retail Media Group Zalando New Audience Driven Advertising Zalando cooperation Note: Buzzbird is a minority investment. Buzzbird acquisition is signed, pending cartel authority approval. 26
OUR DATA COOPERATIONS ARE ENABLING NEW DIGITAL SALES PRODUCTS Customer Zalando data coop 1) Data segments used for targeting RMG assets Retail Media Group (RMG) as new partner Key data segments available for targeting Payment type SATURN MEDIA MARKT Consumer electronics, TelCo, tech nerd and luxury lover Plus-sizes, shapewear and evening dresses THALIA Entertainment family Edgy individualist and luxury lover Food, consumer electronics, fashion smartshopper and professionals 1) Selected campaigns only. 27
MAJOR BREAK-THROUGH WITH FIRST ADDRESSABLE TV AD SPOT BASED ON HBBTV EXISTING 1.5 STANDARD Two successful Spot Overlay cases on ProSieben MAXX: Spot retargeting Johnson & Johnson Delivering incremental reach for customers based on HbbTV 1.5 Daytime, October 28, 2017 11.5m devices reachable with addressable TV, about half of them already with HbbTV 1.5 SATURN MEDIA MARKT Access Prime, October 21, 2017 28
ATTRACTIVE ADDRESSABLE TV PORTFOLIO Addressable TV targeting options SevenOne Media products Audience targeting Geo targeting + Branded Red Button SwitchIn New Behavioral targeting Fullscreen Spot Overlay Successful pilot in Q4 2017 29
OUR FOCUS TOPICS 1 2 3 4 5 Advertising market AdTech, data and addressable TV TV performance Distribution update Digital commerce highlights 30
WE MAINTAINED OUR LEADING POSITION IN THE GERMAN TV MARKET Audience share (A 14-49; in %) 9M 2007 9M 2017 27.9 +0.6% pts 27.3 26.7 +1.2% pts 25.5 Basis: all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h, RTL Mediengruppe since June 2016 incl. RTLplus, w/o RTL II minority; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland; note: excl. divested and discontinued channels. 31
AND ARE LEADER IN THE AUSTRIAN TV MARKET Audience share (A 12-49; in %) 9M 2007 9M 2017 36.2-24.3% pts 27.4 25.3 +2.1% pts 11.9 8.7 11.1 Basis: all Austrian TV households, A 12-49, Mon-Sun, 3-3 h, RTL Mediengruppe including RTL, VOX, SUPER RTL and RTL Nitro (since 2015), without RTL plus (not aired in Austria) and RTL II minority, ORF including ORF 1, ORF 2, ORF SPORT PLUS and ORF III (since 2012); source: AGTT/GfK: Fernsehforschung/Evogenius Reporting. 32
AUDIENCE SHARE LOSSES IN 2017 MAINLY TO SMALLER CHANNELS WITH LIMITED IMPACT ON TV ADVERTISING PERFORMANCE P7S1 GROUP -1.1 Market share losses and wins [in %pts] RTL 0.1 RTL2 0.0 RTL GROUP VOX SUPER RTL 0.0 0.0 NITRO -0.2 RTL PLUS -0.4 N-TV 0.0 PUBLIC STATIONS DAS ERSTE ZDF 0.2 0.5 OTHER SMALL CHANNELS OTHERS -1.2 Basis: viewer shifts vs. PYTD; January 1, 2011-October 31, 2017 vs. PYTD; A 14-49. Notes: Viewer shifts, w/o consideration of TV market and structural effects RTL: no viewer shift from P7S1 channels to core channels of RTL Group; DAS ERSTE: non-sports-effect; OTHER SMALL CHANNELS: incl. Sky, local public stations, DMAX, Disney and other small channels. 33
PRIME TIME AS MOST RELEVANT SLOT FOR ADVERTISERS WITH STABLE PERFORMANCE Delta audience share (A 14-49; in %) 9M 2017 vs. 9M 2016 Share of external net advertising revenue 9M 2017 Full day (03:00-03:00) -1.1 100% Daytime (13:00-17:00) -2.6 Access time (17:00-20:00) -1.9 Prime time (20:00-23:00) -0.2 Note: Rest of day category not included, adds up to 100% for full day in terms of external net advertising revenue. Basis: all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h, RTL Mediengruppe since June 2016 incl. RTLplus, w/o RTL II minority; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 34
P7S1 SHARE OF VIEWING: CAUSE OF CHANGE Share of view P7S1 Group In % (A 14-49) 28.0 0.5-1.1-0.2-0.2 (w/o K1 Doku: -0.4) -0.2-1.0 26.9 2016 No sports year Fragementation Distribution VOD Content 2017 FC 1) 1) FC: forecast; share of view P7S1 Group; in % (A 14-49). 35
TV REMAINS DOMINANT PAYVOD ONLY 3% OF DAILY VIDEO CONSUMPTION Broadest user universe (A 14-69) Video consumption (A 14-69) TV consumption stable despite increasing broadest user universe of other video services TV (incl. catch-up) DVD/Blu-ray Free online video (excl. catch-up) Pay VoD 30% PayVoD penetration only translates to ~3% share of daily video consumption [in %; usage at least rarely or more often] 95 93 93 95 95 91 90 75 74 71 68 66 71 71 72 67 69 59 59 61 60 29 31 30 21 21 23 24 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 [Ø daily TV viewing in minutes, rolling last 4 quarters] 233 235 235 235 235 232 232 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 13 9 5 Basis: A 14-69; source: Viewtime Report SevenOne Media/forsa; 2015-2017. 36
WITH MANAGABLE IMPACT EVEN IN DOOMSDAY SCENARIO PayVoD household penetration already at 30-40% (dependent on target group) PayVoD households watch 20% less TV Therefore, the remaining incremental loss of TV viewing time is limited to 12% - even in a 100% PayVoD penetration scenario We expect this shift to happen only gradually (if at all to 100%) resulting in a low single-digit annual decrease Loss in viewing time likely to be offset by pricing measures and we even see on top potentials (Addressable TV) 37
PAYVOD WITH LIMITED IMPACT ON TV Only ~10% total content overlap with Netflix offering PayVoD services with limited impact on TV ad business Note: Own estimate, comparison 2016 grid (in hours) of all P7S1 channels with content offering of Netflix (as of February, 2017) 38
STRONG PERFORMANCE OF ESTABLISHED LOCAL ENTERTAINMENT FORMATS Promi Big Brother Frühstücksfernsehen Q3 2017 audience shares Reality Magazines Up to 15.4% Up to 17.5% Duell um die Welt Genial daneben Entertainment Comedy Up to 15.7% Up to 11.4% Basis: all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 39
BEST START SINCE 2012 The Voice of Germany Up to 25.2% (Q4 2017) Basis: 2.11.2017, all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 40
TOP RATINGS OF US HIGHLIGHTS US series US films Warner Bros. THE BIG BANG THEORY 2015, 20th Century Fox Film Co., TSG Entertainment Finance LLC. All rights reserved THE MARTIAN Q3 2017 audience shares Up to 20.2% 16.2% GREY S ANATOMY JACK REACHER ABC Studios 2017 Paramount Pictures. All Rights Reserved Up to 13.5% 16.0% Basis: all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 41
NEW PROMISING PARTNERSHIP WITH A+E NETWORKS ON FACTUAL CONTENT NON-FICTION HIGHLIGHTS 2014 A&E Television Networks, LLC. All Rights Reserved/ PROMETHEUS ENTERTAINMENT Die Schatzsucher von Oak Island A&E Television Networks 60 Days In Undercover im Knast 2015 A&E Television Networks, LLC. All Rights Reserved Behind Bars: Rookie Years 42
WE HAVE BUILT A SUCCESSFUL PORTFOLIO OF SECOND TIER AND NICHE SPORTS SUPER BOWL 2017 NFL DARTS ESPORTS Up to 44.8% Up to 11.6% Up to 8.1% Up to 7.3% BOXING WRESTLING DRONE RACING MIXED MARTIAL ARTS Up to 7.9% Up to 3.7% Up to 2.6% Up to 1.6% Basis: 01.01.2017-21.10.2017, all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 43
AND STARTED TO ESTABLISH esports TV FORMATS FOR YOUNG AUDIENCE esports formats for TV HIGHLIGHT MAGAZINE RAN ESPORTS MONOTHEMATIC MAGAZINE LIVE EVENT COVERAGE Best of esports in weekly magazine FIFA Interactive World Cup 2017 Intel Extreme Masters Finals Wednesday Late Prime Up to 7.9% A 14-29 Sunday Late Prime Up to 4.7% A 14-29 Sunday Late Prime Planned 2017 Friday Late Prime Up to 20.5% A 14-29 Note: ran esports Magazine with 16 episodes planned in 2017, aired: 30.08.2017 to 15.12.2017; FIFA Interactive World Cup with 5 episodes, aired: 23.06.2017 to 26.07.2017. Basis: all German TV households (German-speaking), A 14-29, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 44
STRONG CONTENT LINE-UP FOR H1 2018 Das Ding des Jahres (Q1 2018) Klaas Weekly Show (H1 2018) Start-up! (H1 2018) Young Sheldon (Q1 2018) Produced by Stefan Raab Warner Bros. Television NEW FORMATS Germany s Next Topmodel (Q1 2018) Einstein (Q1 2018) Akte X (Q1 2018) Criminal Minds (Q1 2018) NEW SEASONS Up to 18.5% Up to 12.4% 2017 Fox Up to 19.7% ABC Studios Up to 13.1% Basis: all German TV households (German-speaking), A 14-49, Mon-Sun, 3-3 h; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 45
RED ARROW S SHARE OF OUR COMMISSIONED CONTENT SPENDING IS GROWING Push our own your grid strategy The Taste Red Arrow share of BCGS s commissioned content spending [in %] 1) +3% pts 15% 12% Season 5 with best start since 2014 [from October 11, 2017] 2) Q3 2016 LTM Q3 2017 LTM 1) As % of spendings in EUR; w/o non-fictional license. 2) Basis: all German TV households (German-speaking), A 14-49 years; source: AGF in cooperation with GfK/TV Scope/ProSiebenSat.1 TV Deutschland. 46
OUR FOCUS TOPICS 1 2 3 4 5 Advertising market AdTech, data and addressable TV TV performance Distribution update Digital commerce highlights 47
8.4M HD SUBSCRIBERS: FULLY ON TRACK TO REACH 2018 TARGET Positive impact from DVB-T2 rollout resulting in increased HD subscriber growth HD FTA subscriber development [in m] 5.1 6.0 6.9 8.4 0.8 9.2 +21% +1.5m subscribers 1) 3.9 2.3 HD penetration 1) Q3 2012 Q3 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 CMD target 2018 6.0% 10.2% 13.3% 15.7% 18.0% 21.9% 24.0% Distribution of HD signal via OTT: Vodafone, Magine Starting in October 2017 Note: HD penetration based on total TV households in Germany (38.3m); source: Astra TV Monitor; note: HD Free-to-air subscribers Germany shown, paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by platform partners). 1) Q3 2017 vs. Q3 2016. 48
VERY POSITIVE SUBSCRIBER TAKE-UP ON NEW DVB-T2 PLATFORM DVB-T2 roll-out Successful roll-out of new DVB-T2: ~700k HD subscribers in August 2017 1) freenet expects to increase paying subscriber base: >1m YE 2018 2) 1) freenet TV subscribers of private HD package, source: freenet TV: https://www.freenet.tv/media/download/1552 as of November 11, 2017; free period for initial customers ended July 2017. 2) Source: freenet AG, 12.04.2017. 49
NEW AND EXTENDED DEALS DRIVING DISTRIBUTION BUSINESS Technical reach 6.4m Cable-TV HH 1) 17.6m Sat-TV HH 2) 2.1m Sat-TV HH 3) 1) Source: Liberty Global, Quarterly Report 30 th June 2017. 2) Source: die medienanstalten, Digitalisierungsbericht 2017 (digitalization report) as of August, 2017. 3) Source: ORF Medienforschung. 50
OUR FOCUS TOPICS 1 2 3 4 5 Advertising market AdTech, data and addressable TV TV performance Distribution update Digital commerce highlights 51
ACQUISITION OF JOCHEN SCHWEIZER CLOSED AFTER APPROVAL OF CARTEL AUTHORITIES Leading in emotional experiences Leading in adrenalin experiences Listed in >7,000 retail POS Listed in > 5,000 retail POS 45 own retail brand stores Our two brands have a complimentary brand positioning and create a leading omnichannel experience platform 52
AMORELIE CONTINUES ITS STRONG GROWTH TRAJECTORY Promising start of Adventskalender sale: +38% units sold than last year (YTD) Private label share: up to ~40% Expansion of offline distribution: Amorelie products in >1,900 dm stores 53
FLACONI ESTABLISHED AS EXCLUSIVE PRODUCT LAUNCH PARTNER FOR INDUSTRY Flaconi is an important partner for the beauty industry Example: Flaconi as main partner for JEAN-PAUL GAULTIER s Scandal! launch in Germany Top suppliers sell-in 1) [YoY; in %] Chanel >100 L Oreal >90 Coty >90 LVMH >90 PUIG >80 Comprehensive pre-sales preparation Targeting 1) Based on value in EUR, September YTD. 54
November 9, 2017 Outlook Thomas Ebeling Chief Executive Officer
OUR 2017 FINANCIAL OUTLOOK Group revenue growth Adjusted EBITDA Adjusted net income Financial leverage mid-single digit increase (%) slightly above prior year slightly above prior year 1.5x-2.5x Dividend pay-out ratio 80-90% 56
KEY TOPICS FOR CAPITAL MARKETS DAY 2017 ON DECEMBER 6, 2017 IN UNTERFOEHRING 1 Group structure review 5 M&A update 2 Content and advertising strategy 6 Update on DTC/platform strategy 3 Media usage and advertising trends 7 Update on Media Alliance initiatives 4 Strategic considerations for production and commerce 8 AdTech strategy DTC: direct to consumer. 57
DISCLAIMER This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise. 58
November 9, 2017 Q3 2017 Back-up
BROADCASTING GERMAN-SPEAKING: REVENUES AND EARNINGS AFFECTED BY INDICATED NEGATIVE TV ADVERTISING DEVELOPMENT Revenues and adjusted EBITDA (entity) [in EUR m] Q3 2017 Q3 2016 YoY 9M 2017 9M 2016 YoY Total revenues 488 496-2% 1,590 1,575 1% Ext. revenues 460 472-3% 1,490 1,506-1% TV advertising 404 425-5% 1,332 1,375-3% Distribution 37 30 23% 103 88 17% Adj. EBITDA 143 147-3% 488 479 2% Comments TV ad revenues reflect softness of overall ad market as well as temporary share of advertising shifts to main competitor. Distribution revenues grew dynamically based on ongoing HD subscriber growth. Strong DVB-T2 subscriber net additions (freenet.tv). Adjusted EBITDA development in Q3 in line with revenues, impact from TV ad revenue decline partly offset by distribution and internal revenues 61
DIGITAL ENTERTAINMENT: CORE ADVOD BUSINESS REFLECTING OVERALL TOUGHER ADVERTISING MARKET ENVIRONMENT Revenues and adjusted EBITDA (entity) [in EUR m] Q3 2017 Q3 2016 YoY 9M 2017 9M 2016 YoY Comments +5% organic growth 9M YoY Total revenues 103 104-1% 320 319 0% Revenue development affected by Ext. revenues 96 99-3% 301 304-1% further decline in Adjacent business and stagnation of VoD activities in Q3. AdVoD 72 70 3% 223 198 13% Continued growth of AdTech business as well as MCN Studio71. Maxdome PayVoD 19 21-9% 61 61 1% performance negatively affected by revenue mix (growth in SVoD, decline in Adjacent 5 8-33% 17 26-33% other revenues) Adj. EBITDA -2 4 n/m 3 19-83% Reduced segment profitability due to revenue mix 62
DIGITAL VENTURES & COMMERCE: CONTINUED SOLID DOUBLE-DIGIT REVENUE AND EARNINGS GROWTH Revenues and adjusted EBITDA (entity) [in EUR m] Q3 2017 Q3 2016 YoY 9M 2017 9M 2016 YoY Comments Total revenues 227 181 26% 687 494 39% Deconsolidation of etraveli in August Ext. revenues 226 181 25% 683 483 42% 2017 (part of Online Travel vertical) more than offset by positive Online Dating 31 n/a n/a 92 n/a n/a consolidation effects of Parship Elite and Windstar. Lifestyle Commerce Online Price Comp. 26 23 13% 82 74 10% with dynamic organic revenue Online Travel 74 92-19% 229 233-2% growth mainly driven by Flaconi and Amorelie. SevenVentures with solid Lifestyle Commerce 64 37 75% 186 85 121% growth in line with previous SevenVentures 31 29 5% 94 91 4% quarters. Adj. EBITDA 48 40 20% 139 105 32% +11% organic growth 9M YoY Segment profitability mirroring positive revenue development 63
CONTENT PRODUCTION & GLOBAL SALES: TEMPORARY VOLATILITY IN Q3 AGAINST STRONG PRIOR YEAR Revenues and adjusted EBITDA (entity) [in EUR m] Q3 2017 Q3 2016 YoY 9M 2017 9M 2016 YoY Total revenues 106 111-5% 313 284 10% Ext. revenues 93 100-6% 261 240 9% Comments +4% organic growth 9M YoY Development in Q3 2017 mainly reflects temporary volatility of US content production business against strong comparable figures in prior year (>+30%). Adj. EBITDA 14 11 27% 35 27 31% Continued solid segment profitability above targeted level 64
Q3/9M 2017 GROUP P&L [in EUR m] Q3 2017 Q3 2016 Δ 9M 2017 9M 2016 Δ Revenues 883 857 +3% 2,755 2,545 +8% Adjusted EBITDA 202 202 +0% 661 626 +6% Reconciling items 79-13 n/a 41-18 n/a EBITDA 281 188 +49% 702 608 +15% Depreciation and amortization -108-52 >100% -215-138 +56% Thereof PPA -45-14 >100% -72-39 +88% Operating result (EBIT) 174 137 +27% 487 470 +4% Financial result -41-35 +19% -79-69 +14% Thereof interest result -30-19 +57% -66-65 +2% Earnings before tax (EBT) 132 102 +30% 408 401 +2% Net income 122 68 +80% 304 228 +33% Adjusted net income 99 98 +1% 331 311 +7% Net financial debt 1,865 1) 2,419-23% 1,865 1) 2,419-23% Financial leverage 1.8 2.5-0.7x 1.8 2.5-0.7x 1) After reclassification of cash and cash equivalents of held-for-sale businesses in the travel portfolio. 65