Moving forward
a lot has changed since last year. Our name, for one. STR, Inc., STR Global Limited and STR Analytics are now united under one brand: STR. More than a brand, STR is the name that unites our company across the world. It stays true to our heritage and upholds the expert level of service and first-rate products our clients have come to expect from us, in the hospitality sector and beyond. This brand harmony will help us ensure we are providing the same high standard of service throughout all areas of our business across the world. Whether you are looking for a trend report in Miami or forecasting in Munich, you can rest assured you ve come to the right place. Hello What has not changed? We remain the global leader in providing data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. STR s range of products and services, along with our team of global experts, consistently helps our clients make better business decisions. STR has exclusive hotel data for major markets across the world, and we constantly strive to improve our offerings. We know the industry better than anyone, and that s why we are and will continue to be your first source for data and insights. What s next? We re implementing new technologies that will change the way organizations apply benchmarking. Our next generation platform also will provide enhanced data manipulation, visualisation and analysis capabilities across our complete product portfolio. Looking ahead, the next generation of STR s products and services will be about just that looking ahead.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate, North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. What we do: With a foundation built in the hospitality industry, we bring more than 30 years of established experience in data benchmarking. Our data in the hospitality industry is run 24/7, 365 and covers every world region with unmatched sample size. We maintain a relationship with more than 52,000 hotels around the world. Our global hotel sample includes data from more than 7.1 million hotel rooms. We provide a plethora of reports to our industry partners, influencing their decision making. Our data: STR s data-driven analytics empower the hospitality industry to yield better solutions. Our current report offerings include: performance forecasts annual profitability food & beverage pipeline census For more information please contact us at sales@strglobal.com and visit our website at www.strglobal.com
STR can help with A selection of some of our products and reports that make STR the perfect choice as your hotel benchmarking and data partner. Operator Acquisition Owner Asset Management understand your competition Annual subscriptions that help you benchmark your performance against your competition on a monthly, weekly and daily basis. - STAR Program - STAR Add Ons - Corporate Reports evaluate a property One-off reports to assess the viability of a particular project - Profitability Report - Market Forecast - Trend Reports monitor your portfolio Annual subscriptions that help you monitor your portfolio performance on a monthly, weekly and daily basis - Corporate Index Report track your market Annual subscriptions that help you monitor your market - Destination Report - Market Forecast - Pipeline Report Development discover opportunities Annual subscriptions that help you monitor potential markets of interest - Hotel Reviews - Destination Report Historic Trend Reports Historical top-line perspective of hotel performance for any given market or selected group of hotels. The report includes occupancy, ADR, RevPAR, supply, demand and revenue. Profitability Reports Historical hotel profitability analysis and benchmarking based on the USALI metrics. Available for a market or selected group of hotels. Current STAR Benchmarking Benchmark your property s occupancy, ADR and RevPAR performance against your chosen competitive set to identify if your property is gaining or losing market share. Destination Reports Occupancy, ADR and RevPAR for any selected group of hotels delivered in a variety of formats to meet your needs. Total supply, demand and revenue are also available. Hotel Reviews A high-level overview of key markets occupancy, ADR and RevPAR in key geographical areas with the option of more detail by subregions and countries. Hotel Census Database Over 152,000 existing hotel records. Includes address, room count, chain scale, chain affiliation, open date, multiple geographic placement fields and amenities. The output can be customised to your needs. Future Market Forecast The ultimate resource for anticipating the future performance of a market s key metrics supply, demand, revenue, occupancy, ADR and RevPAR. The report provides forecasted monthly (18 months), quarterly (6 quarters) and annual (5 years) performance for selected markets. Pipeline Reports Analysis of projected supply growth, available in a variety of formats depending on your needs.
Hotel Trends 2015 Global performance STR is pleased to present selected trends reflecting global hotel performance. The data presented below is based on our global sample of more than 52,000 hotels. Robin Rossmann, managing director of STR, comments: 2015 saw strong RevPAR growth in Europe underpinned by peak occupancies and good rate growth across both group and transient business. Profitability in European cities is on the rise with most major cities now achieving in excess of 30% margins. Global RevPAR change December 2015 YTD, USD, Europe in EUR, Constant Currency Europe and North America achieved strong RevPAR growth underpinned by record occupancies and good ADR growth. Both regions are now well ahead of previous peak levels. +6.3% North America +1.9% Central America +7.1% Europe +8.5% Northern Africa -4.6% Middle East Northern Africa +8.5% Europe +7.1% North America +6.3% Southern Africa +5.6% Central America +1.9% South America +0.2% Asia Pacific -0.5% Middle East -4.6% -0.5% Asia Pacific +0.2% South America +5.6% Southern Africa
European RevPAR growth December 2015 YTD, EUR. Constant Currency Most major markets saw strong RevPAR growth in 2015. Spain, Portugal and Italy saw exceptional growth underpinned by displaced demand from North Africa and the Middle East. Eastern Europe saw a year of recovery. Western European markets saw slower growth. Ireland +21 Portugal +16 Italy +16 Hungary Spain +15 +14 Czech Republic +14 Russia +12 Netherlands +10 Croatia +10 Poland +10 Germany +7 Austria +7 Turkey +5 Belgium +5 UK +5 Greece +4 Finland +3 France +0 Switzerland -3 Ireland +21 UK +5 Netherlands +10 Belgium +5 +7 Germany +14 Finland +3 +10 Poland Czech Republic +12 Russia France 0 Switzerland -3 +7 Austria +15 Hungary +10 Croatia Portugal +16 Spain +14 Italy +16 Greece +4 +5 Turkey
2014 GOPPAR and GOP margin 2014 % Change, EUR. Constant Currency Our consistent sample shows Paris, London and Barcelona all achieved a GOP per available room over 90, while Brussels and Vienna both landed around the 30-mark. The highest profit margins were seen in London, Barcelona and Amsterdam - all accomplishing more than 40%. GOP Percentage margin How many hotels share their data with STR? Source: STR Global December 2015 STR receives data from more than 52,000 hotels around the world. 160 140 120 100 47% 43% 34% 34% 30% 41% 39% 38% 31% 32% 80 60 27% 25% 20% 40 20 0 Paris London Barcelona Zurich Milan Amsterdam Istanbul Munich Berlin Dusseldorf Dublin Brussels Vienna 0% +6% +9% +12% +11% +10% -6% +10% +6% +15% +11% +7% +15% +34.8k Americas +8.8k Europe Asia +17.7k Rest of the world +7.5k Asia Pacific 2012-2015 Europe Segmentation Total Year, Occupancy & ADR % Change, EUR. Constant Currency Europe +1.4k Middle East / Africa 2015 was the first year in quite some time where both group and transient occupancies and rate grew in year-over-year comparisons. Occupancy ADR +10% +5% 0-5% -10% Group Transient Group Transient Group Transient Group Transient 2012 2013 2014 2015 The leading source for global hotel data, STR provides industry performance, forecasts, profitability, pipeline and census information worldwide.
Introducing the STR attendees at this years event. Calling all reporters The hotel industry is a great indicator for larger economic trends. With data from more than 52,000 hotels around the world, STR has the most comprehensive, up-to-date hotel data available. Sarah Duignan Director of Account Management +44 (0)207 922 1950 sduigan@strglobal.com Celine Vadam Business Development Manager Industry Partners +44 (0) 207 922 1969 cvadam@strglobal.com Robin Rossmann Managing Director +44 (0) 207 922 1968 rrossmann@strglobal.com Naureen Ahmed Manager, Marketing & Analysis +44 (0)207 922 1965 nahmed@strglobal.com Thomas Emanuel Director of Business Development +44 (0)207 922 1949 temanuel@strglobal.com Nele Magi Client Relationship Manager Industry Partners +44 (0) 207 922 1972 nmagi@strglobal.com Interviews and insight from STR data We regularly work with top business publications as well as trade-specific hospitality and travel publications to report on country and market performances. We can provide global hotel performance data for key performance metrics, including: - Occupancy - Average Daily Rate (ADR) - Revenue per Available Room (RevPAR) Our data has appeared in the Wall Street Journal, Bloomberg, Forbes, The Economist and the New York Times, to name a few. Our executives know our data inside out and are experts at providing industry trends and insights. We are happy to arrange interviews with our executives for further insights as well as provide the media with data reports. Working on a story and would like to know how we can help? We d like to hear from you. Based in the US, Canada, Caribbean and Mexico, please contact: Jeff Higley VP Digital Media & Communications +1 615 824 8664 ext. 3318 jhigley@str.com What hotel data is available? Occupancy a percentage of rooms occupied. Average Daily Rate (ADR) a measure of the average net rate paid for rooms sold, calculated by dividing room revenue by rooms sold Revenue Per Available Room (RevPAR) room revenue divided by rooms available. Supply the number of rooms times the number of days in the period. Demand the number of rooms sold times the number of days in the period. Revenue total revenue generated from the sale of rooms. Forecast projected figures of the above measures for select markets. Census number of properties and rooms that exist in our database. Pipeline the number of rooms in construction, broken down by planning phase. Gross Operating Profit Per Available Room (GOPPAR) revenue minus cost of sales. Total Revenue Per Available Room (TRevPAR) includes all line items reported. Data is available for the majority of countries and is segmented into geographic markets defined by STR. Growth rates can be obtained against the same period last year or as a roll-up of a month or year so far (month / year-to-date). Nick Minerd Public Relations Coordinator +1 615 824 8664 ext. 3305 nminerd@str.com Based in all other countries, please contact: Sophie Colvin Business Development Executive +44 (0) 207 922 1943 scolvin@strglobal.com Dennis Spitra Business Development Manager +44 (0) 207 922 1975 dspitra@strglobal.com Corinna Schroeder Regional Account Manager +44 (0) 207 922 1935 cschroeder@strglobal.com Guillemette Briard Business Development Executive Industry Partners +44 (0) 207 922 1963 gbriard@strglobal.com Naureen Ahmed Manager, Marketing and Analysis +44 (0)207 922 1965 media@strglobal.com Alex Anstett Media & Communications Coordinator +44 (0)207 922 1979 media@strglobal.com
STR International Headquarters Blue Fin Building, 110 Southwark Street, London, SE1 0TA UK T +44 (0) 207 922 1930 sales@strglobal.com Asia Pacific T +65 6734 8120 Middle East & Africa T +971 (0)557 701202 STR North American Corporate Headquarters 735 East Main Street, Hendersonville, TN 37075 USA T +1 (615) 824 8664