Identifying future challenges of the organic and low input milk supply chain

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Identifying future challenges of the organic and low input milk supply chain Dr. Terhi Latvala, MTT Agrifood Research Finland Co-authors: Maurizio Sajeva, Susanne Padel, Philippa Nicholas, Raffaele Zanoli

What is low input? (in Finnish: matalan panoskäytön) Organic dairy farming is clearly defined through European legislation, the concept of low-input is not commonly defined. Common definition for low-input dairy is based on low levels (quantity or cost as an approximation of quantity) of purchased feed, fertilizer, crop protection and high numbers of days at pasture. See Hietala et al. Milk yield varies from 2 200-10 000 kg / cow / year 11/14/2014 MTT Agrifood Research Finland 2

SOLID- Future Dairy Workshop May 2014, Finland Totally 11 participants 3 groups 1,5 days workshop 6 last-minute cancellation Nordic (Sweden, Finland) Eastern Europe (Estonia, Romania) Western Europe (Italy, UK) 3

Aim and methodology Aim: Identify optimal Supply Chain Management strategies, adapting the organic and low-input production systems to geographical and cultural diversity and improve their competitiveness. Methodology: Participatory interaction in a Future Workshop Outcome: Proposal of optimal strategies for the adoption of the innovative production systems in organic and low-input dairy supply chains. 14.11.2014 Maa- ja elintarviketalouden tutkimuskeskus 4

Future Workshop Methodology Critique Visioning Operationalisation Implementation

Workshop structure Day 1: Task 1.1 Individual brainwriting - What are the main problems in dairy supply chains? - What could be improved to enhance competitiveness and sustainability in the dairy sector? - What hampers your competitiveness? - What is not sustainable? Day 1: TASK 2.1 From existing challenges to ideal future Day 1: TASK 2.2 Novel strategies from SOLID project Day 1: TASK 3.1 Optimal strategies/ actions are voted in terms of practicality and perceived supply chain acceptability Day 1: Task 1.2 Presentation of challenges and discussion Day 1: TASK 3.2 Steps to implement created innovations and solution planned by themes (in groups) - What are the further steps to implement suggested innovations/solutions? - What policy would be recommended? - What are the roles of actors and stakeholders in the supply chain? Day 2: Brainstorming on transferability

Identifying challenges in tasks 1.1-2.1 Day 1: Task 1.1 Individual brainwriting - What are the main problems in dairy supply chains? - What could be improved to enhance competitiveness and sustainability in the dairy sector? - What hampers your competitiveness? - What is not sustainable? Day 1: TASK 2.1 From existing challenges to ideal future Day 1: Task 1.2 Presentation of challenges and discussion

Results

Farm Group A: Nordic Profitability High capital investment costs / price of milk / milk quota abolition Lack of homegrown protein feed Policy Regional production differentation Crop and animal husbandry moving to different regions Consumers Markets Competition with beverages Coca-cola etc Reputation of ruminants Green house gases / feeding efficiency / feeding strategy / breed Feeding strategy Grass based / use of by-product Political commitment Long term commitments Lack of options New product development / new varieties

Group B: Central & Eastern Europe Farm Consumers & Markets EU/home-grown feed (price and availability) Selling male calves is difficult because of low price Low trust in organic label High end-price of organic products Consumers want skimmed milk / white water (<2,5%) Small amounts producted in different locations Use of new technology too costly Waste along the supply chain Keeping the cold chain Low farm profitability (prices for products and cost of production) Low price for farmers Low demand / consumption on organic products

Group C: Western Europe Farm Farm profitability/ Reduce cost/ Milk price/ Risk Better grassland utilisation/ Improving feed efficiency/ Feed self-sufficiency/ Reliable forage production/ Improve pasture Application of best practise / Farm ease of management Health & welfare (feed, udder, fertility) / Mastitis (antibiotics reduction (contamination), antibiotics elimination, welfare) Milk quality -Contamination -Fatty acids Protein sources alternative to soya Consumers Markets Power of processors + supermarkets / Involve farm in process of cooperation Lack of local distribution Power of processors + supermarkets / Involve farm in process of cooperation Dairy product innovation / Milk differentiation (e.g. welfare, constituent) / Voluntary certification Organic production: production/supply balance

Group Level of challenges in the supply chain Farm level Policy Consumers Markets Nordic 3 2 3 Eastern Europe Western Europe 4 0 8 6 0 5

Conclusions Two main overlapping themes over all geographigal areas Farm profitability (six challenges) Home-grown (EU or country level) protein feed (totally three challenges, one in each group)

One example of the innovations mentioned by workshop participants As one solution to the farm profitability problem, two groups identified that transparency (e.g. by using specific transparency indicators or by explaining more about the production process to the consumers) could be part of the solution.

Thank you! Acknowledgements Maurizio Sajeva MTT Agrifood Research Finland Philippa Nicholas. Aberstywyth University Susanne Padel, Organic Research Center Raffaele Zanoli, Polytechnic University of Marche 16