Forum TIC Transporte Enrique Martín Casado Director Preventa Tecnología
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The Opportunity Monetize the presence or transit of millions of people in targeted spaces Copyright 2017, Oracle and/or its affiliates. All rights reserved. 3
Mobile technologies created ubiquitous hyper connected lives and transformed our customer experience in public SPACES Copyright 2017, Oracle and/or its affiliates. All rights reserved. 4
Customers Expect Brands to Personalize Interactions Based on Time and Place Right message, at the right time and place Personal access granted only for real time actionable value Seamless multichannel experience: more than one device in more than one space Copyright 2017, Oracle and/or its affiliates. All rights reserved. 5
Space Owners Need to Maximize Monetization More revenue sources and more revenue per customer More recurrent revenue (loyal customers) Automation Copyright 2017, Oracle and/or its affiliates. All rights reserved. 6
To monetize the presence or transit of millions of people in spaces, we need to create a consumer virtual world around physical spaces Copyright 2017, Oracle and/or its affiliates. All rights reserved. 7
Oracle Digital Spaces Monetization A modern, cloud based offering, deployed modularly Contextualized Customer Interaction Customer Behavior Intelligence Massive Interaction Automation Increase Revenue and Customer Loyalty Improve Customer Experience Ease Space Interaction and Scale Copyright 2017, Oracle and/or its affiliates. All rights reserved. 8
Discover Actionable Insight with DSM s Customer Behavior Intelligence Millions of customers digital profiles and space behaviors All data sources: structured and not structured Performance and customer experience monitoring Next best marketing action planning Copyright 2017, Oracle and/or its affiliates. All rights reserved. 9
Increase Your Revenue Using DSM s Contextualized Customer Interaction Digital journeys and real time targeted offers at scale Loyalty programs and omni-channel marketing Guided value add services using real-time decisions Maps interactions, times estimates and way finding Copyright 2017, Oracle and/or its affiliates. All rights reserved. 10
Digital Spaces Monetization Solution Components Customer Experience Leverage digital customer profiles at scale to build personalized services Platform Components Integrate, configure and deliver personalized services for millions using the space Sensor Provider Components Connect to sensor data that enable real time interaction and knowledge Marketing Cloud Service Cloud BI & Big data discovery Cloud Mobile Cloud IoT Cloud Database Cloud (with Spatial & Graph) Beacons Wi-Fi Sensors & nearables WLAN Etc. Copyright 2017, Oracle and/or its affiliates. All rights reserved. 11
Messaging & Chatbot Market Size and Characteristics Chatbots will cause a near-term disruption in how businesses interact with consumers, an long term paradigm shift in how people will interact with machines. VentureBeat, May 201 Copyright 2017, Oracle and/or its affiliates. All rights reserved. 12
Why Chatbots Instead of Apps? Chatbot advantages Fit easily into popular messaging platforms, facilitating seamless H2H<->H2M transitions. Easier to learn. Closer to H2H interaction, therefore more trusted. Can be entertaining. Provide valuable feedback about user journeys. Can automate and simplify interactions via AI. Bots won t kill apps. Bots will front-end apps and/or replace some app functions. Copyright 2017, Oracle and/or its affiliates. All rights reserved. 13
Copyright 2017, Oracle and/or its affiliates. All rights reserved. 14