A TASTE OF THE STATES

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2017 A TASTE OF THE STATES USA PAVILION AT THE 21 ST ANNUAL AMERICAS FOOD & BEVERAGE SHOW AND CONFERENCE SEPTEMBER 25-26, 2017 MIAMI BEACH CONVENTION CENTER FLORIDA, USA Sponsored by

COMBINED FORCES CREATE GREATER VALUE. Dear U.S. Food or Beverage Producer: The National Association of State Departments of Agriculture (NASDA) supports U.S. food and agriculture through effective partnerships. The U.S.A. Pavilion at the Americas Food & Beverage Show (AFB) has been a highly successful, long term partnership between NASDA, the World Trade Center Miami (WTCM), and USDA s Foreign Agricultural Service (FAS). How would you like to find a new export market for your company s unique food or beverage product? Last year, 32% of exhibitors at our U.S.A. Pavilion at the Americas Food & Beverage Show found just that. For the last twenty years, the AFB Show has been a powerful catalyst for growing food and beverage sector trade in the western hemisphere and beyond. Last year alone, exhibitors in NASDA s U.S.A. pavilion reported nearly $14 million in immediate international sales and projected another $38 million in future sales. A number of factors make this event a successful sales tool for both experienced food exporters and new-to- export companies, including: AFB is the place to be for Caribbean, Central and South American food and beverage importers. Caribbean markets are an excellent fit for small and medium size U.S. companies, as the governing regulations are less inhibiting than in many other markets, and many of the importers are small. Miami is a trade hub for the Caribbean and Latin America and home to many trade related businesses. Miami s cruise industry serves more than 4,000,000 passengers annually. Cruise companies and Caribbean resorts seek U.S. food products that appeal to their North American customers. The National Association of State Departments of Agriculture (NASDA) is a non-profit, non-partisan association representing the commissioners, secretaries and directors of the 54 state and territorial departments of agriculture. NASDA s mission is to support and promote American agriculture through a variety of programs, including sponsorship of the USA Pavilion. The Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) works to promote the export of U.S. agricultural products and reports on agricultural production and market development in all areas of the world. Through sponsorship of the USA Pavilion, NASDA and FAS focus on increasing U.S. food and beverage exports, and work to create a reasonably priced trade show environment for small and mediumsized companies interested in entering or expanding export markets. NASDA matches exhibitors with pre-qualified buyers in highly productive one-on-one meetings. NASDA offers expert, individualized coaching to U.S.A. Pavilion exhibitors especially beneficial to less experienced companies. If you want to find new export markets for your U.S. food or beverage products, or if you are considering adding export sales to your business portfolio, this is the place to be. I hope to see you in the U.S.A. Pavilion at AFB in Miami. To learn more visit nasdatradeshows.org or contact Janet Williams at 703-259-6120 or janetwilliams@naylor.com. Sincerely, Barbara P. Glenn, Ph.D. Chief Executive Officer World Trade Center Miami is a member of the World Trade Centers Association, a preeminent global trade organization promoting two-way trade. There are 300 centers located in 91 countries with a total membership of 2 million. The centers facilitate global connection, which is invaluable to member companies who want to boost export sales. The World Trade Center Miami Florida s oldest international organization fosters and enhances international business opportunities. NASDA prohibits discrimination in its programs on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital or familial status. Persons with disabilities requiring alternative means of communication of program information should contact NASDA at 202.296.9680.

GET THE ADDED VALUE OF USA PAVILION EXHIBITOR BENEFITS: The opportunity to schedule up to 20 meetings in advance with pre-qualified international buyers Booth package includes: carpet, one 6-foot draped table, two chairs, one wastebasket, and one 500-watt electrical outlet Export Coaching Program that offers pre-scheduled coaching sessions with an export professional Access to exporting agents and representatives Networking with industry contacts Increased sales and market share tradeshows.nasda.org MEET ONE-ON-ONE! PUT YOUR PRODUCT IN FRONT OF QUALIFIED, INTERNATIONAL BUYERS. Exclusively available to USA Pavilion Exhibitors, One-on-One International Buyer Meeting participants have the opportunity to schedule up to 20 private meetings with pre-qualified international buyers on Sunday morning in advance of the show. These high-quality buyers, hand-selected by NASDA, will meet with you to discuss what they are looking for and what you have to offer, away from the hustle and bustle of the show floor. Appointments are limited, so take advantage of this invaluable opportunity before it fills up! MEET MORE THAN 11,000 DISTRIBUTORS, WHOLESALERS, RESTAURATEURS, MANUFACTURERS, AND RETAILERS. We import and distribute products to wholesalers in Haiti, and the U.S. is a growing market for us. Right now we re looking for new products that the U.S. offers that does not already exist in Haiti. The 1:1 buyer meetings are very important to our company there s nothing like face-to-face. We love the variety of items and the fact that the majority of exhibitors aren t too big. Jean-Max Bouchereau Suntrade Import Export Haiti BUYER

THE PLACE TO MEET INTERNATIONAL BUYERS BUYERS READY TO PURCHASE 92% of products purchased will be distributed outside the U.S. INTERNATIONAL BUYERS by Region of Product Distribution North America (Canada, Mexico & Bermuda) 4 % 38 % 9 % Europe/Euroasia 6 % 84% of attendees have direct buying influence in food purchases Central America South America 16 % 20 % Caribbean 7 % Africa Asia/Middle East Sales & Marketing Chefs / Product Development Other Purchasing Directors / Buyers / Managers 8 % 3 % 4 % 27 % 63% of the reported purchases will be for U.S. food and beverage products BUYERS ARE ON THE JOB 58 % Owners / Corporate Executives BUYERS REPRESENT DIVERSE MARKETS 20 % Foodservice/Restaurant Fine/Casual/Family Restaurants, Fast Food Restaurants, Caterers, Hotels, Cruiselines, and Airlines 53 % 9 % 13 % 4 % Intermediaries Distributors, Import/Export Agents, Manufacturer Representatives, and Wholesalers Manufacturers/Food Processors Growers, Producers, Manufacturers, Bottlers, and Packagers Retailers Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, and Gas Stations Service Providers Consultants, Media, Shipping, Marketing/Promotion, and Government

TAKE ADVANTAGE OF THE BRANDED PROGRAM PRODUCTS ATTENDEES ARE INTERESTED IN SEEING AT AFB 2017: Alcoholic Beverages Bakery Goods & Products Candy & Confectionery Coffee & Tea Condiments, Sauces & Spices Convenience/Prepared Food Dairy Products Ethnic Foods Food and/or Beverage Ingredients Frozen Foods Fruits & Vegetables Home Meal Replacements Jams, Jellies, Marmalades & Preserves Meat, Poultry & By-Products Non-Alcoholic Beverages Organic & Health Food/Products Seafood Seeds/Nuts Snack Foods Specialty/Gourmet Foods Be Reimbursed up to 50% for Expenses First-time exhibitors may be reimbursed 50% of expenses like exhibiting fees, marketing and promotional activities, set-up, rentals, and freight from the USDA s Foreign Agricultural Service (FAS) funded Branded Program. To be eligible, you or your domestic export agent must be a small company (according to SBA guidelines) or an agricultural producer cooperative, be incorporated in the U.S., and have products that are at least 50% U.S. agricultural content by weight (exclusive of water and packaging) with rights to the brand name. For More Information: The Branded Program is administered by the four State Regional Trade Groups (SRTGs), which are private, non-profit associations that offer programs and services to help U.S. companies promote their food and agricultural products in foreign markets. Interested companies should contact the appropriate group below based on their geographic location as soon as possible! In addition to the Branded Program, the State Regional Trade Groups offer a wide range of similar services to facilitate trade between local food companies and importers around the world. A few of these services include export promotion, customized export assistance, and technical assistance at domestic and international tradeshows. Contact the appropriate group based on your geographic location: Food Export USA Northeast, Philadelphia, PA 215.829.9111 www.foodexportusa.org Food Export Association of the Midwest USA, Chicago, IL 312.334.9200 www.foodexport.org The Southern U.S. Trade Association, New Orleans, LA 504.568.5986 www.susta.org The Western U.S. Agricultural Trade Association, Vancouver, WA 360.693.3373 www.wusata.org tradeshows.nasda.org I m a distributor of food products in China. I came to AFB to find new ideas, new products, and specialty foods. Right now we are looking to start offering US food products, so I am looking in the USA Pavilion for that. There s a great variety of products available here. Jianquan Wu Shenzhen Green Globe Trading LLC Shenzhen, China BUYER

Show Management 1430 Spring Hill Rd, 6th Floor McLean, VA 22102 2017 PRELIMINARY SCHEDULE Sunday September 24 8:00 am 5:00 pm Registration Open 8:00 am 5:00 pm Exhibitor Move-in 10:00 am 6:00 pm One-on-one International Buyer Meetings 2017 SEPTEMBER 25-26, 2017 MIAMI BEACH CONVENTION CENTER, FLORIDA, USA Monday September 25 Tuesday September 26 8:00 am 5:00 pm Registration Open 8:00 am 12:00 pm One-on-one International Buyer Meetings 10:00 am 5:00 pm Exhibit Hall Open 5:00 pm 6:00 pm Exhibitor Evening Event 8:00 am 5:00 pm Registration Open 10:00 am 5:00 pm Exhibit Hall Open 5:00 pm 8:00 pm Exhibitor Move-out USA PAVILION AT THE 21 ST ANNUAL AMERICAS FOOD & BEVERAGE SHOW AND CONFERENCE We re working on exporting our product internationally, and have several good leads from this show. This show gives you a much more diverse audience to present your product to, many of whom are the company owners and decision makers. We ve also made a lot of contacts here with distributors that want to help us export overseas. The international exposure you get here is well worth it. We ve exhibited here in the USA Pavilion for many years. This show has opened up trade opportunities for some of our shippers, and we ve gotten new accounts from this show. We look to this show to help us expand our export market. There s a huge variety of people that come to this show, and we got some really good leads again this year. Steve Dean X-Treme Resources, LLC West Monroe, LA EXHIBITOR Ann Jacops Idaho-Eastern Oregon Onion Committee Parma, ID EXHIBITOR