Club e-luxe Leading the Digital Luxury Revolution
What is Club e-luxe? Club e-luxe is the luxury industry s pioneer destination for access to advanced strategies and best practices in innovation, digital media, multi-media and new technologies. Club e-luxe is an executive club for digital luxury professionals that provides luxury companies with access to the most advanced strategies, knowledge, applications, systems, tools and solutions required to thrive in the context of digital media, new technologies and innovation. Created in 2006 by Luxe Corp out of the recognition of the need to address the business challenges that luxury companies are facing in the context of the digital economy, Club e-luxe has become the reference for digital luxury and has been heralded as the most e-nnovative forum by luxury insiders. 1
Benefits of Club e-luxe Joining Club e-luxe ensures a solid position at the core of the digital luxury revolution. Some benefits 1. Participation in the annual full-day International Summit held in Paris every June 2. Participation in the annual half-day Breakfast Seminar held in Paris every January 3. Participation in the Club e-luxe Forums, New York or Beijing 4. Access to the annual Club e-luxe Digital Scorecard Report 5. Half-day customized in-house Digital Luxury Strategy Session & Workshop 6. Access to Luxe Corp s Digital & Innovation Laboratory 7. One month complementary online marketing program & advertisement placement on Luxe-Mag.Com 8. Customized e-business consulting with complementary postconsulting monitoring* 9. Business opportunities with digital media experts and luxury e- business leaders. 10. On-going annual e-business initiatives *Billed separately 2
Club e-luxe International Summit, Paris The annual Club e-luxe international summit held every June, is a full-day immersive and stimulating digital consulting experience and has become one of the most sought-after events on the annual luxury business calendar. The annual Club e-luxe International Summit is held every June in Paris, in the form of a full-day event at the Ritz Hotel Paris. This exclusive international event is a full-day of digital strategy and operations immersion through Presentations, Panel Debates, Live Demos, Workshops and One-to-one Consulting Sessions by recognized international experts from luxury and technology and business. The Club e-luxe International Summit enhances the digital knowledge of luxury companies through a strong focus on value generation through concrete digital solutions in a confidential environment. The summit admits a limited number of luxury companies and participants include CEOs, Presidents, Vice Presidents, Directors and decision makers. 3
Club e-luxe Breakfast Seminar, Paris The Club e-luxe Breakfast Seminar held every January at the Ritz Hotel Paris is a half-day stimulating experience on relevant themes that provide solutions to luxury s most challenging digital issues for the present and the future. The annual Club e-luxe Breakfast Seminar is held every January in Paris as a half-day event. Each Breakfast seminar is planned around a specific theme identified as a key challenging area for the luxury sector. The event offers concrete and practical solutions and insights on key strategic and operational issues through in-depth Presentations, Live Demos, Panel Debates, Roundtable sessions, Workshops and other highlights, by practicing experts. The event is accessible to senior executives of luxury companies. 4
Club e-luxe Forum, New York The Club e-luxe Forum held annually in New York brings a practical & immersive digital luxury consulting experience to North America for the first time. The annual Club e-luxe Forum, New York is the first digital luxury event that focuses on practical, feasible and actionable digital strategies through avant-garde solutions. For the first time, luxury companies in North America are able to have access to a solid strategic direction in digital media and innovation through a highly stimulating event. Held as a full-day event, the forum is planned around a preidentified theme covering digital luxury challenges. The event offers concrete and practical solutions and insights on key strategic and operational digital & innovation issues through indepth Presentations, Live Demos, Panel Debates, Roundtable sessions, Workshops and other highlights, by recognized experts. The event is accessible to senior executives of luxury companies. 5
Club e-luxe Forum, Beijing The Club e-luxe Forum held annually in Beijing is the pioneer digital luxury strategy consulting experience in China, bringing luxury brands in Asia exceptional insights required to overcome digital challenges. The annual Club e-luxe Forum, Beijing is a pioneer event that focuses on bringing practical solutions to digital luxury issues, through the presentation of avant-garde digital & innovation solutions. A full-day event, the forum takes the form of Presentations, Live DEMOs, Workshops, One-to-one Consulting, Panel Debates and other Highlights. The forum also offers practical solutions and indepth tools through Exhibitions of new technologies by recognized experts. The event is accessible to senior executives of luxury companies. 6
Speakers Club e-luxe s Speakers are renowned international experts of digital media, innovation and luxury, drawn from the four corners of the earth. Club e-luxe Speakers are internationally-recognized experts of digital media, innovation and new technologies. They are invited to Club e-luxe to share their knowledge, insights, technology solutions and in several cases their inventions. Club e-luxe also invites leaders of luxury and business whose vision, knowledge and vast experience bring additional value to each Club e-luxe event. Every speaker invited by Club e-luxe contributes additional value through their subsequent on-going relationships with the participating luxury companies, who they support through their digital business solutions. 7
Participants & Members Club e-luxe s members and participants are a mix of established international luxury houses and emerging luxury brands. The nature of Club e-luxe ensures that each company obtains sustainable value from the club Club e-luxe congregates the leaders of the world s most respected and forward-thinking luxury houses and brands every year at its annual events; and through its package of benefits for members. The participants of Club e-luxe are the leaders of luxury companies whose collective vision are responsible for shaping their companies growth and the industry s evolution. They include CEOs, Vice Presidents, Directors and other decision makers. 8
Recent Events 2012 2011 2011 2010 2010 2009 2008 2007 2012 Club e-luxe Breakfast Seminar 2011 Club e-luxe International Summit 2011 Club e-luxe Breakfast Seminar 2010 Club e-luxe International Summit 2010 Club e-luxe Breakfast Seminar 2009 Club e-luxe International Summit 2008 Club e-luxe International Summit 2007 Club e-luxe International Summit T-Luxury, M-Luxury, S- Luxury, C-Luxury, I- Luxury & G-Luxury The Luxury Cyber-Resident Borderless Luxury: Integrating Interactivity in the Luxury Retail Experience Integrating Innovation in the online & offline Luxury Universe The Place of Online Social Mediamania in Luxury Selling the Dream of Luxury Through e-commerce Connecting with the Luxury e-consumer Luxury Branding & Marketing e- Communications in the Digital Age Thursday 12 th January 2012 The Ritz Hotel, Paris Tuesday 31 st May 2011 The Ritz Hotel, Paris Thursday 13 th January 2011 The Ritz Hotel, Paris Thursday 3 rd June 2010 The Ritz Hotel, Paris Friday 8 th January 2010 Four Seasons Hotel, Paris Thursday 4 th June 2009 The Ritz Hotel, Paris Tuesday 3 rd June 2008 The Ritz Hotel, Paris Tuesday 5 th June 2007 The Ritz Hotel, Paris 9
Testimonials A big thanks to the Luxe Corp team for being so professional & for implementing such a leading event. We are transformed -L Atelier du Vin I really enjoyed the Club e-luxe Summit. A full intensive day with a rich repertoire of cases and strategies for developing successful e- Luxe initiatives. Gucci Group Thank you once again for this excellent and highly inspiring day in Paris. I returned to the office with so many new ideas. Chopard What can I say? The Club e-luxe Summit was superb. I thoroughly enjoyed the day, learnt a great deal and met some interesting and talented people. Thank you! Fabergé The club-like atmosphere created by Luxe Corp not only provides a more bespoke look at the future of technology in luxury but also a chance to make some quality contacts in the process - Vertu This summit was a real opportunity. In one day, to be able to attend business workshops of such excellent quality and to meet highly qualified professionals is rare, to underline it. - Boucheron 10
Club e-luxe Digital Scorecard The Club e-luxe Digital Scorecard is the first comprehensive Digital Luxury Report that assesses the impact of digital luxury on the value & performance of luxury companies. The Club e-luxe Digital Scorecard is an annual Report that provides an extensive and insightful assessment of the current state of luxury in the digital context and how digital media, new technologies and innovation are changing luxury business practices and luxury consumers, as well as how these impact the valuation and performance of luxury companies. The analysis is based on the digital landscape and the practices of 100 international luxury companies and luxury retail companies in multiple categories and geographical regions. The Club e-luxe Digital Scorecard is published every June and is presented officially at the Club e-luxe International Summit, Paris. 11
Press & Media Club e-luxe has been heralded by the international press as the pioneer and leading platform for digital media & innovation in luxury, including the IHT, Luxe.TV, Elle, France 24, Les Echos, Strategies and several others. Club e-luxe is constantly featured in the international press and has been heralded as the most innovative forum in luxury. Some recent press and media coverage have been in the following publications, offline and online. - The International Herald Tribune France 24 TV Luxe.TV Elle Les Echos Strategies The Luxe Chronicles - Buzz 2 Luxe - Web & Luxe - Fashion-Mag.Com - Prestigium.Com - France24.Com - Luxe-Mag.Com - A Small Mag 12
Joining Club e-luxe Access to Club e-luxe may be through annual corporate membership or through participation in any of the annual events. 1. Annual Membership Enjoy all benefits (see page 2) Attend all events on a complementary basis Annual fee per brand of 3,550 euros (+VAT) Possibility of single fee for brands in the same Group Membership renewal at will 2. Annual Summit Participation Participation in the full day immersive digital luxury summit held in Paris every June Participation fee of 1,500 euros (+VAT) 3. Annual Breakfast Seminar Participation Participation in the half-day immersive digital luxury seminar held in Paris every January Participation fee of 550 euros (+VAT) 4. Annual Forum Participation Participation in the full day annual forum held in New York & Beijing Participation fee of $1,500 (New York) and $1,000 (Beijing) 13
Membership Enrolment I will like to join Club e-luxe. I understand that my membership will only be effective upon receipt of my membership fee of 3,550 euros (+VAT). I also understand that membership is annual; is based on corporate accounts and may be renewed at will. Enrolment may also be online at www.luxe-corp.com First Name & Surname Job Title Company Name Address Direct Telephone Direct Fax Direct Email Website Payment Method Cheque Bank Transfer Website Signature Date Send this page by Fax to + 33 (0) 149 26 06 71; by email to clubeluxe@luxe-etc.com; or by post to Luxe Corp, 21, Rue Cambon Paris 75001, France. Telephone: + 33 (0) 1 49 26 06 15. 14
Event Registration I will like to participate in the following Club e-luxe event(s) (please see page 13 for the participation fees of all events). Club e-luxe International Summit (held every June in Paris) Club e-luxe Breakfast Seminar (held every January in Paris) Club e-luxe Forum (held every year in New York) Club e-luxe Forum (held every year in Beijing) I understand that my participation will only be confirmed upon receipt of my participation fee (see page 13 for fees). I also understand that places are limited and that participation is on a first-come basis. First Name & Surname Job Title Company Name Address Direct Telephone Direct Fax Direct Email Website Payment Method Cheque Bank Transfer Website Signature & Date Send this page by Fax to + 33 (0) 149 26 06 71; by email to clubeluxe@luxe-etc.com; or by post to Luxe Corp, 21, Rue Cambon Paris 75001, France 15
About Luxe Corp Luxe Corp is the pioneer Strategy & Management Consultancy company specialized in the luxury sector. A fully independent company based in Paris from where it reaches its worldwide clientele, Luxe Corp develops and implements advanced and practice-tested business strategy solutions and operations for companies seeking sustainable growth and profitability in the luxury industry. Through a custom-consulting approach focused on attaining visible and measurable results, Luxe Corp offers business solutions and turnaround strategies in Marketing, Branding, Retail, e-business & Innovation, Business Planning & Modelling and Intelligence. Through its three business divisions, Luxe Corp has collaborated with LVMH, Gucci Group, Louis Vuitton, Gucci, Hermès, Chanel, Christian Dior, Cartier, Burberry, Chopard, Piaget, Boucheron, Vertu, Chopard, Rémy Cointreau, Pernod Ricard, Adler, Coty Prestige, Fabergé, L Oréal, Browns, Barneys New York and a host of others. Luxe Corp also hosts Club e-luxe, the executive club for luxury e-business professionals and publishes of Luxe-Mag.Com, the pioneer luxury business magazine online fully produced in English and French. Luxe Corp also has a consulting program for young and emerging luxury brands, The Luxury Business Circle, hosted three times a year in Europe, Asia and the Americas, through which it provides strategic business direction for the future leaders of the luxury industry. Luxe Corp is headquartered in Paris and has business representations in New York and Beijing. 16
LUXE CORP 21, Rue Cambon Paris 75001 FRANCE Tel: +33 (0) 1 49 26 06 15 Fax: +33 (0) 1 49 26 06 71 business@luxe-etc.com www.luxe-corp.com www.luxe-mag.com