The official trade fair magazine Christmasworld 2018 THE ONLY MAGAZINE THAT IS DISTRIBUTED AT THE FAIR EXHIBITION CENTER. Advertising list no. 23 effective from 01/08/2017 www.topfair.de MULTI-CHANNEL PACKAGE 1 x BOOKING 4 MEDIA! With a single booking, you can be present on all four TOP FAIR channels MULTI-CHANNEL PACKAGE DISTRIBUTION PRINT ADVERTISING FORMATS DIGITAL ADVERTISING FORMATS PRICES MULTI-CHANNEL PACKAGE DATES CONTACT ABOUT TOP FAIR TOP FAIR Messe Frankfurt s exclusive and official magazine is a bilingual publication (English/ German) with issues devoted to seven different events and contains: trends product news market reports company profiles highlights of the fair list of all exhibitors
MULTI-CHANNEL PACKAGE TOP FAIR MEDIA FOR CHRISTMASWORLD Christmasworld is the trend and order fair for the international decorative sector. Every year, the power of attraction exercised by the world s leading trade fair for festive decorations draws top wholesale, import/export and retail trade buyers from all over the world to Frankfurt where they place their main orders for the year. Be there in the TOP FAIR media that accompany Christmasworld and enjoy all these advantages: YOUR ADVANTAGE Through the trade fair magazine, you don t just reach professional visitors to the Christmasworld fair. In addition, multiple contacts and publication via all four channels (print, online, mobile, social media) guarantee very high visibility within the entire international industry. Take advantage of this cross-media presence to: win new national and international customers consolidate your ties with existing customers increase your turnover YOU WANT TO ADDRESS NEW INTERNATIONAL CUSTOMERS? AND GENERATE HIGHER SALES? WITH TOP FAIR, YOUR SHOW APPEARANCE MEETS WITH SUCCESS! TOTAL REACH TOP FAIR MEDIA 64,142 PRINT EDITION E-MAGAZINE BLOG/WEBSITE SOCIAL MEDIA POSITIONING TOP FAIR
DISTRIBUTION OUR MULTI-CHANNEL PACKAGE FOR YOU COMPRISES THE FOLLOWING MEDIA: The print magazine, which offers convincing, journalistic reporting and a high quality layout, is distributed free of charge to the international trade fair participants. The e-magazine appears BEFORE the fair and offers additional features such as videos and photo galleries. The website, with its integrated blog, presents news and products all year round. Our social media platforms connect with exhibitors and visitors. Present your company on all channels with the TOP FAIR multi-channel package. PRINT ONLINE MOBILE SOCIAL MEDIA HIGH VISIBILITY THANKS TO CROSS-MEDIA DISTRIBUTION 1,500 Distributed to hotels 1061 Distributed to exhibitors * 6.000 5.500 E-MAGAZINE ** 5.651 5,000 4,500 TOTAL PRINT 22,000 4,000 3,500 3,000 2,500 2,000 1,500 1,000 19,439 Distributed to visitors 500 0 Dec. 2013 June 2014 Dec. 2014 June 2015 Dec. 2015 e-magazine downloads June 2016 Dec. 2016 June 2017 BLOG / WEBSITE *** 5,651 e-magazine 22,000 Print magazine 36,491 Visits 73,161 Page Impressions TOTAL REACH 64,142 36,491 Blog / Website * Number of exhibitors 2017 ** Accumulated total TF e-magazine downloads ios and Android *** Access figures for 1 year (as of June 2017)
PRINT ADVERTISING FORMATS YOUR POWERFUL PRESENCE IN THE PRINT MAGAZINE Adverts: With an image or product advert, you can address your customers using your corporate design and exploit its high recognition value. TECHNICAL DATA Product News: Place an item in our product news section to tell visitors what s new on your stand. This will take the form of a picture of the product, a short text and contact information, laid out magazine-style in the editorial section. Profile: Through a profile (= company profile), you can make a fuller presentation (1/1 or 1/2 page) of your company or one of your products. You supply the text as well as the image material and we build the profile into the magazine layout. OUR CROSS-MEDIA, MULTI-CHANNEL PACKAGE FOR YOU Whether an advertisement, an item of product news or a profile with your booking, you will receive in addition: a gallery or video in the e-magazine TECHNICAL DATA FORMAT EXAMPLES an announcement + gallery or video on the TOP FAIR blog Special advertising formats: Attract the attention of your customers by booking a special-format advertisement. SPECIAL ADVERTISING FORMATS a post on our social media platforms So you will reach your target group through digital media as well as the print edition!
DIGITAL ADVERTISING FORMATS OUR MULTI-CHANNEL PACKAGE YOUR ADVANTAGE: Profit from a powerful digital presence and reach trade fair visitors through their notebooks, tablets, desktops or smartphones, too! With an advertisement, a profile or a product news in the print edition, you will receive a gallery or video in the e-magazine and on the blog as well as a post on our social media platforms in addition. YOUR DIGITAL ADVERTISING APPEARANCE WITH TOP FAIR, YOU WILL NOT ESCAPE THE ATTENTION OF ANY VISITOR! YOUR ADVERT OR Gallery You want to give your costumers a more comprehensive impression of your range? Present your products in a digital photo gallery with up to eight images in the e-magazine as well as on the TOP FAIR blog. including or Video Do you have an image film of your brand or particular products or themes to which you would like to draw the attention of visitors? Present your company in moving pictures in the e-magazine as well as on the TOP FAIR blog. including and Social Media You are also represented with a post on our social platforms, which keep users informed about the latest news of the trade fair, exhibitors and new products at all times. including We have reserved the period 19.01.2018 12.02.2018 for the publication of your report via the digital channels. DIGITAL MEDIA YOUR ADVERT Weblink Complement your advertisement with a web link leading directly to your website and reach the readers of digital platforms. 100 All prices are subject to VAT at the prevailing rate. TECHNICAL DATA
PRICES MULTI-CHANNEL PACKAGE ONE BOOKING, ALL MEDIA ONE PRICE Formats Width Bleed formats* Height Prices b/w, 4c 1/1 Page 210 mm 297 mm 3,740 1/2 Page, portrait 105 mm 297 mm 2,300 1/2 Page, landscape 210 mm 145 mm 2,300 1/3 Page, portrait 72 mm 297 mm 1,990 1/3 Page, landscape 210 mm 94 mm 1,990 1/4 Page, portrait 58 mm 297 mm 1,790 1/4 Page, landscape 210 mm 74 mm 1,790 2/1 Double page spread 420 mm 297 mm 5,990 Cover 210 mm 297 mm 9,680 Cover page 2 + 3 420 mm 297 mm 7,730 Cover page 3 210 mm 297 mm 4,140 Cover page 4 210 mm 297 mm 6,400 Profile 1/1 page see format examples 2,810 Profile 1/2 page see format examples 1,990 Product News see format examples 940 Logo in exhibitors list see format examples 240 Special advertising on request on request Formats Resolution Prices ** Fullsize Banner see Web Banner 570 * Format in bleed area + 4 mm trim allowance above, below and to the side; magazine format 210 mm 297 mm ** Prices are valid for one month and are not discountable. All Prices are subject to VAT at the prevailing rate. Content Banner 1 see Web Banner 420 Content Banner 2 see Web Banner 330 WEB BANNER
DATES TOP FAIR Christmasworld Booking deadline: November 24, 2017 DATES Dates Booking deadline: Profile / Product News Nov 24, 2017 Booking deadline: Adverts Nov 24, 2017 Deadline for photos and text: Profile / Product News Dec 01, 2017 Deadline for advertising data: Adverts Dec 15, 2017 Dedline for data: Gallery / Video Dec 22, 2017 Publication date: digital version Jan 18, 2018 Publication date: print version Jan 24, 2018 ATTRACT VISITORS DIRECTLY TO YOUR STAND WITH THE TOP FAIR MULTI-CHANNEL PACKAGE! Christmasworld in Frankfurt am Main Jan 26 30, 2018
CONTACT WE D BE HAPPY TO ADVISE YOU! PUBLISHER Messe Frankfurt Medien und Service GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main, Germany phone: +49 69 7575-5515 fax: +49 69 7575-6802 e-mail: topfair@messefrankfurt.com ADVERTISING BESTSELLER GmbH, Daniel Bölitz Karl-Hammerschmidt-Straße 32 85609 München, Germany phone: +49 89 90119-508 fax: +49 89 90119-308 e-mail: topfair@bestseller.de Order confirmation and invoicing through Messe Frankfurt Medien und Service GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany Managing directors: Klaus Reinke, Dr. Andreas Winckler Local court Frankfurt am Main, HRB 24768 The general terms and conditions for advertisement orders in magazines and newspapers apply (state 07/2015). TO THE GTCS