EXHIBITOR PACKET METROPOLITAN BUILDERS ASSOCIATION 2018 MBA HOME BUILDING & REMODELING SHOW JANUARY 12-14, 2018

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EXHIBITOR PACKET METROPOLITAN BUILDERS ASSOCIATION 2018 MBA HOME BUILDING & REMODELING SHOW JANUARY 12-14, 2018 Exposition Center at Wisconsin State Fair Park PAGE

TABLE OF CONTENTS GENERAL INFORMATION SECTION(S) Event Overview 3 Exhibit Hall B/C Floorplan 4 Important Contact Information 5 EXHIBIT INFORMATION Booth Construction: Requirements and Illustration 6 Booth Judging and Awards 7 OTHER IMPORTANT INFO Certificate of Insurance Sample 8 Move-In/Move-Out Information 9 Exhibitor Parking and Map 10 Industry Reception Invitation 11 Nearby Hotel Accommodations 12 Valley Expo & Display Exhibitor Services Letter 13 (See link to full kit available at MBAHomeShow.com) Expo Center at WI State Fair Park Forms 14 (See link to full kit available at MBAHomeShow.com) PAGE 2

EVENT OVERVIEW SHOW LOCATION Exposition Center at Wisconsin State Fair Park 640 S. 84th Street, West Allis, WI DATES & TIMES Wednesday, January 10 Thursday, January 11 Friday, January 12 Saturday, January 13 Sunday, January 14 Monday, January 15 8:00 am - 6:00 pm Exhibitor Move-In 7:00 am - 4:30 pm Exhibitor Move-In 4:30 pm - 7:00 pm Industry Night Reception 7:00 am - 11:00 am* Exhibitor Move-In Completion 11:00 am - 12:00 Noon Exhibit Booth Judging 12:00 Noon - 8:00 pm Show Open to Public 10:00 am - 8:00 pm Show Open to Public 10:00 am - 5:00 pm Show Open to Public 5:00 pm 9:00 pm* Exhibitor Move Out 7:00 am 4:00 pm* Exhibitor Move Out *Exhibitors must check in by the following times: January 12 - no later than 10:00 am January 14 - no later than 7:00 pm January 15 - no later than 2:00 pm PAGE 3

WH MBA - Home Building & Remodeling Expo Wisconsin Exposition Center - Hall B & C Milwaukee, WI HALL B/C FLOORPLAN MBA - Home Building & Remodeling Expo Wisconsin Exposition Center - Hall B & C Milwaukee, WI 1046 1045 946 TRNSFORM TRNSFORM TRNSFORM WH EXPANSION 1246 1244 1242 1240 1238 1236 848- Feature 1247 1148 1147 1146 1048 1047 1046 Area 648 647 646 548 547 546 447 448 346 1243 1144 1241 1142 1239 1140 1143 1044 1141 1042 1040 1043 944 1041 943 844 941 842 843 744 841 742 743 644 741 642 1039 938 739 640 838 738 1037 638 643 544 641 542 540 543 444 541 442 440 443 344 441 342 439 340 437 338 Building Discovery Seminar & Culinary Stage 337 238 138 335 236 235 136 143 141 139 1228 Marketplace Pavillion A 832 Beer Garden 732 Marketplace Pavillion B 429 330 333 234 232 329 230 233 132 134 1226 1224 1222 1220 1218 1216 1122 1118 1217 1116 926 MBA 826-Feature Area MBA 1022 922 622 522 820- Feature Area Ext. of SBGTH 626 517 422 416 427 421 419 328 322 320 317 228 321 222 218 218 128- Feature Area 123 1212 1210 1208 1206 1204 1202 1200 1213 1116 1211 1209 1108 1207 1106 1104 1203 1102 1100 1016- Feature Area 1006 1105 1004 910 1009 906 1005 904 909 905 810 808 804 807 805 710 708 704 711 709 707 705 608 604 516- Feature Area 1103 1002 403 302 303 202 203 102 900 800 700 600 500 400 1000 300 200 100 605 506 504 511 509 505 416 408 406 404 409 407 405 310 308 304 311 309 307 305 216 214 208 208 204 213 211 209 207 205 116 114 112 110 108 104 105 103 101 Floorplan Key --- Pillar/Obstruction EXHIBITOR LOUNGE --- Feature Area or Landscape Park --- Premium booth --- Premium booth - Format and size must stay intact through Sept. 6 MBA Show Main Entrance-WEST MBA_2018_fp1.pdf 01/17/17 - zj MBA_2018_fp1.pdf 01/17/17 - zj PAGE 4

IMPORTANT CONTACT INFORMATION PLEASE NOTE: The MBA Office is open Monday Friday from 8:30 am 4:30 pm. The MBA Office will be closed on 11/24 and 11/25 (full-days), 12/23 (afternoon) and 12/26 (full-day). QUESTIONS ON CONTACT THE OFFICE LISTED BELOW EXHIBIT SERVICES (NON-MBA) Electrical, Plumbing, Gas, Exposition Center at WI State Fair Park Exhibitor Services Cable TV, Internet, Florist Phone (414) 266-7300 Sign Hanging, Catering E-mail eventservices@wistatefair.com Booth Set-Up/Installation Valley Expo & Display Exhibitor Services Booth Design, Furniture Rental Phone (877) 332-4292 Shipping, Forklift Services Fax (815) 873-1544 Sign Design/Production Website www.valleyexpodisplays.com E-mail events@valleyexpodisplays.com SHOW ENTRY/ADMISSION Ticket Orders & Wristbands GENERAL SHOW EXHIBIT SPACE Booth Locations and Cost BOOTH COMPLIANCE Booth Size/Height Restrictions Rules & Regulations ADVERTISING Ad Contracts Milwaukee Journal Sentinel Ad Contracts Conley Publications TV Towers Ads Deb Crawford (262) 522-4721 dcrawford@mbaonline.org MBA Office (262) 436-1122 www.mbahomeshow.com Amanda Dombrowicki (262) 522-4720 adombrowicki@mbaonline.org Amanda Dombrowicki (262) 522-4720 adombrowicki@mbaonline.org Summer Sobush (414) 224-2984 summer.sobush@jrn.com Nancy Kaeppel (262) 513-2625 nkaeppel@conleynet.com Taylor Woods (262) 436-1127 twoods@mbaonline.org MOVE-IN/OUT Amanda Dombrowicki (262) 522-4720 adombrowicki@mbaonline.org PAGE 5

BOOTH CONSTRUCTION REQUIREMENTS AND ILLUSTRATION BOOTH CONSTRUCTION REQUIREMENTS* The standard booth configuration is 10 square feet and multiples thereof. The height restriction for all exhibits or portions thereof, including signs, is eight (8) feet -- Expo management, in its sole discretion, may make exceptions to the height restrictions. -- Height variances must be applied for before the show opens through Amanda Dombrowicki via e-mail: adombrowicki@mbaonline.org or via fax: (262) 436-1110. -- The height variance fee for requests made of MBA Show Management and granted prior to show opening will be $75.00. If a high variance is assessed during the show, without prior application and approval, a fee of $125 will be incurred by the exhibiting company in question. Sidewalls adjoining booths may carry the background height out to within two (2) feet of the front line -- Exhibitors in violation of sidewall restrictions will be assessed a penalty of $1,000.00. The front two (2) feet of the space must not have equipment or display material over 42 inches in height. Aisle Aisle Horizontal Bold Line is the Back Wall, Vertical Bold Lines are Sidewalls 2 feet sidewall restriction cannot exceed 42 inches in height EXHIBIT DESIGN TIPS Does the exhibit look inviting or forbidding? Does the exhibit force the prospect to make a commitment by walking under a ceiling or up onto a platform? Does the exhibit resemble a museum or a retail store? Are bright colors used up high to attract attention and neutral colors used at eye level to prevent eye fatigue? Is there a logical traffic flow through the exhibit? *ALL RESTRICTIONS WILL BE STRICTLY ENFORCED PAGE 6

BOOTH JUDGING AND AWARDS NOTICE: Judges for the 2018 Exhibit Booth Awards will visit each show booth on Friday, January 12, 2018, beginning at 11:00 am. Incomplete booths will be disqualified. AWARDS: Awards will be given for 1st, 2nd and 3rd place Builder/Remodeler and Associate booths. Builder/Remodeler Description Builder/Remodeler members shall be any individual, entity, or employee of a firm (corporation, partnership, or limited liability company) who has been in the business of: (I) building or remodeling homes, apartments, schools, commercial, industrial, or other structures normally related and appurtenant to a community with three homes built and sold; or (II) land development within the jurisdiction of this Association. Associate Description Associate member shall be any person, firm, or corporation engaged in a trade, business, industry or profession related to the home building industry. The greater part of business activity should consist of the performance of work or labor and the furnishing of materials used in or about the erection, construction, repair of buildings or financing of the buildings. JUDGING CRITERIA Use of space Customer friendliness of booth Visibility of product Visibility of company and/or product brand names Uniqueness of design and layout Product display Special Product Promotion Overall visual impression AWARD WINNERS RECEIVE Award certificate and sign to display in exhibit booth Announcements made in the Exhibit Hall during the 2016 show Recognition in the MBA enews Recognition on the MBA website Recognition at the 2016 Achievement Awards Dinner PAGE 7

SAMPLE CERTIFICATE OF INSURANCE PAGE 8

MOVE-IN / MOVE-OUT Move-in/move-out assignment will be based on booth size and floor placement. THE FINAL MAP AND SCHEDULE SHOWING ASSIGNED MOVE-IN AND MOVE-OUT DATES AND TIMES WILL BE RELEASED ON DECEMBER 1, 2017. IF, AFTER REVIEWING THE FINAL SCHEDULE, YOU WOULD LIKE TO RE- QUEST A VARIANCE, YOU CAN DO SO BY COMPLETING A MOVE-IN/-OUT VARIANCE REQUEST FORM AND SUBMITTING IT TO AMANDA DOMBROWICKI VIA E-MAIL (ADOMBROWICKI@MBAONLINE.ORG). PLEASE NOTE THE FOLLOWING GUIDELINES FOR MOVE-IN/-OUT. Entrance to the Marshaling Yard and Exhibitor Setup Parking Area is at Gate #1 at 79th Street and Greenfield Avenue. Arrive at the identified Marshaling Yard 15 minutes prior to your assigned time and check-in with a Valley Expo representative (see attached map). Vehicles MAY NOT remain in the loading area during booth set-up. There are NO exceptions to this rule. All vehicles must be unloaded and immediately moved. You will be able to park for FREE in the designated marshalling yard parking area on January 10 until 6PM, January 11 until 7PM and January 12 until 11AM. No motorized forklifts, carts, etc. are allowed to transport product and/or booths. Anything that cannot be carried in by hand or on a non-motorized cart will be subject to drayage fees. Hand carts will be available on a first-come, first-served basis. Trailers and large trucks may require the use of extra space. If you will be using a trailer and will require time in addition to what has been reserved for your company on the final schedule, please submit a variance request form, so enough time/space is reserved for your vehicle. TOOL DROP-OFF AND PICK-UP Please arrange for all tools to be dropped off and picked during the times listed below: Tool Drop-Off: 7:00 am 8:00 am Tool Pick-Up: 4:00 pm 5:00 pm All other equipment pick-up and drop-offs must be scheduled in advanced with the MBA. Please check in with the Marshaling Yard representative. Space is available strictly on a first-come, first-served basis. MISCELLANEOUS DROP-OFFS Many exhibitors have a need to drop off brochures, accessories, fresh flowers, etc. to complete their booth. Loading docks will be open from 8:00 am 11:00 am on Friday, January 12. Please check in with the Marshaling Yard representative and spots will be made available on a first-come, first-serve basis. PLEASE NOTE Dock time, especially on Monday immediately following the Show, is in high demand! If you show up on the wrong day or at a time that was not assigned to you, you WILL NOT be allowed access to the loading docks/ramps. Ramps/Docks close at 11:00 AM on Friday, January 12. All move-ins on January 12 must arrive by 10:00 AM. PAGE 9

EXHIBITOR PARKING MAP PAGE 10

INDUSTRY NIGHT SAVE-THE-DATE INDUSTRY NIGHT RECEPTION Enter through West entrance. Reception to be held on the show floor in Halls B/C. EXPOSITION CENTER AT WISCONSIN STATE FAIR PARK HALLS B/C Thursday, January 11, 2017 4:30 pm to 7:00 pm PAGE 11

NEARBY HOTEL ACCOMMODATIONS For the convenience of exhibitors traveling in from out of town, we have included a list of nearby hotels along with contact information. Please contact the hotels directly to make your reservations for hotel accommodations. Hampton Inn & Suites Milwaukee West Hotel 8201 W. Greenfield Avenue West Allis, WI 53214 Phone 414-436-2300 Crowne Plaza Milwaukee West 10499 W. Innovation Drive Wauwatosa, WI 53226 Phone 414-475-9500 PAGE 12

VALLEY EXPO & DISPLAYS COVER LETTER EXHIBIT SERVICES Exhibitor Services Kit Dear Exhibitor: Valley Expo & Displays is pleased to have been selected as the Official Service Contractor for the upcoming, being held at, Exposition Center at Wisconsin State Fair Park, January 12-14, 2018. Included in this service kit are forms for ordering various services and equipment for your event. Please read each form carefully and return to the address provided on the order form. Refer to the enclosed General Show Information pages for vital facts and information about this event. If you have any additional questions about Valley Expo & Displays services, please do not hesitate to call or email Valley at the information provided below. Valley Online Ordering For your convenience Valley Expo & Displays offers online ordering. You can order your Valley services, view show schedule, review previous and current account information, and print invoices. To place online orders you will be required to register with Valley Online: If you received this Exhibitor Service Kit in the Ordering Open email, a direct link and your temporary password to online ordering were included within that email. Click on the link to be directed to our website and begin ordering. (https:valleyexpodisplays.boomerecommerce.com) If you did not receive an email, visit, www.valleyexpodisplays.com. Click on Register and get your Password Here to request your online credentials. Fill out the required information and submit. Once your request is processed you will receive an email with your login information. It may take up to two hours to generate your credentials. If your request is made on a holiday or weekend your login will be generated the next business day. We appreciate your patience in advance. Helpful Hints Order early and take advantage of the advance pricing to receive discounted rates. Ship early to avoid delays. Shipments arriving late at show site will incur an additional cost and delays may occur. All correspondence, including final invoices, will be sent to the contact listed on the Recap of Cost & Payment form. Valley Expo & Displays will not accept orders without payment in full. Ordering Information Valley Expo & Displays does not take orders over the phone. All pre show orders must be entered online at (https://valleyexpodisplays.boomerecommerce.com), faxed to (815-873-1544), or emailed to (events@valleyexpodisplays.com) by January 2, 2018. After this date orders must be placed at the service desk at the show site during exhibitor move-in. Items ordered at show site are subject to availability. Thank you for your business and we look forward to seeing you at the show! Please contact our Exhibitor Services Department at 877.332.4292 or email: events@valleyexpodisplays.com with any questions you may have. 4950 AMERICAN ROAD ROCKFORD, IL 61109 PHONE: 815.873.1500 FAX: 815.873.1544 PAGE 13

EXPOSITION CENTER AT WISCONSIN STATE FAIR PARK EXHIBIT SERVICES Exhibitor Order Forms / Rates for the Exposition Center at Wisconsin State Fair Park can all be found online at http://wistatefair.com/wsfp/exhibitor-order-forms-rates/ New! Order online. It s fast, easy, and secure. Exhibitors can now order services online (electric, IT, etc.) for shows in the Exposition Center. VISIT THE LINK ABOVE TO GET STARTED. What you need to know: Company information Credit card Email address You ll create a user name (your email address) and password that sets up an account for you to use for all future shows. Advance rates apply up to 14 days prior to show opening. Online ordering is available until 5 days prior to show opening. Questions? Call 414-266-7300 or email EventServices@wistatefair.com. Exhibitor Services Order Form Use the forms at the web page above to order Electrical, Telephone, High Speed Internet, Gas, Water/Drain and Compressed Air. SERVICES MUST BE ORDERED AT LEAST 14 DAYS IN ADVANCE OF SHOW OPENING DATE TO RECEIVE ADVANCE PRICING. Sign and Banner Hanging All banners and sign hanging needs will be coordinated through the Wisconsin Exposition Center. They will coordinate and provide the necessary labor to perform this service at prevailing rates. Services must be ordered at least 21 days in advance of show opening date to receive advance pricing. Order forms can be accessed at the link above. Parking Passes Single-use parking passes are available for purchase from the Exhibitor Services Office at the Exposition Center. The cost is $6.00 each. The passes may be purchased during show move-in only. There is no charge for parking during move-in or move-out. If you have any questions, please call them directly at 414-266-7300. Please fax order forms to 414-266-7119 or mail to: Wisconsin State Fair Park 640 South 84th Street West Allis, WI 53214 Attn: Event Services. PAGE 14