2016 DIGITAL MEDIA KIT STRATEGIC DIGITAL BRANDING OPPORTUNITIES HVmag.com: the go-to resource for affluent, influential Hudson Valley visitors and residents. Updated 11/15
HVMAG.COM IS A POWERFUL BRAND. EXTENSIVE REACH MEANINGFUL CONNECTIONS DIGITAL SOLUTIONS With a responsive design for any screen - PC, Mac, tablet or smartphone - HVmag.com is the go-to resource for Hudson Valley residents eager to tap into all that is going on in their region. Our comprehensive website offers a wide variety of interactive opportunities for advertisers to reach the thousands of site visitors we attract. Packed with exclusive content including a searchable events calendar, blogs, timely articles, and our local dining database, our site generates 3,195,140+ page views each year. In addition, we can extend your message with Hudson Valley Today, our e-newsletter reaching more than 11,800 opt-in subscribers each day. Content TODAY S NEWS A daily update of what s making headlines in the Hudson Valley. From local businesses to area events, people making the news and topical stories, we keep Hudson Valley residents informed on what s going on today in their home towns. EAT & DRINK The authoritative guide to dining in the Hudson Valley, including restaurant reviews, culinary news, and tried-and-true recipes from local chefs and eateries. LIFE & STYLE What s hot on the shopping scene, plus fitness, wellness and home decorating trends. ARTS & EVENTS The latest happenings in our area, courtesy of our extensive events calendar and starstudded photo galleries BEST OF HUDSON VALLEY Our annual listing of the region s finest people, places, restaurants, and services. CONTESTS & PROMOTIONS Maximize your company s exposure with online contests, social media, and more. SPECIAL EVENTS Meet and mingle with your target audience by sponsoring one of our signature events: Best of Hudson Valley, Burger & Beer Bash & Excellence in Nursing Awards, and many more! INSIDER GUIDES From the area s best breakfast spots to tips for the perfect weekend getaway, from grade A schools to top doctors in every specialty, our comprehensive guides offer our editors recommendations for every occasion. 2
DIGITAL DATA DYNAMIC RESOURCE TWO-WAY INTERACTIONS SOCIAL CONNECTIONS ENGAGED Average monthly traffic to HVmag.com 4,996 average visitors per day 124,201 unique users 153,162 visits 323,897 page views 99,493 mobile visits Total Yearly Visits 1,837,940+ Total Yearly Page Views 3,886,750+ Inbound links from other websites 922,801 Thousands of visitors each month searching for information, products and services Extended reach to thousands of regional customers Customers can access information on your business 24/7, whenever and wherever they want Source: Google Analytics Facebook Fans 30,000+ * Twitter Followers 17,000+ * *as of November 2015 3
DIGITAL OPPORTUNITIES DISPLAY ADVERTISING Place your message around great editorial content deploying the latest IAB suggested ad units, traditional banner display units, and mobile smart units. Innovative and new opportunities such as interstitials and target by keyword opportunities are also available. Banner ads are sold in multiple sizes based on number of impressions Run Of Site (ROS) impressions includes all ad zones including leaderboard, medium rectangle, half page, and mobile smart banner PREMIUM CONTENT SPONSORSHIPS RATE: $6,000 Be the exclusive sponsor of editorial content vertical on HVmag.com and promoted via social media, e-blasts, home page exposure, and section landing page exposure. Gain targeted user attention and engagement by sponsoring content relevant to your business. Exclusive editorial adjacencies Own all ad units with 100% share-of-voice for 3 months Program landing page fixed sponsorship ad unit for 3 months Sponsor exclusive roadblock ad units Promotional social media posts to include sponsor presented by Promotional e-blast to include sponsor presented by Inclusion in Hudson Valley Magazine s This Month @ HVmag.com web promotion page Logo inclusion in e-newsletter promotional space including sponsor presented by ROS Rate Specific Ad Zones and/or Targeted Sections Rate Interstitial Rate RATES $20 CPM $30 CPM $50 CPM NATIVE ADVERTISING RATE: $2,000 Branded Content Take advantage of this native advertising opportunity and create a story all your own, published on HVmag.com. Each story is intended to be an attention-getting article, written in a digital appropriate blog style. Your story will gain valuable homepage exposure for one month and be included as a part of the editorial lineup. It will also be available on an appropriate landing page for six months, plus visible on search engines and our online archives. Your story is never unpublished! It includes inbound links back to your site and the ability to include social media widgets. For businesses that are more visual, a photo-centric version, presented as a branded content photo gallery, features up to 25 images. Each paid insertion is accompanied by labels indicating that the content is promotional and not editorial. Digital Opportunities cont d next page 4
DIGITAL OPPORTUNITIES E-COMMUNICATIONS RATES Dedicated E-blast $1,000 Send an email blast to subscribers who have specifically opted-in to receive emails from Hudson Valley Magazine. Promote your events, products and services to our audience. You control the message and subject line, and the full email will be hyperlinked to your website or landing page. E-Newsletter Exclusive Ad $350 per issue Gain exclusive visibility in Hudson Valley Today, our daily update of all that s $300 per day (3+ days) happening in the Hudson Valley. A compilation of information on local activities, cultural events, food, dining, business news, fashion trends, discounts and sales, this e-newsletter offers a daily interaction with our audience with premium ad positioning. Includes one medium rectangle ad E-Newsletter Sponsored Post $500 We include your promotional message, labeled as a Sponsored Post, within the editorial line-up of Hudson Valley Today. Include both Exclusive Ad and Sponsored Post $750 E- Newsletter Exclusive Ad and Sponsored Post $1,500 (for all 5 days) Dominate the Hudson Valley Today e-newsletter for one full week (3 alternating days) with a sponsorship and native advertising. Ad placement must be for 3 alternating days consecutive days plus the same Sponsored Post each day. In This Issue E-Newsletter $1,500 Include your message in our e-newsletter highlighting the cover and feature stories in the current issue of Hudson Valley Magazine. Sponsorship includes two banner ads (header/footer) and written advertorial with outbound link and thumbnail image. RESOURCE DIRECTORY ADVERTISING All packages run for one full year. Custom Web Page Become a part of HVmag.com s resource guide listings. From restaurants to home & garden, weddings to shopping, your Custom Web Page will join the frequently searched local business listings. SEO benefits from organic search placement and inbound linking What you get: Your logo included within your listing Placement on Google map Detailed write-up of your business (provided by advertiser) Photos (3) with descriptions (provided by advertiser) PDF of brochure or menu Live link to your website Lead Generation Package Custom Web Page benefits listed above plus: Social networking plugins (Facebook, Twitter, LinkedIn and Instagram) to drive traffic and gain new followers Promotional message to capture contact information from our readers to grow your own marketing list Featured Listing Upgrade Take your listing to the next level of exposure! Highlighted at the top of the business category of your choice Listed throughout the category as a featured business Visible on every page of your directory category 40% higher click through rate 100% of all category impressions RATES $500 per year $365 per year for print advertisers $1,500 per year $1,200 per year for print advertisers Add $450 per year to any package Digital Opportunities cont d next page 5
DIGITAL OPPORTUNITIES DIGITAL + PRINT = EXTENDED REACH HVmag.com and Hudson Valley reach a total monthly audience. Combine your web buy with a print purchase and reap the benefits of reaching your audience across multiple platforms. Hudson Valley Magazine is a sophisticated monthly lifestyle publication providing its affluent readership with the most exclusive information on living in the Hudson Valley. The award-winning magazine is known for its popular annual cover stories including Top Doctors, Fall Getaways, Best New Restaurants and Best of Hudson Valley. In addition, monthly features covering arts and culture, beauty and style, dining and restaurant reviews, shopping, and local news provide readers with insider information on all that s happening in the Hudson Valley region. Used in conjunction with HVmag.com, your advertising message will reach the widest crosssection of Westchester residents at home and on the go. 6
SPECS FOR HVMAG.COM HOME PAGE LANDING PAGE INTERSTITIAL Interstitial 700 x 440 E-NEWSLETTER Medium Rectangular 300 x 250 Medium Rectangular 300 x 250 MOBILE Smartphone Static Banner 300 x 50 Sponsored Content Half Page 300 x 600 Medium Rectangular 300 x 250 Half Page 300 x 600 Medium Rectangular 300 x 250 DEDICATED E-BLAST File Requirement: GIF or JPEG file at 40kb max, RGB at 72 pixels/inch. Indicate exact URL for link. 7
MAGAZINE Glossary of Terms Unique Visitors The number of non-repetitive visitors to the website in a 30-day period. Visits The session of activity for one user on a website during a fixed time frame. Page Views The number of times users view a specific page. Search Engine Visits Visits from Google, Yahoo and other search engines. Impressions The number of times an ad is displayed, whether it is clicked on or not. Click Through Rate The number of clicks on an ad divided by the number of impressions. IAB Interactive Advertising Bureau A division of