Classification Data = available in Affluent urope 2016 / M = available in Affluent Middle ast 2016 / A = available in Affluent Africa 2016 / L = available in Affluent Latin America 2015 Demographics Day of week Country Top 3% Select Language interview Gender Age in years: 21-74 Age in categories Household type Number of persons living in household Number of children under 16 living in household Lifestage of household * Young Affluent Metropolitans (YAMs) * Household income per year L MA Number of Main Income arners Personal income per year Foreign languages Number of foreign languages Urbanisation Language in which respondent prefers reading [Belgium & Switzerland only] Highest level education Abroad: lived for at least 6 months Abroad: worked for at least 6 months Abroad: education/job training for at least 6 months Citizen of country residence Business Present occupational position Former occupational position stablishment other stablishment abroad Number of employees at establishment Number of employees in total worldwide Number of employees responsible for Main activity: general Main activity: detailed Job function C-suite executives/directors 50/+ employees worldwide * Job position: head of Involvement capital expenditure > 30K Involvement capital expenditure > 30K level Decision making area: information and communication technology Decision making area: travel services Decision making area: contracts for freight or courier services Decision making area: raw materials or construction equipment Decision making area: advertising or marketing Decision making area: management consultancy Decision making area: corporate finance or investment Decision making area: other banking, finance or insurance services Decision making area: relocation or property services Decision Maker * Decision making responsibilities Average number working hours per week Average number of working hours per week: categories Business activities in last 12 months Influential Opinion Leader * Decision making area: car fleets, vans, trucks Financial Home ownership: rented or owned Second home in country of residence Second home abroad Credit/charge cards type - personally Credit/charge cards type - corporate Credit/charge cards recode Credit cards private Credit cards corporate Investments owned personally Trade in stocks/shares last 12 months: personally/third party Trade in stocks/shares last 12 months: professionally Frequency of trading in stocks/shares: personally full service broker/banker on my behalf discount broker on my behalf online broker other accredited body Frequency of trading in stocks/shares: rights/other direct issue Frequency of trading in stocks/shares: other Frequency of trading in stocks/shares: recode total Value private investments, excluding home/mortgage Financial services used past 12 months Banking/Investments - Awareness Banking/Investments - Used personally Banking/Investments - Recommended M M M
General media Average internet time weekdays Average internet time weekend days Average internet hours per week Average internet time per day in minutes Average internet time per day in minutes: categories Overall internet usage * Average reading time weekdays Average reading time weekend Average reading hours per week Average reading time per day in minutes Average reading time per day in minutes: categories Overall Print readership * Watched TV yesterday General viewing frequency Devices watching TV Average viewing time weekdays Average viewing time weekend days Average hours viewed per week Average viewing time per day in minutes Average viewing time per day in minutes: categories Overall TV viewership * Weekday TV watched in timeslot Weekend TV watched in timeslot TV receive signal Satellite provider Time Spent Yesterday: Reading newspapers (in paper format) Time Spent Yesterday: Reading magazines (in paper format) Time Spent Yesterday: Reading newspapers and magazines (in digital format) Time Spent Yesterday: Watching TV channels (not online) Time Spent Yesterday: Watching video from a recorded source (DVD, BluRay or Hard Disk Recorder, Digital Video Recorder Time Spent Yesterday: Watching live TV on PC, tablet or mobile phone Time Spent Yesterday: Watching TV via replay or internet catch up service Time Spent Yesterday: Listening to radio stations (not online) Time Spent Yesterday: Listening to radio stations online Time Spent Yesterday: Listening to recorded music Time Spent Yesterday: Listening to podcasts Time Spent Yesterday: Making phone calls Time Spent Yesterday: SMS texting M Time Spent Yesterday: Using email Time Spent Yesterday: Online social networking, chat, or instant messaging Time Spent Yesterday: Using the Internet for personal purposes (excl. email, chat & instant messaging) Time Spent Yesterday: Using the Internet for work/study purposes (excl. email, chat & instant messaging) Time Spent Yesterday: Reading blogs or weblogs Time Spent Yesterday: Contributing any kind of content to the Internet (like blog entries, comments, tags, or uploading of pictures) Time Spent Yesterday: Playing games on game console, computer, or mobile device (excl online) Time Spent Yesterday: Playing online games on game console, computer, or mobile device (paid or free) Watching foreign TV channels - subtitles: yes Watching foreign TV channels - subtitles: no Foreign language TV programmes watched in nglish Foreign language TV programmes watched in French Foreign language TV programmes watched in German Foreign language TV programmes watched in Portuguese Foreign language TV programmes watched in Spanish Foreign language TV programmes watched in other foreign language Types of TV programmes watched - regularly Types of TV programmes watched - favorite First source of information: news/current affairs First source of information: business/financial First source of information: sports First source of information: entertainment First source of information: travel Advertising - useful source info new products: television Advertising - useful source info new products: newspapers Advertising - useful source info new products: magazines Advertising - useful source info new products: internet Sites used past 30 days for social/professional networking Frequency of using social networking sites L L MA
Media International Print, Awareness Print, Read in last 12 months Print, Frequency of reading Print, Probability Average Issue Reading International TV, Awareness TV, Viewed in last 12 months TV, Frequency of viewing International TV, viewing place TV, Viewed in last 30 days TV, Probability week TV, Probability day Digital: website/mobile site/app last 30 days Digital: website/mobile site/app, Probability week Digital: website/mobile site/app, Probability day Mobile: site/apps (smartphone/tablet) last 30 days Mobile: site/apps (smartphone/tablet), Probability week Mobile: site/apps (smartphone/tablet), Probability day Website: website (pc/laptop/tablet) last 30 days Website: website (pc/laptop/tablet), Frequency of visiting Website: website (pc/laptop/tablet), Probability week Website: website (pc/laptop/tablet), Probability day Mobile site: mobile site (smartphone) in last 30 days Mobile site: mobile site (smartphone), Probability week Mobile site: mobile site (smartphone), Probability day Apps: apps (tablet/smartphone/pc/laptop) in last 30 days Apps: apps (tablet/smartphone/pc/laptop), Probability week Apps: apps (tablet/smartphone/pc/laptop), Probability day Tablet app: app (tablet/pc/laptop) in last 30 days Tablet app: app (tablet/pc/laptop), Probability week Tablet app: app (tablet/pc/laptop), Probability day Mobile app: app (smartphone), Used via mobile in last 30 days Mobile app: app (smartphone), Probability week Mobile app: app (smartphone), Probability day Travel Air trips last 12 months domestic international under 4 hours international 4 hours or more Number return air trips business international total Number return air trips business total domestic international under 4 hours international 4 hours or more Number return air trips pleasure international total Number return air trips pleasure total Number return air trips domestic total Number return air trips international under 4 hours total Number return air trips international 4 hours or more total Number return air trips international total Number return air trips total Airport used - Past month Airport used - Last 12 months Duty free products bought at airport/on board Class travel usually on business air trips Class travel usually on private air trips Airlines - Awareness Airlines - Used Airlines - Recommended Choice airline - Business: leave choice to travel agent Choice airline - Business: company policy airline, alliance Choice airline - Business: frequent flyer program Choice airline - Business: cheapest fare Choice airline - Business: airline service M M Choice airline - Business: best time schedule Onboard watch video long-haul flights Onboard watch video long-haul flights - type Number of holidays taken last 12 months: own country Number of holidays taken last 12 months: abroad Hotel nights spent last 12 months business own country Hotel nights spent last 12 months business abroad Hotel nights spent last 12 months pleasure own country Hotel nights spent last 12 months pleasure abroad Hotel nights spent last 12 months business Hotel nights spent last 12 months pleasure Hotel nights spent last 12 months total Type of hotels used, for business Type of hotels used, for leisure Kind holidays last 12 months own country Kind holidays last 12 months abroad Kind holidays last 12 months total Type holiday booking - Last 12 months Continents visited by air last 12 months business Continents visited by air last 12 months pleasure Continents expect to visit by air next 12 months business Continents expect to visit by air next 12 months pleasure Countries visited by air last 12 months business Countries visited by air last 12 months pleasure Countries expect to visit by air next 12 months business Countries expect to visit by air next 12 months pleasure Countries visited last 12 months by other means of transport - Business Countries visited last 12 months by other means of transport Pleasure
Lifestyle Sports personally interested Sports actively taken part Subjects personally interested Visiting frequency last 12 months: theatre Visiting frequency last 12 months: classical concerts/ballet/opera Visiting frequency last 12 months: cinema A Visiting frequency last 12 months: museums/galleries/art exhibitions Visiting frequency last 12 months: gastronomic restaurants for dining Visiting frequency last 12 months: sports events Visiting frequency last 12 months: casino Visiting frequency last 12 months: non classical concerts/music festivals Statements Gaining knowledge and becoming better informed is a priority to me I am always one of the first to have technologically innovative products I am very committed to my job I like trying out new things I often discuss news about other countries I value exploration and discovery I prefer products made in my own country Mobile technology is crucial in my everyday activities I do everything I can to help the environment I do not mind paying for extra quality I enjoy it when people see how successful I am I prefer to buy well-known brands I think it is important to contribute to the community I live in Sometimes I like to treat myself to something special, even though I don t need it Sports play a big role in my life I express who I am with what I wear I am confident about the future of my standard of living I am actively involved in the management of my personal finances A company's commitment to corporate and social responsibility is important to me when I buy products or services. I like to stand out in a crowd I value the recommendations of other consumers I will not make a decision, if I'm not well-informed Other people seek and respect my opinion I am always interested in new products on the market I am very interested in learning about foreign countries I am willing to make an extra effort to achieve my career goals I enjoy watching sports events in public places (bar, outdoor big screens) I follow the developments in technology I like following sports to relax I see myself as a global citizen I'm not afraid to take risks to achieve my goals Other cultures enrich our society I like discovering off the beaten track places on holiday I would be willing to pay more for products that are environmentally friendly I like to pursue a life of challenge, novelty and change People often ask my advice when they are looking to buy technology or electronic products People often ask my advice on fashion and what they should wear People often ask my advice about financial issues and investing I keep up with the financial news I enjoy keeping up with the latest fashion and trends I am more likely to buy/consider brands, which are advertised in international media I tend to go for premium rather than standard goods/services People come to me for advice before buying new things I tend to take the lead in decision-making I consider myself an entrepreneur I feel financially secure I enjoy work I enjoy life I enjoy going to new travel destinations The economy is more important than the environment I am interested in culture and the arts
Products Luxury items owned Luxury items bought in last 12 months Luxury items (more expensive) bought last 12 months Watch main, value Watch, plan to buy next 12 months Watch, plan to buy next 12 months (expenditure) lectronic items in household, owned lectronic items in household, expect to buy in next 12 months lectronic items personal, owned Products - Types of mobile owned Products - Types of tablet owned lectronic items personal, expect to buy in next 12 months Alcohol types consumed in last 4 weeks Features used regularly - Devices - use email Features used regularly - Devices - chat, instant messaging Features used regularly - Devices - video chat, calling (like Skype or Viber) Features used regularly - Devices - access, update social, professional networking site Features used regularly - Devices - write weblog, microblog, like twitter Features used regularly - Devices - upload audio or video content Features used regularly - Devices - post comment on weblog Features used regularly - Devices - post comment on news site Features used regularly - Devices - access internet Features used regularly - Devices - use apps Features used regularly - Devices - get sports results and info Features used regularly - Devices - follow news Features used regularly - Devices - read RSS feed, news alert Features used regularly - Devices - plan journey, holiday Features used regularly - Devices - search financial, business info Features used regularly - Devices - search info products, services Features used regularly - Devices - buy products, services Features used regularly - Devices - listen radio, recorded music, MP3 Features used regularly - Devices - read digital version newspaper Features used regularly - Devices - read digital version magazine Features used regularly - Devices - watch video clips video sharing site Features used regularly - Devices - watch films, TV programs on demand (video on demand) Features used regularly - Devices - watch live TV Features used regularly - Devices - watch TV programmes Internet catch up Features used regularly - Devices - post comments about TV programmes Mobile features used regularly Purchases online last 6 months Amount spent last 6 months in total (including shipping and handling) buying products online (excl. financial products) Purchase decision maker groceries Purchase decision maker electronic equipment Purchase decision maker financial products/services Purchase decision maker cars Features used regularly - TV Cars Number of cars in household Car types in household Car types: purchased last Car last purchased - most important factors Car expect to buy: when Car next buy: new or second hand Hybrid/electric cars - consider Car last: price Car next: price Makes of cars - owned Makes of cars - considered next car (*): See Chapter Survey Description for definitions of recodes