Press Releases Strategies These Work for ANY Type of Business! Presenters Curt Maly Co-Founder of Black Box Social Media, LLC Co-Founder of Social Media in 7 Minutes Co-Founder of Social Media Manager Pro Tom Bukacek CEO of Black Box Social Media, LLC Co-Creator of Social Media in 7 Minutes Co-Creator of Social Media Manager Pro
In The Beginning...
Your Business Idea
Online Marketing 101 Your Business Website The BIG open ocean we call the Internet
Are You Even On The Map?
Now What? Where is Everyone?
Look I m Right Here!!!
Where Are Your Customers Looking?
Online Monetization Strategy 101
Build It And They Will Come!
You just have to know where your audience is...
Monetizing Online Marketing
Now What?
Now What?
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How?
The Google Algorithm
The Google Algorithm Counts Your Votes
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When You Search Most Popular Social Vote
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www.
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What is a Press Release? And how you can use Press Releases to Build Your Brand, Generate More Clients & Promote Your Products Online
A Press Release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy.
Websites have changed the way press releases are submitted. There are literally thousands of free online press release websites available making news distribution more affordable and a level playing field for smaller businesses.
The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the company, provide credibility to a business.
The use of press releases can also provide high quality back links to the site in order to help it get ranked higher in the search engines.
They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
Every Website should have a media page that displays the following items: About Us Mission statement Officers Product Information In the News Testimonials http://blackboxsocialmedia.com/media-page
Press Release Topics
Press Release Topics Company Growth, Milestones and Strategy Shifts New website or significant upgrade to existing website Creation of a new company or spin-off Milestone accomplishments Company anniversary (eg. 50 years in business) New office opening or relocation Company Name Change Strategic partnerships and alliances New executives and other personnel changes Transfer in ownership Company reorganization Holiday-related sales Major steps towards going green Stock offerings Financial and earnings updates Securing business funding or credit including venture capital or angel investments
Press Release Topics Products and Pricing Promotions New website or significant upgrade to existing website Free shipping offer/changes in shipping rates New products and services Product name change New product production process New products, services, pricing and promotions New contests and sweepstakes Holiday-related sales and promotions Unique and new uses for existing products New promotional programs like referral rewards Free consultations, trial offers and samples
Press Release Topics Market Trends and Thought Leadership New market studies, research, surveys and polls Helpful tips for customers, related to your business Market trends affecting your business A new award win Milestone accomplishments Free educational information, ebooks, newsletters and white papers Media and speaker appearances by executives Inspirational stories related to your business Predictions for your industry and supporting market analyst information Educational online and in-person events New technology trends affecting your industry Informative industry scam information Expert opinion on an important subject within your industry Debunking of common myths related to your industry Tips sheets or feature stories like Top 10 Valentine Gifts, Top 10 Common Mistakes of Social Media Marketing or How to Land a Job in 30 days. Commentary and product or business tie-ins to current events News of the Weird: an outrageous claim or outlandish event like Coffee Shop offers gourmet $200 latte!
Press Release Topics Customer Wins and Endorsements Significant customer win and case studies Customer acquisition milestones (100 th customer, 500 th customer, 1 million customers, etc) Celebrity and public figure endorsements or product purchase (be sure to get approval). Branding Business rebranding New website or significant upgrade to existing website Company name change Product name change
Press Release Topics Community and Charity Involvement with a charity Local event or team sponsorships Recent charitable contributions Inspirational stories Internship Programs Pro bono work Events Scheduling of in-person seminars Success of events Appearance at a trade show Scheduling and success of Web events Event sponsorship Holiday-related events
How to Use Keywords When Creating a Press Release
When developing SEO friendly press releases for your business, ask yourself the following questions: 1. How does this announcement coincide with my current SEO goal? 2. What are my company s top five keywords/phrases, and how can I include them in this press release 3. Are there specific pages on my website that I want to drive traffic to with this press release? 4. Can this announcement be enhanced by rich media content such as videos, photos, podcasts, etc.? 5. One time or series of related press releases (linking strategy)
When developing SEO friendly press releases for your business, ask yourself the following questions: A Properly Structured, Search Engine Optimized Press Release will have keywords in the following Title Summary 3 Times in the Body of the PR 1 time anchor text (if applicable) in the first 2 paragraphs Video Title (if applicable) Photo Alt Text (if applicable)
How to Structure a Press Release
7 Steps to Writing a Press Release 1.Headline 2.Intro Paragraph 3.Quote 4.Explanation Paragraph 5.Quote 6.Call to action 7.About us summary
7 Steps to Writing a Press Release Headline Should be engaging, interesting, and grab the readers attention
7 Steps to Writing a Press Release Intro Paragraph: Detail the who, what, when, why, & where Who: Black Box Social Media What: Releases Report When: Currently Available Where: On Website (include link) Why: To educate readers on how to analyze Facebook Analytics in order to improve reach and virality
7 Steps to Writing a Press Release Quotes- allow you freedom to describe the what or why in your own words. Press releases have to be neutral and written in third party formats. Quotes allow you to take a stance and use the word You.
7 Steps to Writing a Press Release Between quotes, you can 1- Further clarify 2- Ask a question that the next quote will answer 3- Summarize 4- Use a call to action
7 Steps to Writing a Press Release Final call to action Provide for the reader the link to click on to go to the site that you are promoting
7 Steps to Writing a Press Release About Us: At the bottom of the press release, I like to include a summary of the company writing the press release and how they can get more information. Link to About Us or Services or Media Page or Free Report Page
Free Press Release Sites http://prlog.org http://pr.com http://24-7pressrelease.com http://newswiretoday.com http://prbuzz.com Not free but still good: http://prweb.com http://webwire.com