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Outcomes-Based Leader Evaluation (LEM): A Valuable Tool for the Learning Organization Rob Ryder Vice President, Learning and Leadership Development Laurie Kennedy Director, Learning and Leadership Development Centura Health, Denver, Colorado Presentation Objectives Know the difference between outcome-based leader evaluation and tactic-based leader evaluation Understand the difference between Leader Evaluation as a grading tool and Leader Evaluation as a learning tool. Appreciate the power of data derived from outcomes-based leader evaluation in determining, implementing, and monitoring effective, aligned, organization-wide strategies. 1 2008 Studer Group

What is Centura Health? Centura Health is a large faith-based healthcare system in Colorado. Centura is the umbrella organization that provides corporate services and leadership to the CHI (Catholic Health Initiatives) and AHS (Adventist Health Systems) healthcare facilities on Colorado s front range. Centura employs about 12,000 human beings Over 800 of the employees are leaders What does Centura Health do? Provides comprehensive healthcare services through its ten acute care facilities in Frisco, Boulder, Denver, Parker, Colorado Springs, Pueblo and Canon City Provides Home Care and Hospice Services in these communities Has an extensive network of Senior Services in these communities 2 2008 Studer Group

Where We re Located 3 2008 Studer Group

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Getting Started Had been working towards a balanced approach to system effectiveness for several years In spite of concentrated efforts to create positive change, our metrics were flat We engaged the Studer Group in 2006 because we believed that they could help give legs to the work we were doing Outcomes based leadership evaluation is a key tactic for moving the dials 8 2008 Studer Group

Leadership Evaluation Tactics based Focus is on: Process Programs Outcomes based Focus is on: Results Results in all Pillars 9 2008 Studer Group

Leader Evaluation Manager SM (LEM) Software program that allows a systematic way to establish and monitor achievement of strategically aligned goals Commonly referred to as the LEM Goal Sheet 10 2008 Studer Group

90 Day Plan Monthly Report Card 11 2008 Studer Group

Decisions we made What organizational goals will we align to? What are the targets? i.e., How will we know when a goal has been achieved? Who will participate? How will new leaders learn about the LEM? What data will be used to populate the LEM? What goals should be required? How will achievement of goals be connected to pay? Challenges Compliance Orienting new leaders to system Selecting tactics instead of goals No interface to our employee database Executive Incentive plans not aligned with LEM outcomes Understanding that a Rating of 3 means GOOD! Owning overarching goals when leader only has influence vs. direct control Consistency 12 2008 Studer Group

Why LEM as a Learning Tool? LEM is a living document not an event LEM is objective LEM produces data LEM data tells a story About the leader and About the organization LEM Goal Data Base Fields Department Division Facility Type Last Name First name Job Type Executive Type Pillar Goal Goal Type Goal Weight 13 2008 Studer Group

Job Types Exec/Admin Support Clinical Ancillary Infrastructure O's & VP's Registration Cancer Center Pharmacy Supply chain Nut. Services Quality Lab Finance EVS Health at Home Imaging Billing HIM Clinical/nursing education. Rehab HR Volunteers Physicians Pulmonary Facilities Oncology Cardiology Gift Shop Pt. Education Foundation Nursing Units Marketing IT Medical Staff Svcs Strategic Focus 1. Physician Alignment 2. CMS Bundle Scores 3. Patient Satisfaction (HCAHPS) 4. Associate Satisfaction 5. Financial Performance EBITDA Expense Productivity Growth 14 2008 Studer Group

Goal Types Accreditation/JCAHO/Compliance Assoc Satisfaction CMS Bundle/ Clinical Outcomes Community Budget Community Board Community Participation Community Perception EBITDA/Margin Expense Fund Raising Interdepartmental Satisfaction Physician Credentials Physician Satisfaction Process/Process Imp./Training Productivity/Staffing/Agency Pt/Res/Client/Customer Satisfaction Revenue/Collections Safety TAT Turnover Volume/Growth The Normal Look at Organizational Effort Goal Type Reclass Assoc Sat Expense Pt/Res/Client/Customer Sat Interdept Sat Volume/Growth Productivity/Staffing/Agency CMS Bundle/ Cinical Outcomes Process/PI/Training Revenue/Collections Comm Participation Phys. Sat Turnover TAT Safety EBITDA/TTL Bgt/Margin Accreditation/JCAHO/Compliance Fund Raising Comm Perception Phys Credentials Comm Bgt Comm Board Grand Total Count 655 560 356 241 260 299 202 187 136 228 132 127 76 72 57 20 12 17 10 7 4 3658 % of Goals 17.91% 15.31% 9.73% 6.59% 7.11% 8.17% 5.52% 5.11% 3.72% 6.23% 3.61% 3.47% 2.08% 1.97% 1.56% 0.55% 0.33% 0.46% 0.27% 0.19% 0.11% 15 2008 Studer Group

Goal Type Reclass Assoc Sat Expense Pt/Res/Client/Customer Sat Interdept Sat Volume/Growth Productivity/Staffing/Agency CMS Bundle/ Cinical Outcomes Process/PI/Training Revenue/Collections Comm Participation Phys. Sat Turnover TAT Safety EBITDA/TTL Bgt/Margin Accreditation/JCAHO/Compliance Fund Raising Comm Perception Phys Credentials Comm Bgt Comm Board Grand Total A Closer Look Count % of Goals 655 17.91% 560 15.31% 356 9.73% 241 6.59% 260 7.11% 299 8.17% 202 5.52% 187 5.11% 136 3.72% 228 6.23% 132 3.61% 127 3.47% 76 2.08% 72 1.97% 57 1.56% 20 0.55% 12 0.33% 17 0.46% 10 0.27% 7 0.19% 4 0.11% 3658 Avg Wght 20.84% 15.67% 18.52% 20.66% 18.99% 15.66% 19.28% 19.55% 21.34% 10.11% 14.34% 13.52% 19.97% 19.28% 16.97% 20.25% 29.00% 17.29% 21.00% 12.14% 12.50% Goal Type Reclass The Closest Look Count % of Goals % of Ttl Wght Avg Wght Assoc Sat 655 17.91% 20.92% 20.84% Expense 560 15.31% 13.45% 15.67% Pt/Res/Client/Customer Sat 356 9.73% 10.10% 18.52% Interdept Sat 241 6.59% 7.63% 20.66% Volume/Growth 260 7.11% 7.57% 18.99% Productivity/Staffing/Agency 299 8.17% 7.18% 15.66% CMS Bundle/ Cinical Outcomes 202 5.52% 5.97% 19.28% Process/PI/Training 187 5.11% 5.60% 19.55% Revenue/Collections 136 3.72% 4.45% 21.34% Comm Participation 228 6.23% 3.53% 10.11% Phys. Sat 132 3.61% 2.90% 14.34% Turnover 127 3.47% 2.63% 13.52% TAT 76 2.08% 2.33% 19.97% Safety 72 1.97% 2.13% 19.28% EBITDA/TTL Bgt/Margin 57 1.56% 1.48% 16.97% Accreditation/JCAHO/Compliance 20 0.55% 0.62% 20.25% Fund Raising 12 0.33% 0.53% 29.00% Comm Perception 17 0.46% 0.45% 17.29% Phys Credentials 10 0.27% 0.32% 21.00% Comm Bgt 7 0.19% 0.13% 12.14% Comm Board 4 0.11% 0.08% 12.50% Grand Total 3658 100.00% 16 2008 Studer Group

Effort Placement by Goal Type by Job Type Facility Type (All) Total 25.00% Sum of Goal Wt% 20.00% 15.00% 10.00% Drop Series Fields Here Total 5.00% 0.00% Accreditation/JCAHO/Compliance Assoc Sat CMS Bundle/ Cinical Outcomes Comm Bgt Comm Board Comm Participation Comm Perception EBITDA/TTL Bgt/Margin Expense Fund Raising Interdept Sat Phys Credentials Phys. Sat Process/PI/Training Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Revenue/Collections Safety TAT Turnover Volume/Growth Goal Type Reclass Facility Type (All) Executive Effort Placement by Pillar 45.00% Sum of Goal Wt% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% Executive Type CEO CFO CMO CNO COO 10.00% 5.00% 0.00% Community Cost Grow th People Quality Service Pillar 17 2008 Studer Group

Facility Type (All) Executive Effort Placement by Goal Type 40.00% Sum of Goal Wt% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% Executive Type CEO CFO CMO CNO COO 5.00% 0.00% Assoc Sat CMS Bundle/ Cinical Outcomes Comm Bgt Comm Board Comm Participation Comm Perception EBITDA/TTL Bgt/Margin Expense Interdept Sat Phys Credentials Phys. Sat Process/PI/Training Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Revenue/Collections Safety Turnover Volume/Growth What s Right in Health Care SM Goal Evidence Type Reclass to Outcomes Executive Effort Placement by Strategic Emphasis Facility Type (All) 45.00% Sum of Goal Wt% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% Executive Type CEO CFO CMO CNO COO 10.00% 5.00% 0.00% Assoc Sat CMS Bundle/ Cinical Outcomes EBITDA/TTL Bgt/Margin Expense Phys. Sat Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Volume/Growth Goal Type Reclass 18 2008 Studer Group

Combined Executive Effort by Strategic Emphasis Facility Type (All) DIV (All) Exec/Admin 30.00% Sum of Goal Wt% 25.00% 20.00% 15.00% Job Type Exec/Admin 10.00% 5.00% 0.00% Assoc Sat CMS Bundle/ Cinical Outcomes EBITDA/TTL Bgt/Margin Expense Phys. Sat Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Goal Type Reclass Job Types Exec/Admin Support Clinical Ancillary Infrastructure O's & VP's Registration Cancer Center Pharmacy Supply chain Nut. Services Quality Lab Finance EVS Health at Home Imaging Billing HIM Clinical/nursing education. Rehab HR Volunteers Physicians Pulmonary Facilities Oncology Cardiology Gift Shop Pt. Education Foundation Nursing Units Marketing IT Medical Staff Svcs 19 2008 Studer Group

Facility Type (All) Effort Placement by Pillar by Job Type 30.00% Sum of Goal Wt% 25.00% 20.00% 15.00% 10.00% Job Type Ancillary Clinical Exec/Admin Infrastructure Support 5.00% 0.00% Community Cost Grow th People Quality Service What s Right in Health Care SM Evidence Pillar to Outcomes DIV (All) Effort Placement by Goal Type by Job Type 25.00% Sum of Goal Wt% 20.00% 15.00% 10.00% 5.00% Job Type Ancillary Clinical Exec/Admin Infrastructure Support 0.00% Accreditation/JCAHO/Compliance Assoc Sat CMS Bundle/ Cinical Outcomes Comm Bgt Comm Board Comm Participation Comm Perception EBITDA/TTL Bgt/Margin Expense Fund Raising Interdept Sat Phys Credentials Phys. Sat Process/PI/Training Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Revenue/Collections Safety TAT Turnover Volume/Growth What s Right in Health Care SM Evidence Goal Type Reclass to Outcomes 20 2008 Studer Group

Effort Placement by Strategic Emphasis by Job Type Facility Type (All) 40.00% Sum of Goal Wt% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% Job Type Ancillary Clinical Exec/Admin Infrastructure Support 5.00% 0.00% Assoc Sat CMS Bundle/ Cinical Outcomes EBITDA/TTL Bgt/Margin Expense Phys. Sat Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Volume/Growth Goal Type Reclass Facility Type (All) Combined Effort by Strategic Emphasis (All Job Types) Total 35.00% Sum of Goal Wt% 30.00% 25.00% 20.00% 15.00% Drop Series Fields Here Total 10.00% 5.00% 0.00% Assoc Sat CMS Bundle/ Cinical Outcomes EBITDA/TTL Bgt/Margin Expense Phys. Sat Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Volume/Growth Goal Type Reclass 21 2008 Studer Group

Effort Placement by Goal Type by Job Type Facility Type (All) Total 25.00% Sum of Goal Wt% 20.00% 15.00% 10.00% Drop Series Fields Here Total 5.00% 0.00% Accreditation/JCAHO/Compliance Assoc Sat CMS Bundle/ Cinical Outcomes Comm Bgt Comm Board Comm Participation Comm Perception EBITDA/TTL Bgt/Margin Expense Fund Raising Interdept Sat Phys Credentials Phys. Sat Process/PI/Training Productivity/Staffing/Agency Pt/Res/Client/Customer Sat Revenue/Collections Safety TAT Turnover Volume/Growth Goal Type Reclass Conclusions Effort tends to be focused on what we control, not what we can influence Number of leaders choosing a given goal is not an indication of the effort that will be expended towards attaining that goal Goal alignment among executives cannot be assumed 22 2008 Studer Group

Try not. Do, or do not. There is no 'try.' The Learning Organization... How well do we know ourselves? Are individual intentions aligned with organizational intentions? Is our effort aligned towards the same outcomes? It s not how well we are doing, it s how well we re doing on the right stuff! 23 2008 Studer Group

LEARNING.... is what fills the space between where you are.... 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% July- Sept- Dec Mar June- Sept Dec Mar June Sept Dec Mar - June Sept Sept Nov 01-02 - Aug - Nov 02-03 - - Aug - Nov 03 - May - Aug - Nov 01 01 Feb May 02 02 Feb May 03 03 Feb 04 04 04 02 02 03 03 04 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% July- Sept- Dec Mar June- Sept - Dec Mar June - Sept - Dec Mar - June - Sept - Sept Nov 01-02 - Aug Nov 02-03 - Aug Nov 03 - May Aug Nov 01 01 Feb May 02 02 Feb May 03 03 Feb 04 04 04 02 02 03 03 04 The Right People! The Right Effort! On the Right Stuff!..... and where you want to be! Lessons Learned Educate the Board: align goals and incentives Targets must be meaningful and achievable Goal setting process must start at top and cascade down to ensure alignment and focus Data must be accessible and consistent Use more pre-populated goal templates Be clear about philosophy when designing Reporting outcomes in multiple ways reduces compliance A LEM or LEM-like tool provides a powerful and necessary infrastructure for achieving goals 24 2008 Studer Group

Next Steps Educate Board Establish meaningful targets Connect the Dots Education on how each employee group can influence strategic targets Build more pre-populated templates Start goal selection process with Corporate CEO and cascade down Audit to ensure weights reflect strategic direction Automate data mining Use LEM as primary dashboard for monitoring Tie incentives to LEM ANY QUESTIONS? 25 2008 Studer Group

Thank You! Rob Ryder robryder@centura.org (303) 804-8169 Laurie Kennedy, MBA lauriekennedy@centura.org (303) 804-8169 26 2008 Studer Group