Guidelines for shelf ready packaging Coop Norden Dry Goods For standard range product presentations on shelves and on pallets as well as campaign presentations of standard range products on pallets or in displays.
Check list shop unit packaging The packaging must Conform to the measurements of the shelf The product is to be delivered in display packaging ready to be placed on the shelf! The depth of shop units is not to exceed 40 cm. The use of shelf space in depth takes priority over use in width. The height/width/depth of the package must fit the product (no superfluous air). The individual measurements of the shop unit must be such that the shop units fit on a Euro pallet. Be stable and presentable, and it must not hide the product The product must be visible in the display package and its front is to face the shopper. The product must be within easy reach of the customer. The front of the display package must be designed so that it is presentable and does not fray. The colour and the design of the display package must be in harmony with the product. If the product is to be displayed on the shelf in several layers, the display packages must be stackable. The display packaging is to be stable and of such a quality that handling and displaying of the product in the package will not cause the tray/box to fold. Be easy to open without the use of a knife and easy to dispose of The transport package must be easy to open without using a knife. It must be clearly indicated how the transport package is to be opened. The packaging must be easy to dispose of. Be informative and protect the product during transport The transport package must be robust enough to withstand the handling of shop units in the logistics system. The transport package must clearly state what product the shop unit contains. As far as possible labels with product description etc. are to be placed on the part of the transport package which is to be removed. Labels are not to be placed on the front of the display package or across perforations and tear tape. 2
Check list Pallets in space management The pallet is to be delivered ready to set up, wrapped in plastic or with a cardboard lid or sleeve. The pallet must be stable and able to withstand handling in the logistics system without breakage. A ¼ pallet is displayed with its short side (40 cm) facing front. A ½ pallet is displayed with its long side (80 cm) facing front. On the pallet the front of the product must face the shopper. The product must be within easy reach of the customer. Pallets are to be built in a way that will allow easy transfer of the last few products to another pallet. An exception from this principle is bottles, which are to be staggered to ensure stability. Check list Standard range products on campaign pallets and in displays On delivery the pallet/display must be ready to put up, alternatively it must be possible to make the pallet ready for presentation without taking the pallet load apart. The pallet must be stable, possibly wrapped in plastic or with a cardboard lid or sleeve, so that it can withstand handling in the logistics system without breakage. All variants of the product must be within easy reach of the customer, and the pallet must be stable. It must be possible to put standard range products which are left over from a campaign direct on the shelf while they are still in the display packaging. Consequently, pallets and displays are to be built of shop units in packaging allowing transfer to shelf. Pallets displays are not to be built of mixed shop units. Definition Shelf ready packaging consists of two parts: Transport packaging: The entire shop unit package that protects the product during transport. Part of the transport packaging is to be removed for product display. Display package Transport package Display packaging: The product is displayed in this part of the package. 3
Good packaging properties Shop unit packaging The product is visible and within easy reach. Only a minimum of on-shelf-packaging is visible. The plastic is welded so as to allow easy opening without the use of a knife. The packaging is still strong enough to withstand handling in logistics system. When the goods are packed for delivery to stores, they are placed on commissioning pallets. Therefore, the packaging is to be robust enough to protect the products during transport. The holes in the tray provide stability for the products. The front is presentable and the product is within easy reach of the customer. The packaging is suitable for multi-layer presentation. The packaging is stable, presentable and does not hide the product. The packaging design is in harmony with the product. The label with the product description has been placed on the part of the transport packaging which is to be removed. The colour and the label on the display package show what product the shop unit contains. 4
Good packaging properties Shop unit packaging The lid is loose and therefore easy to remove. The lid must not fall off, and it may be necessary to point glue it or to provide it with flaps that can be inserted into the box. It is clearly indicated on the package how it is to be opened, and that it is not necessary to use a knife. The transport packaging is suitable for heavy or soft goods. The lid is easy to detach. The product is visible and stands upright, its front facing the shopper. Flaps make the box easier to stack. Grip slots allow for ease of handling. A whole lid, which is to be point glued or fastened in some other manner. Use no point glue on the front of the box. The package is easy to open, and it is clearly indicated on the package how it is to be opened. The transport package is stable and well suited for soft goods. The perforation is on the transport package so that the front of the display package is presentable. The packaging readily lends itself to multilayer displays. 5
Some good examples Pallets in space management presentations Shop unit packaging is not mandatory in pallet presentations. Pallet in a space management presentation with bottles placed on top of each other. The pallet is stable nonetheless. Pallet solution for bags. The perforation of the package allows gradual opening of the box in step with sales. The product is within easy reach of the customer. Pallet in a space management presentation with bottles staggered and with carton separator sheets between layers to ensure stability. To be delivered with a carton sheet on top for goods from the old pallet. On delivery the pallets are ready to be put on the sales floor. The goods are placed in trays, and it is therefore easy to move the bottom layers to another pallet. The pallet is wrapped in plastic and presentation ready. The plastic wrapping extends around the pallet to ensure stability. The cardboard lid is fastened around the pallet by means of strapex to ensure stability. 6
Some good examples Campaign pallets and displays The stabilising carton and not the goods carries the weight of the pallet load. The stabilising carton extends across two trays, which makes the pallet very stable. The display is made up of goods in display packages so that unsold items are easy to put on a shelf. The packaging makes it possible to stack the shop units. The pallet is to be delivered ready for the sales floor with boxes open. The box is perforated along the dashed lines so that the front can be removed without disturbing the stack of shop units. Quality perforation is required so that the front remains presentable and will not fray. The products are placed in trays in the display so that unsold items are easy to put on a shelf while still in the display package. For displays with a high centre of gravity special attention is needed to ensure the stability of each individual ¼ pallet the pallets are handled as single units in the logistics system. The products are placed in boxes in the display. All variants are within reach of the customer. The boxes are to be open and presentation ready on delivery. 7
The goods are not to have more packaging, but the right kind of packaging! It is the product that sells not the packaging! Simplicity and rationality are musts in handling and displaying of goods! November 2004