Chief Strategy Officer Summit

Chief Strategy Officer Summit December 5 & 6 2016 New York Create & Implement A Reactive Strategy To Remain Agile To Market Changes

ABOUT THE EVENT Overview December 5 & 6, 2016 Sheraton New York Times Square Hotel, 811 7th Avenue, W 53rd St, New York, NY 10019, United States #CSONY Chief Strategy Officer Summit The main themes for this year's discussion are: Creating a reactive strategy Aligning strategic initiatives to company growth Global expansion strategies Ensuring development to execution is smooth By covering the hottest topics within strategic leadership we create a platform for senior level executives to obtain real action points and useful connections to better support their business goals. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.

SPEAKERS AT A GLANCE Speakers Confirmed Speakers Irina Shames, Head of Sales, CNN International Panelists, Industry Experts, Innovation Enterprise Adam Grossman, Chief Marketing Officer, Boston Red Sox Bob Lurie, Chief Strategy Officer, New York Power Authority Heather Tatroff, Chief Strategy Officer, Chegg Louise Mensch, VP, Creative & Strategy, News Corporation Mark Lev, Managing Director, Fenway Sports Management Nishant Suri, Head of Strategy, Global Partnerships, Google Paul Thompson, Chief Strategy Officer, Health & Life Sciences, Hewlett Packard Enterprise David Chao, Chief Strategy Officer, ReadyTalk Paula Widerlite, Chief Strategy Officer, Anne Arundel Medical Center Benji Rogers, Founder & CSO, PledgeMusic Chad Lusk, Chief Strategy Officer, Ferrara Candy Company IE., Panelist, Innovation Enterprise Vijay Patil, Chief Risk & Strategy Officer, Yamaha Sofina Anne Qureshi, Chief Strategy Officer, Girl Scouts of the USA Industry Leaders, Panelists, Innovation Enterprise Pree Kolari, Senior Director, Design Strategy & Research, ebay Mark Blankenship, Corporate Strategy Officer, Jack in the Box Albert Bahar, Director, Global Brand Strategy, Starwood Hotels & Resorts

Usually I'm exhausted at the end of a presentation. This time, I'm energized!

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Vijay Patil Chief Risk & Strategy Officer YAMAHA Irina Shames Head of Sales CNN INTERNATIONAL Chad Lusk Chief Strategy Officer FERRARA CANDY COMPANY The Role of The Chief Strategy Officer in the Digital Age Digital Disruption & Innovation: With or Without Consumer Input? Building & Positioning High Performing Strategy Teams Vijay will discuss how the role of the CSO has changed in recent years, the challenges of the role and how it may change in the future. He will discuss how in order to achieve success it is vital the role of the CSO evolves in line with the ever-changing business and technology landscape. CSO's who fall behind, or fail to adapt, risk falling behind leaders who expand to focus on long-term goals and participate in digital ecosystems. Digital revolution is over. It s no longer a novelty but a normalcy and irreplaceable part of life. Checking your emails/social etc as you wake up is the new normal, and we re not even the generation that was born into the internet age. But when it comes to digital evolution, we haven t even hit the dinosaur era. As the speed of progress rapidly accelerates, how do traditional news companies such as CNN remain relevant? Putting a strategy function on an organizational chart is a great indicator that your organization believes strategy is a critical component in building financial value. However, are they committed to fully leveraging a strategy group and executing accordingly? Positioning an internal strategy group within an organization is critical to ensure that initiatives, long-term plans, and operational decisionmaking properly diagnose, exploit, and measure opportunities. Application of lessons in managerial and organizational behavior demonstrates how managing across company lines is as important as recruiting and cultivating talent with the strategy function.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Mark Lev Managing Director FENWAY SPORTS MANAGEMENT Benji Rogers Founder & CSO PLEDGEMUSIC Mark Blankenship Corporate Strategy Officer JACK IN THE BOX The Evolution of Strategy and the Role of the CSO Creating Customer Focused Strategies for Effective Execution Aligning Corporate & Brand Strategy to Enhance Execution This presentation will focus on how the role of strategy- how it has evolved and will continue to. Mark will also explore how this has led to changes for the Chief Strategy Officer based on his own experiences. In this presentation Benji will discuss the importance of creating customer-focused strategies, both for new and existing customers. Key points include refocusing the core business product to make sure these are in line with the target market, so having a clear idea what this is, eliminating products that do not fit and adding products which may have been missing before. Aligning corporate and brand strategies: Simple, yet difficult. Why? Most organizations do a solid job of laddering up (or down) corporate and brand strategies into short and longer term plans. They engage leadership in developing goals that align with those strategies and then they set about executing. And if all of that is right, then why do many organizations not recognize the desired outcomes of those efforts? For some, partial blame can be placed on outdated strategic planning processes that have not caught up to turbulent times. For others, the strategy room stops with a battle plan, not an organization strategic engagement plan. At Jack Inc the focus includes a deeper dive on the brands ability to ignite and sustain strategic intent from the front-line employee up, not the CEO or brand president down. In this session Mark will discuss how Jack drives strategic alignment, engagement and execution across the organization s eco-system.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Louise Mensch VP, Creative & Strategy NEWS CORPORATION Bob Lurie Chief Strategy Officer NEW YORK POWER AUTHORITY Heather Tatroff Chief Strategy Officer CHEGG How to Succeed as an Internal Founder Agile Plans for Disruption Building M&A Strategy Louise will draw on her experience and other case studies to explain what it takes to succeed in implementing new strategic initiatives within an existing, and well-established business. She will cover the biggest challenges she came up against, including modest budgets, and how these can be overcome in order to have grown a new aspect of the business. In his presentation, Bob will discuss how to create a multi-year strategic plan when there is a constant threat of internal and external forces on the disruption of industries. In such times, what is a strategy like this even worth? Bob will talk through how it is now vital for a company to have a reactive strategy to deal with such disruptions and where to start with this. Join us for Heather's presentation on the buy, build or partner decision, where she will discuss the key reasons to consider growing a business in this way and the benefits of. In her presentation, Heather will talk through some of Chegg's decisions to acquire certain marketplaces and what this has done for the organization.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Nishant Suri Head of Strategy, Global Partnerships GOOGLE Adam Grossman Chief Marketing Officer BOSTON RED SOX Paul Thompson Chief Strategy Officer, Health & Life Sciences HEWLETT PACKARD ENTERPRISE Strategic Partnerships in a Digital Age Data Driven Strategy Challenges of Transforming Strategy into Execution In his presentation, Nishant will discuss the global trend for digital partnerships which are connecting regions and crossing industries. Technology is blurring the distinctions between companies and industries. Companies who were created before the internet are looking to partner with those born after. He will explain, from his experience how to navigate these partnerships so both parties have the best possible experience. At a time where Big-data and analytics are at the top of the corporate agenda, it is important that leaders should invest time in working out a clear vision of how this should impact the desired impact the business model. Data sourcing, implementation and eventually organization transformation should all be predetermined so everyone within the company knows what they are working towards. In this presentation, Paul will discuss the challenges of transforming strategy into execution in the face of disruptive market forces.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS David Chao Chief Strategy Officer READYTALK Paula Widerlite Chief Strategy Officer ANNE ARUNDEL MEDICAL CENTER Sofina Anne Qureshi Chief Strategy Officer GIRL SCOUTS OF THE USA Product Progress and Mini Moonshots: How to Balance, Invest In and Measure Innovation What is this New Face in an Already Crowded C-Suite? Developing Movement-Wide Strategy While not every company has the deep pockets and endless resources of, say, Google or Tesla, a savvy CSO recognizes that innovation is imperative both inside and outside of a company s core product line. David s session will touch on identifying risk/reward of innovation initiatives, instituting successful innovation models, balancing resources and ultimately figuring out how to measure return on those initiatives. In short, he ll discuss how to determine which innovation initiatives whether tangential moonshots or flagship product dev cycles are worth your while in a lean, agile modern business. This role is nascent in health care. At the speed of change in health care, the very specialized critical skills, aptitude and abilities of a CSO are essential. The need for the role, who is best suited to fill the role and what should be expected from a high-performing CSO will be discussed. Health care organizations are among the most complicated and CEOs are dealing regulatory, political, changes in the economy and market pressures the likes of which have not been experienced. The CSO brings analytical critical thinking, financial acumen, business development and keeps guard of the long term horizon such as market trends. Sofina will discuss the challenges of implementing a nation wide strategy in her presentation.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Pree Kolari Senior Director, Design Strategy & Research EBAY Albert Bahar Director, Global Brand Strategy STARWOOD HOTELS & RESORTS Martin Mrugal Chief Innovation Officer SAP Decoding the Art of a Successful Strategy Defining Next Step of Growth Powering Rapid Innovation via the Cloud Decoding the art of a successful strategy: Stories from Microsoft, Motorola, and ebay. We will discuss design thinking and corporate product strategy to ship successful products. In 2015, Starwood introduced its 10th brand: Tribute Portfolio. This was the first brand Starwood launched since 2008 and it was a response to changing market dynamics driven primarily by changing customer preferences and fast-growing shared-economy offerings through companies like AirBnB. During this session, Albert will focus on how the idea of launching Tribute Portfolio was initiated and developed as a strategic next step of growth for Starwood One of the biggest technological buzzwords of the past decade has been the "cloud", but very few people actually understand what this is. In this talk Martin will focus on how cloud computing has been revolutionary to data management, but also how this is driving real technological innovation. The talk will delve deeper into how cloud technology is driving real innovation for organisations in areas such as service automisation, business model innovation & application of data insight.

SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Daniel Leemon Senior Executive Advisor MOTISTA Emotional Connection: A Predictive Metric for CSOs Daniel Leemon will discuss how CSOs are accelerating growth in their firms by measuring and prioritizing emotional connection. Attendees will learn how emotional connection predicts profitable growth in a range of industries and best practices for measuring emotional connection as a KPI.

SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Panelists Industry Experts INNOVATION ENTERPRISE IE. Panelist INNOVATION ENTERPRISE Industry Leaders Panelists INNOVATION ENTERPRISE Panel Session: Agile Strategic Planning Hear from industry experts, including key-note speakers, how to build an agile corporate strategy in order to react quickly to market trends whilst remaining consistent.if you're interested in participating in this panel, please contact Emma today.

SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Registration & Light Breakfast - Exhibition Area 07:30 Registration & Light Breakfast - Exhibition Area CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day 08:50 Chairperson Overview 09:00 Keynote 10:30 Coffee Break - Exhibition Area 11:00 Session 12:30 Lunch 08:50 Chairperson Overview 09:00 Keynote 10:30 Coffee Break - Exhibition Area 11:00 Session 12:30 Lunch KEYNOTE Listen to actionable case studies largely brought to you by Fortune 500 companies SESSION Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 13:30 Session 13:30 Session 15:00 Coffee Break - Exhibition Area 15:00 More to come! Check back regularly 15:30 Session 17:00 Networking Drinks- Exhibition Area

I can say hands down, you guys do the finest job of anyone in the media conference space

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WHO ATTENDS OUR EVENTS Who Attends

TICKETS AND PRICING OPTIONS Tickets Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Sam Blunsdon GROUP PASSES REGISTER ONLINE sblunsdon@theiegroup.com +1 415 604 3777 +44 203 868 4215 Book your hotel room: Click here to book online for discounted room rates PURCHASE AN ON DEMAND PASS HERE* *Recordings and presentations available subject to speakers consent. Innovation Enterprise reserves the right to add and remove video content

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2016 Strategy Calendar February Location Expected Attendees Dates Chief Strategy Officer Summit Melbourne 150+ February 10 & 11 March Women in Strategy Summit New York 150+ March 10 & 11 April Digital Marketing & Strategy Innovation Summit Hong Kong 100+ April 12 & 13 Chief Strategy Officer Summit Hong Kong 100+ April 14 & 15 Chief Strategy Officer Summit London 200+ April 26 & 27 May Chief Strategy Officer Summit San Francisco 200+ May 18 & 19 Strategic Planning Innovation Summit San Francisco 150+ May 18 & 19 June Chief Strategy Officer Summit Singapore 100+ June 29 & 30 September Chief Strategy Officer Summit Sydney 200+ September 6 & 7 Digital Marketing & Strategy Innovation Summit Shanghai 100+ September 7 & 8 Chief Strategy Officer Summit Shanghai 100+ September 8 & 8 Brand Strategy Innovation Summit Los Angeles 150+ September 15 & 16 IP Strategy Innovation Summit Boston 100+ September 28 & 29 October Chief Strategy Officer Summit London 100+ October 19 & 20 Strategic Planning Innovation Summit London 100+ October 19 & 20 December Chief Strategy Officer Summit New York 200+ December 5 & 6 Strategic Planning Innovation Summit New York 150+ December 5 & 6 Sponsorship Opportunities Emily Kutchinsky ekutchinsky@theiegroup.com +1.415.800.3561 +44 20 3868 0024 Delegate Invitations Sam Blunsdon sblunsdon@theiegroup.com +1 415 604 3777 +44 203 868 4215

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