Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report 1
Survey Summary Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate 66.3% Total number of online survey successfully sent out 376 Total number of collected online survey 20 Overall online survey response rate 5.3% Total number of collected survey 274 Total response rate 73.5% 2
Group Pavilions Number of Respondents: 190 China Pavilion 38.9% Stainless Steel Jewellery Pavilion 18.4% India Pavilion Korea Pavilion 11.6% 11.6% Fashion Jewellery Atelier 8.9% Fashion Accessories Zone 5.8% Philippines Pavilion Taiwan Pavilion Japan Pavilion Sense Zone 2.6% 1.1% 0.5% 0.5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% The results roughly followed the size of group pavilions. China Pavilion has the highest response rate because it is the biggest group pavilion in 3FJ16, followed by Stainless Steel Jewellery Pavilion. 3
Nature of Business(es) Number of Respondents: 272 Number of Respondents: 356 Manufacturer/Supplier 86.0% 86% Importer 40.4% 42% Exporter Wholesaler 10% 16.9% 21.3% 23% Buying Agent Retailer Department / Chain Store Fashion Jewellery / Accessories Designer Mail Order-House / E-Tailer Related Institute / Association Publication 5.5% 5% 2.6% 5% 1.5% 1% 0.7% 1% 0.7% 0% 0.4% 0% 0.0% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The top three business nature of 3FJ16 exhibitors are manufacturer/supplier, importer, and exporter. Exhibitors may carry more than one business natures, therefore the overall percentage exceed 100% 4
1. Is your company a first-time participant in this exhibition? Number of Respondents: 267 Number of Respondents: 357 Yes, 18.0% (48) Yes, 20.4% (73) No, 82.0% (219) No, 79.6% (284) The percentage of first time exhibitor has dropped. It indicates that more and more exhibitors have taken part in 3FJ 5
2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (0 = Extremely dissatisfied ; 10 = Extremely satisfied) Number of Respondents: 267 Number of Respondents: 350 No. of respondents answered: 267 No. of respondents skipped: 7 25% No. of respondents answered: 350 No. of respondents skipped: 12 CSAT 5.83 20% 15% 16.5% (44) 20.3% (71) 16.1% (43) 19.1% (51) 14.3% (50) 16.6% (58) 16.1% (43) CSAT 5.44 10% 10.1% (27) 12.0% (42) 5% 0% 8.3% (29) 5.7% (20) 6.0% (16) 7.7% (27) 6.0% (16) 6.0% (21) 3.0% (8) 4.9% (17) 2.0% (7) 3.7% (10) 2.3% (8) 1.1% (3) 2.2% (6) 0 1 2 3 4 5 6 7 8 9 10 Customer satisfaction has increased slightly compared to. In, 59.5% exhibitors gave the rating 6 10. In, 53.8% exhibitors gave the rating 6 10. 6
2.1 Breakdown of CSAT average rating by Group Pavilions and Themed Zones Group Pavilion/Zone Total no. of exhibitors In group pavilions/ Zone No. of Exhibitors answered Percentage CSAT Average Rating China Pavilion 96 74 77.1% 5.8 India Pavilion 24 22 91.7% 5.5 Japan Pavilion 4 1 25% 3 Korea Pavilion 30 22 73.3% 5.8 Philippines Pavilion 7 5 71.4% 5.8 Taiwan Pavilion 5 2 40% 4 Fashion Accessories Zone 14 11 78.6% 5.5 Sense Zone 2 1 50% 8 Stainless Steel Jewellery Pavilion 48 35 72.9% 6.5 Fashion Jewellery Atelier 21 17 81.0% 7.4 The top three CSAT average ratings are Sense Zone, Fashion Jewellery Atelier and Stainless Steel Jewellery Pavilion. Followed by China Pavilion, Korea Pavilion, Philippines Pavilion which share the same CSAT average rating. 7
2.2 Breakdown of CSAT average rating by nature of business(es) Nature of Business No. of people answered CSAT Average Rating CSAT Average Rating Manufacturer / Supplier 234 5.8 5.9 Importer 7 4.7 4.8 Exporter 110 5.6 5.5 Wholesaler 58 6.1 5.5 Buying Agent 4 6 3.6 Retailer 15 6.9 6.1 Department / Chain Store 1 4 - Fashion Jewellery / Accessories Designer 46 6.6 5.2 Mail Order House / E-tailor 2 8.5 6.5 Related Institute / Association 2 5.5 - Publication 0 N/A 4 The top three CSAT average rating by nature of business are Mail Order House/ E-tailor, Retailer, and Fashion Jewellery/Accessories Designer. 8
2.3 Breakdown of CSAT average rating by Country / Region Country/Region Total no. of exhibitors No. of People answered Percentage CSAT Average Rating Mainland China 177 132 74.6% 6.0 France 4 1 25% 4 Hong Kong 70 53 75.7% 6.1 India 50 34 68% 5.5 Indonesia 1 1 100% 4 Italy 4 4 100% 4.8 Japan 4 1 25% 3 Korea 42 28 66.7% 5.6 Peru 1 1 100% 7 The Philippines 13 10 76.9% 6.3 Poland 1 0 0% N/A Taiwan region 11 6 54.5% 5.7 Thailand 2 2 100% 5.5 Turkey 1 1 100% 1 United Kingdom 2 0 0% N/A The top three CSAT average rating by country and region are the Philippines, mainland China, and Taiwan region. 9
3. How likely would you be to attend Asia s Fashion Jewellery & Accessories Fair March again in the future? ( 0 = Not at all likely ; 10 = Extremely likely) Number of Respondents: 268 Number of Respondents: 350 No. of respondents answered: 268 No. of respondents skipped: 6 30% No. of respondents answered: 350 No. of respondents skipped: 12 Loyalty score 6.76 25% 22.4% (60) 25.4% (89) Loyalty score 7.0 20% 19.1% (67) 15% 10% 5% 0% 15.3% (41) 15.7% (42) 13.8% (37) 14.0% (49) 9.7% (26) 10.8% (29) 9.7% (34) 9.7% (34) 8.3% (29) 5.4% (19) 3.0% (8) 1.7% (6) 4.1% (11) 3.4% (9) 1.0% (4) 2.6% (9) 2.9% (10) 1.5% (4) 0.4% (1) 0 1 2 3 4 5 6 7 8 9 10 Loyalty score has slightly dropped compared to last year but they followed a similar pattern. The drop may be contributed by significantly less exhibitors giving a score 10. 10
4. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? ( 0 = Not at all likely ; 10 = Extremely likely) Number of Respondents: 265 Number of Respondents: 349 No. of respondents answered: 265 No. of respondents skipped: 9 25% No. of respondents answered: 349 No. of respondents skipped: 13 Average rating 6.03 20% 15% 20.90% (73) 20.8% (55) 17.4% (46) 12.1% (32) 14.0% (37) 13.50% (47) 14.00% (49) 15.50% (54) Average rating 6.2 10% 5% 0% 8.7% (23) 10.60% (37) 7.5% (20) 5.70% (20) 4.30% (15) 6.4% (17) 2.90% (10) 3.4% (9) 5.3% (14) 5.20% (18) 4.90% (17) 3.4% (9) 2.60% (9) 1.1% (3) 0 1 2 3 4 5 6 7 8 9 10 11
5. How did you learn about this exhibition? Number of Respondents: 243 Number of Respondents: 316 Advertisement 12.3% 35.8% Organiser s printed mail 11.1% 25.9% Organiser s email Organiser s website 12.3% 11.5% 13.0% 19.0% Search engine Social media platform 7.8% 10.3% Word of mouth / Referral from industry friend Other exhibitions 5.8% 3.3% 6.3% 44.6% Others 0.8% 12.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Options Social media platform and Search engine are newly added in surveys. The main channels are advertisement and printed mail. These two are the conventional channels of promotion. These two channels are still higher than email and website, it shows that our exhibitors prefer more traditional promotion channels. 12
5.1 How did you learn about this exhibition? Advertisement Mass media 46.2% 62.5% Trade publications 50.0% 53.8% 0% 10% 20% 30% 40% 50% 60% 70% Some respondents selected both Mass media and Trade publications. While trade publication was a more prevalent channel than mass media to learn about 3FJ in, the situation reversed this year. This is because we have placed some advertisement in magazines, like ELLE and Marie Claire. 13
5.2 How did you learn about this exhibition? Search Engine Sogou 0.0% Bing 0.0% Baidu 50.0% Yahoo 0.0% Google 75.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% Google remains a more dominant search engine than Baidu in. 14
5.3 How did you learn about this exhibition? Social Media Platform Weibo 0.0% Twitter 0.0% Facebook 50.0% LinkedIn 0.0% WeChat 50.0% 0% 10% 20% 30% 40% 50% 60% Facebook and Wechat take equal share with respect to social media platform. 15
6. My top 3 markets (country) currently are: Number of Respondents: 249 200 180 172 160 140 120 100 80 60 40 59 42 34 33 32 31 30 20 18 15 0 USA UK Spain Australia France Italy Japan Germany Hong Kong China The above chart only shows the top 10 markets of the respondents. USA takes the lead as the leading market currently for exhibitors, followed by UK and Spain. Other countries include: Argentina, Austria, Belgium, Brazil, Canada, Dubai, Finland, Greece, Republic of Ireland, India, Indonesia, Korea, Malaysia, Mexico, Nigeria, Mexico, Netherlands, Poland, Portugal, Russian Federation, Switzerland, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, Yemen, and United Arab Emirates Some exhibitors have input some invalid answers like, Global, Latin America, Asia, Europe, Middle East 16
7. My top 3 target markets (country) are: Number of Respondents: 223 140 120 116 100 80 60 40 32 20 20 18 15 10 10 10 7 7 0 USA Australia Japan UK China Germany France Hong Kong Spain Canada The above chart only shows the top 10 markets of the respondents. Exhibitors prefer to target USA well above other markets, although Australia and Japan are considered as their 2 nd and 3 rd choices. Other countries include: Belgium, Brazil, India, Republic of Ireland, Italy, Korea, Mexico, Netherlands, Norway, Poland, Portugal, Russian Federation, South Africa, Switzerland, and Turkey Some exhibitors have also input invalid answers like South America, Asia, Global, Europe 17
8. To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 252 Consolidate contacts with buyers/ business partners 7.0% 9.4% 21.1% 30.5% 23.0% 8.9% Collect market information 9.5% 9.5% 26.2% 34.3% 16.7% 3.8% Brand-building 21.0% 10.7% 23.4% 25.9% 14.6% 4.4% Launch new products 6.3% 10.1% 25.5% 32.7% 18.8% 6.7% Explore new markets 7.8% 17.4% 29.7% 28.8% 11.9% 4.6% Find franchisers partners / agents 39.1% 17.8% 18.8% 16.3% 5.4% 2.5% Find new buyers 2.8% 16.7% 28.9% 32.9% 12.2% 6.5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A 1 (Did not achieve at all) 2 3 4 5 (Fully achieved) Finding new buyers is the main objective for exhibiting in 3FJ, followed by launching new products and consolidate contacts with buyers and business partners. 18
8.1 To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 252 Number of Respondents: 323 Comparison of combining responses of Rating 4 and Rating 5 Consolidate contacts with buyers/ business partners 33.1% 31.9% Collect market information 20.5% 26.5% Brand-building 19.0% 24.2% Launch new products 25.6% 25.5% Explore new markets 17.0% 16.4% Find franchisers partners / agents 7.4% 7.9% Find new buyers 20.5% 18.7% 0% 5% 10% 15% 20% 25% 30% 35% Consolidate contacts with buyers and business partners performs the best among other objectives. Launching new products ranked second, followed by collect marketing information. 19
9. To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 247 4.8% Move-in and move-out arrangement 1.3% 14.8% 40.6% 31.4% 7.0% Official forwarding agent(s) 14.2% 5.0% 14.2% 35.8% 23.9% 6.9% Official stand contractor(s) 5.7% 7.0% 14.3% 35.2% 28.7% 9.1% Facilities and services of the exhibition centre 2.1% 8.1% 14.5% 36.6% 27.7% 11.1% Onsite service of organiser 2.2% 6.9% 15.2% 33.3% 29.4% 13.0% Pre-show service of organiser 6.0% 2.2% 19.4% 31.0% 31.0% 10.3% Visitor quality 1.3% 11.5% 20.9% 38.3% 23.0% 5.1% Visitor traffic 2.5% 22.6% 32.2% 29.3% 10.5% 2.9% Business opportunities 1.7% 14.2% 29.3% 38.1% 13.8% 2.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied) Exhibitors are satisfied with our onsite service the most, followed by the facilities and services of the exhibition centre, the pre-show service of organiser ranked third. 20
9.1 To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 247 Number of Respondents: 324 Comparison of combining responses of Rating 4 and Rating 5 Move-in and move-out arrangement 38.4% 49.20% Official forwarding agent(s) 30.7% 44.90% Official stand contractor(s) Facilities and services of the exhibition centre 37.8% 38.7% 45.60% 46.30% Onsite service of organiser Pre-show service of organiser 42.4% 41.4% 51.00% 55.50% Visitor quality 28.1% 37.60% Visitor traffic 13.4% 18.80% Business opportunities 16.7% 22.10% 0% 10% 20% 30% 40% 50% 60% Exhibitors are quite satisfied with our onsite service and pre-show service. Both of them ranked top two in and. 21
10. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful) Number of Respondents: 235 On-site advertising 32.5% 9.0% 16.9% 25.9% 7.8% 7.8% Run advertisements prior to the exhibition 27.1% 7.9% 18.1% 30.5% 9.0% 7.3% Invite buyers by mail 28.9% 8.6% 18.7% 27.3% 10.7% 5.9% Invite buyers by emails 6.6% 4.0% 13.7% 38.9% 22.1% 14.6% Invite buyers with phone calls 23.2% 13.5% 20.5% 25.4% 12.4% 4.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A 1 (Not useful at all) 2 3 4 5 (Extremely useful) Exhibitors find inviting buyers by emails is the most effective because it is low cost. Other channels like advertising and invitation by mail and phone calls has a relatively higher cost, therefore the exhibitors may think it is not as effective as email. 22
10.1 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful) Number of Respondents: 235 Number of Respondents: 291 Comparison of combining responses of Rating 4 and Rating 5 On-site advertising 15.7% 22.9% Run advertisements prior to the exhibition 16.4% 24.9% Invite buyers by mail 16.6% 23.2% Invite buyers by emails 34.0% 36.7% Invite buyers with phone calls 17.3% 22.5% 0% 5% 10% 15% 20% 25% 30% 35% 40% Since sending out email invitation are free and running advertisement before the show has the highest cost among the options, more exhibitors invited buyers by email and a drastic decrease in running advertisements before the exhibition. 23
11. Please select the exhibition(s) that you rate most important for your company. Number of Respondents: 235 Number of Respondents: 302 Other exhibitions 2.0% 2.1% 9FJ 67.5% 62.6% EuroBijoux & Accessories, Spain 1.3% 3.4% Manila F.A.M.E., the Philippines 3FJ 1.3% 0.4% 45.7% 49.8% Indian Handicrafts & Gifts Fair 5.6% 8.9% Eclat de Mode/ Bijorhca, France 4.6% 4.7% Macef, Italy 6.0% 2.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 3FJ and 9FJ are still the leading fashion jewellery and accessories fairs Other exhibitions include TDC Gift & Premium Fair, Indian Handicrafts & Gifts Fair in October, and Indian Fashion Jewellery & Accessories Show 24
12. What are your plans for participating in this exhibition next year? Number of Respondents: 242 Number of Respondents: 307 70% 24% 6% Will participate May participate 69.4% 27.3% 3.3% Will not participate 0% 20% 40% 60% 80% 100% Preferences between booth sizes [Based on exhibitors who will participate the next edition] 80.0% 70.0% 60.0% 70.3% 67.7% 50.0% 40.0% 30.0% Larger booth size Same booth size Smaller booth size 20.0% 18.4% 17.9% 13.9% 14.4% 10.0% 0.0% 25