Multi-media Cross Channel Coordination Marketing Campaigns Auto Phone Ups Technologies - Floor Traffic Inc. Credit Apps E- Mail Strategic Multimedia Marketing Traditional and Digital Distribution Channels -
Coordinating Multi-media JM Lexus Year-End Clearance Event! Chance to win a 50 Flat Screen TV! Get Pre-Approved! ***Payments from $99 Per Month****
Cross Channel Coordination Existing Dealer Database Custom Audience & Devices No one s shopping experience is the same. Each of us has a distinct journey that directs us either in-store or online, on our phones, mail, or computers, through search and social, which ultimately leads us to purchase a product or service. In addition to focusing on being everywhere to reach consumers, we also realize how valuable your existing customer database is, and how that database can help better target customers across channels. Not only will we reach out to your customer base via email at no additional charge, we will have it hashed by Facebook and Twitter for targeted advertisements.* *up to 25,000 for email broadcasts; Unlimited emails for Twitter Tailored Audience & Facebook Custom Audience Advertisements are executed on Facebook via feeds and/or block ads. Our targeted email subscribers along with your existing email database are matched on Facebook and Twitter in a privacy-safe way, via Facebook Custom Audience and Twitter Tailored Audience. Car buyers often switch between devices which makes it important to activate campaigns across multiple channels. Customers are warmer when they have both opened the email and saw the News Feed ads. Coordinating messaging across channels resulted in reaching customers who were 25% more likely to purchase than those only reached by email. 3
Multi-media Cross Channel Coordination Marketing Investment 200,000 Email Advertisements 4 Broadcasts - 50,000 each over 30 days. Full Color Email Broadcasts announcing event and/or our Patent Pending Turbo Inventory email which displays up to 50 units of your inventory - (You may choose 2 Broadcasts of up to 100,000 each bi-monthly) Facebook Advertisements - Daily custom audience coordinating ads for 30 days with live links to your website/landing page Twitter Advertisements - Daily coordinating custom audience tweets during each day of your event/sale Linked In Advertising Account Based Targeting - Target ads on LinkedIn based on users current employers. Limit - 30,000 accounts. Available for two of LinkedIn s ad formats: its Sponsored Updates format that puts promoted status updates in people s content feeds and its Sponsored InMail format that puts promoted messages in people s LinkedIn inboxes.* *Only brands buying ads directly from LinkedIn s sales team can use account targeting at the moment, but the company plans to eventually roll it out to brands buying ads through its self-serve tool
In keeping with the audience match name and in keeping up with what its competitors offer LinkedIn will let advertisers use the social network s data to filter the accounts they target by layering in its existing targeting options. Those preexisting options include someone s location, job title, seniority level, gender and age, so that a company could make sure to only show ads to a client s employees with marketing in their title, for example. Advertisers will also be able to upload lists of accounts they don t want to target with these ads, which could come in handy if a company is fishing for new clients but doesn t want to bug its current clients. LinkedIn s account targeting option doesn t offer an altogether new capability. Businesses could already target ads on LinkedIn based on users current employers. But that was a manual process limited to 100 employer names, or accounts, in LinkedIn s parlance. The new bulk process raises the limit to 30,000 accounts, Mr. Glass said. For now, account-based targeting will only be available for two of LinkedIn s ad formats: its Sponsored Updates format that puts promoted status updates in people s content feeds and its Sponsored InMail format that puts promoted messages in people s LinkedIn inboxes. Only brands buying ads directly from LinkedIn s sales team can use account targeting at the moment, but the company plans to eventually roll it out to brands buying ads through its self-serve tool. Comcast, Salesforce and Swrve were among the first advertisers to try out the new account targeting option. For any businesses that might be hesitant to give LinkedIn their customer account lists and worried their competitors might be able to use those lists directly or indirectly to target their own ads, they shouldn t be, according to Mr. Glass. All that information is encrypted and secure so that no account could learn from another account, he said.
All types of mailers available Custom quotes upon request Toll Free: 1-866-673-5476 www.autotechnologiesinc.com Strategic Multimedia Marketing Traditional and Digital Distribution Channels