Network for a Healthy California Children s Power Play! Campaign

Network for a Healthy California Children s Power Play! Campaign Bay Area Region Counties: Alameda, Contra Costa, Marin, San Francisco, San Mateo, and Santa Clara U.C. Cooperative Extension, Alameda County 1131 Harbor Bay Parkway, Suite 131 Alameda, CA 94502 Contact: Tuline Baykal Phone: (510) 639-1272 Fax: (510) 748-9644 E-mail: tnbaykal@ucdavis.edu Web Address: http://cealameda.ucdavis.edu Central Coast Region Counties: Monterey, San Benito, and Santa Cruz Monterey County Department of Health 632 E. Alisal St., Salinas, CA 93901 Contact: Andrea Estrada Phone: (831) 796-2898 Fax: (831) 757-3286 E-mail: EstradaA1@co.monterey.ca.us Web Address: http://co.monterey.ca.us Central Valley Region Counties: Fresno, Kern, Kings, Madera, Mariposa, Merced, and Tulare Central Valley Health Network 1987 N Gateway Blvd. Ste 101, Fresno, CA 93727 Contact: Melissa Murphy Phone: (559) 255-4300 ext. 11 Fax: (559) 251-1383 E-mail: mmurphy@cvhnclinics.org Web Address: http://www.cvhnclinics.org Desert Sierra Region Counties: Inyo, Riverside, and San Bernardino San Bernardino County Department of Public Health 351 N. Mountain View Ave., Rm 104 San Bernardino, CA 92415-0010 Contact: Melani Sadanala Phone: (909) 387-6380 Fax: (909) 387-6899 Email: msadanala@dph.sbcounty.gov Web Address: http://www.sbcounty.gov/eatwell Gold Coast Region Counties: San Luis Obispo, Santa Barbara, and Ventura Ventura County Public Health Department 2323 Knoll Drive, Suite 311, 3rd Floor Ventura, CA 93003 Contact: Carolina Ugarte Phone: (805) 677-5262 Fax: (805) 677-5220 E-mail: carolina.ugarte@ventura.org Web Address: http://www.goldcoastnetwork.org Gold Country Region Counties: Alpine, Amador, Calaveras, El Dorado, Mono, Placer, Sacramento, San Joaquin, Solano, Stanislaus, Sutter, Tuolumne, Yolo, and Yuba Health Education Council 3950 Industrial Blvd., Suite 600, Sacramento, CA 95691 Contact: Kacy Rodriguez Phone: (916) 556-3344 Ext. 116 Fax: (916) 446-0427 Email: krodriguez@healthedcouncil.org Web Address: http://www.healthedcouncil.org Los Angeles Region County: Los Angeles U.C. Cooperative Extension, Los Angeles County 4800 Cesar E. Chavez Ave., Los Angeles, CA 90022 Contact: Carly Marino Phone: (323) 260-3388 Fax: (323) 881-1951 E-mail: camarino@ucdavis.edu Web Address: http://celosangeles.ucdavis.edu Northcoast Region Counties: Del Norte, Humboldt, Lake, Mendocino, Napa, and Sonoma Sonoma County Family YMCA 1101 College Ave., Suite 215, Santa Rosa, CA 95404 Contact: Deb Harris Phone: (707) 543-5810 ext. 204 Fax: (707) 543-5813 Email: dharris@scfymca.org Web Address: www.northcoastnutrition.org Orange County Region County: Orange Community Action Partnership of Orange County 11870 Monarch Street, Garden Grove, CA 92841 Contact: Gaby Hernandez Phone: (7) 899-3684 ext. 5316 Fax: (7) 899-3824 Email: ghernandez@capoc.org Web Address: www.capoc.org San Diego & Imperial Region Counties: San Diego and Imperial U.C. San Diego, Community Pediatrics 4305 University Ave., Suite 590, San Diego, CA 92105 Contact: Blanca Melendrez (INTERIM) Phone: (619) 955-1041 Fax: (619) 681-0666 Email: bmelendrez@ucsd.edu Web Address: www.sdnnonline.org Sierra Cascade Region Counties: Butte, Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Shasta, Sierra, Siskiyou, Tehama, and Trinity California Health Collaborative 25 Jan Court, Suite 130, Chico, CA 95928 Contact: Emily Ruffner Phone: (530) 345-2483 Ext. 210 Fax: (530) 345-32 Email: eruffner@healthcollaborative.org Web Address: www.healthcollaborative.org Rev. 12/2/10

Power Up Your Youth Organization! Eat Healthy. Be Active. Have Fun! Power Play! made it fun and interactive for youth to learn about eating healthy and staying physically active. City of Watsonville Parks and Recreation Coordinator Be a Champion for Change! You can have a major impact on children s health through your community youth organization, whether it s an afterschool program, summer program, club, faith-based youth program, or other organization that brings children together outside school hours. Healthy children are more alert, miss fewer school days, and are ready to learn. Children s Help kids from low-income families make healthy food and activity choices with free resources from the California Department of Public Health s Network for a Healthy California, including: Power Play! Campaign Communit Organizat y Youth ion Idea & Re source Kit Helping Kids Power Up with Fruits, Vege tables, and Physical Activ ity Fun, engaging, and interactive lessons that are linked to California Content Standards and tested with youth organizations that serve elementary age children Monthly educator newsletters with great tips and ideas for teaching kids about California fruits and vegetables Parent education materials, such as brochures and newsletters Training and support for youth organization directors and site-level staff Connections with community groups that are committed to kids Referrals to additional resources Start making a difference now. Contact your Regional Network Children s Power Play! Campaign coordinator to determine whether your site qualifies for free resources and learn how you can get involved. California Department of Public Health, Network for a Healthy California Children s Power Play! Campaign 1-888-328-3483 www.networkforahealthycalifornia.net/powerplay

More about Our Materials Campaign y Youth Communit on ti a iz n a Org Community Youth Organization Idea & Resource Kit Children s Power Play! source Idea & ReUp with The Kit features 20 fruit, vegetable, and physical activity lessons in an easy-to-use format. The Kit builds from introductory activities to advanced activities that involve kids in setting goals, spreading the word about healthy eating and physical activity, and advocating for healthy changes in their communities. The activities are designed for 9- to 11-year-old children with suggestions for including younger children. Kit Power ity Helping Kids Physical Activ tables, and Fruits, Vege Harvest of the Month Health and Learning success Go Research has long supporte d a positive correlatio Hand-In-Hand healthy eating habits and performa n between students recommended nce in the classroo daily amounts s and vegetabl m. To some, eating the Remind students that all forms es can seem canned, dried, s and vegetabl challenging. and es count fresh, a nutritious breakfaseven 10 juice. Encoura frozen, ge students and t and pack healthy school s meal parents to eat snacks and lunches, programs. Harvest or to enroll in to eat their recomm of the the ended daily amountsmonth can help empowe r your students and improve learning! The Network for a Healthy California s Harvest of the Month tool kit, which was originally created by local educators, provides detailed information and activity ideas for a variety of seasonal fruits and vegetables. It includes educator newsletters, family newsletters, and menu templates to use each month. Network for ia Nutrition Fact s chopped Serving Size: Changing Lives, Saving Lives! A Step-by-Step Guide to Developing Exemplary Practices in Healthy Eating, Physical Activity, and Food Security in Afterschool Programs Calories 15 sweet green pepper (74g) Calories Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 2mg Total Carbohydr ate 3g Dietary Fiber 1g Sugars 2g Protein 1g Vitamin A 5% Vitamin C 99% from Fat 1 % Daily Value 1% 5% Calcium 1% Iron 1% Getting Started: Peppers: Taste Testing Contact school nutrition staff about harvest peppers from your school getting bell peppers for taste testing. Or, garden, a local What You Will farm, or farmers Need (per group): market.* 3 bell peppers (1 each of green, yellow/orange, Paring knives and cutting boards red) Printed botanica l image and Nutrition Facts labels for Activity: peppers** Make predictio ns if green, yellow, Explore the look, and red peppers feel, and smell will smell and taste different of each bell pepper. Cut open peppers.. Record observat Record observat Draw cross-se ions of color, ction diagram smell, and texture ions. and compare Taste each bell of the interior. to printed botanica pepper and record l image. Label Discuss predictio observations. parts. ns and observat Compare and ions. contrast the nutrients Take a vote of students favorite variety. Students Sleuths using the Nutrition #1 Facts labels. Complete follow-up on page 3 for questions. Refer to exercise in Adventu *Visit www.loca lharvest.org rous Activities for locations. **Download from (page 4). the Educators Corner of www.harv For more ideas, estofthemonth.com reference:. School Foodser vice Guide Successful Impleme and Vegetable Consumption, Produce for Better ntation Models for Increase d Fruit Health Foundat ion, 2005, pp. Cooking in 39-42. Class : Pico de Gallo Ingredients: Makes 36 tastes at ¼ cup each 3 pounds ripe tomatoes, chopped 4s chopped onion 1 cup chopped fresh cilantro 3 small jalapeño peppers, seeds removed, chopped 6 tablespoons lime juice 6 cloves garlic, minced ¾ teaspoon salt Baked tortilla chips Small cups 1. Combine all ingredients (except chips) in a medium bowl. 2. Spoon into cups. Serve with chips. Adapted reasons to eat Peppers A hot peppers green) is an excellen (red and t source of vitamin C. It is also vitamin A, vitamin a good source of K, and vitamin B. A sweet green peppers excellent source is an of vitamin C. A sweet red peppers is excellent source an of vitamin A and vitamin C and a good source of vitamin B. Champion sources of vitamin B :* Avocados Bananas Peppers Potatoes *Provide a good or excellent source of vitamin B. from: Healthy Latino Recipes, Network for a Healthy California, 2008. PePPers For youth organization directors who are ready to take it to the next level, we offer this Center for Collaborative Solutions guide to help you integrate nutrition, physical activity, and food security into your vision and actions. exploring Califo rnia a Healthy Californ For more recipes, www.cachampio visit: nsforch ange.net. Healthy Kids Power Up With Fruits, Your Kids Help Physical Activ ity ables, and Veget Support Materials The Children s Power Play! Campaign s posters, children s cookbooks, parent brochures, and kid-friendly items reinforce the educational lessons you conduct. Why We Focus on Fruits, Vegetables, and Physical Activity The Network promotes simple and achievable behaviors that have the greatest potential to prevent chronic diseases. For children, eating fruits and vegetables and being physically active have both short- and long-term health benefits, including maintaining a healthy weight, improving self-esteem, and reducing the future risk of serious health problems like type 2 diabetes, heart disease, hypertension, and certain types of cancer. Fast un and F e Recip s nia Califor aign althy a He Camp rk for Play! Netwo s Power en Childr fruit juice in 10 vegetables 1 cup ¾ cup ) of (6 ounces 10 juice More about the Network for a Healthy California The Network for a Healthy California works to increase fruit and vegetable consumption, increase physical activity levels, and assure food security in order to decrease the risk of chronic disease, including overweight and obesity, among Californians. The Network funds over 160 organizations and partners with many more to help implement a combination of education, promotion, advertising, and community change efforts. The Network s five campaigns and programs focus on children, Latino adults, African American adults, food retailers, and worksites. To learn more about the variety of Network activities in your area, contact your Regional Network for a Healthy California. Contact information is available at www.networkforahealthycalifornia.net/rn. This material was produced by the California Department of Public Health, Network for a Healthy California, with funding from the USDA Supplemental Nutrition Assistance Program (formerly the Food Stamp Program). These institutions are equal opportunity providers and employers. In California, food stamps provide assistance to low-income households and can help buy nutritious foods for better health. For food stamp information, call 877-847-3663. For important nutrition information, visit www.cachampionsforchange.net. vegetables vegetables ¼ cup of dried fruit ab get Ve les rful colo s of 5 cup fruits andy Eat 2½- eating man rgy? how s by of ene r cup know lots you you have. Add up How do and you. day cks. help healthy every as sna s to les t to stay etab meal and se picture Wan and veg the every fruits les at eating? Use etab veg you are cups! raw, 1 cup of leafy greens BRO-204/Ver. 12/09

READY Children learn about advertising techniques, then write creative jingles or slogans that promote eating fruits and vegetables or getting more power play. SET Review the Advertising Power worksheet. Copy one Advertising Power worksheet for each group. Create a videotape or audiotape with advertisements from television or radio, or bring in magazines and/or newspaper ads to aid in the discussion of advertising techniques. Look for ads that use the techniques discussed in the Advertising Power worksheet. GO 1. Talk with the children about advertising. Ask them the following: What is an advertisement? Where can you find advertisements? (Television, radio, magazines, newspapers, billboards, buses, bus stops, sports scoreboards, product packages, etc.) How many advertisements do you think people usually see or hear in one day? (The average person sees and hears hundreds of ads every day.) What kinds of things do you think are advertised to kids the most? (Products often advertised to children include sweetened cereals, candy, fast food, and toys.) Do you think advertisements change the way that you think or act? Do they convince you to buy something? (Studies have shown that children who see an ad for a snack ask for that snack more than children who have never seen the ad.) 2. Using the Advertising Power worksheet, briefly discuss advertising techniques. Show the sample advertisements that you prepared to aid in your discussion. 3. For each advertising technique, ask the children to provide an example. Write the examples on a flip chart, chalk board, or butcher paper. Products often advertised to children include sweetened cereals, candy, fast food, and toys. Children will most likely remember ads from these categories. 4. Discuss the following questions: What is your favorite advertisement? What is it that you like best about it? What is your favorite advertisement for food? What is it that you like best about it? What makes a good advertisement for someone your age? Do you remember seeing advertisements for fruits or vegetables? Do you remember seeing advertisements encouraging power play? Advertising Power TIME Prep 10 minutes Activity 30 minutes ACTIVITY MATERIALS Flip chart, chalk board, or butcher paper and marker Copy of one Advertising Power worksheet for each group Advertisements from television, radio, magazines, and/or newspapers Pencils or pens for each group Paper for writing for each group Network for a Healthy California Children s Power Play! Campaign Community Youth Organization Idea & Resource Kit 61

ACTIVITY Advertising Power 5. After the discussion, divide the children into advertising teams of 3-4 children. Each team should pick one of the following topics and develop a slogan, jingle, or advertisement to promote it to their friends. Eat 2½ to 5 cups s and vegetables every day Get 60 minutes of power play every day A fruit A vegetable 6. Review the Advertising Power worksheet with the children. Each group should answer the questions on the Advertising Power worksheet before developing the slogan, jingle, or advertisement. 7. Give the children time to develop their slogans, jingles, or advertisements. 8. Have each group present its slogan, jingle, or advertisement to the rest of the group. 9. Conclude the activity by telling the children that when they see or hear ads, they should think about these things: What is the advertisement selling? Who are they selling the product to? What advertising technique is being used? Is the ad believable? Are they telling the truth? Modifications for Younger Children 1. Briefly discuss advertising using the following questions: What is an advertisement? How can you tell the difference between an advertisement and a television show? Have you seen ads on TV? What is your favorite advertisement? What is it that you like best about it? Have you seen advertisements for fruits and vegetables? If so, what have you seen? Have you seen advertisements promoting power play (physical activity)? If so, what have you seen? What is your favorite advertisement for food? What is it that you like best about it? 2. Review why its important to eat 2½ to 5 cups s and vegetables every day. Also review what get 60 minutes of power play every day means to be active for a total of 60 minutes or one hour a day (not all at once, but when you add up all the time that you are active during the day). Review what power play means. Power play is a game, sport, exercise or other action that involves moving your body. 3. As a group, make up a slogan or jingle about fruits and vegetables or power play that sells the idea to their friends. Sing the jingle. GO FARTHER Each team can develop variations on their ad or slogan/jingle to suit different audiences such as parents, friends, teachers at school, grandparents, etc. Each advertising team can develop a full advertisement that uses the slogan or jingle they have created. Plan a talent show for children to showcase their slogans or jingles with movement (see Activity 15: Movin and Groovin ). Invite parents and community members. Serve fruits and vegetables as appetizers. Check out the Don t Buy It: Get Media Smart Web site sponsored by PBS at http://pbskids.org/dontbuyit/. This site and others can help children become more media literate. BRING IT HOME Send home the Advertising Power sheet for children to share with their families. Encourage children to share their slogan or jingle with their families and friends. In the next week, ask each child to track the food advertisements that appear in 1 hour of television, or all the advertising messages that they see in one day. Ask them to record what was advertised, a brief description of each ad, and the time of day each ad appeared. Hold a discussion when the children are together again. How many ads did they see? Who was the ad talking to? How many of the ads promoted healthy foods and/or physical activity? Was one advertising technique used more than others? What are their reactions to what they have learned? 62 Community Youth Organization Idea & Resource Kit Network for a Healthy California Children s Power Play! Campaign

Name Date WORKSHEET Advertising Power 1 2 3 What are you trying to sell? Who are you selling it to? What are some of the good things about it? 4 Why wouldn't people want to eat it or do it? 5 What might change their minds? Circle the ideas from numbers 3, 4, and 5 that you want to use when you create your slogan, jingle, or advertisement. Advertisers have many ways to try to get kids to buy their products. You might want to try some of these. Jingle/Slogan: a song or phrase that helps you remember a product. Cartoon Characters: an animated character that promotes a product. Star Power: a celebrity (like a movie star, a model, a football player) who says he or she uses the product. Wannabe Appeal: wannabe means I want to be. The product promises to make you be the way you want, like stronger, healthier, richer, more popular, or happier. Latest Greatest: everybody loves it and wants it. Don t be left out! Sensory Appeal: it tastes good, looks good, smells good, or feels good. Better Than: this product is better than other brands of the same product. Dollar Power: you will save money or get something free if you buy this product. Network for a Healthy California Children s Power Play! Campaign

Nombre Fecha HOJA DE TRABAJO El Poder de la Publicidad 1 2 3 Qué estás tratando de vender? A quién se lo estás tratando de vender? Cuáles son algunas de sus cosas buenas que tiene? 4 Por qué la gente no lo come o no lo hace? 5 Qué podría hacerles cambiar de opinión? Circle the ideas from numbers 3, 4, and 5 that you want to use when you create your slogan, jingle, or advertisement. Los anunciantes utilizan muchas maneras para impulsar a los niños a comprar sus productos. Tú puedes utilizar algunas de éstas maneras. Personajes de Caricaturas: un personaje animado que promueve un producto. El poder de una Estrella: una celebridad (como un artista de cine, una modelo, un jugador de fútbol) quien dice que él o ella usa el producto. Apelar al querer ser: El producto promete hacerte como tú quieres ser, ya sea más fuerte, saludable, rico o rica, más popular o más felíz. Lo más nuevo y grandioso: todos lo quieren y lo desean. No te quedes atrás! Apelar a tus sentidos: si sabe bien, se ve bien huele bien, o se siente bien. Mejor que: Este producto es mejor que otras marcas del mismo producto. Poder del Dolár: tú puedes ahorrar dinero o recibir algo gratuitamente si compras este producto. Red para una California Saludable Campaña para Niños