.. Controlled and Modified Atmospheres In the Perishable Trade Commercial Realities Commercial Oppurtunities
Modified Atmosphere, Tectrol Pallet System 1
Pallet Modified Atmosphere Installation 1
National Retailer 13 week SKU Data Demonstration 2008 1 Increased Sales +2.6 points higher Increased unit movement +8.5 points higher Lower shrink -2.4 points lower Increased Gross Margin +2.0 points higher Tectrol provided a 12.7% reduction in wet, leaky or decayed berries inside purchased clamshells. When consumers experience 12.7% less decay after getting their berries home, they are likely to purchase more berries. 3
Per Flat $.28 per flat is the difference between revenue potential or loss Retail Price per Pound $2.00 Flats Shipped per Week 35,000 Tectrol Standard Refrigeration Retail Price per Flat $16.00 $16.00 Measured Shrink 11% 15% Adjusted Retail Price Technology Cost $14.24 $.28 $13.60 --- Net Retail Revenue Potential $13.96 $13.60 Value Comparison $.36 $.00 Weekly Revenue Potential $12,600 $0 Total 22 week Peak Season Potential $277,200 $0 www.tectrol-calculator.com 12
TransFresh Marine Container Services Controlled Atmospheres, 40 Seavan Containers
Global Service Network Over 16 shipping line partners 11,000 TransFresh-equipped reefer containers CCNI DEL MONTE FRESH EVERGREEN HAMBURG SUD HANJIN HAPAG LLOYD HORIZON LINES K-LINE LAURITZEN (LCL) MATSON MITSUI OSK MSC NYK PACIFIC SEAWAYS POLYNESIAN LINES YANG MING SEATRADE Service Providers Agents
Controlled Atmosphere How It works
Marine Systems Landscape Competitor Technology Service Cost TransFRESH Atmosphere set points established immediately at port service -Pre flush to set gas mixture -Provides O2 & CO2 monitor and control -Container pre service leak test -Initial atmosphere established -Retrieved controllers provide data Upfront Inv: $1200/unit Service Fee: $1100-$1200 Maxtend -Control device factory preset -Oxygen sensor only; -Portable technology -No Leak Test performed -No Controller Retrieval -No data download Upfront Inv: N/A Service Fee: $900-$1350 Global Fresh Technologies -Per Pallet System -Requires control and oxidative battery Ultra low (ppm) O2 Control Ultra high CO2 control -Shipping point service -Receiving point verification High value cargo: fresh fish filet Unknown. Everfresh -Membrane separation Technology -2-3 days to establish atmosphere -O2 & CO2 control -CA system part of reefer unit Upfront Inv: $5500 Service Fee: $900-$1200
Top Commodities Serviced Lettuce Stonefruit Limes Avocado Bananas Asparagus Blueberry Berries Mango
12-16 day extended vase life Better arrival quality than airfreight transit 30-45% freight cost reduction vs. airfreight. Kenya to Amsterdam via Marseille Total transit 21 days 12-16 days vase life extension
. Box and Consumer MAP Packaging Packaged Lettuce Vegetable Trays Apple Bites Blueberry Snack Salad Bowls Banana to Go
. Small MAP Package Opportunities Temperature Management Source to home, what is real Package Design OTR Respiration Membrane Technology Consumer Use Value Proposition How to value shelf life.
. Rich MacLeod Director, North American Pallet Division TransFresh Corporation
Supplemental Slides and Information
Distribution System Service Integration Distribution Service Audits ROI Analysis Provide TransFresh Research & Development Post-harvest Knowledge Shipper Retailer Provide TransFresh Research & Development Post-harvest Knowledge Productivity Management Online Reporting 6 2
Findings: Display Purchase Intent 2 100% 80% 60% 40% 20% 70% 20% 50% 34% 24% 46% 10% 36% 53% Package Technology vs. Display Purchase Intent Definitely Would Purchase Likely Would Purchase Maybe Would Purchase Likely Would NOT Purchase Definitely Would NOT Purchase 0% 3% TECTROL Open Bag Display purchase Intent Was Higher From Displays Of TECTROL Treated Strawberries 5
Findings: Clamshell Purchase Intent 2 100% 80% 56% 17% 31% 5% 26% Package Technology vs. Clamshell Purchase Intent Definitely Would Purchase 60% 40% 20% 0% 39% 25% 34% 9% 3% 9% TECTROL 30% 53% 20% 18% Open Bag Likely Would Purchase Maybe Would Purchase Likely Would NOT Purchase Definitely Would NOT Purchase Clamshell Purchase Intent Was Higher For TECTROL Treated Strawberries Clamshells 6
Resource References 1. Retail SKU Measurement: Tectrol Atmosphere vs. Non Treated Berries http://www.transfresh.com/files/southwest%20sku.pdf 2. Consumer Acceptance Study of California Fresh Strawberries http://www.transfresh.com/files/cqi%20white%20paper%20final.pdf 3. Comparison of Pallet Cover Systems to Maintain Strawberry Fruit Quality During Transit. By University California, Davis and University of Florida. ASHS August 2012 http://www.transfresh.com/files/uc%20davis%20comparison.pdf 16
WWW.TECTROL-CALCULATOR.COM Cost Benefit analysis to maximize your Revenue Potential 11
Atmosphere Management Monitored and controlled CO2 and O2 concentrations and temperature throughout the reefer transport Port Servicing Leak Testing Loading Pulp Temperatur e Transport Servicing Controller Retrieval
Delivering Results 21+ day extended shelf life Reduced weight loss Consistent color and firmness uniformity With TransFresh CA Without TransFresh CA Both avocados shown shipped for 21 days at 41 o F and ripened for 7 days after arrival.