BUILDER PARTNER GUIDELINES DISPLAY VILLAGE #2 MAY 2014
SOMERFIELD BUILDER PARTNER GUIDELINES Our goal for Somerfield Display Village 2 signage is to provide partner builders with as much signage freedom as possible and we recognise the need for each builder to express their individual brand and key messages. We have put together the following guidelines to ensure consistency and a level playing field and appreciate your cooperation and support. Please contact Intrapac Marketing Manager Marcus Hancock via email on mhancock@intrapac.com.au for; Any questions or confirmations regarding signage at Somerfield DV2 Any requests for changes or exceptions to the guidelines Approvals for your signage scheme & artwork prior to implementation Intrapac SOMERFIELD Builder Guidelines page 2
SOMERFIELD SIGNAGE - BANNERS & FLAGS Intrapac will provide 1x double sided banner pole with flags for each lot. The flag poles will be installed directly behind the fence sign 1m in from the boundary. Depending on the lot, this position may change slightly to allow for the location of services. These should not be changed or covered without written permission. Please note to ensure consistency and reduce clutter, no other flags or banners are permitted. Intrapac SOMERFIELD Builder Guidelines page 3
BUILDER SIGNAGE - FENCE SIGNS Builders will be able to provide their own fence signs at DV2. You may have 1 fence sign per lot. These are to be 4.8m x 1m and are to be installed at the centre of each lot on the front fence. The top of the sign is to be in line with the top rail of the fence. The fence posts are 2.4m apart so this allows the sign to sit across 3 fence posts. These signs may contain your logo, a marketing message or promotional offer. The signs must be solid in appearance and framed with either sailtrack or a thin metal strip (see specs below). The frame colour should be in harmony with the base colour of the sign artwork. The designs must be submitted for approval prior to implementation please. Please note to ensure consistency and reduce clutter, no other flags or banners or fence signs are permitted. Fence Sign Specifications: 4800mm wide x 1000mm high digitally printed 2PAC clear coated banners fitted to frames using aluminium sail track. Steel sub frame manufactured using 50mm x 25mm painted rectangular hollow tube. Intrapac SOMERFIELD Builder Guidelines page 4
BUILDER SIGNAGE - BLADE SIGNS Blade signs are permitted to be installed in the front garden of each lot. We expect a maximum of 1 blade sign for each lot. Blade signs can feature builders logos, house names and key marketing messages about the home. Please provide the proposed design for blade signs for approval prior to implementation. Intrapac SOMERFIELD Builder Guidelines page 5
BUILDER SIGNAGE - GARAGE WRAPS Garage wraps are not permitted at DV2. Large format branding & advertising is to be done on the fence signs. Intrapac SOMERFIELD Builder Guidelines page 6
BUILDER SIGNAGE - WINDOW TREATMENT Window treatments can be used for builder branding and messages such as; House & land packages Special offers Contact details Our preference is to have the contact details on the entrance door, as demonstrated Intrapac SOMERFIELD Builder Guidelines page 7
SOMERFIELD NON-COMPLIANT USAGE/PLACEMENT OF SIGNAGE Items not permitted include: Additional fence signs Covering provided signage Signage & boards in front garden (without prior approval) Additional flags Temporary vinyl or coreflute signs For special promotions or for any special signage requests, please feel free to make requests to: Marcus Hancock Intrapac Marketing Manager mhancock@intrapac.com.au Please contact Marcus for approval of your intendend signage design & scheme prior to implementation. Intrapac SOMERFIELD Builder Guidelines page 8
FOR MORE INFORMATION ON LOGO USAGE, PLEASE CONTACT: Marcus Hancock Marketing Manager T: 03 9207 8000 E: mhancock@intrapac.com.au