Marketing Secrets of a Mail Order Maverick: Stories and Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name and Sell Any Product Or Service, Volume 2; Joseph Sugarman DelStar, 1998; Marketing Secrets of a Mail Order Maverick: Stories and Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name and Sell Any Product Or Service, Volume 2; 1998; 1891686062, 9781891686061; Joseph Sugarman; 396 pages; Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines. file download getaxe.pdf May 1, 2009; 236 pages; ISBN:9781610351102; The New Influencers;
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