FORMULA 1.0 GLIDING GRAND PRIX 2018 SPONSORSHIP PROSPECTUS
Introduction The Formula 1.0 Gliding Grand Prix is a new and innovative gliding competition bringing the growing sport of gliding into the 21 st century. The world-leading competition brings pilots from across Australia and the world to Leeton for a series of exhilarating races of up to 500 kilometres. In a world-first, the competition is designed to be safe, accessible and fun with the rules placing a limit on high-performing aircraft. In 2017, the hugely successful inaugural competition was held in Leeton New South Wales, where 26 pilots competed to be crowned champion. At the competition, our strategic focus on live interviews, live tracking and high-quality digital content enthralled our large local and online audiences, and impressed our many generous sponsors. The local community were just as thrilled, benefiting from the $50,000 the competition injected into the local economy over 10 days. We are planning an even bigger competition in 2018 with 40 pilots, 200 family members and more than 5,000 online supporters estimated to join us. In 2018, we will work hard to create value for our sponsors and deliver an exciting, social and family-friendly atmosphere for spectators on the ground and online. We want the Formula 1.0 Gliding Grand Prix to be the most exciting gliding competition in the world. Your support will help us to achieve this. The 2018 Formula 1.0 Gliding Grand Prix presents an invaluable opportunity to build your brand awareness among an audience of aviation enthusiasts, professionals and the local community. We offer a range of flexible sponsorship opportunities to suit your organisation s needs and are very happy to work with you to tailor a package to suit. We look forward to discussing your involvement in the exciting Formula 1.0 Gliding Grand Prix in 2018. Gliding is an exciting, safe and accessible aviation adventure sport. Glider pilots harness the energy of the sun in the atmosphere to stay airborne and race around a set course to finish first. 2
Formula 1.0 Grand Prix 2017 26 pilots and 100 supporters attended in person 11 generous sponsors $50,000 approx. injected into local economy during competition 26,753 Facebook users reached in competition month 4,293 unique website visitors during competition 3 television news stories, 9 print and digital articles, 1 radio segment featuring competition 3
Partnering with Formula 1.0 Partnering with the Formula 1.0 Gliding Grand Prix provides your business with an exciting opportunity to position your brand and connect with a unique and rapidly growing market of glider pilots, families, spectators and other event sponsors. The Formula 1.0 Gliding Grand Prix team maintains a strategic focus on event coverage and audience experience, employing drones, action videography, high-resolution photography, digital engagement, live tracking and live interviews to engage our on-the-ground and online audiences. This approach enables us to generate broad exposure that provides valuable opportunities for our sponsors to boost their brand awareness among aviation enthusiasts, professionals and the local community. Your support of the Formula 1.0 will not only demonstrate your commitment to grassroots sport, but also to the wellbeing of regional Australia, with the competition providing a much needed boost to the regional New South Wales economy. Be part of the gliding revolution. Audience profile The Australian gliding community numbers 2,700+ pilots. The Formula 1.0 competition has an active online community of over 5,000 engaged and connected supporters, averaging between 25 and 34 years of age. Many of our supporters are professionals and business owners with interests in the aviation, mining, engineering, agriculture, ICT and manufacturing industries. Our supporters hail from across Australia and the world, including Germany, the United States of America, New Zealand and the United Kingdom. 4
Sponsorship opportunities Category Quantity Investment Page Major sponsor 1 $5,000 6 Gold sponsor 2 $2,500 7 Silver sponsor 3 $1,000 8 Bronze sponsor 4 $500 9 In-kind sponsor - Negotiable 10 5
Major sponsor (1 available) - $5,000 Before the competition Competition naming rights Acknowledgement and logo prominently displayed on the Formula 1.0 website Logo on all event marketing, merchandise and multimedia Insertion of one A4 page (or smaller) leaflet in pilot registration pack Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship One dedicated social media post During the competition Five minute speaking opportunity at the opening ceremony and/or presentation dinner Inside cover, full page advertisement* in the Formula 1.0 event program Banner* displayed prominently on airfield throughout competition and at opening ceremony and presentation dinner Logo on all event marketing, merchandise and multimedia One dedicated social media post Table of five at the presentation dinner (includes entry and dinner) Logo displayed prominently as major sponsor on sponsor board Logo sticker* displayed on all competition gliders After the competition Sponsor acknowledgement and logo in all post event marketing Photos of the event displayed on the Formula 1.0 social media page Organisation details on the Formula 1.0 website One dedicated social media post First right of refusal for the major sponsorship at Formula 1.0 2019 Other opportunities as they arise * Sponsor to provide 6
Gold sponsor (2 available) - $2,500 Before the competition Logo on the Formula 1.0 website Logo on select event marketing, merchandise and multimedia Insertion of one A5 page (or smaller) leaflet in pilot registration pack Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship One mention on competition social media channels During the competition Half page advertisement* in the Formula 1.0 event program Banner* displayed on airfield throughout competition and at opening ceremony and presentation dinner Logo on select event marketing, merchandise and multimedia One mention on competition social media channels Two invitations to the presentation dinner (includes entry and dinner) Logo displayed as gold sponsor on sponsor board After the competition Sponsor acknowledgement in select post event marketing Photos of the event displayed on the Formula 1.0 social media page One mention on competition social media channels Other opportunities as they arise Organisation details on the Formula 1.0 website First right of refusal for the gold sponsorship at Formula 1.0 2019 * Sponsor to provide 7
Silver sponsor (3 available) - $1,000 Before the competition Logo on the Formula 1.0 website Logo on select event marketing, merchandise and multimedia Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship Insertion of one A5 page (or smaller) leaflet in pilot registration pack During the competition Quarter page advertisement* in the Formula 1.0 event program Logo displayed as silver sponsor on sponsor board Logo on select event marketing, merchandise and multimedia One mention on competition social media channels After the competition Logo on the Formula 1.0 website Other opportunities as they arise First right of refusal for the silver sponsorship at Formula 1.0 2019 * Sponsor to provide 8
Bronze sponsor (4 available) - $500 Before the competition Logo on the Formula 1.0 website Insertion of one A5 page (or smaller) leaflet in pilot registration pack Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship During the competition Logo in the Formula 1.0 event program One mention on competition social media channels Logo displayed as bronze sponsor on sponsor board After the competition Logo on the Formula 1.0 website First right of refusal for the bronze sponsorship at Formula 1.0 2019 * Sponsor to provide 9
In-kind sponsorship - negotiable We can tailor a great value package in line with your in-kind support of the competition. This may include: Turn point naming rights Race day naming rights Logo on website and inclusion on marketing materials, multimedia and/or merchandise Insertion of material in pilot registration pack Banner displayed on airfield, opening ceremony and/or presentation dinner Mentions and posts on social media channels Opportunity to use the Formula 1.0 logo in own marketing material to promote sponsorship Invitation/s to the presentation dinner Speaking opportunities Advertisement in the Formula 1.0 event program 10
Thank you to our 2017 sponsors 11
For more information on sponsorship opportunities contact: Adam Webb 0430 308 558 adam@adam-webb.com Nick Gilbert 0430 099 771 golfsierragolf@gmail.com 12