Media Information 2018 Advertising rate card no. 48 Valid from 10/01/2017 www.springerfachmedien-wiesbaden.de Print + Online
We're there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Sales Management phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com Robert Horn Media Sales phone + 49 (0) 611 / 78 78 223 robert.horn@springer.com Leonida Fischer Ad Management phone + 49 (0) 611 / 78 78 148 leonida.fischer@springer.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 65189 Wiesbaden Germany phone + 49 (0) 611 / 78 78 555 anzeigen-wiesbaden@springer.com www.springerfachmedien-wiesbaden.de
Cross-media services Journals Online solutions Books Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Eva Hanenberg Sales Management phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com
Table of contents Trade journal Title portrait.................................................................... 1 Schedule and topics...2 Advertisting rate card no. 48... 4 Formats and technical information...6 Circulation and distribution analysis...7 Readership analysis...8 Website Portrait...13 Prices advertising formats...14 Usage statistics...15 Formats and technical information...16 Newsletter Portrait...17 Prices advertising formats...18
Trade journal Title portrait 1 1 Title: Bankmagazin 2 Brief description: Bankmagazin is the leading independent, professional publication for the banking industry in Germanspeaking countries. The impartial articles on financial management and banking practice reach readers from all three pillars: cooperative institutes, public savings banks and private banks. 3 Target group: Board Members, Managing Directors, Department Heads, Controllers, CIOs, HR, Sales Managers, Branch Managers, Investment and Financial Advisors 4 Frequency: 10 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 67 th volume 2018 7 Subscription price: Yearly subscription Germany 189.50 (incl. V.A.T. + p&p) Foreign countries 191.93 (excl. V.A.T. / incl. p&p) Single issue 22.36 (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str. 46 65189 Wiesbaden Germany phone + 49 (0) 611 / 78 78 0 www.springer.com 11 Publisher: 12 Advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com Robert Horn (Media Sales) phone + 49 (0) 611 / 78 78 223 robert.horn@springer.com 13 Editor: Stefanie Hüthig (Legally responsible for content, Editor-in-Chief) phone + 49 (0) 611 / 78 78 205 fax 435 stefanie.huethig@springer.com Christian Kemper (Deputy Editor-in-Chief) phone + 49 (0) 611 / 78 78 144 fax 435 christian.kemper@springer.com 14 Scope analysis 2016 = 10 issues Total volume 688 pages = 100.0 % Editional part 602 pages = 87.5 % Advertisement part 86 pages = 12.5 % Supplements 3 items 15 Content analysis of the editorial part 602 pages = 100.0 % Strategy 103 pages = 17.1 % IT 78 pages = 13.0 % News 67 pages = 11.1 % Sales 63 pages = 10.5 % Career 60 pages = 10.0 % Main topic 60 pages = 10.0 % Business areas 50 pages = 8.3 % Bankmagazin discussion 44 pages = 7.3 % Editorial / Content / Preview 40 pages = 6.6 % Service 37 pages = 6.1 % 1
Trade journal Schedule and topics T This overview of the subjects scheduled for 2018 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / 78 78 226 (Eva Hanenberg). Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * 2018 1 January AD 11/28/2017 CD 12/05/2017 PD 12/21/2017 2/3 Feb./March AD 01/22/2018 CD 01/26/2018 PD 02/14/2018 Fonds professionell Kongress 2018 Mannheim 01/24 25 Macros Tegernseer Fachtage Rottach-Egern 01/25 26 Special Topics Investment trends 2018 Generation consultancy Further training 12. MMM-Messe Munich 03/20 Regulation Development banks Outsourcing 4 April AD 03/05/2018 CD 03/12/2018 PD 03/28/2018 COM18 Karlsruhe 04/09 12 Invest Stuttgart 04/13 14 Personal Süd Stuttgart 04/24 25 Payment Frankfurt/Main April Commission income Receivables management Employee recruitment 5 May AD 04/05/2018 CD 04/11/2018 PD 04/27/2018 6 June AD 05/03/2018 CD 05/09/2018 PD 05/30/2018 7/8 July/Aug. AD 06/22/2018 CD 06/28/2018 PD 07/16/2018 Personal Nord Hamburg 05/15 16 Branch offices (e.g. branch network, branch design, facilities, devices and IT) CeBIT Hanover 06/11 15 Bankfachklasse-Award Frankfurt/Main 06/13 Corporate customers Construction financing Document management Artificial intelligence Automobile banks IT interfaces International business Sustainability Customer relationship management 2
Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * 2018 9 September AD 08/08/2018 CD 08/14/2018 PD 08/30/2018 10 October AD 09/05/2018 CD 09/11/2018 PD 09/27/2018 Zukunft Personal Cologne 09/11 13 Security Essen 09/25 27 9. Hauptstadtmesse Berlin September 4. Konferenz für Finanztechnologie Frankfurt/Main September Banken im Umbruch Frankfurt/Main September Expo Real Munich October DKM Dortmund 10/23 25 Special Security (e.g. cash-in-transit companies, building security, cyber security, devices) Topics Fintechs Fraud prevention Human resources development Insurances Real estate Consultancy 11 November AD 10/05/2018 CD 10/12/2018 PD 10/30/2018 Euro Finance Week Frankfurt/Main November Diebold Nixdorf Bankenfachtagung Rottach-Egern November Transformations-Kongress Köln/Bonn November FI-Forum Frankfurt/Main 11/20 22 IT-Special according to FI-Forum (e.g. digitization, core banking system, hardware) Compliance Risk management Platforms 12 December AD 11/07/2018 CD 11/13/2018 PD 11/29/2018 Payments Big data Remuneration 1 January 2019 AD 11/29/2018 CD 12/05/2018 PD 12/21/2018 Fonds professionell Kongress 2019 Mannheim Januar Investment trends 2019 Customer approach Further training * AD = Advertising deadline CD = Copy deadline PD = Publication date Regular columns: Strategy Customer + Sales IT Career 3
Trade journal Advertising rate card no. 48, valid from 10/01/2017 P 1 Advertisement formats and prices (prices in Euro) Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page 388 240 420 279 7,647 8,897 10,148 11,398 1/1 page 175 240 210 279 3,964 4,589 5,214 5,839 3/4 page upright 175 178 210 189 2,979 3,604 4,229 4,854 2/3 page upright horizontal 115 240 175 156 131 279 210 177 2,657 3,282 3,907 4,533 Juniorpage 115 178 131 198 2,397 3,023 3,648 4,273 1/2 page upright horizontal 85 240 175 117 101 279 210 137 1,993 2,618 3,243 3,868 1/3 page upright horizontal block 55 240 175 76 115 117 63 279 210 86 131 137 1,340 1,965 2,590 3,215 1/4 page upright horizontal block 40 240 175 56 85 117 46 279 210 63 101 137 1,008 1,633 2,258 2,883 1/6 page upright 55 117 691 1,152 1,613 2,075 1/8 page upright block 55 86 85 56 507 917 1,327 1,737 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 7,218 copies Advertorial: 1/1 page, 4 colours, 5,839 Company/Product presentation within the context of special topics. Discounts are granted based on quantity. Further informations on request. Directory of providers: 950 per year Text entry + company logo in three sections (bookable: 10 issues = 1 year) 2 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery Linked advertisement Insertion (e.g. logo, website).jpg,.jpeg,.png,.bmp 500 Link 250 PDF download Link 250 4
Trade journal Advertising rate card no. 48, valid from 10/01/2017 P 2 Additional fees: Placement: Cover page 4c on request 4th cover page 4c 1,158 2nd, 3rd cover page 4c 871 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 10 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections on request 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,350 4-page 5,605 6-page 6,995 8-page 8,385 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 350 Up to 30 g per thousand 360 Number of enclosures on request Prices for heavier enclosures on request Partial occupation (addition to price) 400 Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad for postcards 250 for CD, booklets 290 Number of supplements on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com Robert Horn (Media Sales) phone + 49 (0) 611 / 78 78 223 robert.horn@springer.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 5
Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request E-Mail: leonida.fischer@springer.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via E-Mail: anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Leonida Fischer, Ad Management phone + 49 (0) 611 / 78 78 148 leonida.fischer@springer.com 6
Trade journal 2 Circulation and distribution analysis 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July 1 2016 June 30 2017) Print run: 9,500 Actual distributed of which, abroad: 289 circulation (ADC): 7,218 Copies sold: 3,116 of which, abroad: 118 Subscription copies: Individual sales 3,093 1 Member copies: 1,750 Other sales 22 Voucher copies: 4,102 Reminder, archive and record copies: 2,282 4 Digital distribution: All printed issues of Bankmagazin are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.15 million unique visitors per month. (Source: AGOF digital facts 2017-03). 5 Article downloads: In the space of 12 months (July 2016 to June 2017) 2,768 Bankmagazin articles were downloaded from www.springerprofessional.de (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany 96.0 6,929 Foreign countries 4.0 289 Actual distributed circulation (ADC) 100.0 7,218 3.1 Coverage in Germany structured according to postcode areas: current coverage upon request 7
Trade journal Readership analysis 3-L 1.1 Branch/sector Reader group Percentage of readers (BRS) % projection (circa) Corporate consulting service providers 25.2 920 multipliers Business bank private bank 20.4 740 Cooperative banks 18.4 670 Building society clearing house state 13.2 480 bank Special credit institute 4.8 180 Central bank 4.4 160 Financial service provider 3.2 120 Asset manager 2.4 90 Insurance 2.0 70 Research development training 2.0 70 IT sector 1.6 60 Associations & politics 1.2 40 Other 0.8 30 No response 0.4 20 Rounding difference -4 100 3,646 Overview of methods used in the readership analysis for "Bankmagazin" 1. Methodology: Readership analysis - telephone interviews, random samples 2. Population: population subscribers 8,299 = 100 % Not included in the analysis 4,653 = 56.1 % As such, the study represents 3,646 readers = 43.9 % of the actually distributed circulation 3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected 4. Target group: primary readers in the BRS 5. Conducted: from 09 June to 07 July 2015 6. Conducted by: TNS Infratest Media Research GmbH, Bielefeld A detailed description of the analysis methods and a folder with the complete results can be requested at anzeigen-wiesbaden@springer.com. 8
2.1 Job characteristics 2.1.1 Position in the company Reader group Percentage of readers (BRS) % projection (circa) Chairman CEO owner 26.8 980 Director division head 19.6 720 Department head 18.4 670 Branch manager 6.0 220 Team leader group leader 9.6 350 Other managerial position 4.4 160 Customer consultant customer service 6.0 220 Clerk 6.0 220 Other 1.6 60 No response 1.6 60 Rounding difference -14 100 3,646 2.1.2 Functional area Reader group Percentage of readers (BRS) % projection (circa) Sales 37.6 1,300 Corporate customer service 33.6 1,230 Investment consulting 25.2 870 Private customer service 25.2 920 Marketing communications 23.2 800 Controlling risk management 22.8 830 Employees 22.4 770 Loans department 20.8 760 IT and organisation 17.2 590 Investment banking 13.2 480 Transactions 11.6 400 Purchasing 11.2 410 Financial analyst securities analyst 9.6 330 International department 5.6 200 Law (internal) audit 4.8 170 Secretary assistant 2.0 70 Strategic management 2.0 70 Supervisory board managerial board senior 1.2 40 management Corporate financing 1.2 41 Corporate consulting 1.2 40 Other 2.8 100 No response 4.8 180 Multiple responses (100 % = 3.646 readers) 2.2 Sociodemographics (data not gathered) 9
Readership analysis The majority (85%) of Bankmagazin readers hold leading positions. Bankmagazin readers have impressive job profiles: on average, they are active in three fields/areas, above all sales and consulting. Position Function 27 % Chairman CEO owner 38 % 34 % Sales Corporate customer service 20 % Director division head 25 % Investment consulting 18 % Department head 25 % 23 % Private customer service Marketing communications 10 % Team leader group leader 23 % 22 % Controlling risik management Employees 6 % Branch manager 21 % 17 % Loans department IT and organisation 4 % Other managerial position 13 % Investment banking Multiple answers possible 12 % 11 % Transactions Purchasing Multiple answers possible The readers of Bankmagazin are responsible for a total annual investment budget of over 557,000 euros. 81 % of Bankmagazin readers are core readers and have read at least 6 of 10 issues. On average 8.3 of 10 issues are read. 10
Its outstanding editorial quality creates an attactive advertising environment. Bankmagazin achieved a high reach. Quality of content 96 % is easy to read and clearly written 45 % Passed on Just myself, I don't pass the issue on 95 % features competent articles 12 % 1 further reader 92 % offers sound and objective coverage 11 % 2 further readers 91 % is clearly structured 6 % 3 further readers 90 % would recommend to others 4 % 4 further readers Multiple answers possible 20 % 5 further readers 2 % Not specified Bankmagazin received a score of GOOD (2.3) for its overall performance. (With 1 being Excellent and 5 being Extremely Poor.) Bankmagazin guarantees additional advertising contacts: every issue reaches an average of 3.8 additional readers (for a total of 4.8). 11
Your individual goals our comprehensive solutions Maximum advertising effect is achieved through the right choice of advertising form and an intelligent combination of communication channels. In the adjacent list you ll find the advertising forms and media options available. The overview will help you find and plan the best-suited channels and advertising forms for your specific communication goals. If you don t see here what you re looking for, please don t hesitate to contact us directly. We will be pleased to prepare for you free of charge a concept that presents communication solutions tailored to your individual communication goals, available budget and desired timeframe. Media Print Online Event Corporate Solutions Advertising forms Awareness Product and service expertise Advertisements Communication goal Direct contact with customers Lead generation Advertorials Loose Inserts/Enclosures Special advertising forms Display advertising Newsletter advertising Sponsoring Whitepaper Sponsoring Booth Corporate Events Customer publications Employee magazines Corporate Books Business reports = well suitable; = very well suitable; = best suitable Hotline: phone + 49 (0) 611 / 78 78 555 anzeigen-wiesbaden@springer.com 12
Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/finance-banking 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas controlling, accounting, taxes, business law, cash management, financing, auditing as well as the financial industry. 3 Target group: Decision-makers in the banking and financial sector: bank management, financial managers, bank-, investment- and financial advisors, persons in management positions of banking institutions, C-level in the credit economy + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah tel + 49 (0) 611 / 78 78 348 fax 435 eva-susanne.krah@springer.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com Robert Horn (Media Sales) tel + 49 (0) 611 / 78 78 223 robert.horn@springer.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / 17 93 47 0 werbung@businessad.de 5 Usage data: Page 15 13
Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner 468 60 85 max. 120 Superbanner (big size) 728 90 85 max. 120 Skyscraper 120 600 or 160 600 85 max. 120 Wide skyscraper 200 600 85 max. 120 Medium rectangle 300 250 85 max. 120 Wallpaper (superbanner + skyscraper) 1 728 90 + 170 each max. 120 120 600 or 160 600 Billboard 770 250 170 max. 120 Half page 300 600 170 max. 120 Sidebar 300 600 170 max. 120 Floor ad 1,200 200 2 170 max. 120 1 Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 14
Fachwissen. Digital. Finden. Website Usage statistics N 1 Usage monitoring: 2 Usage statistics: on request Contact: eva.hanenberg@springer.com Results of the 2016 online user survey on Springer Professional Excerpt from the results for the target group Banks / Financial Services, recruited from: springerprofessional.de/finance-banking The high journalistic quality of Springer für Professionals offers an outstanding setting for advertising. Ratings of the portal characteristics (very good / good) Practice-relevant content 84 % Authentic and trustworthy content 83 % The content reaches decision-makers. 89 % either make investment decisions directly or at least advise their company on investment planning. 58 % hold a leading position in their company. There is a great deal of interest in the topics covered. Topicality of the content 78 % Interest in the topics Information on products / best practices 98 % Placing ads on Springer Professional activates the users. 71 % of users have sought further information on provider homepages after having read information on their products or services on Springer Professional. Information on the sector / new developments 82 % Research and development findings 36 % Source: 2 016 online user survey, n=100, conducted by: eresult GmbH, detailed results available on request 15
Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). We reserve the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: www.best-ad-media.de/data-delivery 2 Delivery address: banner-wiesbaden@springer.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone + 49 (0) 611 / 78 78 616 banner-wiesbaden@springer.com 16
Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Banking Newsletter Finance 2 Brief description: The newsletter Banking keeps decision-makers in the banking and financial sector up to date on the fields banking strategy, products & investments, banking, politics & oversight and banking IT. The newsletter Finance offers decision-makers in controlling the latest news on controlling, accounting, taxation, business law, bookkeeping & IFRS, finance & investment and cost management, along with a clear and concise overview of key developments. 3 Target group: Decision-makers in the banking and financial sector + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Frequency: Banking: weekly, every Thursday Finance: weekly, every Wednesday 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah phone + 49 (0) 611 / 78 78 348 eva-susanne.krah@springer.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 226 eva.hanenberg@springer.com Robert Horn (Media Sales) tel + 49 (0) 611 / 78 78 223 robert.horn@springer.com 5 Usage data: Banking: 9,548 recipients Finance: 7,687 recipients (May 2017) 17
Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Advertisement formats newsletter Banking pixel format fixed price kb Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic 140 100, text 300 characters 2 600 max. 45 Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic 140 100, text 650 characters 2 700 max. 45 Fullsize Banner (GIF oder JPEG) 1 468 60 700 max. 45 Rectangle (GIF oder JPEG) 1 300 250 700 max. 45 Advertisement formats newsletter Finance pixel format fixed price kb Text ad + logo/pictures (gif or jpeg) 1 pic 140 100, text 300 characters 2 500 max. 45 Text ad + logo/pictures (gif or jpeg) 1 pic 140 100, text 650 characters 2 600 max. 45 Fullsize banner (gif or jpeg) 1 468 60 600 max. 45 Rectangle (gif or jpeg) 1 300 250 600 max. 45 1 not animated files 2 incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media, on request 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. You can find our specifications for online advertising at : www.springerfachmedien-wiesbaden.de/data-delivery Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin BLZ: 100 700 00 Account: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 18
A world of information from the economics and financial services fields www.springerprofessional.de www.return-online.de www.versicherungsmagazin.de www.springerfachmedien-wiesbaden.de Springer Gabler