FRANCHISE OPPORTUNITY THE NATION S MOST TECHNOLOGICALLY ADVANCED AND SOPHISTICATED NEIGHBORHOOD WELCOME PACKAGE.
OUR MISSION > TO HELP BUSINESSES GROW BY GAINING NEW LOYAL CLIENTS. TO HELP NEW MOVERS ACCLIMATE BY INTRODUCING THEM TO QUALITY BUSINESSES. OUR VISION > WELCOMEMAT SERVICES WILL HAVE NATIONAL COVERAGE AND WILL BE THE MOST TECHNOLOGICALLY SOPHISTICATED NEW RESIDENT PROGRAM IN ITS INDUSTRY. GROW
WELCOME TO OPPORTUNITY... We sincerely appreciate your interest in the Welcomemat Services franchise program. Exploring business ownership is an exciting undertaking. Maybe you re leaving the corporate world, maybe you re looking to put your efforts into an equity asset of your own, or maybe you ve always wanted to take charge and own a business and are finally taking the next step. Whatever the reason may be, Welcomemat Services has built a unique franchise system that provides a proven business and support platform for our franchise partners. Our goal is to put our experience and systems to work for you so you can do what you do best grow your business and build cash flow. Since 2003, Welcomemat Services has been offering marketing and advertising products for local business. Our experience and world-class products have been recognized by many national media outlets including CNBC, Charlotte Observer, and the Atlanta Business Chronicle. I invite you to learn about the $133 billion local advertising market and the patented technology that gives Welcomemat Services franchise owners a unique position in the marketplace. Our franchise award process is a simple three-step process: an education phase, a discovery phase, and the award phase. If you are passionate about sales, marketing, and entrepreneurship, I look forward to speaking with you to learn about your goals of becoming a future business owner and a potential franchise partner. Welcome to Welcomemat Services. Welcome to your future. Brian Mattingly Founder & CEO
Did you know? A WELCOME CHANGE Welcomemat works for a large variety of businesses. Having such a diverse customer base means our Welcome packages are fresh, creative, and always useful. There are so many potential clients for a Welcomemat Services franchise restaurants, car washes, salons, hardware stores, dentists, auto centers, boutiques, and more! Welcomemat Services makes things easier for small businesses and for those who have recently moved. A New York Times article recently stated that a precisely timed advertisement sent to a new homebuyer can change someone s shopping patterns for years. * For the small business owner, a Welcomemat Services package presents a wonderful opportunity to gain new and loyal customers. *How Companies Learn Your Secrets By CHARLES DUHIGG Published: February 16, 2012 As a Welcomemat Services franchisee, you will benefit from offering patented marketing and advertising tools that allow local and small businesses to tap into the new mover segment in their protected franchise territory. With state-of-the art reporting, you will have the ability to provide a measurable tracking and analytic component for each of your local community advertisers. This state-of-theart reporting technology gives you a unique position in the market place. Our modern and sophisticated approach has allowed Welcomemat Services to partner with some of the world s leading retail brands and cultural institutions. As a Welcomemat franchise owner, you will offer local business contacts the opportunity to appear in our specialized packages by calling on them to explain the benefits of marketing to new residents. Over 43 million address changes are processed each year by the United States Post Office. These movers spend more, on average, in their first six months in a new community than a typical resident does in three years. Studies also show that these new movers are five times more likely to become loyal, long-term customers compared to settled households, who are comfortable in their daily routines. Our program works we see response rates from 8% up to 50%, depending on what our clients offer to their new community neighbors. Welcomemat pulls from more than 30 sources and gathers a wealth of demographic data to provide to clients about their customer base. You will become a business owner s trusted advisor for reaching out to new customers in their area by helping them identify zip codes to target, develop brand messaging, and interpret their demographic reports. As you establish these relationships in your community, your sales orders are processed and managed through our tailored software platform. We also assist you with in-house design, print, and mailing services. THE BIG APPEAL THAT WELCOMEMAT SERVICES HELD WAS THE LOW START UP COST. I LOVE THE FACT IT WAS A FRANCHISE WITH A TRIED AND TRUE SYSTEM IN PLACE. SHERYL & DAVE EICKMAN, FRANCHISE OWNERS
A WELCOME OPPORTUNITY The Welcomemat Services franchise program is a great opportunity for motivated, hardworking professionals like you. It gives you the freedom to own and grow your own business while having the ability to work from home on your schedule. Few opportunities offer the same work/ life balance and flexibility that Welcomemat franchisees enjoy. With no big overhead like lease payments and inventory and a back-office system managed by our franchisor team, you ve got nothing but time to network with other small business owners in your community, creating revenue streams and relationships while you build your business. By joining forces with Welcomemat Services, you earn instant credibility as an organization that is experienced in sales techniques and renowned for its innovation and technology. A HELPING HAND Here s some of what you receive when you join the Welcomemat Services family: A back-office team that maintains a strong passion about helping entrepreneurs like you start and succeed in business. Complete, professional initial training: Our group of dedicated, experienced specialists will be there to provide you with the orientation and instruction you need, both at our corporate headquarters and in your own community as you get ready to open your doors. We pass our knowledge on to you, saving you time and money. Marketing Seminars: We help you spread the word about your community s new ally you. With our proven marketing techniques and strategies, you can easily promote the fantastic new opportunity you re providing to businesses in your area. (continued) THE TECHNOLOGICAL ASPECTS OF WELCOMEMAT SERVICES DAY-TO- DAY BUSINESS AND BACK OFFICE SUPPORT IS GOING TO ENHANCE OUR SUCCESS AND OUR OPPORTUNITIES FOR SUCCESS. JULIE & MATT MCCORD FRANCHISE OWNERS
(continued from previous page) Access to state-of-the-art technologies: With our patented systems in place to capture and map data and our specialized design and printing processes, your operations are streamlined and allow you to provide valuable information to your clients. Documented procedures and standards: Our operations are detailed in a comprehensive, confidential manual that gives you the guidance you need to run your day-to-day business and more time to focus on growth. An unmatched lead generation and management program: We do more than provide expert guidance on networking and marketing to potential advertising clients we give you a head start by providing you with leads that have already been identified in your territory. A complete Starter Kit: We provide you with tools to get started, including print and electronic sales collateral, business cards, and samples to illustrate the concept to your new clients. WELCOME. If you are outgoing, team-oriented, and enjoy networking and expanding your contact base, this is the perfect opportunity to put your skills to use and grow your own business. To succeed as part of the Welcomemat team, you must have the skills necessary to develop effective relationships as well as patience, persistence, and perserverance. Sales skills are vital to communicate our concept effectively to potential clients. The Welcomemat program offers qualified franchise owners the ability to plan and prioritize their schedules with maximum flexibility, and we are seeking motivated professionals who can demonstrate that they have the passion and commitment necessary to be great stewards of the Welcomemat brand in their local communities. Once you ve decided if this is the right fit for you, the next step is to get you scheduled for a call with our CEO. Contact us via our website (www.welcomematfranchising. com) or by calling 866-995-1616 ext. 116 to schedule your appointment. I CHOSE WELCOMEMAT SERVICES BECAUSE I WAS LOOKING FOR AN OPPORTUNITY TO OWN MY OWN BUSINESS. WELCOMEMAT SERVICES WAS A GREAT CONCEPT. RANDY RHEA FRANCHISE OWNER
WELCOMEMAT SERVICES. IT ALL ADDS UP TO AN AMAZING OPPORTUNITY FOR EVERYONE. JOIN OUR CEO FOR A PHONE CALL It s all about local. Your community matters, and you can help keep small businesses in your neighborhood thriving by helping them welcome new, loyal customers. 13-20% of the U.S. population moves each year, and these new movers need to build new relationships and routines in their new neighborhoods. By offering these new residents in your area an introduction to local businesses that you already know, you help build long-lasting connections that have a positive impact on your community. Welcomemat combines state-of-the-art tracking and analytic technology with a passion for seeing local businesses grow and succeed. If you re passionate about your community and want to take control of your own future, join us on a call with our CEO to learn more about opening a Welcomemat Services franchise in your area. In this call, you ll learn Why Welcomemat has been successful More about the hot local advertising market worth $133 billon a year Why we re expanding nationally and how you can protect your territory now Why we ve been featured by CNBC, Indianapolis Star, Atlanta Business Chronicle, Denver Business Journal and many more More detail about our patented tracking, analytic, and demographic tools How we offer award-winning franchise back office support How our patented technology helps you create recurring revenue Join our CEO Brian Mattingly on a call now. Contact us directly at 866.995.1616 ext. 116 or email franchise@welcomematservices. com. You know your community now own it. OPPORTUNITY
WELCOMEMAT FRANCHISING, LLC TOWER PLACE 200 3348 PEACHTREE ROAD, SUITE 1095 ATLANTA, GA 30326 P: 404.841.2226 F: 404.841.2223 WWW.WELCOMEMATSERVICES.COM FRANCHISE@WELCOMEMATSERVICES.COM WELCOMEMAT SERVICES IS THE BEST NEW RESIDENT PROGRAM WE HAVE EVER TRIED. IN THE FIRST MONTH ALONE WE HAVE SEEN A TREMENDOUS RESPONSE AND A NUMBER OF NEW FACES! MARIO S PIZZA CHARLOTTE, NC THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY A DISCLOSURE DOCUMENT FILED FIRST WITH APPROPRIATE AGENCIES OF THE RESPECTIVE FILING STATES. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY SUCH AGENCIES. THE FOLLOWING STATES REGULATE THE OFFER AND SALE OF FRANCHISES: CALIFORNIA, FLORIDA, HAWAII, ILLINOIS, INDIANA, KENTUCKY, MARYLAND, MICHIGAN, MINNESOTA, NEBRASKA, NEW YORK, NORTH DAKOTA, RHODE ISLAND, SOUTH DAKOTA, TEXAS, UTAH, VIRGINIA, WASHINGTON, AND WISCONSIN. IF YOU ARE A RESIDENT OF ONE OF THESE STATES, WE WILL NOT OFFER OR SELL YOU A FRANCHISE UNLESS AND UNTIL WE HAVE COMPLIED WITH THE APPLICABLE PRESALE REGISTRATION AND DISCLOSURE REQUIREMENTS IN YOUR STATE.