Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud
Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the Adobe Marketing Cloud It is no secret that many marketing teams are stretched thin they are trying to engage more customers in more personalized ways using a wide variety of channels, but with the same or fewer resources. Meanwhile, as customer journeys become increasingly digital with new channels, devices and innovations emerging all the time the landscape of solutions, technologies and services that CMOs, CIOs and their teams need to evaluate, integrate and deploy has become correspondingly complex. It s difficult to know which solutions work well together and who to turn to. Marketers and their IT colleagues say they are spending too much time and resources identifying, integrating and customizing digital marketing solutions and services. Accenture Customer Engagement addresses these challenges by seamlessly integrating Accenture Interactive s digital marketing services with the Adobe Marketing Cloud to simplify the development, execution and measurement of digital marketing. The new cloud-based digital marketing managed service expands the Accenture Adobe alliance by delivering on the most critical needs for today s marketers and their teams.
Features Accenture Customer Engagement addresses the marketing performance and efficiency issues that are top-of-mind for today s marketers. With integrated digital marketing services and cloud solutions, Accenture Customer Engagement helps marketers create engaging customer experiences and achieve superior marketing results more quickly and easily. Accenture manages both the marketing services and the underlying cloud solutions, freeing marketers from having to integrate and customize services and solutions, and employing personnel trained in the solutions. Key features include: A usage-based pricing model: marketing teams pay only for the services and solutions they use. Comprehensive services and solutions that can be scaled and configured quickly. Industry-specific accelerators to develop more relevant customer experiences faster. Analytics to help personalize customer experiences and optimize marketing performance. Accenture Customer Engagement helps marketing teams stretch their budgets and maximize marketing performance with integrated services and solutions.
Benefits Together, Accenture and Adobe are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels. The combination of Adobe s digital marketing suite and Accenture s strategy, design and implementation services helps marketers create engaging customer experiences in a simple, agile and cost-effective way. Accenture Customer Engagement provides the speed and flexibility that are key advantages for brands competing in dynamic markets. Accenture Customer Engagement delivers a range of benefits: MROI Drive Marketing ROI through a usagebased model where marketers pay only for the services and solutions they use. Simplified Operations Minimize complexity with an end-toend solution that integrates digital marketing services and solutions, 100% managed by Accenture. Relevance Deliver more relevant customer experiences seamlessly across channels, geographies and segments. Flexibility Configure and scale at a pace right for your business demonstrate results before making deeper investments.
Accenture Customer Engagement capitalizes on the extensive digital marketing services offered by Accenture Interactive. DIGITAL CONTENT SOCIAL MEDIA & COLLABORATION DIGITAL MARKETING SOCIAL EXPERIENCE MANAGER TARGET CUSTOMER EXPERIENCE & DESIGN SALES DIGITAL CAMPAIGN MEDIA OPTIMIZER ACCENTURE INTERACTIVE ANALYTICS ADOBE MARKETING CLOUD DIGITAL STRATEGY & BUSINESS ARCHITECTURE DIGITAL COMMERCE DIGITAL CUSTOMER SERVICE The Adobe Marketing Cloud is a complete set of integrated solutions that helps you maximize and measure your marketing impact. When combined with Accenture Interactive services, you get the experience and know-how to achieve results more quickly and easily. Adobe Experience Manager Organize and manage the delivery of creative assets and other content across all your digital marketing channels including web, social, mobile and email. Adobe Analytics Turn customer interactions into actionable insights with intuitive and interactive dashboards that provide a holistic view. Adobe Target Create digital experiences that deliver measurable results with powerful test and target capabilities. Adobe Social Connect the dots between social interactions and business results to demonstrate the impact of social media at every stage of the customer journey. Adobe Campaign Deliver personalized experiences across online and offline channels with intuitive, cross-channel marketing campaign management. Adobe Media Optimizer Accurately forecast and continually optimize media mix with a consolidated view of media performance.
...only 21% of Chief Marketing Officers believe their companies would be accurately viewed as digital businesses by 2018 due to a lack of investment and integration of digital capabilities 1. Marketing teams can rely on the solutions, capabilities and resources of Adobe and Accenture Interactive for end-to-end digital marketing support. We collaborate with marketing teams to determine which digital marketing capabilities will add the most value and then provide execution and operations support to achieve business objectives. The result: higher marketing impact and simplified marketing operations. Companies in most industries are fast becoming digital enterprises with digital capabilities needed throughout the business, from R&D, to sales and marketing, supply chain management and customer service. Yet, we found that only 21% of Chief Marketing Officers believe their companies would be accurately viewed as digital businesses by 2018 due to a lack of investment and integration of digital capabilities 1. Accenture Customer Engagement can help speed this evolution by providing marketing teams with the capabilities they need to contribute to business objectives and marketplace success. 1 Accenture, CMOs: Time for Digital Transformation Or Risk Being Left on the Sidelines June 2014 http://www.accenture.com/us-en/pages/insight-cmos-time-digital-transformation-risk-left-sidelines.aspx
Learn more about Accenture Interactive and its Digital Marketing capabilities on Accenture.com/interactive About Accenture Interactive Accenture Interactive, part of Accenture Digital, helps the world s leading brands drive superior marketing performance across the full multi-channel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. Copyright 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Information regarding third-party products, services and organizations was obtained from publicly available sources, and Accenture cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an endorsement by or of any third party. The views and opinions in this article should not be viewed as professional advice with respect to your business.