MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 ONLINE Target Market Finance, Taxation, Law
Media Kit 2018 Target Market Finance, Taxation, Law Portals 2 Banner Advertisement On the portals haufe.de/finance, haufe.de/steuern, haufe.de/recht and haufe.de/compliance, you will find up to date information with a focus on legislation, case law, bookkeeping, accounting, financial management, tax and law firm management. Hot topics and news series offer in-depth information and important legislative or tax changes. The portal www.haufe.de/compliance provides you with an overview of the most important news, legal developments and judgments relating to the topics of compliance and risk management. Inhalt Portals 2 Advertising Formats and Prices 4 Newsletter 5 haufe.de/finance haufe.de/steuern Content Marketing 7 User Data 9 Other Advertising Options 10 Target group: > Chief Financial Officers > Accountants, auditors > Heads of bookkeeping > Commercial administration > Financial experts, tax consultants > Experts in big and medium-sized companies Performance data: 858,600 page impressions* 633,100 visits* Target group: > Tax consultants > Professionals in accounting firms > Lawyers specializing in tax law > Heads of accounting > Auditors Performance data: 560,000 page impressions* 358,100 visits* *Per month; as of: July 2017; you will find current performance data under www.mediacenter.haufe.de/zielmaerkte/finance-steuern-recht/ Media Lounge 11 Contact 12
Media Kit 2018 Target Market Finance, Taxation, Law Advertising 3 Banner Advertisement haufe.de/recht haufe.de/compliance Target group: > Lawyers > Professionals in accounting firms > Qualified legal practitioners Performance data: 798,400 page impressions* 623,000 visits* Target group: > Compliance officers > Management > Board members > Heads of HR > Heads of legal departments > Commercial administration > Technical directors Performance data: 25,600 page impressions* 18,100 visits* *Per month; as of: July 2017; you will find current performance data under www.mediacenter.haufe.de/zielmaerkte/finance-steuern-recht/
Media Kit 2018 Target Market Finance, Taxation, Law Advertising Formats and Prices 4 Advertising Formats and Prices Advertising media Bigsize/ Leaderboard Content Ad Billboard Skyscraper Tandem Ad Hockey Stick Wallpaper Ad Bundle Text Ad Half page Ad Mobile Content Ad Pixels (w x h) 728 x 90 300 x 250 970 x 250 max. 200 x 600 variable variable variable Combination of Bigsize, Skyscraper and variable 300 x 600 300 x 250 Content Ad 1 KB GIF/Flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Price haufe.de/compliance CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/finance CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/recht CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/steuern CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 Discounts on purchases within one year (contract year) from 5,000 3 % from 10,000 5 % from 25,000 10 % from 50,000 13 % from 75,000 15 % from 100,000 20 % (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Targeting A surcharge of 10 % will be charged when a targeting is booked. You will find the complete technical specifications under: media-kits NEW: Text Ad Your text and picture on the portal, conspicuously positioned between editorial articles. CPM 100 1 For dimensions, see individual advertising media 2 Ad Impressions will be distributed over the booked period to the advertising media used according to their availability.
Media Kit 2018 Target Market Finance, Taxation, Law Newsletter 5 Newsletter Advertisement In addition to the portals, Haufe offers corresponding newsletters for hot topics and news in the field of finance, taxation, law. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to communicate short-term marketing messages to readers. Newsletters as a push medium place your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices 1 2 3 Advertising media Text Ad with Picture Content Ad Promotional Area Frequency Newsletter Ads 1 2 3 4 Text Ad with picture 120 x 120 pixels, max. 20 KB Content Ad 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Skyscraper max. 200 x 600 pixels, max. 50 KB Price BFH Judgment Service 850 850 850 weekly Compliance 550 550 550 weekly Finance 850 850 850 weekly IFRS 600 600 600 monthly Recht 600 600 600 weekly Steuern 1,600 1,600 1,600 2x weekly Steuern und Buchhaltung 850 850 850 2 x monthly Wirtschaftsrecht 550 550 550 monthly Discounts on purchases within one year (contract year) Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Performance data BFH Judgment Service: Compliance: Finance: IFRS: Recht: Steuern: Steuern und Buchhaltung: Wirtschaftsrecht: As of: July 2017 22,800 subscriptions 2,700 subscriptions 20,300 subscriptions 6,900 subscriptions 9,600 subscriptions 36,700 subscriptions 18,900 subscriptions 6,300 subscriptions You will find current subscription figures under www.mediacenter.haufe.de/zielmaerkte/ finance-steuern-recht/ NEW: Skyscraper placement right next to the editorial introduction Price: available on request 1 2 3 4 Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. Therefore, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ads) > Text ad: max. 300 characters, link length max. 40 characters, headline max. 65 characters (includes blank spaces)
Media Kit 2018 Target Market Finance, Taxation, Law Newsletter 6 Standalone Newsletter In addition to ads in the editorial newsletter, you have the option of designing a newsletter in your look and feel. A booking guarantees you will address potential customers in your target groups with distraction-free advertising. You create an HTML template with your content. The editor will review and release the content. We will then take care of implementation and the corresponding editorial for your standalone mailing. Sample Standalone 1 2 3 1 2 3 Editorial introduction by our editorial staff Your HTML template with your content Editorial closing credits Advertising Formats and Prices In the target market of finance, taxation, and law, you can also book standalones for the following editorial newsletter: Newsletter Price Compliance 2,500 Finance 6,500 Law 4,200 Taxes and Accounting 6,500 Taxes 11,500 Publication dates in coordination with us
Media Kit 2018 Target Market Finance, Taxation, Law Content Marketing 7 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Position interesting information in an editorial environment and arouse interest in your range of services. By positioning useful knowledge, you reach decision-makers in companies and thus have a positive impact on your image. Advertorials The advertisements with an editorial look and feel They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target group more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content studies, interviews with product reference or case studies and we ll take care of the rest for you. Sample; subject to change without notice! Services: > Your texts and images in the editorial look and feel of the portals and with a reference to the Advertorial > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Recommended amount of characters: 3,000 characters incl. blank spaces; picture > Content Ad with company logo on the portal with a link to the Advertorial > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to the Advertorial > Final report after 4 weeks Price Advertorial Online available on request Topic Series Do you have interesting or exclusive content? With a series of topics you can publish this online in close cooperation with our editorial staff. Services: > Editorial cooperation: The contents are determined jointly in a consultation between you and our editors. > Topic series with a total of 3 chapters. Campaign start with the first chapter, publication of further chapters on the topic after 2 or 4 weeks > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo in conjunction with > Content Ad with company logo on the portal with a link to the topic series > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to the Topic Series > Final report after 6 weeks Price Topic Series Online Basic with 3 chapters each additional article as a chapter available on request available on request
Media Kit 2018 Target Market Finance, Taxation, Law Content Marketing 8 Topic Sponsorship You don t have your own content for publication? Here we offer you the option of a topic sponsorship. Our editorial team will make content available in the agreed framework and display it with your logo and Presented by. Services: > You select the appropriate content from our editorial department for a sustainable positioning and sharpen your image on the market. > Topics in print (see schedule of topics) can be used online > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo Presented by > Contents and editing by our editors > Content Ad with company logo on the portal with a link to the topic sponsoring > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to Topic Sponsoring > Final report after 4 weeks Price Topic Sponsoring Online Sample; subject to change without notice available on request Generating Leads After registration, we provide high-quality information available for download. Through the corresponding editorial support and targeted user guidance, we select high-quality leads that match the services you offer and which you can use for your direct marketing campaigns or your sales. Send us your white paper and together we will determine which query fields will serve to optimally qualify your leads. We ll take care of the rest for you! You don t have your own content for a white paper? No problem! For an additional fee, we will be happy to prepare an individual white paper for you. White paper download page with company description Prices available on request Registration form with individual query fields According to amendments in the Federal German Act on Data Protection Agency commission 15 %
Media Kit 2018 Target Market Finance, Taxation, Law User Data 9 User Data The results of the daily digital facts 2017-08 of the AGOF (Arbeitsgemeinschaft Online Forschung) provide insight on socio-demographic distribution of haufe.de users. Information is gathered on the pages of haufe.de by an above-average number, in relation to the total population, of decision-makers in the economy (index: 154) as well as persons with a high net household income of more than EUR 4,000 (Index: 134). Gender Percentage of users Affinity Index** Men 48 98 Women 52 102 Age 20-29 years 20 148 30-39 years 24 172 40-49 years 23 142 50 years and older 28 57 Current occupation Decision-makers of the economy* 23 154 Net household income 3,000 EUR and more 46 122 4,000 EUR and more 29 134 Source: AGOF daily digital facts 2017-08 * Decision-makers of the economy = self-employed, free-lance professionals, high-level civil servants, senior officials ** Affinity Index: Target group share of the respective user population in relation to the total population
Media Kit 2018 Target Market Finance, Taxation, Law Advertising Options Print 10 For the target market of finance, taxation, law we offer many more advertising opportunities. You will find detailed information in the following Mediadaten: MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT bilanz + buchhaltung media-kits job-markets MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT + ONLINE Haufe Stellenmarkt job-markets
Media Kit 2018 Target Market Finance, Taxation, Law Media Lounge 11 Haufe Media Lounge Input & impulses for marketing and media professionals. Media Lounge The Media Lounge is the digital forum and the source of inspiration for marketing and media professionals at home in the target groups and professional fields of Haufe trade publications and portals. > Sector news and trends > Specialist papers, interviews and study presentations > VIP Section: white papers, checklists In addition, you can subscribe to the Media Lounge newsletter and receive important news via e-mail. Stay a while in the Media Lounge under: www.medialounge.haufe.de
Media Kit 2018 Target Market Finance, Taxation, Law Contact 12 Contact Media Sales Dominik Castillo Tel. 0931 2791-751 dominik.castillo@haufe.de Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de Thomas Horejsi Tel. 0931 2791-451 thomas.horejsi@haufe.de Booking/Scheduling/ Invoicing Tel. 0931 2791-770 Fax 0931 2791-477 daten@haufe.de Bernd Junker Tel. 0931 2791-556 bernd.junker@ haufe.de Provision of data/ AdManagement Tel. 0931 2791-559 Fax 0931 2791-477 onlinewerbung@haufe.de Michael Reischke Tel. 0931 2791-543 michael.reischke@haufe.de
Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de