MEDIA DATA LOGISTIK HEUTE Stand: 12/2015 1
Fact Sheet LOGISTIK HEUTE www.logistik-heute.de LOGISTIK HEUTE competence for supply chain management As the logistics magazine with the highest circulation in the German market - LOGISTIK HEUTE offers an online platform which is a daily must-read for top decision-makers along the entire transport and logistics chain. Traffic Target Group Sections Page Impressions: Visits: Unique Visitors: Newsletter-Subscribers: 142.145 75.152 40.000 6.585 92,4% of the readers are top decisionmakers and consultants* 45,8% are working in the corporate governance and other areas of the entire logistics chain* Aktuelles Magazin Karriere Kompetenz Branchenguide 2
Market research www.logistik-heute.de Source: AGOF internet facts 2014-08 Nutzeranteil Usershare in Prozent percent Affinity index Gender Men 56 56 114 Women 44 44 87 Age 20-29 years 31 31 221 30-39 years 23 23 171 40-49 years 23 23 123 50 years and older 19 19 40 Position Commercial decision makers 17 17 132 HHNI* 3.000 - under 4.000 14 14 97 4.000 and higher 37 37 233 Affinity index: Ratio btw. average penetration of media into the target market divided by average penetration of media into the reference target * Commercial decision makers = Self-employed, liberal professions, high level officials, executives *HHNI = Household net income 3
Ad Specials Integrations Cooperations Button + Microsite The classic advertorial Link to an external landing page or an integrated microsite with individual product info in look & feel of the site. Button Individual Microsite: Further specifications on request Button: max. width 300 px, Position on request 4
ebooklet Special The intelligent combination of editorial and customized content Image-transfer and increased sympathy Undivided attention 3 1 2 1 Consisting of editorial and customized content (in each case maximally three pages. Thematic concentration on the customer s wishes in consultation with the online editorial team. Observance of journalistic freedom and editorial independence. Minimizing wastage Increasing the advertising effectiveness Performance review and investment security If interested, we like to give you further information on: http://www.businessad.de/werbeformen/integrationen Customer s advertising media Customer s content Editorial s content 2 3 The customer is represented by an exclusive wallpaper. Supportive effect guaranteed by: Editorial- and advertisingpromotion as well as co-branded advertising materials. presented by + customer`s logo 5
LOGISTIK HEUTE weekly informs about important occasions of the logistic industry. The news-part is about news and backgrounds. The service-part informs about appointments, personalities and news of the science. Distribution interval: Date of dispatch: Type of distribution: Weekly Thursday HTML & text Subscribers: Target audience: Advertising options* Option 1: Size Image: Weight: Digits: 6.585 Deciders of the industry, trading and services Text ad in the news part 175 x 140 pixel max. 20 kb max. 350 digits incl. spaces Option 2 Option 2: Size: Weight: Fullsize Banner in the news part 468x60 pixel, max. 20kb, gif, jpg *The order of the positions is variable. 6
Rate Card www.logistik-heute.de Section-booking Website-rotation Segment-rotation Channel-rotation Portfolio-rotation Full Banner 70 60 40 30 10 Super Banner 85 70 50 40 15 Medium Rectangle 110 90 80 70 30 Skyscraper 95 80 55 45 20 (Universal) Flash Layer 150 120 100 90 50 Wallpaper 120 100 90 80 45 Banderole Ad 150 120 100 90 50 AdBundle 60 50 17,50 Halfpage Ad 130 110 90 80 Billboard Ad 125 105 100 90 Sitebar 145 120 100 90 Floor Ad 180 145 120 110 Advertorial (Button + Microsite) On request Newsletter Integrated 310 fixed All rates in CPM unless otherwise indicated. Our General Terms of Business are included in the businessad rate card or can be found as download on http://www.businessad.de/uploads/meida/agb.pdf 7
Conditions and Specifications Volume discounts* From 10.000 3 % From 20.000 5 % From 50.000 10 % From 75.000 12 % From 100.000 14 % From 200.000 16 % * Be granted in relation to cash / goods discounts. Minimum booking volume 1.000 (net) 25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads Terms and Conditions Technical specifications http://www.businessad.de/downloads Delivery of the advertising media Three working days before the placement of advertisements to banner@businessad.de Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland ) Temporary Browser-specific Operating systems Quality control Optimized campaign monitoring Transparent Reporting 8
For Further Information. Business Advertising GmbH Headquarter Kronprinzenstraße 82-84 40217 Düsseldorf Business Advertising GmbH Sales Office Hamburg Stresemannstraße 29 22769 Hamburg Tel.: +49-211-179347-50 Fax: +49-211-179347-57 Tel.: +49-40-386579-20 Fax: +49-40-386579-19 E-Mail: werbung@businessad.de Website: www.businessad.de 9