With over 100-million users in more than 100 countries, IMVU is the largest 3D social entertainment network in the world. We offer unique, proven advertising solutions that engage audiences 13 to 35+. IMVU s members are highly creative and drawn to many facets of pop culture including film, television, music, fashion and beauty. While members use IMVU as a place to be creative and social, they also power by a vibrant virtual economy. Each year, members spend millions of dollars on virtual items that often reflect their real-world interests. As a result, IMVU has developed and executed a variety of successful advertising campaigns for brands spanning the consumer packaged goods, entertainment, fashion and beauty and gaming categories. Quick Facts Over $50M in revenue in 2011 100-million registered users worldwide 30-million social interactions monthly 6-million photos shared monthly 8-million virtual items purchased monthly 35-minute average session time Contact advertising@imvu.com 1
Audience Gender 32% 68% male female Age 13-17 18-34 35+ 40% 50% 10% The average age of an IMVU user is 22 years old. Ethnicity 24% African American 4% Asian 63% Caucasian 7% 2% Other Hispanic 2
Advertising Solutions Video 480X270 player size, VAST and PAID compliant, supports 15 and 30-second formats. IMVU delivers above-the-fold, in-stream video prior to game/room page loads. 100% roadblock during streaming ensures competitive click-through and completion rates. Interstitial Available in 650x500 format. IMVU delivers a premium interstitial overlay, ideal for driving high engagement for event-based campaigns, contests or promotions. 3
Direct Response As one of the internet s largest publishers that supports direct-response advertising, IMVU delivers millions of offer completions each month through premium page placements, persistent text bars and/or offerwall integration. IMVU supports a wide variety of direct-response needs include surveys, Facebook audience building, game installs, free trials and registrations. Illustration: Deal of the Day feature placement. 4
IAB Standard Display Banners Available in 728x90, 300x250, and 160x600 formats. Served via DFP, IMVU s display banners are viewed 500-million times per month. Targeting includes page placement, geography, age and gender. Custom In-Game Brand Integration As IMVU s centerpiece of brand immersion, our custom in-game integrations include themed, 3D in-game environments, animations, games, avatars and interactive quests, all designed to drive deep brand engagement. IMVU can build virtually any experience imaginable, allowing brand managers and media buyers to push the boundaries on what it means to interact with their brands online. Additionally, IMVU s custom integrations can tie strategically with offline advertising and promotions in order to to drive 360- degree brand engagement, at scale. 5
Case Study: Skintimate Custom In-Game Brand Integration Energizer Holdings engaged IMVU in 2012 to develop a campaign to drive participation in its Skintimate Studios Contest a photo contest requiring participants to submit a significant amount of content in order to qualify. The campaign s primary goal was to drive contest entries for a target demo of females age 18-34 with a secondary goal to drive brand awareness through an engaging brand experience that was consistent with Skintimate s brand communication. Campaign Results 16,000 contest entries in first 30-days. IMVU delivered more entries than any other participating publisher. 125,000 interactive, 3D Skintimate rooms distributed per day for IMVU s users to explore and share with friends. This drove hundreds of cumulative hours of members time spent interacting with the Skintimate brand in an exciting, real-time, social context. Other measurements: 8% CTR on premium creatives 39% lift in brand purchase intent 75% lift in brand preference 6