UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent Insight Report SACNASP

UNIVERSUM PROFESSIONAL SURVEY 2012/2013 WWW.UNIVERSUMGLOBAL.COM

WE HELP EMPLOYERS KNOW THEIR IMAGE, AUDIENCE AND COMPETITORS DECIDE DESIRED BRAND POSITION PLAN THEIR COMMUNICATION PREFERENCES ACTIVITIES ACT BY REACHING THE TALENT MARKET THROUGH PUBLICATIONS AND EVENTS 2

ABOUT UNIVERSUM We have been working with employer branding and talent attraction for 24 years Selection of our 1 200 clients: We are present in 12 locations on 5 continents. The group head office is located in Stockholm, the regional head offices are located in New York (Americas), Basel (Europe) and Singapore (Asia). We serve more than 1 200 clients globally, including the majority of Fortune 100 companies. We survey over 400 000 students and professionals worldwide. We produce more than 150 career publications in 10 countries. We have 10 career sites with 1 500 000 visitors/month. Selection of our media partners: Local: International: We organize 40 events with over 3 000 participants in 14 countries. 3

UNIVERSUM IN THE WORLD 4

1. METHODOLOGY & TARGET GROUPS 2. PROFESSIONALS PROFILE 3. ATTRACTIVENESS 4. PROFESSIONALS PREFERENCES & LOYALTY 5. THE DRIVERS OF EMPLOYER ATTRACTIVENESS 6. COMMUNICATION PERFERENCES 7. PROFESSIONAL ASSOCIATION 8. APPENDIX

METHODOLOGY & TARGET GROUPS METHODOLOGY & TARGET GROUPS FIELD PERIOD: July 2012 to October 2012 QUESTIONNAIRE Created based on 24 years of experience, extensive research within HR, focus groups and Communication preferences with both our clients and professionals. Providing both global perspective and local insight. Comprised of closed-ended questions with an extensive list of alternatives and an Other option. DATA COLLECTION Conducted via an online survey. The online link was distributed via alumni-networks, communities, the Universum Panel, companies and different local and global partners. Group 1 Group 2 Total 818 respondents 9 156 respondents TARGET GROUPS Young Professionals - Professionals with an academic degree who are 40 years old or younger and have 1-8 years of working experience after completing their studies. Senior Professionals - Professionals with an academic degree who are older than 40 years or have more than 8 years of working experience after completing their studies. Universum Communications 6

PROFESSIONALS PROFILE TOPICS GENDER AGE ETHNICITY SALARY WORK EXPERIENCE NUMBER OF EMPLOYERS TOP INDUSTRIES TOP REGIONS TOP JOB FUNCTIONS TIME TO FIND FIRST JOB JOB SEARCH THINK ABOUT What characterizes the professionals? Which professionals are within your primary target groups? How do the groups differ from each other? Universum Communications 8

PROFESSIONALS PROFILE GENERAL PROFILE Gender 32% women 68% men TOTAL 34% women 66% men Average age Most represented ethnicities Average annual salary 43,4 years White (67%) African / Black (23%) Indian / Asian (5%) 538 371 Rand 39,2 years White (67%) African / Black (18%) Indian / Asian (6%) 481 760 Rand Average work experience Average number of employers S 17,3 years 2,9 employers 13,8 years 2,7 employers What is your gender? What is your year of birth? How would you classify your ethnic background? What is your current salary before taxes (including commission and bonus, excluding pension)? How many years have you been working since you concluded your studies? Universum Communications 9 How many employers have you had since you concluded your studies?

PROFESSIONALS PROFILE TOP INDUSTRIES Mining (31%) Agricultural (17%) Environmental / conservation (11%) Government (7%) Academic research (5%) Engineering consulting (5%) Energy / power (5%) Chemical / petroleum (3%) Education / teaching (2%) Public Service (2%) Utilities (1%) Biotechnology (1%) Engineering / manufacturing (1%) Construction (1%) Consumer goods (1%) TOTAL Engineering consulting (11%) Mining (7%) Healthcare (6%) Education / teaching (6%) Auditing / accounting / taxation (corporate) (5%) Engineering / manufacturing (5%) Government (4%) Financial services (4%) Academic research (3%) Agricultural (3%) Energy / power (3%) Construction (3%) Chemical / petroleum (3%) Aerospace / defense (3%) Accounting (public) (2%) In which industry do you currently work? Universum Communications 10

PROFESSIONALS PROFILE TOP REGIONS Gauteng (43%) Western Cape (16%) Mpumalanga (7%) KwaZulu-Natal (7%) Limpopo (6%) Living abroad (6%) Eastern Cape (5%) North West (5%) Free State (3%) Northern Cape (2%) TOTAL Gauteng (46%) Western Cape (21%) Eastern Cape (8%) KwaZulu-Natal (8%) Living abroad (5%) Mpumalanga (4%) Free State (3%) North West (2%) Limpopo (2%) Northern Cape (1%) In which region do you currently live? Universum Communications 11

PROFESSIONALS PROFILE TOP CURRENT JOB FUNCTIONS Consultant (24%) Middle Management (17%) Researcher / Developer (17%) Upper Management (13%) Project Manager (10%) Analyst (5%) Engineer (2%) Administrative / Operations (2%) Sales / Account Management (1%) Marketing / Communications / Public Relations (1%) TOTAL Engineer (16%) Upper Management (14%) Consultant (11%) Middle Management (11%) Project Manager (8%) Finance (6%) Researcher / Developer (5%) Administrative / Operations (4%) Analyst (3%) Legal (2%) Which of the below best matches your current job function? Universum Communications 12

PROFESSIONALS PROFILE TIME TO FIND FIRST JOB I had already secured employment before completing my studies 57% 63% 0-3 months 21% 24% 3-6 months 7% 6% 6-9 months 4% 3% 9-12 months 3% 2% 12-18 months 2% 2% More than 18 months 3% 3% Total How long after completing your studies did it take to be employed? Universum Communications 13

PROFESSIONALS PROFILE JOB SEARCH Through contacts I was contacted by the company Via job advertisement in newspaper / magazine I started my own company Through my bursary programme Through speculative application direct to employer Via recruitment agency I moved internally Through the employer's website Through internship / work experience at the company Via headhunter Via university / technikon (Graduate recruitment / experiential learning) Through jobseeker service on Internet Through my dissertation / thesis Via a staffing company Other 5% 4% 4% 3% 3% 3% 5% 3% 3% 2% 3% 2% 4% 1% 2% 1% 0% 1% 0% 3% 4% 10% 11% 10% 7% 7% 9% 15% 14% 19% 21% 20% Total How did you find your current job? Universum Communications 14

ATTRACTIVENESS TOPICS CONSIDERED EMPLOYER RANKING IDEAL EMPLOYER RANKING POTENTIAL APPLICANTS RANKING THINK ABOUT How do the groups differ? How can you improve your position? What actions can be taken? Do you need to improve your visibility or focus on building a stronger Employer Brand? Have you set achievable goals for next year? Universum Communications 16

ATTRACTIVENESS THE UNIVERSUM RANKINGS UNIVERSUM S OFFICIAL RANKINGS FULL COMPANY LIST (130 employers within each main field of study) CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum 5 employers) POTENTIAL APPLICANT'S RANKING (Yes, I have or will apply) Below is a list of employers. Which of these employers would you consider working for? Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Have you or will you apply to these companies? Universum Communications 17

ATTRACTIVENESS TOP 15 CONSIDERED EMPLOYER RANKING 3 1. BHP Billiton (33,48%) 2. Anglo American (28,68%) 3. CSIR (25,04%) 4. Sasol (23,44%) 5. Rio Tinto Group (22,13%) 6. Exxaro (18,49%) 7. Anglo Platinum (18,05%) 8. Kumba Iron Ore (16,74%) 9. De Beers (16,30%) 10. AngloGold Ashanti (15,43%) 11. DST (15,28%) 12. Anglo Coal (13,54%) 13. Gold Fields (11,94%) 14. Eskom (11,06%) 15. Rand Water (10,19%) TOTAL 1. Sasol (19,32%) 2. South African Breweries (18,00%) 3. BHP Billiton (17,05%) 4. Anglo American (15,39%) 5. BMW South Africa (14,78%) 6. CSIR (14,69%) 7. Google (14,32%) 8. Coca-Cola South Africa (14,02%) 9. Eskom (13,27%) 10. Investec (13,13%) 11. Mercedes-Benz South Africa (12,86%) 12. De Beers (12,54%) 13. Woolworths (12,03%) 14. Anglo Platinum (11,39%) 15. Volkswagen South Africa (10,83%) Below is a list of employers. Which of these would you considered working for? Universum Communications 18

ATTRACTIVENESS TOP 10 IDEAL EMPLOYER RANKING 3 1. BHP Billiton (21,90%) 2. Anglo American (17,92%) 3. CSIR (16,69%) 4. Sasol (15,16%) 5. Rio Tinto Group (13,02%) 6. DST (9,34%) 7. Kumba Iron Ore (8,73%) 8. Exxaro (8,58%) 9. Anglo Platinum (7,81%) 10. AngloGold Ashanti (7,20%) TOTAL 1. Sasol (10,37%) 2. Google (9,27%) 3. South African Breweries (8,94%) 4. BHP Billiton (8,58%) 5. CSIR (8,39%) 6. Eskom (7,78%) 7. Anglo American (7,39%) 8. BMW South Africa (6,75%) 9. Investec (6,25%) 10. Woolworths (5,84%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Universum Communications 19

ATTRACTIVENESS TOP 5 IDEAL EMPLOYER RANKING HISTORICAL COMPARISON 3 Employer Rank 2012 Rank 2011 BHP Billiton 1 1 Anglo American 2 2 CSIR 3 4 Sasol 4 6 Rio Tinto Group 5 2 TOTAL Employer Rank 2012 Rank 2011 Sasol 1 4 Google 2 3 South African Breweries 3 1 BHP Billiton 4 2 CSIR 5 5 Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Universum Communications 20

ATTRACTIVENESS TOP 10 POTENTIAL APPLICANTS RANKING 3 1. BHP Billiton (8,12%) 2. CSIR (7,45%) 2. Sasol (7,45%) 4. Anglo American (6,60%) 5. Rio Tinto Group (4,57%) 6. DST (4,23%) 7. Kumba Iron Ore (3,72%) 8. Eskom (3,55%) 9. AngloGold Ashanti (2,71%) 9. Exxaro (2,71%) TOTAL 1. Sasol (4,45%) 2. Eskom (4,28%) 3. BHP Billiton (3,06%) 4. South African Breweries (2,97%) 5. CSIR (2,66%) 6. Anglo American (2,27%) 7. Transnet (2,14%) 8. BMW South Africa (1,98%) 9. Unilever (1,82%) 10. Coca-Cola South Africa (1,75%) Have you or will you apply to these employers? Universum Communications 21

PROFESSIONALS PREFERENCES & LOYALTY TOPICS CAREER GOALS PREFERRED INDUSTRIES PREFERRED JOB FUNCTIONS SALARY COMPENSATION PACKAGE SATISFACTION WITH CURRENT EMPLOYER INTEREST IN CHANGING EMPLOYER APPLIED FOR ANOTHER JOB THINK ABOUT What are professionals career goals? Can you provide them with the opportunity to achieve these goals? How interested are professionals in changing employer? What do professionals want in their compensation package and how does this compare to what they actually have? Have they applied for another job? Internally or externally? Universum Communications 23

PROFESSIONALS PREFERENCES & LOYALTY CAREER GOALS 4 To be a technical or functional expert To have work / life balance To be competitively or intellectually challenged 34% 34% 35% 46% 50% 49% To be a leader or manager of people To be secure or stable in my job To be entrepreneurial or creative / innovative To be autonomous or independent To be dedicated to a cause or to feel that I am serving a greater good 31% 27% 28% 24% 26% 21% 22% 19% 23% 37% To have an international career 17% 17% Total Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Universum Communications 24

PROFESSIONALS PREFERENCES & LOYALTY PREFERRED INDUSTRIES TOP 15 4 Mining Environmental / conservation Academic research Agricultural Engineering consulting Energy / power Chemical / petroleum Management consulting Education / teaching Government Biotechnology Investment banking Metals Pharmaceutical Food service 9% 6% 5% 8% 6% 6% 6% 3% 6% 8% 5% 9% 5% 5% 4% 2% 2% 3% 2% 1% 2% 2% 2% 1% 12% 18% 18% 21% 24% 32% Total In which industries would you ideally like to work? Please select a maximum of three alternatives Universum Communications 25

PROFESSIONALS PREFERENCES & LOYALTY PREFERRED JOB FUNCTIONS TOP 15 4 Upper Management Consultant Researcher / Developer Project Manager Analyst Middle Management Engineer Marketing / Communications / Public Relations Administrative / Operations Sales / Account Management Finance IT Specialist / IT Developer Buyer / Planner Customer Services / Customer Relations Legal In your next job, which role would you ideally like to work in? Please select a maximum of three alternatives 3% 1% 4% 1% 3% 1% 1% 1% 1% 2% 0% 1% 0% 2% 0% 3% 8% 7% 7% 10% 8% 14% 16% 23% 22% 21% 29% 32% 33% 36% Total Universum Communications 26

PROFESSIONALS PREFERENCES & LOYALTY EXPECTED ANNUAL SALARY 626 285 Rand Total 562 244 Rand If you were to change jobs today, what salary before taxes (including commission and bonus, excluding other benefits) would you ask for? Universum Communications 27

PROFESSIONALS PREFERENCES & LOYALTY CURRENT COMPENSATION PACKAGE TOP 15 4 13th cheque 39% 46% Performance-related bonus 38% 44% Private health insurance (medical aid) 39% 35% Flexi-time 20% 22% Shares / options 12% 20% Skills development 20% 21% Housing subsidy 13% 20% Increased pension benefits 16% 17% Company car 10% 15% Profit-sharing 10% 10% Paid external higher education (e.g. MBA) 9% 9% Access to career coach / mentor 8% 9% Extra holidays 7% 9% Parental benefits (e.g. supplement to maternity / paternity pay) Overtime pay 4% 5% 4% 10% Total Apart from base salary, which of the following benefits are included in your compensation package? Please select as many alternatives as are applicable. Universum Communications 28

PROFESSIONALS PREFERENCES & LOYALTY PREFERRED COMPENSATION PACKAGE TOP 15 4 Performance-related bonus Shares / options 13th cheque Increased pension benefits Flexi-time Profit-sharing Private health insurance (medical aid) Housing subsidy Company car Extra holidays Skills development Overtime pay Paid external higher education (e.g. MBA) Access to career coach / mentor Fitness benefits (e.g. gym membership) 5% 6% 4% 5% 15% 14% 15% 14% 12% 14% 11% 11% 10% 11% 10% 13% 21% 19% 20% 21% 20% 22% 19% 18% 26% 26% 28% 33% 31% 31% Total Regardless of what is included in your current package, which of the following would you most prefer as part of your compensation package, apart from base salary? Please select a maximum of three alternatives Universum Communications 29

PROFESSIONALS PREFERENCES & LOYALTY PREFERRED VS. CURRENT COMPENSATION PACKAGE TOP 15 Performance-related bonus Shares / options 13th cheque Increased pension benefits Flexi-time Profit-sharing Private health insurance (medical aid) Housing subsidy Company car Extra holidays Skills development Overtime pay Paid external higher education (e.g. MBA) Access to career coach / mentor Fitness benefits (e.g. gym membership) S 4% 5% 8% 4% 4% 7% 10% 12% 11% 10% 10% 9% 16% 15% 15% 15% 20% 21% 20% 20% 20% 19% 20% 20% 26% 31% 4 Apart from base salary, which of the following benefits are included in your compensation package? Please select as many alternatives as are applicable. Regardless of what is included in your current package, which of the following would you most prefer as part of your compensation package, apart from base salary? Please select a maximum of three alternatives Universum Communications 30 33% 39% 44% 46% Preferred compensation package Current compensation package

PROFESSIONALS PREFERENCES & LOYALTY PREFERRED VS. CURRENT COMPENSATION PACKAGE TOP 15 TOTAL Performance-related bonus 13th cheque Shares / options Profit-sharing Flexi-time Increased pension benefits Private health insurance (medical aid) Company car Extra holidays Housing subsidy Paid external higher education (e.g. MBA) Skills development Overtime pay Access to career coach / mentor Fitness benefits (e.g. gym membership) S 6% 9% 5% 5% 10% 12% 14% 10% 9% 9% 11% 11% 10% 14% 14% 13% 13% 19% 17% 18% 22% 21% 22% 21% 26% 28% 4 Apart from base salary, which of the following benefits are included in your compensation package? Please select as many alternatives as are applicable. Regardless of what is included in your current package, which of the following would you most prefer as part of your compensation package, apart from base salary? Please select a maximum of three alternatives Universum Communications 31 31% 35% 38% 39% Preferred compensation package Current compensation package

PROFESSIONALS PREFERENCES & LOYALTY SATISFACTION WITH CURRENT EMPLOYER 10 12% 13% 9 8 11% 10% 21% 23% 6,8 7 17% 19% TOTAL 6 5 11% 11% 9% 10% 6,8 4 3 6% 6% 5% 5% 2 1 3% 3% 2% 2% Total How satisfied are you with your current employer? Scale: 1 = Very dissatisfied and 10 = Very satisfied Universum Communications 32

PROFESSIONALS PREFERENCES & LOYALTY INTEREST IN CHANGING EMPLOYER 16% 10% 10% 15% 37% 12% Total 18% 10% 11% 14% 36% 12% Yes, within 6 months Yes, within 1 year Yes, within 1-2 years Yes, within 2-4 years No Don t know Are you interested in changing employer? Universum Communications 33

PROFESSIONALS PREFERENCES & LOYALTY APPLIED FOR ANOTHER JOB 13% Yes, internally with current employer 12% 29% Yes, externally with other employer 26% Yes, and I switched to my current job within the past 12 months 8% 9% 58% No 60% Total Have you applied for a new job in the past 12 months? Universum Communications 34

PROFESSIONALS PREFERENCES & LOYALTY REASONS FOR APPLYING FOR A NEW JOB 4 I wanted to create better development opportunities 54% 53% I wanted a higher salary 38% 41% I wanted greater scope to influence my work 33% 31% I wanted to try something new 28% 30% I was dissatisfied with the overall management 24% 25% I was dissatisfied with the corporate culture 20% 21% I moved / wanted to move geographically 19% 15% I wanted the opportunity for an international career 17% 15% I wanted to see if there was any interest in me on the labour market 15% 13% I was dissatisfied with my immediate boss 15% 15% I was dissatisfied with the working hours 6% 7% I was made redundant 4% 4% My workplace was shut down Other 2% 2% 8% 9% Total Why did you apply for a new job? Please select as many alternatives as applicable Universum Communications 35

THE DRIVERS OF EMPLOYER ATTRACTIVENESS TOPICS RELATIVE IMPORTANCE OF THE DRIVERS OF EMPLOYER ATTRACTIVENESS ATTRACTIVENESS OF THE ATTRIBUTES WITHIN EACH DRIVER: EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS PEOPLE & CULTURE REMUNERATION & ADVANCEMENT OPPORTUNITIES THINK ABOUT Compare your current employer brand and employer value proposition with the survey results. Are the aspects on which you focus important and attractive to professionals? Or are you wasting time and money communicating something that is not relevant for them? Are there attributes that are attractive to professionals on which you can deliver? Should these be included in your external Communication preferences? As in any branding effort, keep in mind that preferences and goals vary greatly among different sub-segments. Universum Communications 37

THE DRIVERS OF EMPLOYER ATTRACTIVENESS THE DRIVERS OF EMPLOYER ATTRACTIVENESS EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation Attractive / exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing / entrepreneurial Financial strength Innovation Inspiring top management Market success Prestige JOB CHARACTERISTICS The contents and demands of the job, including the learning opportunities provided by the job A variety of assignments Challenging work Client interaction Control over my working hours Flexible working conditions High levels of responsibility Opportunities for international travel / relocation Professional training and development Secure employment Team oriented work PEOPLE & CULTURE The social environment and attributes of the work place Enables me to maintain personal interests Has a culture that celebrates diverse / multicultural employees Leaders who will support my development Offers a creative and dynamic work environment Offers a friendly work environment Offers interaction with international clients and colleagues Recognises performance (meritocracy) Recruits only the best talent Respects its people Support for gender equality REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good possibilities for rapid promotion Good prospects for high future earnings Good reference for future career Leadership opportunities Overtime pay Performance-related bonus Sponsorship of future education! The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. It is based on specific research within HR, as well as focus groups and general Communication Universum Communications preferences with both our clients and professionals. 38

THE DRIVERS OF EMPLOYER ATTRACTIVENESS THE DRIVERS OF EMPLOYER ATTRACTIVENESS 5 EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS PEOPLE & CULTURE REMUNERATION & ADVANCEMENT OPPORTUNITIES Universum Communications 39

THE DRIVERS OF EMPLOYER ATTRACTIVENESS RELATIVE IMPORTANCE OF EACH DRIVER 5 Total 20% 21% 31% 31% 27% 27% 22% 22% EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS PEOPLE & CULTURE REMUNERATION & ADVANCEMENT OPPORTUNITIES How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance Universum Communications 40

THE DRIVERS OF EMPLOYER ATTRACTIVENESS EMPLOYER REPUTATION & IMAGE 5 Financial strength 40% 43% EMPLOYER REPUTATION & IMAGE Ethical standards Innovation 38% 38% 37% 36% Inspiring top management Environmental sustainability Market success Fast-growing / entrepreneurial Attractive / exciting products and services Corporate Social Responsibility 17% 20% 20% 19% 15% 16% 31% 32% 29% 27% 30% 25% Prestige 14% 18% Total Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 41

THE DRIVERS OF EMPLOYER ATTRACTIVENESS JOB CHARACTERISTICS Challenging work 45% 50% JOB CHARACTERISTICS Professional training and development Secure employment High levels of responsibility Flexible working conditions A variety of assignments Opportunities for international travel / relocation Team oriented work Control over my working hours 37% 39% 34% 36% 32% 29% 28% 31% 26% 25% 23% 25% 19% 15% 19% 23% Client interaction 10% 11% Total Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 42

THE DRIVERS OF EMPLOYER ATTRACTIVENESS PEOPLE & CULTURE 5 Offers a creative and dynamic work environment 47% 51% PEOPLE & CULTURE Recognises performance (meritocracy) 44% 45% Respects its people Leaders who will support my development Offers interaction with international clients and colleagues Offers a friendly work environment Enables me to maintain personal interests Recruits only the best talent 35% 34% 32% 37% 28% 23% 26% 27% 23% 26% 20% 23% Has a culture that celebrates diverse / multicultural employees 10% 10% Support for gender equality 6% 6% Total Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 43

THE DRIVERS OF EMPLOYER ATTRACTIVENESS REMUNERATION & ADVANCEMENT OPPORTUNITIES Competitive base salary 45% 49% REMUNERATION & ADVANCEMENT OPPORTUNITIES Leadership opportunities Performance-related bonus Competitive benefits Clear path for advancement 39% 37% 33% 34% 32% 29% 30% 27% Good prospects for high future earnings Good reference for future career 25% 28% 27% 33% Sponsorship of future education Good possibilities for rapid promotion 15% 18% 13% 16% Overtime pay 3% 6% Total Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives Universum Communications 44

THE DRIVERS OF EMPLOYER ATTRACTIVENESS TOP FINDINGS OVERALL MOST ATTRACTIVE ATTRIBUTES TOP 5 1. Competitive base salary (Remuneration & Advancement Opportunities) 2. Challenging work (Job Characteristics) 3. Leadership opportunities (Remuneration & Advancement Opportunities) 4. Offers a creative and dynamic work environment (People & Culture) 5. Performance-related bonus (Remuneration & Advancement Opportunities) TOTAL 1. Competitive base salary (Remuneration & Advancement Opportunities) 2. Challenging work (Job Characteristics) 3. Performance-related bonus (Remuneration & Advancement Opportunities) 4. Good prospects for high future earnings (Remuneration & Advancement Opportunities) 5. Leadership opportunities (Remuneration & Advancement Opportunities)! PLEASE NOTE: This analysis refers to the attractiveness of each of the 40 attributes in relation to how important the professionals think its driver is. The analysis gives a summarised 360 degree view of the factors influencing Universum Communications employer attractiveness. 45

COMMUNICATION PREFERENCES TOPICS PREFERRED & ACTUAL COMMUNICATION CHANNELS PUBLICATIONS & WEBSITES SOCIAL NETWORKS / COMMUNITIES THINK ABOUT Which communications channels prefer professionals to learn about future employers and which ones are the already using? Are you using the right channels to reach your target group? Can you improve the use of your communication budget? Universum Communications 47

COMMUNICATION PREFERENCES PREFERRED COMMUNICATION CHANNELS TOP 15 Company websites Acquaintances employed by the company / organisation Online professional networks / communities How would you prefer to gather information about potential employers? Please select a maximum of three alternatives Career websites Friends and family Advertisements in newspapers Articles in newspapers Advertisements on the Internet Former fellow students Articles in trade magazines Company recruitment brochures Advertisements in print media Through my university during my studies Online social networks / communities Advertisements in trade magazines 14% 18% 14% 10% 13% 15% 13% 12% 11% 9% 10% 11% 10% 11% 9% 8% 7% 9% 7% 9% 4% 4% 41% 39% 36% 30% 32% 27% 30% 30% Total Universum Communications 48

COMMUNICATION PREFERENCES ACTUAL COMMUNICATION CHANNELS TOP 15 Acquaintances employed by the company / organisation Articles in newspapers Company websites Friends and family Career websites Online professional networks / communities Articles in trade magazines Advertisements in print media Advertisements in newspapers Through my university during my studies Former fellow students Advertisements in trade magazines Advertisements on the Internet Company recruitment brochures Company sponsored events 32% 32% 32% 32% 31% 24% 27% 23% 21% 23% 20% 22% 22% 21% 19% 19% 18% 16% 17% 16% 18% 13% 13% 12% 14% 10% 9% 10% 12% 39% Total What has mainly helped you to form an opinion about these companies as employers? Please select as many alternatives as applicable Universum Communications 49

COMMUNICATION PREFERENCES PUBLICATIONS JOBS 3 Sunday Times (Money & Careers) (48%) Online industry trade journals (14%) Mail & Guardian (Jobs) (13%) Job Mail (13%) The Star (Workplace) (12%) Rapport (12%) City Press (Classified) (10%) Beeld (Classified) (8%) Die Burger (Classified) (5%) Cape Argus (Workplace) (4%) TOTAL Sunday Times (Money & Careers) (33%) Job Mail (18%) Rapport (13%) Online industry trade journals (13%) Mail & Guardian (Jobs) (11%) The Star (Workplace) (10%) Beeld (Classified) (10%) Die Burger (Classified) (9%) City Press (Classified) (7%) Cape Times (Classified) (5%) Which publications do you read to find jobs? Please select as many as applicable Universum Communications 50

COMMUNICATION PREFERENCES PUBLICATIONS EMPLOYERS 3 Sunday Times (38%) Business Day (16%) Financial Mail (16%) Mail & Guardian (12%) Online Industry Trade Journals (11%) Careers SA (11%) The Star (10%) Rapport (9%) Beeld (8%) City Press (8%) TOTAL Sunday Times (27%) Business Day (17%) Financial Mail (17%) Careers SA (14%) Rapport (12%) Mail & Guardian (12%) Finweek (11%) Beeld (10%) Online Industry Trade Journals (9%) The Star (8%) Which publications do you read to learn about potential future employers? Please select as many as applicable Universum Communications 51

COMMUNICATION PREFERENCES WEBSITES 3 careers24.com (34%) careerjunction.co.za (31%) Company specific websites (28%) pnet.co.za (17%) jobs4u.co.za (13%) Newspaper career websites (11%) gumtree.co.za (8%) bestjobs.co.za (7%) careerclassifieds.co.za (5%) careerweb.co.za (5%) TOTAL careers24.com (38%) careerjunction.co.za (37%) pnet.co.za (25%) Company specific websites (23%) gumtree.co.za (14%) jobs4u.co.za (12%) Newspaper career websites (10%) bestjobs.co.za (9%) careerweb.co.za (8%) ioljobs.co.za (8%) Which websites do you visit to learn more about potential future employers (including job openings)? Please select as many as applicable Universum Communications 52

COMMUNICATION PREFERENCES SOCIAL NETWORKS / COMMUNITIES 3 Linkedin.com (52%) Facebook.com (48%) Google+ (30%) Twitter.com (10%) Youtube.com (9%) Plaxo.com (1%) Pinterest (1%) Blogger.com (1%) Flickr.com (1%) MySpace.com (1%) TOTAL Facebook.com (62%) Linkedin.com (46%) Google+ (33%) Youtube.com (21%) Twitter.com (19%) Pinterest (3%) Instagram (3%) Plaxo.com (1%) Blogger.com (1%) Flickr.com (1%) Which social networks / communities / tools are you regularly using? Please select as many as applicable Universum Communications 53

PROFESSIONAL ASSOCIATIONS SATISFACTION - PROFESSIONAL ASSOCIATION 6 Very satisfied 19% 27% Satisfied 47% 48% Neutral 20% 28% Dissatisfied 4% 4% Very dissatisfied 1% 1% Total How satisfied are you overall with your professional association? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Universum Communications 55

PROFESSIONAL ASSOCIATIONS WHY MEMBERSHIP OF A PROFESSIONAL ASSOCIATION? 6 Certification / recognition of experience 75% 71% It is compulsory Access to information They help promote the profession Networking opportunities 43% 47% 40% 46% 40% 44% 35% 31% Training / seminars / conferences Membership magazine / journal subscription Advisory services Career guidance 27% 14% 21% 13% 18% 11% 13% 40% Other 1% 1% Total What are your main reasons for being a member of a Professional Association? Please select as many alternatives as applicable Universum Communications 56

APPENDIX HIGHEST ACADEMIC DEGREE Masters (non-mba) 17% 37% Honours 17% 28% PhD 5% 18% Bachelors Degree (i.e. B Eng, B Com, B Sc, BA) 7% 26% National Diploma 4% 7% Bacc. Technologiae (Btech) MBA 3% 5% 2% 4% Postgraduate Diploma 1% 5% CA(SA) 12% Certificate 1% Total What is your highest academic degree? Universum Communications 58

APPENDIX EDUCATIONAL INSTITUTIONS (1/2) University Total Cape Peninsula University of Technology 0,98% 1,85% Central University of Technology, Free State 0,24% 0,69% Durban University of Technology 0,73% 1,62% Mangosuthu University of Technology 0,00% 0,45% Nelson Mandela Metropolitan University 3,79% 6,71% North West University 3,79% 2,15% Rhodes University 4,03% 0,96% Tshwane University of Technology 4,89% 2,60% University of Cape Town 6,23% 4,90% University of Fort Hare 1,47% 0,25% University of Johannesburg 6,97% 5,56% University of KwaZulu-Natal 12,96% 6,33% Which educational institution did you attend? Universum Communications 59

APPENDIX EDUCATIONAL INSTITUTIONS (2/2) University Total University of Limpopo 1,96% 0,38% University of Pretoria 14,55% 26,79% University of South Africa (Unisa) 1,22% 4,03% University of Stellenbosch 8,19% 20,43% University of the Free State 6,97% 2,74% University of the Western Cape 1,83% 0,31% University of the Witwatersrand 8,68% 5,37% University of Venda 0,98% 0,13% University of Zululand 0,86% 0,15% Vaal University of Technology 0,61% 1,22% Walter Sisulu University for Technology & Science 0,24% 0,40% Other 7,82% 3,96% Which educational institution did you attend? Universum Communications 60

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