Market Analysis Section Trade and Business Promotion in SADC Training of Trainers Workshop in Market Analysis and ITC Tools Business information for going global Gabriela Alvarez and Bastiaan Bijl Market Analysis Section
Business Information for Going Global 060307-3 RevMA-PMap-Zambia i2
Applying Product Map to Market Research Presentation guide: 1. The rationale behind Product Map 2. In what area of market research can Product Map help? 3. Product Map a closer look 4. Product Map live connection 5. Conclusion: How to access Product Map and how to make the most of it 060307-3 RevMA-PMap-Zambia i3
How Product Map can help? Provides a guide for more effective market research Creates a centralised industry specific information platform Facilitates market research by regrouping quantitative and qualitative market information Takes care of time consuming tasks allows user to focus on analysis rather than data hunting Gives trade support institutions and businesses a head-start in their market research efforts Gives businesses a targeted audience worldwide 060307-3 RevMA-PMap-Zambia i4
Product Map Analyze the market Define the product to to trade and its its uses Go in-depth: Find out more on on the market Get the business contacts Quantitative Analysis Market positioning tools Learn and apply the trade practices Initial commercial links Networking tools Qualitative Analysis Market Intelligence Tools 060307-3 RevMA-PMap-Zambia i5
Product Map Analyze the market Define the product to to trade and its its uses Go in-depth: Find out more on on the market Get the business contacts Learn and apply the trade practices Networking Market Intelligence Market Positioning 060307-3 RevMA-PMap-Zambia i6
Agricultural machinery Animal feed Art, collection, decoration and cultural goods Automotive components and accessories Beverages Carpets and wall covering Cellulose derivatives and specialties Cereals and cereal products Chemicals Coffee products Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products Fishery products Food ingredients Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass products Gums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Fruit and vegetables Household utensils and appliances Image and sound equipment and accessories Industrial machinery and equipment Lamps, lighting and visual signaling equipment Wood products Leather products Live animals Machine tools Measuring, checking and precision Footwear instruments Meat and animal products Medicinal plants Metal and metal products Automotive components Mineral and mineral products Medical and laboratory equipment and instruments Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles Toys and games Clothing Transport equipment Wood and wood products Plastic products 060307-3 RevMA-PMap-Zambia i7
Select a sector Register or Enter your Username: Password: 060307-3 RevMA-PMap-Zambia i8
Market Positioning Quantitative market data for each of the 72 sectors, 5300 products and over 180 countries 060307-3 RevMA-PMap-Zambia i9
Quantitative Tools World trade flows Best performing countries Best positioned products Product Map on the Textile Industry 060307-3 RevMA-PMap-Zambia i10
Selection menu 060307-3 RevMA-PMap-Zambia i11
Country trade performance comparison in the textile industry 060307-3 RevMA-PMap-Zambia i12
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Textile Industry Product Champions 060307-3 RevMA-PMap-Zambia i14
Market Intelligence Published market research, links to information sources and to ITC s trade inquiry service 060307-3 RevMA-PMap-Zambia i15
Qualitative Tools Market Studies MNS Price News / Smart Links ITC trade inquiry service The Product Map on the Carpets and Wall Covering Industry 060307-3 RevMA-PMap-Zambia i16
Market Studies Bibliography and option to download or print directly 060307-3 RevMA-PMap-Zambia i17
Gateway to Market Information on the Web : Trade events Packaging Standards News 060307-3 RevMA-PMap-Zambia i18
Networking facilities Create company storefronts & identify business contacts 060307-3 RevMA-PMap-Zambia i19
Business Contacts: Carpets and Wall Covering Company Web Sites Country and Product Directories Other Web Sources Association Web Sites 060307-3 RevMA-PMap-Zambia i20
How to make the most out of Product Map Use Product Map search engine Focus on analysis and interpretation of data Use Product Map to save time Use Product Map suggest a link facilities Disseminate access to your business community 060307-3 RevMA-PMap-Zambia i21
To conclude Product Map is a unique Web-based tool integrating all key elements of market research - available for 72 individual product sectors helps Trade Support Institutions to provide better services for their traders assists businesses in developing more effective international marketing strategies supports educational institutions in teaching international trade is a valuable, structured information resource for libraries, research and reference centres 060307-3 RevMA-PMap-Zambia i22
For more information on Product Map please contact: http://www.p-maps.org or p-maps@intracen.org 060307-3 RevMA-PMap-Zambia i23