discovering the sovrn brand
Information is the new currency
A BRAND IS A PROMISE: This everything we do. And it is everything that our customers and partners depend on us for.
Brands are BELIEF SYSTEMS With the help of you, your team, and that combined knowledge...this is what we are building. A brand.
BACKGROUND sovrn is a programmatic advertising and publisher platform that provides tools, tools, services, and analytics that enable independent and influential publishers to engage audiences and drive revenue. sovrn is the one of the largest and most diverse programmatic supply-side platforms in the world. The sovrn platform powers one of the largest global ad exchanges in the industry. In addition to a complete range of programmatic monetization solutions including display, video, mobile and international as well as private marketplaces and data-driven yield optimization, sovrn provides data, platform-based tools and services that enables publishers of the independent web to find and realize profit. An advocate for the independent web, sovrn helps almost 20,000 publishers,representing over 2 million websites, find, understand and claim opportunity everyday.
THE PROMISE: sovrn is an array of data, tools and services for independent publishers, designed to increase site traffic and engagement with audiences, making them more money, faster.
THE IDEA: HOW? By providing reference sovrn provides data, insight and direction for the independent publisher, so they know where to look, how they re doing and how to capitalize on the opportunity that the internet holds. By being open sovrn advocates for the freedom of the independent publisher by assisting them with a platform that is an open marketplace for tools, services and partners to aid in the discovery of opportunity. By being fast. sovrn values being fast and takes great effort to make sure the platform, data and services perform rapidly so the independent publisher and their business can flourish.
BRAND CONCEPT: Prospect and discover with insight. sovrn helps independent and influential publishers find and capitalize on the potential that the web possesses.
CENTRAL MESSAGE: Just like the gold and silver rush of the 1800 s, today s web holds the very same promise of undiscovered prosperity. Abundance and wealth are simply waiting to be discovered by independent, driven souls intent on blazing their own path, keeping the idea of the web as a place of, potential and opportunity alive. sovrn helps independent and influential publishers prospect and discover the bounty and riches of the web with powerful tools, insight and guidance, like never before.
Stake your claim.
BRAND TRAITS PERSONALITY: Independent, modern, strong, focused, data driven, action oriented. EMOTIONAL: Strong, open, democratic, pragmatic, thinking, insightful, caring, evangelistic, committed. FUNCTIONAL BENEFITS: Assistance, Advocacy, Ease of use, Point of reference, Comparative insight, Fast return (get paid quick) FEATURES/ATTRIBUTES: Programmatic supply-side platform. Real-time bidding infrastructure. Large global ad exchange, Programmatic monetization solutions (Display, Video, Mobile, Marketplaces), data-driven yield optimization, Data and platform-based tools and services
BRAND VALUES Values (a guiding principle or quality) Open and independent Attributes (an inherent characteristic of that value,closely associated with or belonging to it) Strong, sovereign, free, democratic, self-governed, autonomous Expressions (something that manifests, embodies, or symbolizes the value) Democracy, freedom, singular, collective, free, open, confident, determined, empowered, vision Opportunity and potential Wealth, monetize, goals, audience, readers, reach, claim, yield, increase, gain Prospecting, mining, discovery, riches, quarry, maps, locations, examples, details, stats, predictions, results Trust and transparency Knowledge, proven, expert, validated, experience, history, user base, open, honest Solutions, experience, driven, data, results, information, reference, details, insight, clarity, info-graphics, data viz Advocate and assist Defenders, protectors, partners, believers, pragmatic, drive, always there, dependable, helpful, knowledgable, dedicated. Sympathetic, publishers, successes, empowerment, action, clarity, real, transparency, expectation, evangelist, helpful, supportive
Branding, logo usage and style guidelines.
the sovrn tm logo 01 Overview The sovrn logotype and bars were developed to provide the foundation for a consistent application of the sovrn brand across all products and media including interface, Web, collateral, promotions, and advertising. Consistently expressing the sovrn visual identity builds a strong brand awareness, allowing sovrn to be the recognized leader in its space. Please follow these guidelines for the most effective brand expression.
the sovrn tm logo 02 Logo Configuration The sovrn corporate logo is made up of both the bars and the sovrn logotype. These two elements should appear as shown here in all corporate materials including the sovrn website, and collateral materials. The Sovrn corporate logo
the sovrn tm logo 03 Logo Usage Logo Proportions The sovrn logo has been developed as a balanced whole and at no time may the shape, configuration, or proportions be altered. The correct proportions are shown here. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition. The Sovrn logo proportions X Clear Space To preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements, clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the sovrn type as indicated. 1x 1x Clear space x 1x 1x Minimum Size When the logo is reduced there is a point at which it becomes ineffective. By establishing a minimum size for the logo it is ensured the logo is always prominent and readable. The sovrn logo should never be reproduced smaller than 1.0 inches across. 1.0 inch
the sovrn tm logo 04 Color Color Specifications The sovrn logo utilizes one spot color: PMS 108. This full-color version is the preferred usage for all printed materials or promotional items. Pantone Matching System colors are specified here for those purposes. When 4-color offset printing is used for printed materials, the logo may be reproduced in the 4-color equivalents of the Pantone colors. RGB values are provided for on screen usage. The Sovrn corporate logo colors Sovrn Yellow PMS 108, c:6 m:17 y:100 k:0 r:242 g:203 b:20 f2cb14 Grayscale Logo When using the full color sovrn is not an option on printed materials, a grayscale version of the logo may be used. Black or grayscale alternates may be used in 1-color applications such as newspaper advertisements. Grayscale logo
the sovrn tm logo 05 Color Logo Application on Color Background Although the full color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color or darker background. In cases where the background is a colored or darker the logotype must reverse to white for maximum legibility. There must be sufficient contrast between the Arrow graphic and the background color for this usage. Corporate usage on a light neutral background Knock out logotype on a dark or colored background
the sovrn tm logo 06 Improper Logo Usage The sovrn logo has been carefully designed to reflect the brand personality of sovrn and it should always appear in its original form with sufficient clear space surrounding it. The sovrn logotype is a custom set version of Alfa Slab One in lower case. Do not reset the sovrn type or alter it in any way. Do not alter the logotype or its relationship of the bars. Do not alter the size relationship between the bars and the sovrn type. To ensure the impact and preserve the integrity of the logo, any deviation from the established standard usage is prohibited. The following examples show improper usage of the sovrn logo. Do not alter the typography. Do not alter the colors of the logo. Do not capitalize the sovrn type.
sovrn tm type usage 07 Fonts The sovrn brand is built around the Museo Sans graphic type family. Additionally, we have selected fonts that Primary Serif font Primary Sans Serif font Web digital fonts. work well in most digital applications, from Word documents and PowerPoint to the web. It is encouraged the graphic font be used whenever possible. Museo 100 Museo sans 100 Museo Family Museo 300 Museo sans 300 Museo Sans Family Museo 500 Museo sans 500 Arial Regular Museo 700 Museo sans 700 Arial Bold Museo 900 Museo sans 900
sovrn tm color usage 08 Color The sovrn brand is designed to be simple, but engaging and not always what you expected. The sovrn color palette is a focused spectrum that can be used in various ways from accents to full backgrounds. c:6 m:17 y:100 k:0 r:242 g:203 b:0 P2c614 pms: 108 c:79 m:32 y:13 k:0 r:39 g:141 b:185 278db9 pms: 7689 c:38 m:11 y:18 k:0 r:158 g:195 b:201 9ec3c9 pms: 551 c:8 m:100 y:81 k:1 r:217 g:30 b:58 d91e3a pms: 1795 c:69 m:63 y:62 k:58 r:50 g:50 b:50 323232 pms: 412