Digital Marketing Ways of reaching customers through digital marketing Content Marketing Mobile Marketing Conversion Rate Optimization Marketing Automation
Content Marketing "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience thus, cm can drive profitable customer action" Content Marketing Framework Purpose and aim: Why you are creating content and what value it will provide Target Market: For whom you are creating content and how they will benefit Story: What specific, unique, and valuable ideas you will build your content assets around Process: How you will structure and manage your operations to activate your plans Measurement: How you will gauge performance and continually optimize your efforts
Content Marketing Create visual content to engage customers Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever. KEEP YOUR CONTENT SHORT BUT INFORMATIVE
Content Marketing Visual content creation is essential Since it makes up 90% sensory Marketing. In the past, communications with customers were essentially monologues companies just talked at consumers,
Mobile Marketing Mobile marketing is digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, social media and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider: 80% of internet users own a smartphone. Mobile platforms, such as smartphones and tablets. Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
Mobile Marketing Bluetooth Beacon Technology Send push up notifications to your customers as soon as they enter your store premise Works in combination with an application (Your brands application)
Mobile Marketing 1. Define your target audience Using sponsored ads 2. Place 5 seconds ads (cost efficient but effective impact on audience)
Conversion Rate Optimization Conversion = A visitor to your website takes an action that you want them to take i.e. signing up for an email newsletter, creating an account with a login and password 1. A Structured and systematic approach to improving the performance of your website 2. Informed by insights specifically, analytics and user feedback 3. Defined by your website s unique objectives and needs 4. Taking the traffic you already have and making most of it
Conversion Rate Optimization
Marketing Automation Features include email marketing, landing pages and forms, engagement marketing, social marketing capabilities, mobile marketing capabilities and marketing analytics. Email gets more attention than a post on Facebook or tweet on Twitter. (recent changes by Facebook the people who actually see your posts in their newsfeed has dropped dramatically.) In the case of email it s a bit different. Even if it doesn t seem so people have less mail than there are tweets and status updates in their newsfeed. So if you have managed to get them to sign up for your mailing list you have less competing messages.
Marketing Automation By creating landing pages that address the specific market segments, product segments or key content segments for your business you can begin to better funnel people to the specific types of content they desire.
Recap 1. Digital Marketing is essential in gaining market share and establish real brand awareness 2. Its cost efficient since you can target your audience in a more precise way (Statistics, Analytics) 3. Influence an audience who is not local (International Branding)