MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 ONLINE Target Market Freelance Professions
Media Kit 2018 Target Market Freelance Professions Portals 2 Banner Advertisement On the portals haufe.de/steuern and haufe.de/recht you will find up to date information with a focus on legislation, case law, taxation and law firm management. Hot topics and news series offer in-depth information and important legislative or tax changes. Inhalt Portals 2 Advertising Formats and Prices 3 Newsletter 4 Content Marketing 6 haufe.de/steuern Target group: > Tax consultants > Professionals in accounting firms > Lawyers specializing in tax law > Auditors Performance data: 560,000 page impressions* 358,100 visits* haufe.de/recht Target group: > Lawyers > Professionals in accounting firms > Qualified legal practitioners Performance data: 798,400 page impressions* 623,000 visits* *Per month; as of: July 2017; you will find current performance data under www.mediacenter.haufe.de/zielmaerkte/frei-berufe/ User Data 8 Other Advertising Options 9 Media Lounge 10 Contact 11
Media Kit 2018 Target Market Freelance Professions Advertising Formats and Prices 3 Advertising Formats and Prices Advertising media Bigsize/ Leaderboard Content Ad Billboard Skyscraper Tandem Ad Hockey Stick Wallpaper Ad Bundle Text Ad Half page Ad Mobile Content Ad Pixels (w x h) 728 x 90 300 x 250 800 x 250 max. 200 x 600 variable variable variable Combination of Bigsize, Skyscraper and variable 300 x 600 300 x 250 Content Ad 1 KB GIF/Flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Price haufe.de/recht CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/steuern CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 Discounts on purchases within one year (contract year) from 5,000 3 % from 10,000 5 % from 25,000 10 % from 50,000 13 % from 75,000 15 % from 100,000 20 % (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Targeting A surcharge of 10 % will be charged when a targeting is booked. You will find the complete technical specifications under: media-kits NEW: Text Ad Your text and picture on the portal, conspicuously positioned between editorial articles. CPM 100 1 For dimensions, see individual advertising media 2 Ad Impressions will be distributed over the booked period to the advertising media used according to their availability.
Media Kit 2018 Target Market Freelance Professions Newsletter 4 Newsletter Advertisement In addition to the portals, Haufe offers the corresponding newsletters with hot topics and news in the field of taxation and law. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to communicate short-term marketing messages to readers. Newsletters as a push medium place your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices 1 2 3 Advertising media Text Ad with Picture Content Ad Promotional Area Frequency Newsletter Ads 1 2 3 4 Text Ad with picture 120 x 120 pixels, max. 20 KB Content Ad 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Skyscraper max. 200 x 600 pixels, max. 50 KB Prices BFH Judgment 850 850 850 weekly Service IFRS 600 600 600 monthly Recht 600 600 600 weekly Steuern 1,600 1,600 1,600 2x week Steuern und Buchhaltung 850 850 850 2 x monthly Wirtschaftsrecht 550 550 550 monthly Discounts on purchases within one year (contract year) Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Performance data BFH-Urteilsservice: IFRS: Recht: Steuern: Steuern und Buchhaltung: Wirtschaftsrecht: As of: July 2017 22.800 subscriptions 6.900 subscriptions 9.600 subscriptions 36.700 subscriptions 18.900 subscriptions 6.300 subscriptions You will find current subscription figures under www.mediacenter.haufe.de/zielmaerkte/ freie-berufe/ NEW: Skyscraper placement right next to the editorial introduction Price: available on request 1 2 3 4 Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. Therefore, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ads) > Text ad: max. 300 characters, link length max. 40 characters, headline max. 65 characters (includes blank spaces)
Media Kit 2018 Target Market Freelance Professions Newsletter 5 Standalone Newsletter In addition to ads in the editorial newsletter, you have the option of designing a newsletter in your look and feel. A booking guarantees you will address potential customers in your target groups with distraction-free advertising. You create an HTML template with your content. The editor will review and release the content. We will then take care of implementation and the corresponding editorial for your standalone mailing. Sample Standalone 1 2 3 1 2 3 Editorial introduction by our editorial staff Your HTML template with your content Editorial closing credits Advertising Formats and Prices In target market of free-lance professions, you can also book standalones for the following editorial newsletter: Newsletter Price Recht 4,200 Steuern 11,500 Publication dates in coordination with us
Media Kit 2018 Target Market Freelance Professions Content Marketing 6 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Position interesting information in an editorial environment and arouse interest in your range of services. By positioning useful knowledge, you reach decision-makers in companies and thus have a positive impact on your image. Advertorials The advertisements with an editorial look and feel They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target group more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content studies, interviews with product reference or case studies and we ll take care of the rest for you. Sample; subject to change without notice Services: > Your texts and images in the editorial look and feel of the portals and with a reference to the Advertorial > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Recommended amount of characters: 3,000 characters incl. blank spaces; picture > Content Ad with company logo on the portal with a link to the Advertorial > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to the Advertorial > Final report after 4 weeks Price Advertorial Online available on request Topic Series Do you have interesting or exclusive content? With a series of topics you can publish this online in close cooperation with our editorial staff. Services: > Editorial cooperation: The contents are determined jointly in a consultation between you and our editors. > Topic series with a total of 3 chapters. Campaign start with the first chapter, publication of further chapters on the topic after 2 or 4 weeks > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo in conjunction with > Content Ad with company logo on the portal with a link to the topic series > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to the Topic Series > Final report after 6 weeks Price Topic Series Online Basic with 3 chapters each additional article as a chapter available on request available on request
Media Kit 2018 Target Market Freelance Professions Content Marketing 7 Topic Sponsorship You don t have your own content for publication? Here we offer you the possibility of a topic sponsorship. Our editorial team will make content available in the agreed framework and display it with your logo and Presented by. Leistungen: > You select the appropriate content from our editorial department for a sustainable positioning and sharpen your image on the market. > Topics in print (see schedule of topics) can be used online > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo Presented by > Contents and editing by our editors > Content Ad with company logo on the portal with a link to the topic sponsoring > Tagging for the keyword search on the website www.haufe.de > Teaser in the portal newsletter with a link to Topic Sponsoring > Final report after 4 weeks Price Topic Sponsoring Online Sample; subject to change without notice available on request Generating Leads After registration, we provide high-quality information available for download Through the corresponding editorial support and targeted user guidance, we select high-quality leads that match the services you offer and which you can use for your direct marketing campaigns or your sales. Send us your white paper and together we will determine which query fields will serve to optimally qualify your leads. We ll take care of the rest for you! You don t have your own content for a white paper? No problem! For an additional fee, we will be happy to prepare an individual white paper for you. White paper download page with company description Prices available on request Registration form with individual query fields According to amendments in the Federal German Act on Data Protection Agency commission 15 %
Media Kit 2018 Target Market Freelance Professions User Data 8 User Data The results of the daily digital facts 2017-08 of the AGOF (Arbeitsgemeinschaft Online Forschung) provide insight on socio-demographic distribution of haufe.de users. Information is gathered on the pages of haufe.de by an above-average number, in relation to the total population, of decision-makers in the economy (index: 154) as well as persons with a high net household income of more than EUR 4,000 (Index: 134). Gender Percentage of users Affinity Index** Men 48 98 Women 52 102 Alter 20-29 years 20 148 30-39 years 24 172 40-49 years 23 142 50 years and older 28 57 Current occupation Decision-makers of the economy* 23 154 Net household income 3,000 EUR and more 46 122 4,000 EUR and more 29 134 Source: AGOF daily digital facts 2017-08 * Decision-makers of the economy = self-employed, free-lance professionals, high-level civil servants, senior officials ** Affinity Index: Target group share of the respective user population in relation to the total population
Media Kit 2018 Target Market Freelance Professions Advertising options Print 9 For the target market of freelance professions we offer many more advertising opportunities. You will find detailed information in the Media Kit: MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT + ONLINE Haufe Stellenmarkt job-markets media-kits job-markets
Media Kit 2018 Target Market Freelance Professions Media Lounge 10 Haufe Media Lounge Input & impulses for marketing and media professionals. The Media Lounge is the digital forum and the source of inspiration for marketing and media professionals at home in the target groups and professional fields of Haufe trade publications and portals. Media Lounge > Sector news and trends > Specialist papers, interviews and study presentations > VIP Section: white papers, checklists In addition, you can subscribe to the Media Lounge newsletter and receive important news via e-mail. Stay a while in the Media Lounge under: www.medialounge.haufe.de
Media Kit 2018 Target Market Freelance Professions Contact 11 Contact Media Sales Dominik Castillo Tel. 0931 2791-751 dominik.castillo@haufe.de Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de Thomas Horejsi Tel. 0931 2791-451 thomas.horejsi@haufe.de Booking/Scheduling/ Invoicing Tel. 0931 2791-770 Fax 0931 2791-477 daten@haufe.de Bernd Junker Tel. 0931 2791-556 bernd.junker@haufe.de Provision of data/ AdManagement Tel. 0931 2791-559 Fax 0931 2791-477 onlinewerbung@haufe.de Michael Reischke Tel. 0931 2791-543 michael.reischke@haufe.de
Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de