MEDIA KIT 2015 Blogging Every Day About Life & Real Estate North of New York City
Who Loves Our Region? The Hudson Valley is hot And why not? Our region enjoys a natural beauty that is indisputable, we feed New York s artisanal food movement and our own through the agricultural renaissance that is blossoming from our soil so close to New York City. It s no surprise that New Yorkers are rediscovering the Hudson Valley, Catskills, Berkshires, and Poconos. New Yorkers are a huge driver of our regional economy Whether for day trips, weekends, second homes or to relocate, tourism and visitors account for huge revenues in the Hudson Valley. Visitors often transition to purchasing. It is expected that thousands of homes will be bought and hundreds of families will relocate to our region. We know our region Upstater.com delivers daily stories about the Hudson Valley and surrounding regions to city dwellers who are interested in relocating. They are passionate about the area we know best, and they want to know everything where to live, and how best to enjoy our unique region! Upstater reaches Metro New York Upstater brings the best of the Hudson Valley to Metro New York readers: Real estate, architecture and design content from the creators of Upstate House magazine, and culture and lifestyle content from Chronogram delivered to their doorsteps in NYC. You Have the Answers Your print advertisement and digital engagement in Upstater will answer their burning questions. Questions: What are the best schools for my children? Where do I go to experience the culinary bounty of the Hudson Valley? What kind of car should I buy which will perform best on upstate New York s icy winter roads? Tell me about upstate s artistic and cultural centers. Where can I find music, art, and theater? I want real country destinations and authentic experiences. Where should I go? TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 2
Your Market New York City Vast audience with expendable income and appetite for new experiences Relocators This group wants to understand how to make the Hudson Valley their new home. They plan to buy and renovate new homes, choose schools for their children, and understand the best that each community has to offer. Visitors Exploring the region has become their obsession. This group will visit over and over during vacations and on weekends, exploring many towns and finding their favorite businesses and destinations. Second-Home Owners This group enjoys their time in the country, deepening their understanding of the area, and continuously improving their second home. Who advertises with us: Real Estate Brokers Hotels Restaurants Tourist Destinations Home Improvement Interior Designers Retailers and Shops Universities Private Schools Artisans Architects Health Groups Entertainment Venues TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 3
FIVE WAYS TO GET NOTICED 1 2 3 4 5 DIGITAL High-Impact Digital Display Advertising Premium Banner Ads Ad Placements Rates & Sizes Limited Space AVAILABLE Reach a qualified and eager downstate audience looking to buy, rent, renovate, build, or visit! LEADERBOARD Leaderboard 728 X 90 Pixels 1X $400 12X $4,000 30,000 UNIQUE VISITORS PER MONTH Skyscraper 160 X 600 Pixels 1X $350 12X $3,500 100,000 PAGE VIEWS PER MONTH SKYSCRAPER Medium Rectangle 300 X 250 Pixels 1X $300 12X $3,000 75% OF VISITORS ORIGINATE FROM THE NYC METRO AREA Reinforce your brand recognition with a display advertising campaign on Upstater.com. SKYSCRAPER MEDIUM RECTANGLE MEDIUM RECTANGLE Rates are per 30 days. Newsletter Skyscraper 160 X 600 Pixels 1X $200 4X $650 Rates are per weekly newsletter. TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 4
FIVE WAYS TO GET NOTICED 1 2 3 4 5 DIGITAL Featured Real Estate Listings High Exposure Your basic real estate listing will be easily searchable on Upstater.com. An upgraded listing includes promotion on one of Upstater s social channels, and our premium listings earn a rotating position above the fold as well as an accompanying blog post featuring your property. Instant Leads Timing is crucial, and so is your investment. Do not miss a single opportunity! You ll receive each lead through Upstater in an instant text message and email with contact information so you can act immediately. Brand Alignment When you list your properties with Upstater.com, your brand will have a permanent company profile page that includes your logo, a short introduction to your agency, all of your important links, and your Facebook and Twitter feeds. What s Included Standard Upgraded Premium Description Main Image One Click Social Sharing SMS Lead Notification Google Maps Slideshow (# of images) 1 Social Promotion on Upstater Facebook Homepage Rotation Sponsored Blog Post Newsletter Promotion 6 12 SAMPLE LISTING Rates (30 DAY DURATION) # of properties 1 STANDARD $50 UPGRADED $150 PREMIUM $500 Ask Sales Rep about bulk discounts. TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 5
FIVE WAYS TO GET NOTICED 1 2 3 4 5 DIGITAL Content Partnership & Sponsored Blog Posts Become a content partner and tell your brand story. Weekly Newsletter With partner-sponsored content, our marketing team works with you to present timely and relevant content, written in an authentic Upstater voice, that turns readers into brand advocates. We promote content partner stories in rotating units on our homepage and across the site. Content partners have a permanent presence on our site with a company profile page that includes your logo, a short introduction to your agency, all of your important links, and your Facebook and Twitter feeds. Sample Content Sponsor Page Starting at: Sponsored Post $250 Sponsored Post & Newsletter $350 Customizable programs available Sample Sponsored Post Feature your business or event in Upstater s weekly email blast delivered to 5000+ readers. Purchase display advertising or a featured sponsored post to arrive in our readers inboxes just in time for the weekend! TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 6
THRIVING ART TOWNS NEW WAVE OF GARDENERS SUMMER 2014 HIP RIVERSIDE RENTALS HIP RIVERSIDE RENTALS THRIVING ART TOWNS SUMMER 2014 NEW WAVE OF GARDENERS THRIVING ART TOWNS HIP RIVERSIDE RENTALS SUMMER 2014 NEW WAVE OF GARDENERS FIVE WAYS TO GET NOTICED 1 2 3 4 5 PRINT Powerful Brand Messaging in Their Hands Print Display Advertising Relevant and Visual Upstater Magazine will be distributed directly into the hands of readers, for free, on a quarterly basis. 50,000 copies in over 500 locations through out Manhattan, Brooklyn and Queens targeting prospective tourists, visitors, relocators and second-home owners. Upstater readers are already engaged with our communities, visiting neighborhoods or planning a trip in the near future. Sizes Full Page / Covers 7.5 w x 10 h with bleed 8.75 w x 11.25 h 1/2 Horizontal 7.5 x 4.625 Rates SAVE 20% 1x 4x Back Cover $5,000 $17,000 Inside Front Cover $4,370 $14,000 Inside Back Cover $4,150 $13,250 Full Page $3,220 $10,300 Half Page $1,825 $5,850 The Numbers 50,000 Magazines Distributed 500+ Distribution Locations 250,000 Readership 1/2 Vertical 3.625 w x 9.5 h 1/4 3.625 w x 4.625 h 1/8 3.625 w x 2.2 h Quarter Page $975 $3,120 Eighth Page $515 $1,660 Advertising Deadlines Issue Ad Deadline Street Spring Jan 12 March 1 Summer April 17 June 1 Fall July 17 Sept 1 Relocate Pushing Green Minimal Mod Minimal Mod Relocate Pushing Green Relocate Minimal Mod Pushing Green Winter Oct 16 Dec 1 TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 7
FIVE WAYS TO GET NOTICED 1 2 3 4 5 PRINT Content Marketing Real Estate Listings Property for Sale The Real Estate section offers an economical venue for Realtors to present listings in a sleek and beautiful presentation. This special section of Upstater was created for Realtors and Brokerage firms and is solely dedicated to property listings. Rates SAVE 20% 1x 4x Full Page $2,500 $8,000 Half Page $1,250 $4,000 Quarter Page $625 $2,000 Native Advertising Sponsored Editorial Upstater provides the unmatchable power of custom crafted content which seamlessly blends into our curated publication. Your message and content integrated into the readers experience seamlessly. Rates 1x SAVE 20% 2x One Page $4,000 $6,000 Three Pages $6,500 $11,000 Five Pages $10,000 $17,000 *Native advertising must relate to editorial content. Upstater editors reserve the right to pre-approve sponsored content TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 8
Let s Get Started Ways to Upstater Buy three of more and receive 10% discount across entire purchase 1. Digital Display Advertising Digital Brand Exposure 30K Unique Visitors per month 100,000K Page Views Per Month 75% of traffic from NYC Metro Area 2. Digital Real Estate Listings High quality and relevant digital exposure Multiple touch point marketing Instant leads and brand alignment 3. Digital Content Advertising Curated content delivered directly to our readers Leverage the Upstater brand and platform to message your customers Deliver content directly into their in box with eat.play.stay 4. Print Display Advertising Relevant and visual display advertising distributed in the Metro NYC region 50,000 copies delivered to 500+ distribution locations 250,000 + readership 5. Print Content Marketing Real Estate Listings: Relevant content promoting your properties to an eager audience Native Advertising: Sponsored editorial content written by an in-house journalist curated to the wants and needs of our readers while communicating the advertisers message. TO ADVERTISE, CONTACT MARYELLEN CASE (845) 334-8600 X120 MCASE@LUMINARYPUBLISHING.COM PAGE 9