Marketing & Sponsorship Opportunities Sharon Ngcobo +27 31 311 4243 promotions@durbanfilmmart.com 1
Overview About Durban FilmMart The Annual Durban FimMart hosts over 500 producers, directors, sales agents, distributors, financiers and funding organisations from across the world. The four day programme is jammed with meetings, project presentations and a series of masterclasses and workshops on the latest trends in film finance, marketing, distribution and new media technologies. Africa In Focus: Industry professionals and entry level filmmakers will be treated to a series of conferences, workshops and seminars. Networking events: Guests and delegates will be invited to attend a series of networking events. In addition the Industry Lounge also provides a valuable marketing opportunity for your organisation, bringing your brand face to face with industry. Designed to create partnerships and further the development and production of African cinema, Durban FilmMart (DFM) ultimately aims to raise the visibility of projects from the African continent, create networking opportunities with potential co-producers and other industry partners and act as a feeder stage for established co-production markets across the globe. The Durban FilmMart is a partnership between the Durban Film Office and the Durban International Film Festival, with principal funding from the City of Durban. The Durban FilmMart comprises the following:- Finance Forum: Selected projects have the opportunity to meet and pitch their projects to film financiers, sales agents and distributors on a one-to-one basis. Masterclass Programme: A series of masterclass programmes by leading industry experts will provide registered delegates an opportunity to enhance industry knowledge and professional skills so that they can compete more effectively locally and internationally. The African Pitch, a full day of pitching to a panel of funders, co-producers and broadcasters in advance of the Finance Forum meetings by all official DFM projects, both fiction and documentary along with three Talents Durban DOC Station projects. 2
Partners, Sponsors and Supporters ariety.com/subscri 3
DFM Delegates Country Attendance Country Total No. of Delegates Australia 1 Brazil 7 Cameroon 3 Canada 12 Chad 1 Cote D Ivoire 1 Egypt 2 France 14 Germany 7 Ghana 2 Israel 1 Italy 2 Kenya 12 Mali 1 Mauritius 1 Nambia 9 Netherlands 1 Nigeria 16 Norway 1 Reunion 4 South Africa 454 Sudan 1 Tanzania 1 Togo 1 Uganda 3 United Kingdom 12 United States of America 12 Zambia 2 Zimbabwe 2 Total No. of Delegates 586 8% Film Festivals/Markets 5% Organisations 3% Sales/Distribution 4% Broadcast 32% Short Films Delegate Type 7% Post Production 12% Music Videos 4% Animation 7% Writers 8% TV Series 18% Director 48% Producers/Production Company Delegate Focus Area 23% Documentaries 21% Feature Films 4
MEDIA AND MARKETING A robust media campaign is implemented throughout the year, increasing brand awareness for the Durban FilmMart and its supporters. The media campaign includes print, broadcast, online and outdoor advertising. Monthly newsletter mail-outs are sent to industry professionals, including a weekly countdown mailshot leading up to the commencement of the Durban FilmMart. Local print media partner, The Callsheet, produces daily electronic newsletters which are distributed to both their local and African databases. Programme and broadcast partner Afridocs produces live daily broadcasts from DIFF/DFM which are screened every evening on ED (DStv channel 190) and GOtv. (channel 65). The AfriDocs strand is seen in 49 countries by satellite, and terrestrially to an additional 100 cities in eight countries. MEDIA VALUE 2015 MEDIUM A.V.E (ZAR) PR VALUE (ZAR) Print Coverage 1 554 830.87 4 664 492.61 Online Coverage 5 443 716.37 16 331 149.11 Broadcast Coverage 130 163.00 390 489.00 TOTAL DFM MEDIA 7 128 710.24 21 386 130.72 5
Durban FilmMart Sponsorship Packages Exhibition Space Platinum Sponsor Gold Sponsor Silver Sponsor Prize Sponsor Product Sponsors & Brand Activations Double stand & private meeting room Double stand Double stand N/A N/A Branding Package (see page 7 for details) (see page 7 for details) (see page 7 for details) (see page 7 for details) (see page 7 for details) Programme Slots 4 hours 1 hour N/A N/A N/A Delegate Accrediatation 8 6 4 2 2 Access to DIFF Opening night As per accreditation As per accreditation As per accreditation As per accreditation As per accreditation Access to DFM Programme Yes Yes Yes Yes As per accreditation Access to films (subject to ticket availability} Yes Yes Yes Yes As per accreditation Table at Closing Night Dinner N/A N/A N/A N/A Networking Receptions Cocktail (off site) # 250 pax #Wine, Malt & Snacks Cocktail (Ocean Breeze - Elangeni) # 250 pax #Wine, Malt & Snacks Happy Hour (Industry lounge - Elangeni) # 100 pax #Wine, Malt & Snacks N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A Total cost of package (ZAR excl VAT) 200 000.00 150 000.00 100 000.00 As per agreement As per agreement 6
BRANDING PACKAGES Marketing & Advertising Platinum Sponsor Gold Sponsor Silver Sponsor Prize Sponsor Exhibitor Product Sponsors & Brand Activations Company profile on DFM website N/A N/A N/A N/A N/A Delegate bag insert - To be supplied by Company N/A N/A N/A N/A Full page advert in industry manual N/A N/A N/A Venue Branding (Artwork to be Supplied) Hanging Banners (1200mm x 2400mm) Industry Lounge x 6 Hanging Banners (1200mm x 2400mm) Industry Lounge x 4 Hanging Banners (1200mm x 2400mm) - Industry Lounge x 2 N/A N/A As per agreement Pull Up Banner - To be supplied by Company 5 3 2 2 At your stand N/A speech/ showreel at Closing Night N/A N/A N/A N/A showreel on screen in industry lounge Media interviews/coverage N/A N/A N/A Logo Visibility website programme industry manual media wall 7
Contact Details For more information on booking exhibition space and sponsorship opportunities at Durban FilmMart, please contact: Sharon Ngcobo Marketing Manager promotions@durbanfilmmart.com +27 31 311 4243 8