2017-2018 ADVERTISING, MARKETING AND SPONSORSHIP OPPORTUNITIES FEATURING DIGITAL OPTIONS: Banners, Blog, Social Media and WE17 Listings 1
TABLE OF CONTENTS SWE SWE... 4 WE17 Conference Edition... 5 SWE Heritage Club... 5 The Digital Version... 6 SWE Career Advancement Partners... 6 DIGITAL SWE Banner Advertising... 8 All Together Blog... 8 SWE Advance Learning Center... 8 WE17 Conference... 9 Premium Listing... 9 SWE Digital Media Package... 10 CAREER DEVELOPMENT POSTINGS AND RESOURCES Webinar Sponsorship... 12 PACKAGES AND DETAILS SWE Premium Advertising Packages... 14 Publishing Editorial Calendar/Specs/Contact Info... 16 MISSION STATEMENT The Society of Women Engineers stimulates women to achieve full potential in careers as engineers and leaders, expands the image of the engineering profession as a positive force in improving the quality of life, and demonstrates the value of diversity. 2
2017-2018 SWE
MAGA- SWE SWE IS THE AWARD-WINNING VOICE OF THE SOCIETY OF WOMEN ENGINEERS Released five times annually in print and/or digital format, SWE reaches all 30,000 SWE professional and collegiate members, plus corporations and universities throughout the United States, Canada and Puerto Rico. SWE professional members are involved in over 100 SWE sections in the U.S. and has active members-at-large worldwide. SWE collegiate members can be found in over 300 collegiate sections at leading colleges and universities in the United States and Puerto Rico. COMPELLING CONTENT SWE focuses on items of interest to members including: Achievements and accomplishments of technical women Career development Activities within the Society Career guidance for collegiates Outreach guidance for professionals and collegiates Insight, awareness and solutions to women s issues in the workplace Technical themes ADVERTISING BENEFITS Direct mail distribution to all SWE members Extensive reach to both professionals and collegiates Career-related editorial enhances the impact of your recruitment/diversity advertising Complimentary link from SWE Career Advancement Partners to your site Ads appear in the digital issue of SWE which is available with free apps in the Apple/ Google stores The content is optimized for mobile users and also accessible via other online formats. Complimentary job postings in SWE s Career Center 4
MAGA- SWE MAGAZINE THE 2017 NATIONAL CONFERENCE IN AUSTIN WILL TAKE PLACE OCTOBER 26-28 SWE s Conference Issue will include the 2017 conference program for Austin and all attendees will receive personal copies in their registration bags. It will be the ONLY resource distributed to all attendees, making it THE essential advertising tool for employers and universities. WE17 will be the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. To view the WE16 Program, please visit https://viewer.aemmobile.adobe.com/index. html#project/630f08d4-cacf-4cf0-bfb7-c77938722044/ view/toplevelcontent/view/swe-current_ issue;opento=browsepage SWE HERITAGE CLUB The SWE Heritage Club recognizes organizations that publicly support the Society by regularly advertising across the SWE network. Each SWE Heritage Club advertiser receives: Logo/button at the top of SWE Career Advancement Partners Preferred positioning A commemorative plaque from SWE in recognition of the advertiser s support. This plaque will be presented at WE17 if the advertiser attends the event in Austin with a photo in the Winter 2018 issue. Best discounts on advertising space in SWE Exclusive approval to use SWE Heritage Club logo in advertising Unlimited access to the SWE Career Center (resume database and job postings) ($7,995 value) The opportunity to be an exclusive sponsor of SWE To qualify for the SWE Heritage Club, an employer purchase a qualifying Premium Package from SWE. 5
MAGA- SWE THE DIGITAL VERSION Every advertiser in SWE has the benefit of being included in the digital version. All members receive e-mails announcing the new releases with links to SWE when they go live. SWE has dedicated apps in the Apple and Google stores to make accessing the content easier than ever before on smartphones and tablets. Being the sponsor of the issue entitles you to have a banner appear on the homepage of the issue as well as on the contents page. Sponsorship is $2,950 for regular issues or $4,495 for the Conference Issue. To see an example of this sponsorship opportunity, visit https://viewer.aemmobile.adobe.com/ index.html#project/630f08d4-cacf-4cf0-bfb7-c77938722044/view/toplevelcontent/view/swe_ main;opento=browsepage. The graphics for the app sponsorship are 1536 x 360 pixels (150 dpi requested) BONUS CAREER ADVANCEMENT PARTNERS Advertisers in SWE Magazine automatically receive a link to their site from the SWE Online Career Advancement Partners Web Page. Your participation in SWE Magazine also includes a bonus web link from SWE s Career Advancement Partners and job posting(s) on SWE s Career Advancement Partners. SWE s Career Advancement Partners page is accessible from multiple areas within the SWE site. All full-page advertisers have their logos on the page. Advertisers with fractional ads receive a text link that appears in the appropriate level (see below for levels) and receive the corresponding complimentary 60 day postings. Links remain live for at least two months and will connect directly to the URL from your ad when clicked. PLATINUM LEVEL Full-page advertisers Includes five postings ($995 value) Includes a 100 x 70 pixel logo GOLD LEVEL Half-page and 2/3 page advertisers Includes three postings ($899 value) SILVER LEVEL One-third page advertisers Includes two postings ($598 value) BRONZE LEVEL Quarter-page advertisers Includes one posting ($299 value) 6
2017-2018 DIGITAL
MAGA- DIGITAL BANNER ADVERTISING ON SWE AND CONFERENCE WEBSITES SWE s website, found at swe.org, promotes national advertising. Since the website is accessed regularly by members, this national banner advertising is an outstanding medium for employers to place employment ads that will link back to their website. Banner ads are available on all of the pages of the SWE website with one large banner and two smaller banners appearing on each page. Rates (Gross rate, for two months) Large Banner (250 x 250 pixels)... $3,975 Smaller Banner (120 x 240 pixels)... $2,750 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K. ALL TOGETHER BLOG SWE S All Together is the society s daily blog news source. All Together publishes content promoting relevant information and news for women engineers around the globe. Monthly e-mails are sent to SWE s membership and All Together e-mail subscribers. As a lead sponsor, you will have your logo (GIF format, no animations) included in the e-mail along with a description of your opportunities/programs (100 word maximum). Ads run on All Together s desktop and mobile site. The sponsorships are first-come, first-served and subject to availability. Monthly Rate... $4,995 The sponsor will also have a 350 x 250 pixel banner ad on All Together that stays up during your sponsorship, linking to your site. SWE ADVANCE LEARNING CENTER In the SWE Advance Learning Center, SWE members register for new webinars and access previous webinars and podcasts, as well as maintain their professional development transcripts. Take advantage of this new opportunity to reach women engineers with your 234 x 60 pixel banner ad placed prominently on the Center s home page. 234 x 60 Rates (Gross rate, for one year)...$4,395 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K. AD SPACE 8
MAGA- DIGITAL SWE is proud to offer a powerful opportunity to build momentum leading into the WE17 Conference in Austin this fall. Members closely review the website to see who will be attending the Career Fair and you have the opportunity to ensure that your listing on the WE17 website stands out from the hundreds of other exhibitors attending. THERE ARE THREE OPTIONS AVAILABLE TO YOU A Premium Listing which is limited and available to only eight exhibiting companies An Enhanced Listing (Academic Institutions Only) Ad placement on the conference website for advertisers on swe.org The Premium and Enhanced listing options allow you to highlight your organization in the online exhibitor listing. Advertisers can provide more detailed information about your products and services, social media outlets, and online resources all on your dedicated listing page within the heavily trafficked conference website. NOTE: Advertisers on swe.org will have their ads placed on the WE17 site at no additional cost. AD SPACE PREMIUM LISTING INSET The Premium Listings are limited to eight exhibitors. Appearing at the top, these will be the first listings seen on the page. BENEFITS INCLUDE Company logo (200 x 200 pixels, GIF format, animations acceptable) Company description (up to 250 words) Ability to list engineering disciplines you are looking to attract Up to eight links to company web pages and/or social media (careers, diversity, homepage, recruiting calendar, technology/ products, video, link to magazine ad, etc) Cost: $3,950 9
MAGA- DIGITAL SWE DIGITAL MEDIA PACKAGE $5,000 (Per Package) All Together Blog Post Tweet Chat (optional) Podcast (Posted to All Together & itunes) Social Media graphics & postings (will be included with blog posts, Tweet Chat, and Podcast) *Content guidelines available upon request The Society of Women Engineers launched its SWE Digital Media Package, which offers organizations the opportunity to exclusively promote content on SWE digital media platforms. Our package includes Tweet Chats, blog posts and podcasts. Package Benefits: Increase your organization s brand visibility Leverage content marketing opportunities SWE will work with you to customize and craft content to fit our available platforms Gain access to strong follower count Connect with a niche group of professional and collegiate engineers Tweet Chat (optional) Promoted LinkedIn Announcements SWE Digital Platforms: Facebook 57,220 likes (As of December 2017) Twitter 25,000 followers (As of December 2017) Instagram 4,886 followers (As of December 2017) SWE s Private LinkedIn Group 30,611 members (As of December 2017) All Together Blog 5,500 avg. a month (unique and returning readers) (As of December 2017) SWE s LinkedIn Company Page 12,565 followers Pinterest 1,260 followers SnapChat 1,500+ followers Reach: On average, we reach over 500,000 news feeds on Facebook each month. On average, we reach over 50,000 news feeds on Twitter each month. We reach 4,886 Instagram users. Collectively on LinkedIn we reach over 30,000 accounts. A few FAQs 1. What is a Podcast? An audio interview recorded online in a virtual studio with a host and one or two guests that is made available for playback or download on SWE s blog, itunes, and SoundCloud. 2. Why should we do a Podcast? You can share this digital content on a multitude of platforms (e-mail, social media, and mobile devices). A Podcast is also a great resource for content generation. It gives social media an audio component that adds value to the package as a whole. It s a unique way to draw attention and a great way to pull in a new and exciting audience. 3. What are graphics? Images and content go hand-in-hand. Graphics are created to accompany a post and visually tell a story. 4. What is a Tweet Chat? A Tweet Chat is a live but well-planned out discussion with questions stemming from a particular topic. The Tweet Chat is moderated to encourage engagement and also includes a hashtag which categorizes the chat for future and continued reference. 5. Why should my organization do a Tweet Chat? To maximize exposure and reach for a particular campaign and/or yearly initiative. A Tweet Chat reaches between 30,000 50,000 news feeds during the week and day-of promotion. 10
2017-2018 CAREER DEVELOPMENT POSTING AND RESOURCES
MAGA- CAREER DEVELOPMENT Posting and Resources WEBINAR SPONSORSHIP Each month, SWE adds new webinars to an already extensive list of offerings. Our professionally produced webinars cover a variety of topics for professional and personal growth and are marketed to more than 30,000 members. Sponsors have the opportunity to include your logo in the opening segment, introduce the speaker and presentation topic to the audience. Sponsors can also invite an unlimited number of attendees from your company to the webinar at no extra cost and your brand will remain in the webinar even after it has been permanently added to SWE s library. Sponsorship...$7,000 BONUS! SWE Career Advancement Partners link for SWE Magazine advertisers. See page 6 for full details. 12
2017-2018 PACKAGES AND DETAILS
SWE PREMIUM Advertising Packages SWE PLATINUM Multimedia Partner ($39,500) Choice of six of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine Full-page, 4-color ad in Conference Issue of SWE Magazine Full-page, 4-color ad in Winter Issue of SWE Magazine Full-page, 4-color ad in Spring Issue of SWE Magazine and two month 120 x 240 pixel banner ad on SWE website 120 x 240 pixel banner ad on SWE website for seven months Lead Sponsor of All Together for one month (subject to availability) and 120 x 240 pixel banner ad for two months on SWE website 250 x 250 pixel banner ad for five months on swe.org Lead sponsorship of SWE Magazine Digital Issue (subject to availability) and Premium Listing on WE17 Exhibitor Page Platinum Partner Level also includes: Heritage Club Listing in SWE Magazine Company logo on SWE Career Advancement Partners Recognition in SWE s Annual Report Entire archive (over 140 webinars) and all 2017 Webinars ($9,500 value) SWE GOLD Multimedia Partner ($28,900) Choice of four of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine Full-page, 4-color ad in Conference Issue of SWE Magazine Full-page, 4-color ad in Winter Issue of SWE Magazine Full-page, 4-color ad in Spring Issue of SWE Magazine and two month 120 x 240 pixel banner ad on SWE website 120 x 240 pixel banner ad on SWE website for seven months Lead Sponsor of All Together for one month (subject to availability) and 120 x 240 banner for two months on SWE website 250 x 250 pixel banner ad for five months on swe.org Gold Partner Level also includes: Heritage Club Listing in SWE Magazine Logo on SWE Career Advancement Partners Recognition in SWE s Annual Report Company access to all 2017 Webinars (25-30 projected - $5,000 value) 14
SWE PREMIUM Advertising Packages SWE SILVER Multimedia Partner ($23,000) Choice of three of the following: Full-page, 4-color ad in Fall Issue of SWE Magazine Full-page, 4-color ad in Conference Issue of SWE Magazine Full-page, 4-color ad in Winter Issue of SWE Magazine Full-page, 4-color ad in Spring Issue of SWE Magazine and two month 120 x 240 pixel banner ad on SWE website 120 x 240 pixel banner ad on SWE website for six months Lead Sponsor of All Together for one month (subject to availability) and two month 120 x 240 pixel banner ad on SWE website 250 x 250 pixel banner ad on SWE website for two months and Premium Listing on WE17 Exhibitor Page Silver Partner Level also includes: Heritage Club Listing in SWE Magazine Logo on SWE Career Advancement Partners Recognition in SWE s Annual Report SWE BRONZE Multimedia Partner ($15,950) Choice of three of the following: Half-page, 4-color ad in Fall Issue of SWE Magazine Half-page, 4-color ad in Conference Issue of SWE Magazine Half-page, 4-color ad in Winter Issue of SWE Magazine Full-page, 4-color ad in Spring Issue of SWE Magazine 250 x 250 pixel banner ad and 120 x 240 pixel banner ad on SWE s website for two months 15
SWE MAGAZINE 2017-2018 Publishing Schedule/Editorial Calendar Issue Fall 2017 Back to School/ Conference Preview WE17 Conference Issue Austin Winter 2018 Careers/Conference Highlights Ad Space July 13, 2017 August 17, 2017 December 7, 2017 Materials Date July 20, 2017 August 24, 2017 December 14, 2017 ADVERTISING RATES COLOR 2-COLOR ADDITIONAL - $895 4-COLOR ADDITIONAL - $1,295 COVERS BACK COVER: 4-COLOR PAGE RATE PLUS 15% INSIDE FRONT AND BACK COVER: 4-COLOR PAGE RATE PLUS 10% BLEED ADDITIONAL 10% DIGITAL ANIMATION $995 SPECIFICATIONS SIZE WIDTH HEIGHT FULL PAGE BLEED 8 5/8 X 11 1/8 TRIM 8 3/8 X 10 7/8 FULL PAGE (LIVE AREA) 7 1/4 X 10 1/2 PAGE ISLAND 4 3/4 X 7 3/8 1/2 PAGE VERTICAL 3 1/2 X 10 1/2 PAGE HORIZONTAL 7 1/4 X 5 1/3 PAGE VERTICAL 2 1/4 X 10 1/3 PAGE SQUARE 4 1/2 X 5 1/4 PAGE 3 1/2 X 5 BLACK AND WHITE GROSS RATE, PER ISSUE SIZE 1X 2X 3X FULL PAGE $7,844 $7,375 $7,106 1/2 ISLAND $4,895 $4,633 $4,502 1/2 PAGE (H/V) $4,778 $4,521 $4,392 1/3 PAGE $4,062 $3,844 $3,734 1/4 PAGE $3,076 $2,908 $2,822 ELECTRONIC SUBMISSION: PDF at 300 dpi SUPPLIED MATERIALS: CD Rom Ask your sales representative for any additional electronic specifications ADDITIONAL INFORMATION: Published rates are 15% commissionable to recognized agencies, except for special CPC rates which are net. Payment terms are net 30 days. Publisher reserves the right to suspend agency commission for past due invoices. All invoices over 30 days late will be assessed a finance charge at 1.75% monthly. Canceled orders must be received in writing by the space deadline. Cost of special handling of display ads, such as reshooting art to meet standard requirements, typesetting or creating artwork, will be billed to the advertiser at cost. MAILING INSTRUCTIONS All display advertising materials and instructions, including contracts, insertion orders and other correspondence should be sent to: adv@swe.org For display advertising information or questions, contact SWE: Phone: 434-244-9776 e-mail: adv@swe.org Website: www.swe.org 16