JANUARY 2018 Top-13 ecommerce Trends for 2018 PRESENTED BY BONSPACE.COM
Voice & Image 1 Search Voice will become one of the most important factors of innovation in the field of e-commerce, and not just on mobile devices. Instead of entering words, many consumers will use voice search in 2018. It is expected that by 2019 voice activation and image search will be used for 50% of all requests. 2
2 Dynamic Applications (AR) Augmented Reality (AR) popularity will rapidly increase in 2018, more often brands disclose mobile devices functions to visualize the goods in the store before buying. This year, AR Tech will make a giant step forward towards true implementation of the major and leading e-commerce companies. 3
Same Day 3 Delivery It's apparent that delivery services also played an important role in the decision to purchase a customer. Now 66% of buyers bought goods from one retailer, preferring others because the offered delivery services were more attractive. In addition, 96% of the same buyers said that a positive delivery experience will prompt them to again trade with the retailer. 4
4 Omnichannel As the hottest topic in the last five years, omnichannel will become an absolute necessity in e-commerce. Two main reasons why is omnichannel so valuable: The customer may need their products anywhere, and because of the omnidirectional channel, he can get it. Using everything that the company knows about the target customer, allowing to build deeper relationships and strengthen brand loyalty In 2018, mobile commerce will continue to gain even stronger positions. 5
Mobile ecommerce 5 To buy goods and order services, more often people use a mobile phone. Mobile shopping has become a convenience that no consumer will want to bypass. At that time, every businessman is obliged to use mobile commerce to improve his business. 6
6 Personalization When the store personalizing, there are obvious advantages for both the buyer and the seller. In 2017, 59% of marketers confirmed a good ROI after personalizing their online store. 7
Machine Learning 7 Machine learning is already integrated into many e-commerce systems, starting with software products and improving search functionality. Moreover, a sharp increase in the use of these technologies is expected, which will allow offering customers only what they want in short time, with less effort. 8
8 Chatbots & Artificial Intelligence We have been using chatbots for several years. But now, because of the use of neural networks, personal conversations with AI again will see growth. Created with AI Chatbots help to increase the involvement of users by providing them with relevant options. According to forecasts, by 2025 their growth will reach 1.25 billion. This year we will see that chatbots are becoming cheaper, smarter and more widespread. 9
Video 9 In the era of shopping on the go, more customers have the opportunity to watch the video than to read the text with the product description. A video is the only form of content that allows you to display a large amount of information in the shortest possible time. In addition, 73% of the people interviewed say that they often buy the product after watching videos that explain how it works. Now video content is the most interesting for the visitor of the site and monthly generates an average of 3 times more visitors per site than other content. 10
10 Subscription Based Service A subscription-based service is useful for both the buyer and the store. A subscription-based service allows an online store to achieve lower retention costs, improve the predictability of revenues and orders, accelerate the cycle of customer feedback and, as a result, increase profits. 11
Digital Wallet Payment 11 At first glance, a digital wallet only simplifies the process of verifying a payment using a single, secure account. But a digital wallet allows you to store your cards and shipping information and easily make purchases with one account, which proves its absolute necessity. 12
12 Social Shopping Pinterest and Instagram, two highly visual platforms, allow merchants to deliver their products to their customers and already works with e-commerce shops and leading search engines to provide them with relevant data for the classification and interpretation of images. 13
13 Blockchain & Cryptocurrency 2017 became a crypto-currency advertisement. It is expected that this will continue for some time and 2018 will be another year of rapid development of the cryptocurrency. 14
Data Sources https://www.shopify.com/partners/blog/ecommerce-trends-2018 https://www.bigcommerce.com/blog/ecommerce-trends/ https://www.econsultancy.com/blog/69676-ecommerce-trends-in-2018-what-dothe-experts-predict https://www.business2community.com/ecommerce/9-ecommerce-trends-willshape-2018-01985574 https://customerthink.com/transforming-trends-for-ecommerce-sector-in-2018- beyond/ https://www.wordstream.com/blog/ws/2018/01/10/ecommerce-trends http://www.adweek.com/digital/5-ecommerce-trends-everyone-should-payattention-to-in-2018/ https://www.huffingtonpost.com/entry/4-e-commerce-trends-to-watch-for-in- 2018_us_5a46d687e4b0df0de8b06a43 https://www.ecommercetimes.com/story/85040.html https://www.parcelmonitor.com/blog/top-e-commerce-trends-that-will-continueto-grow-in-2018/ 15
Have Been Analyzed https://www.peppergang.com/2018-e-commerce-trends-that-will-shape-ads/ http://www.powerretail.com.au/pureplay/5-e-commerce-trends-2018/ https://www.appseconnect.com/b2b-ecommerce-trends-2018/ http://www.yusp.com/blog/ecommerce-trends-2018/ http://www.iqmetrix.com/blog/6-e-commerce-trends-that-will-take-2018-by-storm https://www.fingent.com/blog/e-commerce-trends-2018-modern-consumershopping-habits http://multichannelmerchant.com/blog/top-5-trends-that-will-drive-ecommercein-2018/ https://www.tradegecko.com/blog/5-ecommerce-trends-to-watch-in-2018 http://www.mytotalretail.com/article/e-commerce-trends-to-watch-in-2018/ http://www.dmnews.com/agency/the-8-ecommerce-trends-that-will-dominate- 2018/article/701963/ https://www.brandwatch.com/blog/ecommerce-trends-2018/ https://www.just-food.com/comment/the-food-industry-in-2018-the-e-commercetrends-to-watch_id138321.aspx 16 All graphic materials were taken from public sources and belong to their owners.
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