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GESTURE RECOGNITION & TOUCH-LESS SENSING MARKET (2013 2020) By Technology (2D, 3D, Ultrasonic, IR, Capacitive); Product (Biometric, Sanitary Equipment); Application (Healthcare, Consumer Electronics, Automotive); Geography (Americas, EMEA, & APAC) MarketsandMarkets sales@marketsandmarkets.com www.marketsandmarkets.com
MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals, including advanced materials, automotive and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Pages 2
1 INTRODUCTION 1.1 KEY TAKE-AWAYS Global touch-less sensing and gesture recognition devices and technology market statistics with detailed classifications and splits by revenue and volume Analysis of the global touch-less sensing and gesture recognition market with a special focus on high-growth technologies in each type of device and fast growing market segments Impact analysis of market dynamics with factors currently driving and restraining the growth of the market, along with their impact in the short-, medium-, and long-term landscapes Porter s five forces analysis in detail, market life cycle analysis along with technology & market roadmaps, evolution & timelines of each of the markets Illustrative and detailed segmentation of the global touch-less sensing and gesture recognition market by device and technology Illustrative segmentation, analysis, and forecast of the major geographical markets to give an overall view of the touch-less sensing and gesture recognition market The future of each type of touch-less sensing and gesture recognition device and technology from both technical and market-oriented perspectives with technomarket oriented roadmaps Detailed competitive landscape with identification of the key players in each type of product/technology market Competitive intelligence from the company profiles, key player strategies, and gamechanging developments such as product launches and acquisitions Complete value chain, allied industry segments & value chain analysis of the touchless sensing and gesture recognition industry and their impacts on the market MarketsandMarkets Sample Pages 3
1.2 REPORT DESCRIPTION The touch-less sensing and gesture recognition technologies enable a user to interact with a device to perform a specific task sans the need of touching it. The touch-less sensing can be divided into two broad markets based on the applications, namely, touch-less sanitary equipment, and touch-less biometric market. The report deals with the analysis of all the technologies of the above-mentioned broad markets and the gesture recognition market. The report focuses on the in-depth segmentation of these markets by different technologies, products, and applications. For instance, the touch-less biometric market has been segmented by different types such as face, iris, voice, and touch-less fingerprint biometrics. Similarly, the touch-less sanitary equipment is segmented by major products like touch-less faucets, soap dispensers, trash cans, hand dryers, paper towel dispenser, and flushes. The gesture recognition market has been segmented, by technologies, into 2D camera based, 3D camera based, ultrasonic, infrared arrays, and electric near field. This report analyzes the findings by considering the market dynamics that shape it up. These dynamics are categorized under three headers: drivers, restraints, and opportunities. The market estimation and forecasting has been done using market dynamics. The report also gives detailed profiles of various companies currently active in these markets. In addition to the company profiles, the report provides a competitive landscape (CL) of the key players for each of the markets. The CL covers the market share analysis, mergers and acquisitions, collaborations, partnerships, new product developments, and the key growth strategies of each player. The touch-less sensing and gesture recognition market is also mapped against geography. The market by geography is segmented into various economic regions such as Americas, EMEA, and APAC. Apart from market segmentation, the report also includes critical market data showing the price trend analysis, Porter s five forces analysis, drivers of the market, restraints, opportunities, and value chain analysis. MarketsandMarkets Sample Pages 4
1.3 RESEARCH METHODOLOGY This research study involves the usage of extensive secondary sources, namely, directories, and databases such as Hoovers, Bloomberg, Business-week, Factiva, and OneSource, and so on to identify and collect information useful for this extensive technical, market-oriented, and commercial study of this global market. The primary sources are mainly several industry experts from core and related industries and preferred suppliers, manufacturers, distributors, administrators, solution providers, technology developers, alliances, standards & certification organizations from companies, and organizations related to all the segments of this industry s value chain. All the primary sources were interviewed to obtain and verify critical qualitative & quantitative information as well as to assess the future prospects. The following illustrative figure shows the market research methodology applied in making the report on the global touch-less sensing and gesture recognition market. FIGURE 1 MARKET RESEARCH METHODOLOGY Secondary Research Primary Research Market Crackdown Value Chain Key players End user Applications Related market growth rates Technological Developments Penetration rates of technologies Technological developments Market Dynamics Validation Geographical markets with their market share Market trends & forecast Bottom-Up Approach Top-Down Approach Qualitative & Quantitative analysis Market Segmentation Market Estimates Market Forecasts Source: MarketsandMarkets Analysis MarketsandMarkets Sample Pages 5
1.3.1 MARKET SIZE A top-down approach was used to estimate the market size of the touch-less sensing and gesture recognition market for various applications in each region. The research methodology used to calculate market size also includes the following details: The key players in the touch-less sensing and gesture recognition market were identified through secondary research and their market revenue was determined through primary and secondary research. This includes the study of the annual reports of top market players and interviews with key opinion leaders such as CEOs, directors, and marketing people The size of the overall market was derived by forecasting techniques based on infrared sensor market, capacitive sensor market, and the camera module market (2D & 3D) applications of the touch-less sensing and the gesture recognition market The geographical split is determined using secondary sources verified through primary sources. This is based on various parameters such as number of players in a particular region and the extent of research activity occurring in that geography 1.3.2 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES Existing gesture recognition technologies and products Data for extensive and exhaustive segmentation and classification of the global touch-less sensing and gesture recognition market Key industry trends of the top players of the touch-less sensing and gesture recognition market Past growth rates in various industry sectors useful for the study such as industry association reports, government reports, and annual reports of the companies Key players in each of touch-less sanitary, touch-less biometric, and gesture recognition markets MarketsandMarkets Sample Pages 6
1.3.3 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES Technical details of the touch-less sensing technology and gesture recognition technology Gesture recognition technology penetration rates into the major devices New technical and commercial developments Technological landscape, competition between technologies, industry preferences, and market dynamics Past and future growth trends in the touch-less sensing and gesture recognition market Price trends of infrared sensors, capacitive sensors, touch-less sanitary equipment, touch-less biometrics, and gesture recognition software/hardware Market penetration potential for the touch-less sensing and gesture recognition market for various applications such as touch-less biometrics, consumer electronics, and transportation MarketsandMarkets Sample Pages 7
2 MARKET OVERVIEW 2.1 MARKET DEFINITION The gesture recognition market has been defined as the revenue from the components and the software that are integrated into various devices in order to enable complete touch-free gesture recognition. The market statistics shown for the gesture recognition market, which include revenue and shipments, are only confined to that of touch-less gesture recognition. Accelerometers, gyroscopes, and related concepts have been qualitatively covered in the report to emphasize the differences and the evolution of technologies. The revenue shown in the report indicating the gesture recognition market revenue include the revenue of the hardware and software necessary for enabling gesture recognition in devices. The total market revenue is the sum of revenue from the standalone devices like Leap Motion and MYO and each of the applications, namely, consumer electronics, healthcare, automobile, retail, and others. The entire product cost of standalone devices has been considered for the revenue as they can be used as plug and play devices enabling gesture recognition. The hardware revenue considered for the estimation is that of the major components required to be integrated into the devices to facilitate gesture recognition through software. The pricing of the hardware components has been explained in the pricing analysis section of the report. The revenue for set-top boxes in the consumer electronics section includes both - integrated and plug & play solutions. The software price considered has been derived and verified through secondary and primary research for each of the devices. The total market shipments given are the shipments of consumer electronics, healthcare, automotive, retail, and other applications, as well as the shipments of standalone devices. The shipments estimated as the gesture recognition market shipments in consumer electronics application are the cumulative numbers that are derived based on technology penetration into each of the devices. Essentially, the actual shipments of one particular device with one technology could be lower than the shipments shown. This is because the devices where there MarketsandMarkets Sample Pages 8
is scope for more than one technology have been counted multiple times with respect to the technologies present. 2.2 MARKET SEGMENTATION 2.2.1 TOUCH-LESS SENSING The touch-less sensing market is segmented into four major sections: Technology, Products, Applications, and Geography. TOUCHLESS SENSING Technology Product Application Geography Technology 1 Capacitive Sensors Product 1 Faucets Application 1 Application 2 Geography 1 Geography Product Product Paper Towel Product Product Touch-less Biometrics Product Iris Recognition Product Finance & Banking Consumer Electronics Application 3 Others Geography Mexico South America Geography Geography Voice Recognition Source: MarketsandMarkets Analysis The figure above explains the further segmentation of the four main sections: Technology, Products, Applications, and Geography. Technology is further segmented into Infrared Sensors and Capacitive Sensors. Looking into the products, the two major product segments are Touch-less Sanitary Equipment and Touch-less Biometrics. Touch-less sanitary equipment includes faucets, soap-dispenser, and paper towel dispenser, flushes, and hand dryers. The market for products such as touch-less faucets, touch-less flush-o-meters, touch-less soap MarketsandMarkets Sample Pages 9
dispensers, and touch-less towel dispensers is expected to increase over a period of five years and will find its applications in households that are not operating at a large scale at present. Touch-less biometrics is also another very important field in the touch-less sensing market. Products covered under touch-less biometrics are fingerprint, face recognition, and palm recognition. Applications in this market are classified on the basis of products used in the individual applications. Touch-less biometric products are used almost across all the applications for authentication purposes. 2.2.2 GESTURE RECOGNITION The gesture recognition market has been segmented by technology, by application, and by the major geographies. The figure below gives an illustrative explanation of the segmentation. FIGURE 2 GESTURE RECOGNITION MARKET SEGMENTATION GESTURE RECOGNITION MARKET Technologies Applications Geography Technologies 1 Technologies Gyroscopes Touch-less gestures Technologies 2 Technologies 3 Technologies 4 Capacitive/electric near field Technologies 5 Consumer Electronics Applications 1 Applications 2 Laptop PCs Applications 3 Applications 4 Gaming Consoles Applications 5 Applications 6 Retail Geography 1 Geography 2 APAC Source: MarketsandMarkets Analysis MarketsandMarkets Sample Pages 10
All the segments mentioned above have been further segmented into further sub-segments. For instance, the various gesture recognition technologies have been segmented as shown in the figure above. The market statistics given in the report are only associated with the touchless gesture recognition market by technology, application, and geography. MarketsandMarkets Sample Pages 11
3 MARKET BY GEOGRAPHY 3.1 INTRODUCTION This segment covers the region-wise trends in the touch-less sensing and gesture recognition market. Touch-less sanitary equipment and touch-less biometric markets are shown together. However, touch-less biometric has much greater market share over the touch-less sanitary equipment market. The gesture recognition market statistics for each of the major geographies are also shown in this chapter. The market shipments do not include the shipments of healthcare application and shipments of standalone devices like Leap Motion or MYO. A complete overview of the global gesture recognition market shipments, segmented by geography, is shown in the figure below. FIGURE 3 GLOBAL GESTURE RECOGNITION MARKET SHIPMENTS, BY GEOGRAPHY, 2012-2020 (MILLION UNITS) - XX XX XX XX XX XX XX XX XX XX XX XX Source: MarketsandMarkets Analysis MarketsandMarkets Sample Pages 12
The global gesture recognition market shipments are expected to grow exponentially from XX million devices in 2013 to reach XX billion units by the end of 2020. The shipments are estimated to grow at a healthy CAGR of XX% from 2013 till 2020. It can be observed from the figure above that the gesture recognition market will be dominated by the APAC region for the next seven years. The market is expected to witness exponential growth after 2013. This is majorly attributed to the increasing demand for major consumer electronic products like Smart phones, Tablets, and Laptops in the region. The region is also host for a number of OEMs with a strong foothold on these markets. The APAC region is followed by the EMEA region which is closely followed by the Americas. The overall gesture recognition market has garnered interest across all the geographies. The figure shows the demand side equation of the markets. The market ecosystem, when viewed from the supply side, is evenly balanced with major OEMs from the APAC region partnering with hardware manufacturers from Americas and software solution providers in the EMEA region. In terms of innovation and uptake, Europe stands at XX%, APAC at XX%, and U.S. at XX%. - An industry expert from a prestigious software solution company. The EMEA region has emerged to be a major region for technology in this market. The sheer number of players that have emerged in the past five years is the testimony to this fact. The major players in the EMEA region are PointGrab, eyesight, Omek Interactive, PrimeSense, SoftKinetic, and PMD Technologies among many others. The solutions provided vary from 3D sensors to software solutions. These companies have leveraged their technology to OEMs and semiconductor players of APAC and Americas. 3.1.1 AMERICAS America is divided in two major parts, North America and South America. At present, North America, which comprises U.S., Mexico, and Canada, dominates the touch-less biometrics market on a global level. The U.S. is the major driving factor for the growth of the biometrics market in North America. The increasing concerns towards national security, especially after XX terrorist attacks have significantly driven the U.S. biometrics market. The regulatory-driven activities and initiatives taken by the government in North America have enabled the MarketsandMarkets Sample Pages 13
biometrics market for government applications in North America to be the highest revenue generator as of 2012. The U.S. mandated Visa Waiver Program (VWP), the border management control programs, the national ID programs, driver s license, and the physical access and logical access control programs for buildings have opened the doors of opportunity for biometric vendors. In North America, large-scale funded programs and employee access monitoring in buildings are some of the factors driving revenue growth. In addition, the demand for finger-scan biometric technologies to curb the network access of confidential data only to authorized personnel is expected to increase the demand for PC/network security applications. As security issues have become vital in the government sector, local, regional, and national government organizations are deploying biometric systems owing to advantages such as high accuracy, convenience, and time efficiency. The need for solid security to tackle fraudulence, illegal immigration, and criminal activities has made it necessary for government enterprises to resort to security solutions. The market share of biometric technology is growing year-on-year and trends indicate that the coming years will see a significant boost in the potential of this market. The major application areas include transportation, border control, and immigration. MarketsandMarkets Sample Pages 14
TABLE 1 AMERICAS MARKET, BY TOUCH-LESS BIOMETRIC TECHNOLOGY, 2012-2020 ($MILLION) Type 2012 2013 2014 2015 2016 2018 2020 CAGR% (2013-2020) Fingerprint Recognition XX XX XX XX XX XX XX XX Iris Recognition XX XX XX XX XX XX XX XX Face Recognition Voice Recognition XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX Source: MarketsandMarkets Analysis The Americas market for touch-less biometric technologies is expected to grow from $XX million in 2012 to $XX million by 2020, at an estimated CAGR of XX% from 2013 to 2020. The face recognition market accounted for the largest share, that is, XX% ($XX million) of the overall Americas market for touch-less biometric technology in 2012. This segment is expected to reach $XX million by 2020, at an estimated CAGR of XX% from 2013 to 2020. The iris recognition market is the next biggest market and is expected to grow from $XX million in 2012 to $XX million by 2020, at a CAGR of XX% from 2013 to 2020. The iris recognition technology is considered to be the most accurate and fool-proof touch-less biometric technology since the retina of an individual s eye is not liable to change at any given time. Thus, the market is expected to reach $XX by 2018, a notch smaller than the face recognition market. The reason behind an average CAGR is the high cost involved with the technology which is the maximum as compared to the contemporary technologies. MarketsandMarkets Sample Pages 15
TABLE 2 AMERICAS MARKET, BY TOUCH-LESS SANITARY EQUIPMENT, 2012-2020 ($MILLION) Type 2012 2013 2014 2015 2016 2018 2020 CAGR% (2013-2020) Touch-less faucets Touch-less soap-dispenser Touch-less towel dispenser and flush valves Touch-less trash cans XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Hand Dryers XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX Source: MarketsandMarkets Analysis The Americas market by touch-less sanitary equipment is expected to grow from $XX million in 2012 to $XX million by 2020, at an estimated CAGR of XX% from 2013 to 2020. The hand dryers market accounted for the largest share, that is, XX% ($XX million) of the overall Americas market for touch-less sanitary equipment in 2012. This segment is expected to reach $XX million by 2020, at an estimated CAGR of XX% from 2013 to 2020. The touch-less faucet is the next biggest market and is expected to grow from $XX million in 2012 to $XX million by 2020, at a CAGR of XX% from 2013 to 2020. Americas is a developed economy emphasizing heavily on the health and sanitation aspects. MarketsandMarkets Sample Pages 16
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