2018 Supplier Marketing Programs get your message out to the right people at the right time discover what s next 2018 Supplier Marketing Programs Page 1 CY '18 Edition - 6/2017
Build a Program that Works for You Marketing success is about engaging the right customer at the right time. Get Started We start by understanding you and your product. Then we decide which months are most effective and recommend the programs to: Increase brand recognition Boost your sales Develop loyal customers We deliver the best results for you based on our expertise and data including: Top sellers reports Trends data Industry sales data Foodservice movement Nutritional information Work with us to discover what s right for you and your business. Annual Advertising Agreement Not all businesses have the same needs, so we offer several levels of participation. Pick the one that fits your goals and budget. Participants receive: Discounted rates on marketing programs Unlimited monthly promotional listings New items featured in New and Now monthly publication Monthly Specials ads Cover ads* NEW Line listing in Seasonal Essentials (applicable products)* NEW UNFI Customer Portal Product Listing Page ad* NEW Supplier Brand Sheet posted on the UNFI Customer Portal* Increases brand recognition Customer loyalty Stronger sales *Applicable at designated level of participation 2018 Supplier Marketing Programs Page 2 CY '18 Edition - 12/2017
Reporting Suites Get valuable data to help grow your business Supply Chain by ClearVue Demand planning, forecasting, and procurement insights. Reports include: - Monthly Forecasting Weekly Sales Out the Door - Weekly Quantity On Hand/On Order - Weekly Service Level - Supplier In-Site Subscription (SIS) - Supplier Breakout Reporting Subscription Data helps you solve today's challenges and plan for the future Supplier-in-Site (SIS) Web-based reporting tool provides SKU-specific, store-specific detail Focuses primarily on UNFI s independent customers 22 reports available, including Weekly Chargebacks, Supplier Sales Customer Detail, ACV, Voids, Sales Reports Individual Reports: Single or Subscription Monthly UNFI Sales by State Quarterly Supplier Breakout Reports Quarterly UNFI Warehouse Split by channel and state Foodservice Reporting Select Nutrition Reporting Helps to plan your growth strategy Focuses your efforts to make the most impact Compares your results to your competitors 2018 Supplier Marketing Programs Page 3
Retail Activation Consumer Circulars Monthly in-store circulars for independent customers Over 1,100 participating customers Circulars are customized for each UNFI distribution center location and local to you Monthly and seasonal themes Direct-toconsumer communication Proven to drive sales, placement, and volume Your deals are enhanced with additional UNFI contributions Deep Deals Deals of Massive Discount (DMD) Digital publication used by UNFI sales team to sell product to customers Focused on high-volume items Promoted at UNFI Tabletop shows One month promotional period Deep deals offer up to 50% off Volume Deals Incentivized high volume purchases Promotions published in Monthly Specials UNFI provides tiered contribution Hot Sheets Selling tool for UNFI sales team and suppliers brokers Promote deep discounts monthly with MCB only UNFI contributes strong additional discounts Themed content increases interest and value Provides high visibility for your brand Discounts encourage high sales volume Creates interest and excitement at the retail level National and regional options allow you to target audiences 2018 Supplier Marketing Programs Page 4 CY '18 Edition - 12/2017
New Product Marketing New Products Monthly Specials Target prospective customers Free with Annual Advertising Agreement Placed in full color section in front of Monthly Specials Fast track your new products New and Now Monthly publication for customers and UNFI sales team Highlights brand, product, and attributes of new products Included with Annual Advertising Agreement Color ads and advertorial options available New Item Introduction Program Two program components - choose one or participate in or both for the most effective roll out: New Item Webinar Live monthly online presentation for UNFI sales team National and regional flexibility Each brand receives a full page to present images, attributes, distribution, pricing, and promotion Speed to Market Provides a free fill of each new item to approximately 350 UNFI customers National and regional flexibility Participating customers commit to stock items in their stores for a minimum of 3 months Immediate placement in retail stores to jump-start sales Encourages sales and helps to create a customer base Provides an opportunity to showcase your products directly to the UNFI sales team Sample distribution encourages customers to buy 2018 Supplier Marketing Programs Page 5
Wellness Program NEW Focused on promoting wellness, health & beauty and supplements to all UNFI customers Wellness Monthly Focus Promotions in Monthly Specials UNFI contributes to your deal Focuses on promotion and education Featured brand page ad Direct engagement with UNFI sales team Drive sales, placement, and volume Deep discounts boost sales Maintains high quality brand reputation Builds brand loyalty Shipper Push Monthly pre-order program for shippers National and regional flexibility Sell sheets and order guides are electronically distributed to UNFI sales team and suppliers brokers Increases visibility for your open stock products Increase sales with seasonally appropriate shippers 2018 Supplier Marketing Programs Page 6 CY '18 Edition - 12/2017
Online Marketing Customer Portal Banner Ads Monthly digital banner ads are placed strategically throughout the UNFI Customer Portal website Featured monthly themes to promote top-selling categories and products Flexibility and short lead times for ad artwork and activation Ads link to your product listing page on the UNFI Customer Portal for one-click ordering Online ads offer measurable results Honest Green ecommerce Marketing Reach etailers through UNFI s ecommerce division Web, email, and sample options available Fast growing segment of UNFI business Customize messaging Proven to significantly increase activity on your product listing page Important response data provided High visibility - UNFI Customer Portal averages 300,000+ views per month 2018 Supplier Marketing Programs Page 7
Situational Marketing Email Marketing Opportunity Designed to deliver important, concise and measurable messages Reaches UNFI s independent and foodservice customers Messages delivered exactly when it makes the most impact Valuable response data shared about your campaign Optimizes your brand messaging Created specifically to get high open and click-through rates Messaging at precisely the right moment Tabletop Shows Visibility to UNFI customers and suppliers Regionally focused events Showcases new and seasonal items Sell to UNFI s customers from all channels Meet with UNFI sales team Truck Fleet Advertising Your brand billboard on wheels Targeted by UNFI distribution center location Choose the number of trailers, time frame, and geographic area UNFI trucks serve over 40,000 customer locations High visibility ads reach millions of potential customers Builds brand awareness 2018 Supplier Marketing Programs Page 8 CY '18 Edition - 12/2017
Foodservice Grab N' Go Catalog 3 versions: Distributors/Vending Colleges/Universities Restaurants Each version includes 8-16 pages relevant to the industry Ads appear in all versions. Ad space available by region. Published digitally: Winter (January), Spring/Summer (May), Fall (September) Includes restaurants, schools, vending companies, and convenience stores Restaurant Supplies Catalog Listing of back-of-the-house products including ingredients, paper products, cleaning supplies, bulk items Ad space available by region Three editions: Winter (January), Spring/Summer (May), Fall (September) Published digitally and emailed directly to foodservice managers Get It While It s Hot Magazine Editorial content about industry trends, new products, marketing ideas Printed and mailed directly to foodservice managers 6 times a year UNFI Customer Portal (Foodservice Section) Online banner ad exclusively for foodservice accounts Posted monthly on the home page Monthly email Segmented lists to reach specific audiences Ads can link to sell sheets or websites Customize and target specific audiences within the foodservice segment Cross-media packages increase visibility These vehicles exclusively reach the foodservice segment Foodservice is one of the fastest-growing segments at UNFI 2018 Supplier Marketing Programs Page 9
Seasonal Marketing Seasonal Essentials NEW Seasonally-themed digital publications to promote seasonal specialties 4 editions per year: - Winter - Spring - Summer - Fall Publications scheduled for Jewish Holidays: - Passover/Purim - Hannukah - Rosh Hashanah Includes special discounts Includes stocked items and preorder selections Promote special items for holidays and seasons Holiday Seasonal Essentials Special 4th quarter printed publication includes stocked items and pre-order options Full color catalog published in May Distributed at UNFI Tabletop Shows and included in customer deliveries Opportunity to promote shippers Focused promotions at the right time of year increase sales for these products Increases visibility for seasonal products Builds brand image in connection with holidays Engages the UNFI sales team 2018 Supplier Marketing Programs Page 10 CY '18 Edition - 12/2017
2018 Supplier Marketing Programs Build a program that works for you not sure? Your Supplier Manager will help you achieve your goals. Marketing Program Target Audience Content Media Page Annual Advertising Agreement 2 Direct to Consumer Independent Supermarket Foodservice ecomm National Regional DC Specific Monthly Specials Advertising Retail Activation 4 Consumer Circulars Deep Deals 4 Deals of Massive Discount (DMD) Volume Deals Hot Sheets New Products 5 New Products - Monthly Specials New and Now New Item Webinar Speed to Market Wellness Program 6 Shipper Push 6 Online Marketing 7 Customer Portal Banner Ads Honest Green ecommerce Marketing Situational Marketing - Email Marketing Opportunity 8 Tabletop Shows 8 Truck Fleet Advertising 8 Foodservice 9 Grab N' Go Catalog Restaurant Supplies Catalog Get It While It's Hot! Magazine Print Digital UNFI Customer Portal (Foodservice Section) Monthly email Seasonal Marketing 10 Seasonal Essentials Holiday Seasonal Essentials