Results of the AgroFarm 2017 exhibitor and visitor survey
Development of the AgroFarm 2007-2017 18200 14700 16000 15000 16500 12270 415 398 333 360 361 7500 7300 8500 10100 278 4500 222 230 169 162 120 Number of Exhibitors Exhibition area, sqm gross 2
Results of the AgroFarm 2017 exhibitor survey 3
Business sector Production 69% Trade Service Scientific institution Public services Information support Other Goverment organisation 6% 6% 1% 0% 5% 1% 36% 0% 20% 40% 60% 80% Source: Exhibitor survey 2017 4
Industry sectors represented at AgroFarm Husbandry and feeding technology Milking and cooling technology Animal health, veterinary medicine and hygiene Breeding animals, sperm, embryos etc., breeding Technology for dung, solid and liquid manure Animal housing and barn construction Feed, feed components Equipment, instruments Controlled environment, energy and environmental Feed production and feed storage Others Accessories, components and spare parts Management, consultancy, information Processing and marketing Transport vehicles and services Alternative Energy 5% 4% 2% 2% 19% 20% 17% 12% 15% 9% 15% 9% 13% 8% 15% 25% 0% 10% 20% 30% 40% Source: Exhibitor survey 2017 5
Exhibitor targets and their achievement Widen market 90% 46% 34% 20% Launch new products 88% 63% 18% 18% Test market 86% 56% 24% 20% Precise sales meetings 89% 55% 29% 16% Promote corporate image 87% 75% 13% 12% Exchange of Experiences 83% 64% 21% 15% Intensive consultancy 89% 72% 12% 17% Intensify existing business contacts 89% 72% 15% 13% Generate new business contacts 99% 55% 28% 17% 0% 20% 40% 60% 80% 100% very satisfied satisfied less satisfied Source: Exhibitor survey 2017 6
Evaluation of visitor quality and numbers Quality of the visitors at the stand 21% 46% 21% 9% 2% Number of visitors at the stand 28% 34% 24% 10% 4% 0% 20% 40% 60% 80% 100% very good good average poor very poor Source: Exhibitor survey 2017 7
Evaluation of the participation altogether Total 24% 44% 19% 10% 3% Other countries 16% 51% 18% 9% 5% Russia 29% 38% 21% 11% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% very good good average poor very poor Source: Exhibitor survey 2017 8
Evaluation of the current situation in the industry Всего 15% 36% 40% 8% 1% Зарубежные страны 9% 40% 40% 11% 0% Россия 20% 34% 41% 4% 1% 0% 20% 40% 60% 80% 100% отлично хорошо удовлетворительно плохо очень плохо Source: Exhibitor survey 2017 9
Intention to participate 2018 3% Yes 34% 63% Not decided, too early to judge No Source: Exhibitor survey 2017 10
Results of the AgroFarm 2017 visitor survey 11
Connection of visit with employment or vocational training No 11% Yes 89% Source: Visitor survey 2017 12
Business sector Other Consulting 4,5 5,9 Мinistry / administration / association 1,8 Science / research / education Processing 3,9 4,4 Services 9,6 Production of inputs and equipment for animal husbandry 6,5 Trade of inputs and equipment for animal husbandry Subsistence Farming Smal Scale Farming 9,3 9,6 10,6 Large Scale Farming 24,1 0,0 10,0 20,0 30,0 Source: Visitor registration 2017 13
Interests by exhibition segments Other 2,9 Тransport vehicles and transport services Management / consultancy / information Bioenergy 10,4 12,3 11,7 Accessories and spare parts 15,7 Technology for dung, solid and liquid manure Processing and Sale Milking and cooling technology Electronic equipment, instruments etc. 20,0 18,6 21,3 22,0 Veterinary 30,2 Feed, feed components, feed production and feed Husbandry and feeding equipment 39,2 40,4 Animal housing and barn construction Source: Visitor registration 2017 Breeding 36,0 35,8-10,0 20,0 30,0 40,0 50,0 14
Interests by livestock sectors Other 4,1 All animals 32,2 Goat and sheep 14,7 Poultry 25,3 Pig 19,4 Beef 30,9 Dairy 48,4 0,0 10,0 20,0 30,0 40,0 50,0 60,0 Source: Visitor registration 2017 15
Visitors by farming industry* Dairy farming 54% Beef cattle production 31% Plant production 28% Pig production 14% Poultry production 28% Other 18% 0% 10% 20% 30% 40% 50% 60% Source: Visitor survey 2017 * only visitors employed in the farming industry 16
Farms by the size of the agricultural land* 42% 16% up to 200 ha 201-1500 ha 8% 10% 21% 1 501-5 000 ha 5 001-25 000 ha 25 001-50 000 ha 3% over 50000 ha Source: Visitor survey 2017 * only visitors employed in the farming industry 17
Farms by the livestock numbers Сattle 10% 28% 37% up to 100 101-500 500-1000 12% 12% 1000-5000 over 5000 Cows 21% 8% 33% up to 100 101-500 500-1000 1000-5000 22% 17% over 5000 Source: Visitor survey 2017 18
Farms by the livestock numbers 0% 22% Pigs up to 2 000 2 000 12 000 9% 9% 61% 12 000 50 000 50 000 100 000 over 100 000 6% 1% 2% 2% 4% Poultry up to 1 000 1000 50 000 50 000 100 000 100 000 500 000 70% 500 000-1 000 000 over 1 000 000 Source: Visitor survey 2017 19
Professional status 1% 6% 9% 7% 2% Owner Director, general manager 23% Head of department Senior expert 15% 13% Expert Manager 12% 12% Labourer Lecturer, research staff Student Other Position Source: Visitor survey 2017 20
Investments in animal production planned over the next two years* Perhaps 37% No 14% Yes 50% Source: Visitor survey 2017 * only visitors employed in the farming industry 21
Areas of investments* Another 8% Buying livestock Equipment for keeping livestock and poultry Equipment for feeding livestock and poultry 41% 43% 47% Building/modification of animal and poultry housing 58% Equipment for milking and for refrigerating milk 33% Equipment for removing, storing and processing manure 27% 0% 10% 20% 30% 40% 50% 60% 70% Source: Visitor survey 2017 * only visitors employed in the farming industry 22
Assessment of the AgroFarm all in all 14% 8% 3% 44% 31% very good good average poor very poor Source: Visitor survey 2017 23
Attendance of the AgroFarm 2018 2% 23% 75% Yes No I don t know yet Source: Visitor survey 2017 24
Participation in the technical programme Yes 25% No 75% N = 571 Source: Visitor survey 2017 26
Live Demonstrations 27
Conferences, Workshops, Seminars 28
Business-Forum 29
AgroFarm 2017 Awards 14 awards Best Product - AgroFarm 2017 1 awards Best Service - AgroFarm 2017 7 awards for Best scientific development AgroFarm 2017