CURRICULUM VITAE CLAUDIA LINDBY PERSONAL DATA Born: 28 June, 1966 E-mail: cl@claudialindby.com Telephone: (0045) 25 13 20 26 COMPETENCE PROFILE 1. Leadership capacity: 10 years of line and HQ leadership responsibility whereof 6 years at Director s / Vice President-level and including board memberships; Project management capacity on international and top management level; Re-organization/change management skills also at operational level 2. International competence: 16 years in international business including international projects; Expatriation to subsidiaries in Belgium and the Baltic region; Total of 7 years living abroad (Japan, USA, France, Lithuania, and Belgium); Fluent in Danish, English, German and French; ability in / knowledge of Dutch, Russian, Spanish, Italian, and Japanese 3. Commercial skill base: New Business Development and Portfolio Management; International project management; Strong skill base in Partnership development/negotiation; Marketing as a strategic and integrated business discipline Strategic planning and execution 4. Consulting, Training & Coaching skills: Consulting, training and coaching capacity developed during 7 years of business consulting, in-company training of Danish and international companies, open course teaching experience, and 1-to-1 business coaching Strategic learning for business development management consultant / client interface experience; development program design Associate of Brain Technologies Corporation, USA Certified NLP Business Master Practitioner, and NLP Business Coach, Mentor & Trainer DiSC Leadership certified
PROFESSIONAL DEVELOPMENT 12/2006 Independent advisor, trainer & coach Partner & CEO, Consultant and Executive Trainer TMI Denmark ApS (07/2008 11/2011) Areas of responsibility: Building and developing client relations; co-creating tailor-made development programs; advising on the human and behavioral aspects of strategy implementation and business development; solution development Some clients and assignments: Leadership / Change Leadership development: TDC (largest Danish telecom), Tivoli, StepStone, Aegis Media (largest Danish media buyer), Choice Hotels, Den Blå Planet (the National Aquarium of Denmark) Personal Development & Productivity: Confederation of Danish Industries, Vestas Wind Systems, Call Me, Mærsk Drilling, DONG Energy, Airbus (Toulouse), Local Authorities of Copenhagen 08/2005 10/2006 Category Director CARLSBERG BREWERIES A/S Reporting to: Group Sales & Marketing Vice President Jan Hillesland Area of responsibility: Building a new "business unit" within the Carlsberg group that is to deliver on key performance indicators for the Carlsberg group's 3rd Party beverage business across markets and subsidiaries, focusing on category strategy definition and implementation (all beverage categories) as well as turning key 3rd Party brand owners from suppliers into Preferred Partners. Total net sales value of 3rd Party business ~ 700 MEUR Spend Budget level for position 1,8MDKK/0,25MEUR. Main tasks: Category role and strategy development in the corporate and local market framework Drive implementation of strategies Initiate and lead negotiations with key brand owners for Preferred Partnership status Ensure development of own brands and products (NPD as well as input to M&A) for balanced portfolios in strategic beverage categories Build European network-based team for development of the 3rd Party business including roles and responsibilities within this new multi-market matrix Establish a recognized corporate Centre of Excellence
02/2004 07/2005 Vice President Marketing BALTIC BEVERAGES HOLDING BALTICS Expatriated by CARLSBERG BREWERIES A/S Reporting to: President Tomas Kucinskas Board member in Saku Olletehase, Estonia JSC Aldaris, Latvia UAB Svyturys-Utenos Alus, Lithuania Area of responsibility: Developing the total beverage business for the BBH group in Estonia, Latvia and Lithuania by means of all available marketing tools so as to deliver on overall business targets for earnings, volume and market shares. Building a new Pan-Baltic marketing organization as well as future-fit local marketing organizations focusing on efficient cooperation, increasing competence levels and leadership skills. 25 employees whereof 7 in direct report. Total spend budget level ca. 10 MEUR. Main tasks: Building a new Pan-Baltic marketing organization (brand management and consumer research): hiring, definition of roles & responsibilities in 3-market matrix; people management also in relation to local sales & marketing organizations and top management Overall marketing target setting and marketing strategy formulation with local and Pan Baltic teams Pan Baltic and local portfolio planning and related business strategy development Introducing KPI based brand planning including long term brand planning New product development and launching Identification of critical competence areas in marketing, and personnel development and recruitment for Pan Baltic as well as local teams; succession planning 09/2001 01/2004 Marketing Director COCA-COLA TAPPERIERNE A S Reporting to: managing director Steen Jespersen Board member in Rent-a-Cooler Denmark Area of responsibility: Developing the non-alcoholic beverage business for the Carlsberg group in Denmark through brand and portfolio development including new product development, on the basis of consumer and market insight - and through an efficient marketing organization as well as good partner relations - so as to deliver on overall business targets for earnings, volume and market shares. 10 employees whereof 8 in direct report. Total budget level ca. 40 MDKK / 5,5 MEUR. Main tasks: Establishing a full-fletched marketing department in Coca-Cola Tapperierne A S Overall marketing target setting and marketing strategy formulation for the company Portfolio planning and related business strategy development KPI based brand planning including long term brand planning New product development Setting up a market intelligence system for fact-based decision-making
Ensuring efficient implementation of portfolio and brand with Coca-Cola Denmark s brand organization, and with our sales channels Identification of critical competencies, and personnel development and recruitment in accordance herewith; ensuring high level of employee job satisfaction (measured) 02/2001-08/2001 Sales and Marketing Director, Nordic region and Baltic States CARLSBERG BREWERIES A/S Reporting to: Group Vice President Nils S. Andersen Board member in all Group companies in the region (Denmark, Sweden, Norway, Finland, Lithuania) Area of responsibility: in particular, ensure satisfactory growth of Carlsberg and Tuborg brands in the region; in general, increase earnings and competence levels by identifying, developing and implementing best practice in sales and marketing, primarily via identification and management of critical projects in Group companies. 11 employees whereof 8 in direct report. Main tasks KPI based planning including long term planning Portfolio planning and related strategy development Introduction of Brand capital measurement and development Identification and realization of synergies in Group companies Budgeting and budget follow-up Identification of critical competence areas, and personnel development and recruitment in accordance herewith Performance dialogues with Group companies sales and marketing directors Pan Nordic knowledge and tool sharing 03/1998-02/2001: (Senior) General Manager, Nordic region and Baltic States CARLSBERG INTERNATIONAL A S Reporting to: Group Vice President Nils S. Andersen (until 05/1999 to Vice President Finn Jakobsen) Area of responsibility: as head of the Nordic department, secure satisfactory net profit and group brand volume sold via license partners and subsidiaries, as well as increase competence levels at HQ in relevant areas Personnel responsibility for 7 people, all in direct report. Main tasks: determination as well as on-going revision of objectives and strategies; performance dialogues; identification and realization of synergies in Group companies sales and marketing operations; personnel and organizational development; and due diligence projects.
07/1996-03/1998 Regional Manager and Assistant General Manager CARLSBERG INTERNATIONAL A S Reporting to: Senior General Manager Bjørn Søndenskov Area of responsibility: maximizing license earnings from the Benelux markets for the Carlsberg and Tuborg brands. In the absence of Mr. Søndenskov, acting as General Manager for the Division. Main tasks: heading a team of 3, assisting our local partners in pushing the development of the Carlsberg and Tuborg brands in accordance with Carlsberg s corporate guidelines. 06/1994-06/1996 Brand Manager CARLSBERG IMPORTERS S.A., B-Brussels Expatriated by CARLSBERG INTERNATIONAL A S Reporting to: Managing Director Paul Haelterman Area of responsibility: Strengthening the market position of the Carlsberg and Tuborg brands in the Benelux markets so as to secure satisfactory volume and brand development. Total budget level ca. 20 MDKK / 2,7 MEUR. Main tasks: brand and trade marketing strategy formulation, planning and implementation. EDUCATION 09/1990-01/1993 Master s of Science International Business Administration ( Cand. Merc. Int. ), Aarhus School of Business 09/1987-06/1990 Bachelor s of Science - International Business Administration ( HE ), Aarhus School of Business TRAINING/COURSES Young manager s Program - INSEAD, France Integrating Marketing and Finance Wharton, University of Pennsylvania, USA Pricing Strategy and Implementation, London Business School, UK Store Wars - INSEAD, France Business Coach & Mentoring training, Acuity World ApS NLP Master Practitioner certification International Society of NLP Ongoing mentoring program with Dr. Joseph Riggio, Princeton, NJ, USA LANGUAGE SKILLS Danish: German: French & English: mother tongue second mother tongue fluent and business negotiation Norwegian and Swedish: working ability Dutch, Japanese, Spanish, Italian, and Russian: some/basic knowledge
OTHER INTERNATIONAL EXPERIENCE 1992-1993 Trainee in Directorate General XXIII (Business Policy), Commission of the European Communities, B-Brussels 1991: 2 nd semester of Master s degree at Kansai University of Foreign Studies, Osaka, Japan 1990: 6 th semester of Bachelor s degree at École Supérieure de Commerce de Marseille, France 1986-1987: Youth work in San Diego California, USA 1985-1986: Youth work in Bagnères-de-Luchon, France