Outcome-Focused IT Delivery: The Next Step in the Continuous Improvement Journey

Outcome-Focused IT Delivery: The Next Step in the Continuous Improvement Journey As enterprise IT organizations adapt to a rapidly changing technology and business landscape, they need to align traditional bottom-up delivery assurance techniques and maturity models with top-down business priorities to enable innovation to blossom. KEEP CHALLENGING

Executive Summary The era of business as usual IT delivery is over, putting IT organizations once again at a crossroads. Several factors are causing a rethink of the conventional notions of delivery excellence, including unprecedented market uncertainties, disruptive technologies (social media, mobility, analytics and cloud, or the SMAC Stack TM ), the blurring of boundaries between traditionally siloed IT functions and the emergence of managed services. Long characterized by its ability to provide incremental productivity or quality gains by fine-tuning internal IT processes, delivery excellence has often been measured with IT-specific metrics, such as defect density, availability and mean-time-to-resolution. But what do these fine-grained metrics mean in complex IT operations, where multiple business stakeholders, delivery partners and service providers must be coordinated worldwide to deliver business value? The mandate is clear: IT organizations serving today s global enterprises must embrace delivery excellence strategies that cross organizational boundaries and that are focused on measuring IT s impact on prioritized business outcomes. To achieve this result, we suggest that forward-looking IT organizations adopt two basic guiding principles in their quest for delivery excellence: 1. Ensure a well-rounded focus on both process and outcome. Mature and robust processes drive efficient and predictable service delivery, but a focus on business outcomes ensures that continuous improvement efforts deliver value to stakeholders. 2. Take an end-to-end view of the IT value chain and elevate delivery excellence beyond IT silos or stovepipes. Delivery excellence programs that do not holistically address all aspects of IT system delivery, 2 KEEP CHALLENGING November 2013

support and maintenance fail to deliver full value to the business. Aligning disparate IT functions around a shared concept of delivery excellence reveals new paths for gaining big improvements in quality, cost reduction, delivery speed and stakeholder satisfaction. IT leaders across industries frequently report that their pursuit of delivery excellence is stymied by the lack of contemporary frameworks that holistically address the complexities of today s IT value chain, while at the same time mapping to measurable business outcomes. To address this need, we have leveraged our experience working with a broad mix of IT organizations and maturity models (e.g., CMMi, 1 ITIL, 2 etc.) to develop our own best-in-class, or BIC, framework. By combining top-down and bottom-up assessment techniques with the realities of complex, global, multisourced IT landscapes, we believe that IT organizations can achieve breakthrough improvements in the range of a 25% to 30% gain in cost, quality and speed, while delivering a superior customer experience. In the sections that follow, we explore our two guiding principles in greater detail and outline the basic constructs of the BIC framework. We conclude with a case study that demonstrates how this new approach to delivery excellence has driven breakthrough business value. OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 3

Defining IT Delivery Excellence Broadly speaking, we define IT delivery excellence as the set of continuous improvement efforts designed to: Deliver products and services better, faster and cheaper. Provide greater stakeholder satisfaction at business/technology touchpoints. Enable sustainable competitive advantage for the business. In our view, delivery excellence must provide well-rounded, transformational value on a sustained basis that positively influences business outcomes. The New Normal of IT Delivery Excellence As enterprises across industries confront prolonged global economic uncertainty, changing market dynamics and disruptive technology upheaval (e.g., the SMAC Stack), IT organizations are increasingly being held to standards of delivery excellence that are more demanding than ever. Over the past decades, the ability to deliver 5% to 10% gains in incremental year-on-year productivity has been considered a healthy indicator of IT delivery excellence and a differentiator. But today, incremental gains are considered table stakes; IT organizations are expected to proactively meet and exceed such benchmarks just to keep the business competitive. IT organizations are expected to optimize the collaboration between IT functions, technology platforms and sourcing partners to deliver more with less greater customer satisfaction, better quality and faster time-to-market while reducing total cost of ownership, year-over-year. Not only are the stakes changing, but the structure of enterprise IT itself is also in the midst of a tremendous transformation that is reshaping expectations around delivery excellence. The myriad changes include: System development and system operations/maintenance are approaching one another and becoming more integrated as continuous integration and continuous delivery gain traction. The role of quality assurance (QA) is changing from performing software testing to providing business assurance. 3 Static physical infrastructures are moving to virtualized environments, and operations and infrastructure management disciplines are converging in the cloud. Vertical silos or stovepipes that had built up between IT functions over many decades are eroding; an as-a-service horizontal view of IT is emerging. Enterprises are engaging in more multitower initiatives in which success is defined by the ability to harness diverse IT capabilities to deliver business value. In these circumstances, it is no longer sufficient for IT organizations to demonstrate delivery excellence in silos. Increasingly, IT organizations are expected to 4 KEEP CHALLENGING November 2013

optimize the collaboration between IT functions, technology platforms and sourcing partners to deliver more with less greater customer satisfaction, better quality and faster time-to-market while reducing total cost of ownership, year-over-year. Guiding Principles for Delivery Excellence As IT organizations attempt to negotiate the new normal, there is a growing realization that many of the traditional notions of delivery excellence are outmoded and do not address current expectations. IT leaders preparing their organizations to succeed in the new normal must ensure that their delivery excellence programs adhere to the two guiding principles outlined below. Guiding Principle # 1: Ensure a well-rounded focus on both process improvement and business outcomes. Arguably, the most important goal of any IT organization is to ensure that it delivers outcomes that matter to business stakeholders. Despite this, delivery assurance or delivery excellence programs continue to focus on IT-specific process improvements that may or may not tie back to business priorities. While robust processes and controls are necessary aspects of predictable IT system delivery and continuous improvement, an exclusively process-centric view of delivery excellence that is divorced from the needs of the business/customer can lead to unintended consequences. Consider the case of the customer communications management team at a leading U.S. insurer. Tasked with improving the time-to-market of customer-facing content, the IT delivery team invested a great deal of effort into improving the processes used for the release and dispatch of information from the headquarters to the field sales force. To the surprise of the team, the program resulted in only a marginal improvement in the time-to-market of the content. While robust processes and controls are necessary aspects of predictable IT system delivery and continuous improvement, an exclusively processcentric view of delivery excellence that is divorced from the needs of the business/customer can lead to unintended consequences. By choosing to focus solely on streamlining the underlying processes, the team did not question how the dispatched information was ultimately being used and whether all of it was relevant. Only later, when the team challenged the value of the information being delivered, was it able to eliminate significant redundancies in the dispatched data. By shifting focus from simply speeding content delivery to delivering the right content, IT was able to deliver real value to the business and impact time-to-market in a meaningful way. To meet today s operational challenges, IT delivery excellence programs must focus simultaneously on IT process improvements and business outcomes. Every metric collected and every process documented should clearly map to one or more business benefits. OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 5

Guiding Principle # 2: Take an end-to-end view of the IT value chain and elevate delivery excellence beyond IT silos or stovepipes. Enterprise IT organizations have a long history of organizing themselves into siloed technology groups or IT functions. As a result, it is not uncommon for enterprise IT organizations to have completely separate delivery excellence programs for application development, system operations, testing, etc. By limiting the focus to within the boundaries of specific IT groups, such programs typically end up leaking value and delivering sub-optimal results. Consider the case of an IT division at a U.S.-based financial services institution that historically had two separate departments for new system development and technical operations (with development rolling up to the chief technology officer and operations to the chief operating officer). For decades, the development and operations teams had lived in completely different worlds, interacting only briefly during releases. The emergence of newer methodologies such as Agile and DevOps 4 revealed significant challenges with this siloed approach. (See our white paper DevOps Best Practices: Combining Coding with Collaboration for more insights.) With both teams aligned around the same goals, delivery timelines were accelerated by 25% to 30%, and defects in production deployment were reduced by 30% to 35%. One unintended consequence was that the two departments were being measured, rewarded and penalized on completely different criteria. While development was incented to deliver significant new functionality as quickly as possible, operations was encouraged to minimize instability and downtime. This lack of alignment created significant friction and inefficiency in the build-to-deploy processes. To streamline the build-to-deploy operations and promote better integration, the organization decided to bring the two teams closer together. Importantly, a new measure of performance time-to-value was introduced. Defined as the time it takes for a customer to realize value from any work commissioned (i.e., the time required to conceptualize, design, develop, test and deploy code, followed by post-production fixes until the customer accepts the system), the time-to-value measure brought about a radical shift in behavior. Development started working more closely with operations to understand the nature of the production systems that their applications would run on. The operations group, for its part, engaged earlier in the development cycle to better understand what would be required for successful deployment. With both teams aligned around the same goals, delivery timelines were accelerated by 25% to 30%, and defects in production deployment were reduced by 30% to 35%. As this example illustrates, delivery excellence cannot be achieved if teams continue to operate in silos. The pursuit of delivery excellence must look at the entire IT value chain across functions. The endeavor must go beyond IT stovepipes and barriers, integrate separate IT functions, optimize performance at the functional touchpoint and focus on value delivery. 6 KEEP CHALLENGING November 2013

A Holistic Framework to Drive Value-Based Delivery Excellence Many of the frameworks for IT delivery excellence in use today stem from the classical SDLC engineering tradition and focus primarily on granular process improvements in functional IT silos. While frameworks such as ITIL and models such as CMMi are useful and help ensure consistent, repeatable process execution and improvement, they do not fully address our two guiding principles. In working with some of the world s most sophisticated IT organizations, across a wide range of industries, we have consistently heard the same message: Modern delivery excellence programs need a new approach for continuously delivering greater business value. At this point, we will examine the essential elements for any delivery excellence program developed for the modern enterprise. We will first provide an overview of our own best-in-class (BIC) delivery excellence framework. BIC leverages many well-established aspects of traditional IT/software maturity models, while incorporating new elements to holistically deliver positive business outcomes. We believe BIC represents a new paradigm for transforming delivery excellence within large corporate IT organizations. A Framework for Delivery Excellence The main elements of the BIC framework are a hierarchy of performance indicators (outcomes, value measurements and metrics, and qualitative measures), benchmarked against the following: Four maturity levels (inception, functional, performing and best-in-class). A library of transformation themes linked to business outcomes. An assessment/continuous improvement methodology. These framework elements are interdependent and are used to support three key activities: Benchmarking an organization s current performance. Identifying opportunities for improvement. Developing a roadmap to drive transformational change. Figure 1, next page, provides an overview of the main elements of the BIC framework. Salient Features of the BIC Framework Features of the BIC framework include the following: A hierarchy of performance indicators to ensure adequate focus on both process and outcomes. The BIC framework has three levels of performance indicators: outcomes, value measurements and metrics/qualitative measures that cover the entire IT value chain. Outcomes are the highest level of the performance indicator pyramid. There are four BIC outcomes, and each is focused on quantifying value to the business: > > Customer satisfaction. > > Quality. > > Time-to-market. > > Total cost of ownership. OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 7

Best-in-Class Framework to Improve IT Delivery Delivery Excellence Maturity Levels Level 1 Inception Customer Satisfaction Level 2 Functional Quality Outcomes Level 3 Performing Time-to-Market Level 4 Best-in-Class Total Cost of Ownership Customer Alignment Innovation/ Ingenuity Value Measurements Operational Excellence Risk Mitigation Throughput Industrialization Cost Efficiency Cap-Ex/Op-Ex Optimization App Dev Metrics/Qualitative Measures Across IT Service Lines Cross-Area Synergies App Value Mgmt Quality Engineering & Assurance IT Infra Mgmt Business Process Services 1. Assessment 5. Continuous Improvement Improvement 2. Transformation Roadmap 4. Implementation 3. Pre-Implementation Definition Figure 1 Every benefit achieved through a BIC delivery excellence program must ultimately contribute to one of these four outcomes. If outcomes quantify the business benefits expected, the value measurements describe the contribution of specific improvement efforts for these outcomes. We found the value measurement concept useful for categorizing the impact of specific improvement opportunities/activities into logical groups (often to be addressed together) and linking those improvements directly to the expected business benefits (outcomes). IT leaders will often focus on delivering results against value measurements, while business stakeholders will ultimately be most interested in progress against the outcomes. The BIC framework has eight value measurements (listed below by the outcomes to which they are most closely aligned): > > Customer satisfaction: Customer alignment and ingenuity/innovation. > > Quality: Operational/delivery excellence and risk mitigation. > > Time to market: Throughput and industrialization. > > Total cost of ownership: Cost efficiency and Cap-Ex-/Op-Ex optimization. The relationship between outcomes and value measurement is illustrated in Figure 2, next page. 8 KEEP CHALLENGING November 2013

Outcomes and Value Measurements Four Fundamental Outcomes Eight Key Value Measurements Customer Satisfaction Time-to- Market Quality Total Cost of Ownership Customer Satisfaction Customer Alignment Ingenuity/Innovation Quality Operational/Delivery Excellence Risk Mitigation Time-to-Market Throughput Industrialization Total Cost of Ownership Cost Efficiency Cap-Ex/Op-Ex Optimization Figure 2 Finally, it is in the metrics and qualitative measures (the lowest level of performance indicators in the hierarchy) that we find details on specific process areas. Metrics and qualitative measures cover familiar IT metrics, such as defect density, uptime, mean-time-to-issue-resolution, etc. Importantly, within our BIC framework, we chose to link each metric and qualitative measure to the value measurement category on which it had the greatest impact. Defect leakage, for example, would link to operational/delivery excellence under the quality outcome. Every model has its limitations, and any attempt at hierarchical categorization invariably involves some sort of simplifying logic. In our framework, for example, it is sometimes difficult to say whether a specific metric and qualitative measure impacts one value measurement more than another. That said, we have found that the three-tiered hierarchy of performance indicators defined in our BIC framework is well-suited to balance the very different challenges of quantifying business benefits and measuring fine-grained process improvements. Four maturity levels for benchmarking against industry-leading levels of performance. While we believe that the BIC framework s hierarchical model of performance indicators represents a powerful tool for building a comprehensive view of IT delivery performance, it is of limited value without context. To provide that context, and offer a quantitative measure of improvement opportunity, we developed a four-tiered maturity model and applied it to the values captured at each level of performance indicator. The four maturity levels defined in BIC are (from lowest to highest): > > Inception: Minimal IT performance and quality disciplines adopted. > > Functional: measured against service levels; focus on achieving efficiency improvements. > > Performing: proactively assessed for strengthening and creating competitive advantage. > > Best-in-Class: Industry-leading performance; emphasis on continuous improvement through innovation. OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 9

For metrics and qualitative measures, we found it useful to create a database containing benchmarked threshold values for each of the four maturity levels. These benchmarks are a combination of performance data collected across thousands of client engagements, as well as available industry data. To ensure that the BIC framework satisfies Guiding Principle 2 (i.e., it is holistic in its approach to the IT value chain), our benchmarks cover both common IT metrics, as well as metrics that are specific to various IT functions (e.g., QA, infrastructure, etc.). For metrics and qualitative measures, we found it useful to create a database containing benchmarked threshold values for each of the four maturity levels. A library of transformation and improvement themes. In building our BIC framework, one of the greatest challenges we faced was aggregating and aligning specific, granular process enhancements into outcome-focused improvement plans in a way that would be repeatable. To achieve this goal, we created a library of transformation and improvement themes. Each theme in the library encapsulates some aspect of an IT process area that can be improved upon to deliver business value. Each theme covers one or more processes that can be measured and benchmarked using the BIC performance indicators. We developed this library to serve two purposes: 1. To aggregate specific, cross-functional process improvement opportunities and their associated metrics and qualitative measures into logical groups that are categorized by the value measurements that they impact (which, in turn, link directly to measurable business outcomes). This ensures that any program that applies the BIC framework is using a common vocabulary and set of measures when articulating its delivery improvement strategy and desired business outcomes. 2. To serve as a source of best practices, listing and detailing the specific measures that can be undertaken to achieve some form of delivery transformation/improvement in an enterprise IT organization. By sitting between the fine-grained IT processes and high-level business outcomes, transformation and improvement themes also serve as a bridge between bottom-up and topdown views of IT processes. Transformation and improvement themes often cut across multiple value measurements (and hence may impact multiple outcomes). As an example, one transformation and improvement theme that we have identified in countless IT organizations relates to test automation. End-to-end test automation coverage and tools standardization is a theme that covers multiple aspects of an IT organization (development, testing, build and release) and will ultimately drive benefits around total cost of ownership, quality and time-to-market. A continuous performance improvement methodology that is both top-down and bottom-up. A continuous performance improvement methodology lies at the core of the BIC framework and helps create a cycle of sustained improvement. The methodology looks for improvement opportunities from two complementary vantage points: 1. A top-down, outcome-focused review is conducted to understand the business priorities and how they map to the corporate IT strategy. Is there a mandate 10 KEEP CHALLENGING November 2013

to cut costs? Speed time-to-market? Improve the end-customer experience? Where does the organization achieve the greatest bang-for-its-buck from a delivery excellence perspective? These inputs are used to organize, prioritize and focus the improvement opportunities identified by the bottom-up review. 2. A bottom-up, process-centric review is performed to examine the how of current IT operations and identify opportunities for improvement. The focus is on performance across IT functions and the touchpoints between them captured through established performance indicators. The Promise: Delivering Unprecedented Value to the Business We believe that the BIC framework or approaches that incorporate similar design characteristics can deliver significant business benefits well beyond the incremental gains associated with traditional IT delivery excellence programs (see Figure 3). As with any IT transformation program, success depends heavily on factors such as current organizational maturity, readiness to accept change, executive sponsorship, sourcing and technology landscape and budget. That said, and based on our experience of working with IT groups on best-in-class delivery constructs, organizations that are able to control most of these factors to their advantage can expect to realize a 20% to 25% improvement in customer satisfaction, 25% to 30% superior quality, 20% to 25% faster time-to-market and 25% to 30% lower total cost of ownership over a two- to three-year time horizon. Best-in-Class Benefits Desired Outcome of Best-in-Class Organizations vs. Median Peers Increased customer satisfaction Improved quality Median Median 20% to 25% better customer satisfaction Best-in-Class 25% to 30% superior quality Best-in-Class Faster time-to-market Median 20% to 25% faster time-to-market Best-in-Class Reduced total cost of ownership (TCO) Median 25% to 30% reduced TCO Best-in-Class Figure 3 OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 11

Quick Take What Does Best-in-Class Look Like? Since developing our framework, we have seen some encouraging real-world results from clients with whom we have partnered on the BIC journey to IT delivery excellence. The following is how we helped a diversified financial services client achieve breakthrough business benefits by employing our BIC framework and adhering closely to our guiding principles. Business Challenge The reconciliation function of a prominent line of business in a credit card, rewards, travel and business services company faced inordinately high operational costs, significant duplication of work and frequent customer complaints. Its performance on key business metrics such as transaction accuracy, cost per reconciliation, SLA adherence and reconciliation auto-match rate was 15% to 20% lower than industry benchmarks. Similarly, its performance on critical technology metrics, such as application availability and break-fix turnaround time, was also far lower than industry benchmarks. Solution A study was initiated using the BIC framework to identify opportunities to improve the performance of the reconciliation function. As our team looked across the client s IT and business operations, we discovered significant areas of disconnect. Despite the inherent similarities that existed in skill sets, processes and technology, different lines of business were running their reconciliation activities in independent silos. Over many years, these independent silos had become almost impregnable so much so that each line of business had developed its own ecosystem comprised of distinct processes and systems. Furthermore, each line of business had independent, dedicated teams for development, operations, testing, infrastructure and business process support. Finally, it was also revealed that consolidating reconciliation across lines of business would provide the requisite scale to make transaction-based pricing more attractive to customers than traditional headcount-based pricing. Further, this action would enable external service providers (looking to provide end-to-end reconciliation services in a managed services model) to pass on significant synergy and cost benefits. Benefits Based on these findings, the client decided to consolidate all of its reconciliation functions and move to a common platform, supported by a global utility operating on a transaction-based pricing model and run by an external service provider. The early results: Total cost ownership was ultimately reduced by 35% to 50% (see Figure 4). Key Takeaways This case study demonstrates how the BIC framework employed both of our guiding principles. First, when looking at the client s challenge (in this case its reconciliation operations), BIC helped ensure that our assessment was focused on the positive business outcomes that the client sought to achieve, not just areas of fine-grained process inefficiency (Guiding Principle 1). Second, in assessing where the greatest benefits could be achieved, we looked across functional IT boundaries and did not limit our improvement plans based on traditional organizational silos (Guiding Principle 2). Subsequent analysis revealed that moving the various business lines to a single, consolidated reconciliation platform could cut costs by 20% to 30% through improved automation (matching and allocation) and greater standardization of practices and processes. This would also improve reconciliation accuracy and productivity. An estimated 20% additional cost reduction could be achieved if the separate teams performing reconciliation in the individual lines of business were merged into a common horizontal utility. 12 KEEP CHALLENGING November 2013

Projected Reduction in TCO Lever 3 Lever 2 Consolidation of operations into a horizontal utility 15%-20% reduction in total cost of ownership Lever 1 Increased automation Standardization of practices/ processes 20%-30% reduction in total cost of ownership Figure 4 Looking Ahead In the midst of continuing macro-economic turbulence, when it is all too easy to fixate on short-term challenges, there is a real danger of losing sight of the deeper trends reshaping IT. As IT grows in strategic importance to the business, and emerges from the shadows of being a necessary cost center, new demands are being placed on all aspects of IT delivery. To stay ahead of the curve and emerge successfully, IT organizations must embrace a holistic, outcomes-focused view of delivery excellence. Successful delivery excellence programs need to exit the realm of IT/software engineering maturity models and incorporate two guiding principles: Ensure a well-rounded focus on both process improvement and business outcomes. Take an end-to-end view of the IT value chain and elevate delivery excellence beyond IT silos and stovepipes. Our BIC delivery excellence framework can help IT organizations address these two guiding principles and meet new business challenges. Our experience thus far with the BIC framework has been encouraging. We believe that organizations employing OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 13

the concepts outlined in this paper can achieve significant business benefits over a sustained two- to three-year program: 20% to 25% improvement in customer satisfaction. 25% to 30% improvement in quality (i.e., reduction of defects). 20% to 25% faster time-to-market. 25% to 30% reduction in total cost of ownership. Delivering big business outcomes is the new normal for enterprise IT organizations. Adopting a holistic delivery excellence program that is focused on delivering business value, and that cuts across old organizational barriers, has become an imperative that can no longer be ignored. Footnotes 1 CMMI is a process improvement program administered by Carnegie Mellon University. See the CMMI Institute Web page for more information: http://cmmiinstitute.com/: http://www.sei.cmu.edu/cmmi/. 2 ITIL is a set of practices for IT service management that focuses on aligning IT sevices with the needs of the business. For more information, see the ITIL Web site: http://www.itil-officialsite.com. 3 Expectations of testing are changing, and there is a need to position testing as an advisory service rather than limiting it to traditional QA/QC functions. For more information, see Transforming from Software Testing to Business Assurance, Cognizant Technology Solutions, 2012, https://speakerdeck.com/qaistc/transforming-from-software-testing-to-business-assurance. 4 DevOps is an umbrella concept that refers to anything that streamlines the interaction between development and operations. For more information, see What is DevOps, dev2ops Web site, http://dev2ops.org/2010/02/what-is-devops/. 14 KEEP CHALLENGING November 2013

About the Authors Philippe Dintrans is the Vice President and Practice Leader of Cognizant Business Consulting s North American Strategic Services Group. Philippe has led numerous consulting engagements on business transformation, IT transformation and change management for marquee clients at Cognizant. He holds a master s of science degree in engineering from the Massachusetts Institute of Technology (MIT) and an MBA from INSEAD. He can be reached at Philippe.Dintrans@cognizant.com Linkedin: www.linkedin.com/pub/philippe-dintrans/0/259/179. Josh Soldati is the Vice President and co-leader of Cognizant s BIC initiative, helping drive delivery transformation for clients. Josh has over 20 years of experience in IT services, cutting across industries such as life sciences, financial services, online services, commercial software, retail and high-tech. Josh holds a bachelor s of art degree from the Columbia University, New York. He can be reached at Joshua.Soldati@cognizant.com Linkedin: www.linkedin.com/profile/joshsoldati. Ravishankar Ganesan is an Assistant Vice President in the Delivery Assurance Group and a core member of Cognizant s BIC team. He has extensive experience in the field of quality, with implementation and assessment experience of quality models/standards and methodologies ISO 9001, CMMi, Six Sigma and Malcolm Baldrige National Quality Award. He is a certified Black Belt and holds a bachelor s degree in engineering from Annamalai University, India. He can be reached at Ravishankar.Ganesan@cognizant.com http://in.linkedin.com/pub/ravishankarganesan/23/98/433.. Amit Anand is a Director with Cognizant Business Consulting s Strategic Services Group. He has 12-plus years of experience in successfully leading and managing large IT performance and process improvement initiatives for various clients. Amit holds a bachelor s degree from the IIT Delhi and an M.B.A. from the Indian School of Business, Hyderabad. He can be reached at Amit.Anand@cognizant.com Linkedin: www.linkedin.com/pub/amit-anand/15/54b/b53. Joydeep Bhattacharyya is a Consulting Manager with Cognizant Business Consulting s Strategic Services Group. He has seven-plus years of experience in leading IT strategy, IT performance improvement and large-scale transformation initiatives. Joydeep holds an M.B.A. from the Indian Institute of Technology, Kharagpur, India, and a bachelor s degree in engineering from the University of Kalyani, India. He can be reached at Joydeep.Bhattacharyya@cognizant.com Linkedin: www.linkedin.com/in/joydeepbhattacharyya24 Google+: www.google. com/+joydeepbhattacharyya24. OUTCOME-FOCUSED IT DELIVERY: THE NEXT STEP IN THE CONTINUOUS IMPROVEMENT JOURNEY 15

About Cognizant Business Consulting With over 3,600 consultants worldwide, Cognizant Business Consulting (CBC) offers high-value consulting services that improve business performance and operational productivity, lower operational expenses and enhance overall performance. Clients draw upon our deep industry expertise, program and change management capabilities and analytical objectivity to help improve business productivity, drive technologyenabled business transformation and increase shareholder value. To learn more, please visit http://www.cognizant.com/business-consulting or email us at inquiry@cognizant.com. About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 166,400 employees as of September 30, 2013, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 3277 inquiry@cognizant.com European Headquarters 1 Kingdom Street Paddington Central London W2 6BD Phone: +44 (0) 207 297 7600 Fax: +44 (0) 207 121 0102 infouk@cognizant.com Continental Europe Headquarters Zuidplein 54 1077 XV Amsterdam The Netherlands Phone: +31 20 524 7700 Fax: +31 20 524 7799 Infonl@cognizant.com India Operations Headquarters #5/535, Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060 inquiryindia@cognizant.com Copyright 2013, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.