Ascend USA 2018 Sponsorship Opportunities. Episerver

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Ascend USA 2018 Sponsorship Opportunities

Dear Valued Partner, We are excited to announce that Ascend USA will return to Las Vegas, Nevada at the AAA Five Diamond awarded ARIA Resort & Casino from March 11 to March 14, 2018. To ensure you receive the most beneficial exposure, we have expanded our sponsorship opportunities to include more options, promotional marketing opportunities, content, commerce and digital marketing sponsorships to name just a few of the changes. In 2017, Ascend USA boasted some 600 attendees from 13 countries; 80 sessions and hands-on labs; our first Partner Day; inspiring keynotes from Mel Robbins and Scott Hanselman from Microsoft; another legendary final night event at the Marquee; and VIP commerce experience. Ascend USA 2018 we will once again bring together customers, prospects, partners, and engaging industry thought leaders. The popular Partner Day is also back, for you to expand your network, increase your knowledge, and get the best return from our partnership. And, with our portfolio growing in order to offer you more ways to engage with and drive value for customers, it s an event you won t want to miss. In order to accommodate requests from last year and meet increased demand, we are offering a wide range of sponsorship opportunities to suit your needs. I encourage you to review the enclosed details carefully and respond quickly, as changes have been made and we expect to sell out again. Booth selection is based on the contract submission date, so don t delay. Our Partners are critical to the success of our clients and our business. We are a Partner company, and together we are helping shape the future for our customers through truly standout and valuable digital experiences. On behalf of the entire team, I look forward to you partnering with us for the best Ascend yet! Sincerely, James Norwood Executive Vice President Strategy Chief Marketing Officer

What our sponsors are saying BEST. CONFERENCE. EVER. We are super happy, and we will definitely sign up to be a main sponsor for next year. Thank you for such a great event (the mobile app was great by the way!) Thank you for an excellent show and a great experience. The venue was amazing and the organizers did not spare any effort to make sure everything went perfectly well. Very impressed so far by everything at the Ascend event. Top marks for content, format and venue. Very good program! Best day so far. What a boost! Thanks for the wonderful event! It was great to see and hear the experiences from other companies as well as getting sneak peeks of what is coming! Networking opportunities. Unsurpassed!!!

2017 Attendee Demographics Attendee Type By Department Customers Ektron Customers Executive Project/Design Technology New vs. Alumni By Job Level Attended Before New Attendee Executive Director Manager Specialist

Global Sponsor 2017 Sponsors Thank You! Platinum Sponsors Gold Sponsors Silver Sponsors Bronze Sponsors

Introduction Sponsorships is offering a wide range of sponsorships designed to suit all types of partners. Each sponsorship will allow you to showcase your products and services to customers, partners and employees. New! In addition to our updated sponsorship packages, this year we are excited to offer Promotional Marketing Opportunities available to all partners! These opportunities may be added to your Sponsorship package or purchased standalone. The Promotional Marketing Opportunities do not include additional sponsorship benefits. How to Reserve a Sponsorship Sponsorships are limited and available on a first-come, first-served basis. To request your sponsorship, send an email to ascendus@episerver.com with the Sponsorship Level and Event and/or the Promotional Marketing Opportunity that you desire. Booth Selection Booth and table-top selection will be announced as we get closer to the event. At that time, sponsors will be able to select the booth/table-top of their choice, based on the level of sponsorship and the date you signed up to sponsor.

SPONSORSHIPS AT A GLANCE Global Executive 1 AVAILABLE Platinum 5 AVAILABLE Gold 7 AVAILABLE Silver 9 AVAILABLE Bronze AS AVAILABLE Package Price $35,000 $25,000 $18,000 $10,000 $7,000 Code Bash & Monday Night Reception Coffee Cart Final Night Party In-Room Tablets Registration Branding Welcome Reception Conference Lanyard Conference Mobile App Guestroom Voicemail Hands-On Lab In-Room TV Channel Room Drop Water Bottle/Giveaway Breakfast Lunch Morning and Afternoon Breaks Logo on Footer of Ascend Emails $900 Flat Rate for Additional Conference Passes Recognition as sponsor in the General Session Access to VIP Areas Pre or Post Event Email to Registrants (deployed by ) 1 Breakout Session with Attendee Scans Pre-Event Promotion on Social Networks Conference Mobile App Logo Description Ad Link to Content Company Logo on Ascend Website Full Conference Pass 6 5 4 3 2 Booth Size 10 x 10 10 x 10 Table Top Table Top Table Top

Global Sponsorship $35,000 1 available Conference Inclusion 6 Full conference passes, which includes all conference meals, access to exhibits, conference sessions, keynotes, and events Flat sponsor add rate of $900 for additional conference passes for sponsor employees only (this offer cannot be combined with any other group sales) Recognition as a Global sponsor throughout conference, on signage and in General Session One Presentation Breakout Session with attendee scans Session content must be approved by Additional Promotions and Benefits Logo on footer of Ascend emails Company logo on Ascend website Pre-Event Promotion on Epi Social Networks Pre or post event email to attendees (approved and deployed by ) Sponsored event listed in the agenda on the mobile app Conference mobile app includes logo, company description, ad and link to content or URL Access to VIP Areas throughout the conference Option to add a Commerce Package for $6,500 (see slide 13) Exhibit Hall One 10x10 Booth space with pipe and drape 6 Skirted table and two chairs Exclusive Global Sponsorship Opportunity Code Bash & Monday Night Reception This year we will be combining the Monday Night Reception and the Code Bash into one event! Sponsor the attendee reception on Monday evening in the Partner Village. A DJ will be mixing the beats and the cocktails will be flowing. This sponsorship includes special event signage, a signature cocktail and more. In addition, developers will participate in a team competition in coding. The teams will work together on a timed development project in. Participants can watch the Code Bash and vote for the winner!

Platinum Sponsorship $25,000 5 available Conference Inclusion 5 Full conference passes, which includes all conference meals, access to exhibits, conference sessions, keynotes, and events Flat sponsor add rate of $900 for additional conference passes for sponsor employees only (this offer cannot be combined with any other group sales) Recognition as a Platinum sponsor throughout conference, on signage and in General Session One Presentation Breakout Session with attendee scans Session content must be approved by Additional Promotions and Benefits Company logo on Ascend website Pre-Event Promotion on Epi Social Networks Pre or post event email to attendees (approved and deployed by ) Sponsored event listed in the agenda on the mobile app Conference mobile app includes logo, company description, ad and link to content or URL Access to VIP Areas throughout the conference Option to add a Commerce Package for $7,000 (see slide 13) Exhibit Hall One 10x10 Booth space with pipe and drape 6 Skirted table and two chairs Exclusive Platinum Sponsorship Opportunities One per sponsor available on a first-come, first-served basis. Coffee Cart: Conference attendees are always looking for their next coffee! You will have your own branded coffee cart located in a prime location at the conference. The coffee cart will be branded with your logo. Final Night Party: The Tuesday Night Party is the highlight of the conference and the chance to market your company to all attendees. This sponsorship includes special event signage, VIP sitting area, a signature cocktail and more. In-Room Tablets: Have your logo be the first thing attendees see when they walk into their room. This sponsorship includes your logo on the homepage of the tablet, one custom push message to all conference attendees staying at the ARIA hotel and one custom tab for information about your company. Available for one day only. (screenshot in Appendix) Registration Branding: Be the exclusive sponsor of registration. This sponsorship includes your logo on the registration site, check-in kiosks and the registration desk plasma screen. Welcome Reception: Sponsor the conference opening Welcome Reception at the Liquid Pool Club at ARIA. This sponsorship includes special event signage, greeting table, a signature cocktail and more.

Gold Sponsorship $18,000 7 available Conference Inclusion 4 Full conference passes, which includes all conference meals, access to exhibits, conference sessions, keynotes and events Flat sponsor add rate of $900 for additional conference passes for sponsor employees only (this offer cannot be combined with any other group sales) One Presentation Breakout Session with attendee scans Session content must be approved by Additional Promotions and Benefits Company logo on Ascend website Pre-event promotion on social networks Conference mobile app includes logo, company description, ad and link to content or URL Option to add a Commerce Package for $7,500 (see slide 13) Exhibit Hall 6 Skirted table and two chairs Exclusive Gold Sponsorship Opportunities One per sponsor available on a first-come, first-served basis. Conference Lanyard: Your company logo will be featured on the lanyard attached to each badge holder worn by every attendee. Conference Mobile App: Your company logo will be featured on our conference mobile app that will be used by all conference attendees. Sponsorship includes logo recognition in promoted post; pre and post event promoted posts; event push notification and a customizable app section. Guestroom Voicemail: Provide one customized voicemail broadcast to all attendees staying at the Aria Hotel. Use this option to encourage attendees to visit your booth. Sponsor is responsible for providing the message and it must be approved by. Available for one day only. Hands-On Lab: Your company logo will be prominently displayed on each of the attendee computer screens as well as the meeting room sign cover above the lab. In-Room TV Channel: Broadcast a custom message or video to all guests within the hotel. This is a great opportunity to reach a large audience. Sponsor is responsible for providing the message and it must be approved by. Available for one day only. Room Drop: Provide one small item to be delivered to each attendee s room at the Aria Hotel. Sponsor is responsible for providing the item and it must be approved by. Water Bottle/Giveaway: Your company logo will be on the provided water bottle handed out to all attendees at registration. Water stations will be available throughout the conference.

Silver Sponsorship $10,000 9 available Conference Inclusion 3 Full conference passes, which includes all conference meals, access to exhibits, conference sessions, keynotes, and events Flat sponsor add rate of $900 for additional conference passes for sponsor employees only (this offer cannot be combined with any other group sales) Additional Promotions and Benefits Company logo on Ascend website Conference mobile app includes logo and company description Option to add a Commerce Package for $8,000 (see slide 13) Exhibit Hall 6 Skirted table and two chairs Exclusive Silver Sponsorship Opportunities Three per sponsor available on a first-come, first-served basis. Breakfast (3 available) Maximize your sponsorship by being the first company the attendees think of each morning at Ascend as they enjoy breakfast. This sponsorship includes your logo on Breakfast signage on all three days of Ascend. This shared sponsorship is limited to three sponsors. Morning & Afternoon Breaks (3 available) Meet new friends and associates as you enjoy some reset time during the three morning and afternoon breaks. Hot and cold beverages will be available mid-morning throughout the area in addition to snacks in the afternoon. This sponsorship includes signage near the break areas on all three days of Ascend. This shared sponsorship is limited to three sponsors. Lunches (3 available) After the morning sessions, attendees will be happy to see your logo alongside a fabulous lunch, as they recharge for the afternoon sessions. This sponsorship will feature your logo on the lunch signage for all lunches. This shared sponsorship is limited to three sponsors.

Bronze Sponsorship $7,000 Conference Inclusion 2 Full conference passes, which includes all conference meals, access to exhibits, conference sessions, keynotes and events Flat sponsor add rate of $900 for additional conference passes for sponsor employees only (this offer cannot be combined with any other group sales) Additional Promotions and Benefits Company listing on Ascend website Conference mobile app - logo Exhibit Hall 6 Skirted table and two chairs

Enhance Your Presence with a Commerce Package If you are interested in targeting the commerce customer/prospect base at Ascend, you can be the exclusive sponsor of the Commerce Customer Dinner & Roundtable Package*: Host an exclusive Customer Appreciation Dinner during the conference at the Bardot Restaurant in the Aria Hotel. You will be the sole sponsor, along with, to host 20-30 commerce customers and prospects. Includes 4 seats for the sponsor. You will also be the sponsor of an ecommerce Business Leader Roundtable, where you will be able to brand the room, provide marketing materials and participate in the roundtable. Includes 1 seat for the sponsor at the roundtable. Sponsor may also have one representative at the entrance to roundtable to scan badges and provide hand-outs. Pricing Per Dinner Global Sponsorship Add-On $6,500 Platinum Sponsorship Add-On $7,000 Gold Sponsorship Add-On $7,500 Silver Sponsorship Add-On $8,000 A la Carte $9,000 * First come, first served. Subject to approval.

Promotional Marketing Opportunities l Open to All Partners Promotional Marketing Opportunities are available to all partners. You can add it to your Global, Platinum, Silver or Bronze Sponsorship package, or if you d prefer to not have a standard sponsorship package, you can purchase it standalone. The Promotional Marketing Opportunities do not include additional sponsorship benefits. Escalator Clings Sponsorship Fee: $300 per glass panel ARIA to Produce and Install: $600 per glass panel. Escalator Handrails Sponsorship Fee: $14,400 per escalator ARIA is the exclusive provider. Escalator Landing ARIA to Produce and Install: $3,600 ARIA is the exclusive provider. Escalator Runners Sponsorship Fee: $1,200 ARIA to Produce and Install: $3,000 per runner Escalator Steps ARIA to Produce and Install: $360 per step ARIA is the exclusive provider. Recommended minimum 50 steps per escalator.

Promotional Marketing Opportunities l Open to All Partners Elevator Door Clings Sponsorship Fee: $600 per elevator ARIA to Produce and Install: $900 per elevator Wall Clings (2 x 2 ) Sponsorship Fee: $120 ARIA to Produce and Install: $180 Minimum quantity of 10 Large Wall Clings Sponsorship Fee: Starting at $6,000 ARIA to Produce and Install: Starting at $12,000

Promotional Marketing Opportunities l Open to All Partners Hanging Banners in Foyer Space Sponsorship Fee: Starting at $1,200 + rigging ARIA to Produce and Install: Starting at $2,400 + rigging Meeting Room Sign Covers Sponsorship Fee: $120 ARIA to Produce and Install: $240

Promotional Marketing Opportunities l Open to All Partners Archway Wall Clings Sponsorship Fee: Starting at $6,000 ARIA to Produce and Install: Starting at $12,000 Window Clings at Entrance to Convention Center Sponsorship Fee: $9,000 ARIA to Produce and Install: $12,000 Glass Railing Clings Sponsorship Fee: $300 per panel ARIA to Produce and Install: $360 per panel (Up to six panels available) Table Top Clings Sponsorship Fee: $180 each ARIA to Produce and Install: $240 each (Minimum quantity of 10)

Promotional Marketing Opportunities l Open to All Partners Expansion Wall ARIA to produce and install: Starting at $8,400 ARIA is the exclusive provider.

A la Carte Items Sponsorship Description Cost Chair Massages Media Wall Screens Mobile App Promoted Post People will be helplessly drawn to your exhibit. Your booth will not be just another blur in a busy trade show; it will be a must-do attraction. Sponsorship includes the chair setup and masseuse. Only available in 10x10 booths. Promote your company logo on a media wall screen for all 3 days. will push through one post to all attendees through the mobile app. Content needs to be approved by (5 total) $350 per hour $600 per day/$1,800 total $500 Personalized Key Cards or Key Sleeves Upgrade from Table-top to 10x10 Booth Custom key cards and sleeves will grab their attention from the moment they arrive. Every conference attendee hotel guest in the block will see your company logo each time they access their room. Upgrade from your Table-top to a 10x10 booth in the Partner Village. Includes pipe and drape; 6 skirted table, two chairs. Only available for Silver and above. Key Card - $4.20 each Key Sleeve - $3 each $5,000 * First come, first served. Subject to approval.

Additional Information Sponsorship Agreement: Sponsor must sign the Ascend sponsor agreement in order to be confirmed. will hold the sponsorship for 10 business days after sending out the agreement. Payment: Payment for the sponsorship is due no later than 15 days prior to the event. will mail out an invoice to the partner. Sessions: Sponsors who have a session with their sponsorship are required to send the title and description within 10 business days of signing the sponsorship agreement so that may review and approve session content. If sponsor fails to do so, the session is forfeited. will provide you with a PowerPoint template to use. may require a phone conversation to discuss the content before approving. Sponsor must provide a complete presentation deck by due date prior to Ascend for final review. A speaker FAQ will be sent out prior to Ascend with important details for speakers. Wifi: Standard Wifi is provided as part of your sponsorship package. If you need it hardwired, it is available at an additional cost.

Partner Village Details will provide all sponsors with an Exhibitor Guide that will include details on the schedule, AV, shipping and more. Exhibitors are responsible for branding their own space. Table-tops: Exhibitor materials are limited to light collateral and small table-top displays. All materials must fit on the 6 table-top. Standing displays are acceptable only if they fit directly behind the table and do not take up a larger footprint than the table itself. Exhibitors are responsible for branding their own table-top. Booths: Exhibitors will receive a 10x10 booth space with pipe and drape. Exhibitors are responsible for branding their own booths. Giveaways: Exhibitors are allowed to distribute small giveaways. If exhibitor wants to hand-out anything larger, do in-booth promotions or raffles, it must be pre-approved by the venue and. Food & Beverage: If sponsor wants to distribute any food or beverage, it must be pre-approved by the venue and.

Join Us! ascendus@episerver.com www.episerver.com/north- America/ascend-usa

Appendix

Additional Information In-Room Tablet Platinum Sponsorship Media Wall Screens