Media information 2018 Advertising rate card no. 13 Valid from 10/01/2017 Print + Online www.springerfachmedien-wiesbaden.de
We re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Sales Management phone + 49 (0) 611 / 78 78 399 mobile + 49 (0) 173 / 291 55 35 rouwen.bastian@springer.com Ahmadou Ndiaye Media Sales phone + 49 (0) 611 / 78 78 260 ahmadou.ndiaye@springer.com Susanne Bretschneider Ad Management phone + 49 (0) 611 / 78 78 153 susanne.bretschneider@springer.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 65189 Wiesbaden Germany phone + 49 (0) 611 / 78 78 555 anzeigen-wiesbaden@springer.com www.springerfachmedien-wiesbaden.de
Cross-media services Journals Online solutions Books Corporate Solutions Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Rouwen Bastian Sales Management phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com
Table of contents Trade journal Title portrait.................................................................... 1 Schedule and topics...2 Major topics in detail...4 Conferences...5 Advertising rate card no. 13... 6 Anniversary issue 120 years ATZ... 9 Formats and technical information...10 Circulation and distribution analysis....11 Reader survey... 12 Website Portrait...14 Prices advertising formats...15 Formats and technical information...16 Newsletter Portrait...17 Prices advertising formats...18
Trade journal Title portrait 1 1 Title: ATZelektronik 2 Brief description: The specialist magazine ATZelektronik provides developers and decision-makers in the automotive and supply industries with high-quality, well-researched information from the whole spectrum of passenger car and commercial vehicle electronics. Through its unique focus and its blend of exclusive scientific and practiceoriented articles, ATZelektronik is essential reading for everyone in the electronics industry. 3 Target group: Developers and decision-makers in the field of passenger car and commercial vehicle electronics 4 Frequency: 6 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 13 th volume 2018 7 Subscription price: Yearly subscription Germany 190.50 (incl. V.A.T. + p&p) Foreign countries 180.91 (excl. V.A.T. / incl. p&p) Single issue 37.05 (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Vieweg Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str. 46 65189 Wiesbaden Germany phone + 49 (0) 611 / 78 78 0 www.springer.com 11 Publisher: Dr. Johannes Liebl, Wolfgang Siebenpfeiffer 12 Advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com Ahmadou Ndiaye (Media Sales) phone + 49 (0) 611 / 78 78 260 ahmadou.ndiaye@springer.com 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief) phone + 49 (0) 611 / 78 78 342 fax 462 alexander.heintzel@springer.com 14 Scope analysis 2016 = 6 issues + 5 special issues Total volume 1,248 pages = 100.0 % Editional part 1,070 pages = 85.7 % Advertisement part 178 pages = 14.3 % Supplements 2 items 15 Content analysis of the editorial part 1,070 pages = 100.0 % Developement 470 pages = 43.9 % Service 120 pages = 11.2 % Management 119 pages = 11.1 % Others 80 pages = 7.5 % Tools and processes 79 pages = 7.4 % Hardware 52 pages = 4.9 % Research 45 pages = 4.2 % Software 45 pages = 4.2 % Testing 33 pages = 3.1 % Onboard power systems 13 pages = 1.4 % 1
Trade journal Schedule and topics T This overview of the subjects scheduled for 2018 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / 78 78 260 (Ahmadou Ndiaye). Issue, month (AD, CD, PD) 1 Fairs, events, congresses Locations Dates 2018 1 Jan./Feb. EMV Düsseldorf 03/20 22 AD 01/17/2018 Embedded World Nuremberg 02/27 03/01 CD 01/23/2018 PD 02/12/2018 AABC Battery Congress Aachen 03/28 29 2 March/April AD 03/12/2018 CD 03/16/2018 PD 04/06/2018 3 May/June AD 05/02/2018 CD 05/08/2018 PD 06/01/2018 ATZlive Fahrerassistenzsysteme Wiesbaden 04/18 19 HANNOVER MESSE/Electric Transportation Systems Hanover 04/23 27 ATZlive Netzintegration der Elektromobilität Berlin 06/05 06 Testing Expo Stuttgart 06/05 07 PCIM, SMT Hybrid Packaging Nuremberg 06/05 07 CeBIT Hanover 06/11 15 Sensor+Test Nuremberg 06/26 28 ConCar-Expo Düsseldorf July 4 July/Aug. IAA Nutzfahrzeuge Hanover 09/20 27 AD CD 07/24/2018 07/30/2018 ATZlive Simulation und Test Hanau 09/25 26 PD 08/17/2018 Leading topic Main subjects 2 Special issues/ annual editions, etc. 3 Embedded systems E/E architectures Data management (Big data, Backend- Cloud solutions, Security) Every issue of ATZelektronik covers the core topics important to automobile designers: including increasing efficiency in vehicle electronic systems, increasing efficiency in vehicle technology by means of electronic systems, new IT as well as software and hardware standards and improvement of development methods. Automated driving Security Vehicle- & backend- IT Sensors & diagnosis Simulation & test Electrification (eligible topics: energy storage, HVand 48-V-electrical system, E-charging, power electronics, grid integration, SW, HW, components & systems) Human Machine Interface (HMI) E/E architectures Industrial process and control ATZextra 48 Volt / Hybrid BranchenIndex Automotive Electronics ATZextra Automated Driving ATZextra Automotive Engineering Partners 2
Issue, month (AD, CD, PD) 1 Fairs, events, congresses Locations Dates 2018 5 Sept./Oct. emove 360 Grad Munich 10/17 19 AD 09/11/2018 VDI-Tagung ELIV/Fahrzeugelektronik Bonn October CD 09/17/2018 PD 10/05/2018 Escar n.n. November ATZextra AD 10/08/2018 CD 10/12/2018 PD 11/01/2018 6 Nov./Dez. AD 11/14/2018 CD 11/20/2018 PD 12/07/2018 ATZextra E/E, software and IT-trends Special issue: Electronica CES Las Vegas/US 01/05 08 AABC Battery Congress Mainz 01/30 02/02 ATZlive Der Antrieb von morgen Frankfurt/Main End of Jan. 1 Jan./Feb. 2019 Embedded World Nuremberg March AD CD 01/08/2019 01/15/2019 EMV Stuttgart March PD 02/01/2019 Leading topic Main subjects 2 Special issues annual editions, etc. 3 Powertrain Security Connectivity electrification Components and parts Consumer electronics Every issue of ATZelektronik covers the core topics important to automobile designers: including increasing efficiency in vehicle electronic systems, increasing efficiency in vehicle technology by means of electronic systems, new IT as well as software and hardware standards and improvement of development methods. New processes in Simulation & test R&D (agile SWdevelopment, deeplearning) Embedded systems E/E architectures Data management (Big data, backendcloud solutions, security) ATZextra Formula Student Germany ATZextra VDI Yearbook BranchenIndex Automotive Electronics ATZelektronik annual calendar 2019 1 AD = Advertising deadline CD = Copy deadline PD = Publication date 2 See major topics in detail on page 4. 3 Special issues annual issues manufacturers issues special pages: Supplements in the magazines ATZ / MTZ. Further special issues and special subjects to be announced. Regular columns: development interviews research conference reports product news company news job market 3
Major topics in detail For the spotlight topics, articles on the following detailed topics could be published. Energy management Simulation & testing measuring Onboard power systems Infotainment Safety HMI (Human Machine interface) Construction elements Software and hardware development Driver asstistance systems Hybrid / electric vehicles Power supply High-voltage systems Conventional onboard energy management System architectures Power electronics Energy storage (accumulators, condenser, starter battery Micro-controllers Diagnostics Developmental testing and measuring Mobile measuring technologies Testing facilities HiL / SiL testing EMC Simulation tools Bus systems (Most, Flexray, CAN, IEEE 1394) WLAN Bluetooth Ethernet Cables, plug-in connectors Data transfer Energy transfer Lighting Data transfer Operating systems Telematics Navigation Displays Graphics controllers Embedded systems Most Apix Firewire Driver asstistance systems Data transfer SiL systems Developmental tools Image processing Sensor systems (radar, optical, lidar) Cameras Optoelectronics Navigation GPS-based systems Processes methods Functional Safety, ISO 26262 HMI Control systems Switches Buttons Monitors displays touchscreens Haptic systems Heads-up displays Language Instrumentation Buttons Cables Printed circuit boards Instrumentation Connecting technologies Plug-in connectors Semiconductors Relays Developmental tools Switches Small motors Processes Methods Tools Simulation Model-based design Diagnostics Validation Embedded design HiL / SiL testing Data volumes, data preparation and transfer, data saftey 4
Conferences 2018 for vehicle and engine specialists January February April May June September October November The Powertrain of Tomorrow 31. Jan. and 01. Feb. Frankfurt/Main 12 th Int. MTZ Conference Drive Systems of the Future 5 th Int. Engine Congress 27. and 28. Feb. Baden-Baden Entire system PKW NFZ Fuels Joint event of ATZlive and VDI Wissensforum Driver Assistance Systems 18. and 19. April Wiesbaden 4 th Int. ATZ Conference Automated Driving Body Construction Days Hamburg 08. and 09. May Hamburg 16 th ATZ Conference Grid Integration for Electromobility 05. and 06. June Berlin 3 rd Int. ATZ Conference chassis.tech plus 12. and 13. June Munich 9 th Int. Munich Chassis Symposium Simulation and Testing 25. and 26. Sept. Hanau near Frankfurt/Main 20 th MTZ Conference The Charge Cycle in Internal Combustion Engines 23. and 24. Oct. Stuttgart 11 th MTZ Conference Heavy-Duty-, Onand Off-Highway Engines 06. and 07.Nov. Cologne 13 th Int. MTZ Conference Large Engines Minimising friction in the powertrain November 7 th ATZ Conference Tribology Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: www.atzlive.com. Sponsorship and exhibition opportunities will be tailored to your company s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / 78 78 320 elke.vanlon@springer.com 5
Trade journal Advertising rate card no. 13, valid from 10/01/2017 P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic ATZelektronik worldwide and linking inside the German emagazine. Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page 388 240 420 279 7,907 8,883 9,859 10,835 1/1 page 175 240 210 279 3,960 4,935 5,910 6,885 2/3 page upright horizontal 115 240 175 156 131 279 210 177 3,289 4,100 4,912 5,724 Juniorpage 115 178 131 198 2,372 2,958 3,544 4,131 1/2 page upright horizontal 85 240 175 117 101 279 210 137 2,066 2,577 3,088 3,599 1/3 page upright horizontal 55 240 175 76 63 279 210 86 1,605 2,001 2,397 2,793 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request 2 Surcharge for additional advertising in German and English emagazines (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linking of your advertisement in both emagazines printed issue German emagazine German ATZelektronik worldwide English the German ATZelektronik, as well as the English ATZelektronik worldwide 6
Trade journal Advertising rate card no. 13, valid from 10/01/2017 P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page 388 240 420 279 7,060 7,931 8,803 9,674 1/1 page 175 240 210 279 3,536 4,406 5,277 6,147 2/3 page upright horizontal 115 240 175 156 131 279 210 177 2,937 3,661 4,386 5,111 Juniorpage 115 178 131 198 2,118 2,641 3,164 3,688 1/2 page upright horizontal 85 240 175 117 101 279 210 137 1,845 2,301 2,757 3,213 1/3 page upright horizontal 55 240 175 76 63 279 210 86 1,433 1,787 2,140 2,494 1/4 page upright horizontal block 40 240 175 56 85 117 46 279 210 63 101 137 923 1,151 1,380 1,608 1/8 page upright horizontal block 55 86 175 25 85 56 602 830 1,059 1,287 4 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linked advertisement Insertion Link 250 (e.g. logo, website) PDF download Link 250 Type of advertising (File) format Price in 1 1/1 page 4 colours 210 x 279 mm (wxh) 990* 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 9,734 copies You can find our technical information and specifications for digital copy at www.springerfachmedien-wiesbaden.de/data-delivery Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long Printing and binding methods: Offset, adhesive binding Contact: Susanne Bretschneider (Ad Management) phone + 49 (0) 611 / 78 78 153 susanne.bretschneider@springer.com 7
Trade journal Advertising rate card no. 13, valid from 10/01/2017 P 2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 523 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 20 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 2 ads 5 % 2 pages 5 % For 4 ads 10 % 4 pages 10 % For 6 ads 15 % 6 pages 15 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections Page 6 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,075 4-page 6,158 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 295 Up to 30 g per thousand 305 Number of enclosures on request Prices for heavier enclosures on request Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad 210 Number of postcards on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com Ahmadou Ndiaye (Media Sales) phone + 49 (0) 611 / 78 78 260 ahmadou.ndiaye@springer.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 8
1898 1943 1975 1999 2018 120 years ATZ: Celebrate with us - the great anniversary issue will be published in July 2018! Well-known experts of the industry will give an exciting view about the future of the automobile. Get more information at: www.atz-magazine.com/120-years Circulation: 15,000 copies, distribution to the readership of ATZ, MTZ and ATZelektronik. Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com Prices corresponding to advertising rate card on page 7. Anniversary issue AD: 07/02/2018 CD: 07/09/2018 PD: 07/27/2018 9
Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request E-Mail: susanne.bretschneider@springer.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via E-Mail: anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Susanne Bretschneider, Ad Management phone + 49 (0) 611 / 78 78 153 susanne.bretschneider@springer.com 10
Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July 1 2016 June 30 2017) Print run: 10,000 Actual distributed circulation of which, abroad: 529 (ADC): 9,734 Copies sold: 594 of which, abroad: 62 Subscription copies: 529 Members copies: 15 Individual sales: Other sales: 65 Voucher copies: 9,140 Reminder, archive and record copies: 266 3 Geographical distribution analysis: 4 Digital distribution: All printed issues of ATZelektronik are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.15 million unique visitors per month. (Source: AGOF digital facts 2017-03). 5 Article downloads: In the space of 12 months (July 2016 to June 2017) 9,969 ATZelektronik articles were downloaded from www.springerprofessional.de (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 6 Distribution English emagazine ATZelektronik worldwide: Round about 100 digital subscriptions of ATZelektronik worldwide, additionally a qualified circulation with an average of approximately 2,000 digital issues per publication and the following geographical focus of distribution: USA, Germany, Great Britain, Japan, France, China (August 2017) Percentage of actual circulation Economic area % copies Germany 94.6 9,205 Foreign countries 5.4 529 Actual distributed circulation (ADC) 100.0 9,734 3.1 Coverage in Germany structured according to postcode areas: current coverage upon request 11
Reader survey in der Klebetechnik 1.1 Branches Target groups Share in % Service Development 32 Suppliers 22 Automotive manufacturers 16 Research and apprenticeship 8 Other 22 2.2 Sociodemographics 2.2.1 Education and training Target groups Share in % Doctoral degree habilitation 14 Technical natural sciences degree traditional 68 university university of applied sciences Degree university of applied sciences 14 Technical school 5 1.2 Size of the business unit Target groups Share in % 1 to 99 employees 17 100 to 499 employees 17 500 to 1,999 employees 9 2,000 or more employees 57 2.2.2 Gender Share in % Male 88 Female 12 2.1 Occupational characteristics: position in the company Target groups Share in % Owner or co-owner, chairperson or managing director 10 Head of research, construction or development 12 Head of operations head of department: technical 20 Production manager 2 Head of operations head of department: managerial 2 Other member of staff: technical 34 Other member of staff: managerial 2 Instructor 7 Expert, assessor or service provider 2 Student, pupil or trainee 2 Other 10 Overview of empirical methods ATZelektronik Target group: ADC (Actual distributed circulation) Sample: 48 completed and evaluable questionnaires Written survey by questionnaire Timeframe: April-June 2017 Conducted by: Springer Fachmedien Wiesbaden GmbH 12
Reader survey in der Klebetechnik ATZelektronik has a readership with considerable decision-making responsibilities. Investment responsibility I prepare the decision-making process, I contribute input / suggestions, I voice concrete recom- 65 % mendations ATZelektronik is frequently and intensively used. This proof of the journal s high value and guarantees outstanding advertising exposure. 3 % Reading time More than 2 hours 31 % I make decisions independently / I make decisions with colleagues 43 % 28 % 31 minutes to 1.5 hours Up to 30 minutes 3 % Not involved 50 % of the ATZelektronik-readers have read 3-5 of the latest 6 issues. ATZelektronik achieves a high reach. Passed on Its outstanding editorial quality creates an attactive advertising environment. Quality of content 16 % I don t pass the issue on 67 % 33 % Recommendable 9 % 1 to 2 further readers 1 % 49 % 50 % Reports new developments at an early stage 38 % 13 % 3 % 3 to 5 further readers 6 to 10 further readers 11 and more further readers 26 % 65 % 9 % 50 % 46 % 4 % yes mainly no Important for my profession Important basis of information to make professional decisions and investments 22 % No response 13
Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/en/automotive 2 Brief description: Springer Professional Automotive is the international portal for the technical magazines ATZ, MTZ, ATZelektronik and ATZoffhighway. It provides engineers and decision-makers in the automotive industry all over the world with important technology and sector information. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / 78 78 136 christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com Ahmadou Ndiaye (Media Sales) tel + 49 (0) 611 / 78 78 260 ahmadou.ndiaye@springer.com For agencies: 5 Usage data: on request Business Advertising GmbH phone + 49 (0) 211 / 17 93 47 0 werbung@businessad.de 14
Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner 468 60 85 max. 120 Superbanner (big size) 728 90 85 max. 120 Skyscraper 120 600 or 160 600 85 max. 120 Wide skyscraper 200 600 85 max. 120 Medium rectangle 300 250 85 max. 120 Wallpaper (superbanner + skyscraper) 1 728 90 + 170 each max. 120 120 600 or 160 600 Billboard 770 250 170 max. 120 Half page 300 600 170 max. 120 Sidebar 300 600 170 max. 120 Floor ad 1,200 200 2 170 max. 120 1 Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 15
Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: www.springerfachmedien-wiesbaden.de/data-delivery 2 Delivery address: banner-wiesbaden@springer.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone +49 (0) 611 / 78 78 616 banner-wiesbaden@springer.com 16
Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automotive 2 Brief description: The newsletter provides engineers and decisionmakers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: fortnightly on Tuesdays (uneven calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / 78 78 136 christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 399 rouwen.bastian@springer.com Ahmadou Ndiaye (Media Sales) tel + 49 (0) 611 / 78 78 260 ahmadou.ndiaye@springer.com 6 Usage data: 7,710 recipients (August 2017) 17
Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic 140 100, text 300 characters ** 500 max. 45 Text ad large + logo/picture (gif or jpeg)* pic 140 100, text 650 characters ** 600 max. 45 Fullsize banner (gif or jpeg)* 468 60 600 max. 45 Rectangle (gif or jpeg)* 300 250 600 max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our specifications for online advertising at www.springerfachmedien-wiesbaden.de/data-delivery 18
A world of information from the automotive, materials and energy fields www.springerprofessional.de www.jot-oberflaeche.de www.springerfachmedien-wiesbaden.de Springer Vieweg