Incentives for Investment in Telecommunications Services in the EU and Eastern European Markets outside the EU

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Incentives for Investment in Telecommunications Services in the EU and Eastern European Markets outside the EU Ursula Harnischfeger Seminar on Economic and Market Analysis for CEE and Baltic States Prague, 10 September 2003 Member of

Content 1. Introduction: Incentives for investment in telecommunications 2. Setting investment incentives in regulatory regime 3. The operators`s perspective 4. Summary and conclusions Page 2

Content 1. Introduction: Incentives for investment in telecommunications 2. Setting investment incentives in regulatory regime 3. The operators`s perspective 4. Summary and conclusions Page 3

1. Introduction There is global competition for foreign direct investment Investment only takes place when the potential benefits outweigh the costs Foreign direct investment is very flexible and a typical investor will consider the following questions before investing: Is the political environment stable? What is the market size? What is the market potential? What is my strategic fit? Return on investment? What are my risks? What are the national rules and ownership rights? How is the economic and regulatory environment? Page 4

1. Introduction There are investment risks that can be influenced by regulators and some that can not be changed regulatory authorities will influence the regulatory environment and sector specific regulation risks for investors Investors`questions Responsibilities / Influence Interest for regulators Is the political environment stable? National Governments National policy What is the market size? Population and Market Size Country specific What is the market potential? Expected growth Industry and country What is my strategic fit? Investor s strategy Investor s strategy Return on investment? Financials Financials What are my risks? Specific risks Investors National rules and ownership rights? National Governments National policy Economic and regulatory environment? Regulation Regulatory authority Page 5

1. Introduction The role of the regulator the presentation will build upon presentation on Role of Regulators Topic of presentation will focus on regulatory framework = investment factors that can be influenced by regulators Page 6

Content 1. Introduction: Incentives for investment in telecommunications 2. Setting investment incentives in regulatory regime 3. The operators`s perspective 4. Summary and conclusions Page 7

2. Setting investment incentives in regulatory regime The importance of the regulatory regime for investors The Regulatory Regime has significant impact on the degree and speed of the incumbent s market share loss after liberalisation Incumbents loss of market share (%) in the long distance market after liberalisation 100% 95% 90% BT (UK) 85% Telia (Sweden) Telstra (Australia) 80% NTT (Japan) 75% Page 8 DTAG (Germany) 1 2 3 4 5 Number of years after liberalisation TCNZ (New Zealand) Source: Operators information

2. Setting investment incentives in regulatory regime The importance of the regulatory regime for investors Successful positioning in liberalized telecommunication markets and future revenues are highly dependent upon the regulatory framework In order to determine an optimal strategy in line with regulation, it is important to understand the regulatory framework and to interpret possible consequences of the various regulatory parameters from an investor s point of view More real competition and fully independent regulator will become reality in CEE and Baltic Countries Operators will have similar experiences as in Western Europe Incumbents will continue to have to do what other incumbents had to do Page 9

2. Operators need stable regulatory frameworks Investment is threatened without a stable, reliable and predictable regulatory environment Operators need to know that, if they make new investments those investments will not be challenged by inappropriate regulations New entrants need certainty in the regulatory environment they will be working in when drawing up their businesses cases Incumbents need certainty regarding their regulatory obligations Page 10

2. Setting investment incentives in regulatory regime Investing in telecommunications market Investing in telecommunications infrastructure is a long term investment Return on investment for telecommunications infrastructure takes time The regulatory regime may also attract different types of investments which do not require long-term investment. Example: Service based based competition re-selling etc. It is basically a political and economic consideration of the regulatory and the ministries concerned which type of competition (or what kind of investment) is likely to occur The EU approach favours Service based competition through regulation (Carrier Preselection, Carrrier Selection, Local Loop Unbundling etc.) Page 11

2. Setting investment incentives in regulatory regime What can regulators do in order to attract direct foreign investment? Regulators should provide a fair level playing field for all licensed operators Regulators should act truly independent Regulators should conduct public consultations with operators Regulators should regulate in open and transparent manner The legislative framework should be kept to necessary minimum Regulators role is to protect competition and not competitors Page 12

Content 1. Introduction: Incentives for investment in telecommunications 2. Setting investment incentives in regulatory regime 3. The operators`s perspectives 4. Summary and conclusions Page 13

3. The Operators perspective Critical Issues for Operators in Liberalisation Process Strategy to become fit in the pre-deregulation power struggle How will the market develop in all parts of the value chain (Access Regulation)? What kind of competitors will occur and where will they attack (Licensing/ Authorisation)? What market strategy and marketing mix fits best to the specific circumstances? Market & Competition Key Parameters for Operators Internal Structures & Processes Regulatory Strategy What is the most adequate regulatory position towards the regulator or competitors? Which regulatory issues are most crucial for corporate strategy? What is the most suitable wholesale strategy? How can financials be optimized? What kind of organizational change is necessary? What regulatory expertise needs to be developed? Page 14

3. Regulatory Framework: The Operators perspective Critical Issues for implementing the regulatory framework With the liberalization of the telecommunications markets the National Regulatory Authority (NRA) develops a framework to promote fair competition and to ensure quality of service. Such a framework is likely to address the following key issues with impact on investment plans: Market & Competition Key Parameters for Incumbents Internal Structures & Processes Regulatory Strategy General Framework Regulatory Objective and Scope Independence of NRA Procedures and transparency Numbering and number portability Standardization Authorization Licensing Authorization and Registration Frequency Allocation, Assignment and Monitoring Competition Discriminatory Behavior Significant Market Power Joint Ventures Rights and Obligations Interconnection Unbundling of the Local Loop (ULL) Price Regulation Universal Service Obligation Quality of Service Implications for Incumbent s and new entrants Strategy Page 15

3. Regulatory Framework: The Operators perspective Implications for Incumbents strategy Market & Regulatory Competition Strategy Key Parameters for Incumbents Internal Structures & Processes Other Requirements Incumbent s Obligations Key issues Licensing Frequency Allocation, Assignment and Monitoring Procedures and transparency Numbering and number portability Third Party Billing Discriminatory Behavior Significant Market Power Joint Ventures Interconnection Offer Unbundling of the Local Loop (ULL) Offer Regulated Pricing and Rebalancing Strategy Universal Service Obligation Quality of Service Interconnect Reference Interconnect Offer (RIO) Sector Strategy and Reform Pricing + Rebalancing Strategy Page 16

3. The Operators perspective on interconnection and Reference Interconnection Offer (RIO) Implications of interconnection policy for Incumbents strategy Market & Regulatory Competition Strategy Key Parameters for Incumbents Internal Structures & Processes Interconnection Services will determine the core of the incumbent s wholesale portfolio at the beginning of market liberalization The interconnection strategy will strongly influence the development of competition, and consequently the incumbent s future revenues The Incumbent will be obliged to develop a Reference Interconnection Offer (RIO) dealing with the commercial, technical and operational conditions of the specific service Prior to the development of the RIO, the incumbent will need to determine its strategy on interconnection services which is most advantageous compared to the applicable regulatory regime and which guarantees profitability Page 17

3. The Operators perspective on pricing Implications of Pricing and Rebalancing Strategy for Incumbents strategy Market & Regulatory Competition Strategy Key Parameters for Incumbents Internal Structures & Processes With the introduction of liberalization, the incumbent has to develop a pricing strategy which complies with the regulatory framework. The aim of price regulation is to mimic efficient competition with obligation for incumbent to set prices which are: cost-oriented (Tariff Rebalancing) and transparent, non-discriminatory, fair and objective Price regulation limits pricing flexibility of Incumbents and can be implemented in the following ways: Ex ante regulation (proof of cost-orientation, price cap regulation) Ex post regulation (non-discriminatory behavior, prevent predatory pricing ) To reduce risk that prices are not accepted by the regulator, the incumbent should: develop a consistent pricing strategy use benchmarks to verify whether the derived cost-oriented prices are appropriate and likely to be accepted by the regulator. Page 18

3. The Operators perspective: Failed investments... What should regulators do if operator fail/ go bankrupt? Market & Regulatory Competition Strategy Key Parameters for Incumbents Internal Structures & Processes The policy of the regulatory authorities in Western Europe and the USA can be described as stand back policy whereby the regulatory authority monitors the development of the market but does not try to protect a single competitor from the danger of bankruptcy It is recommendable that the regulator should take the role of a referee monitoring and ensuring a fair level playing field for competition telecommunications and internet market without unduly interfering if a single competitor appears to have made a wrong investment The analysis of regulatory authorities in the USA, the UK and Germany shows that regulatory authorities did not intervene to protect telecommunications companies from going into administration or bankruptcy Page 19

Content 1. Introduction: Incentives for investment in telecommunications 2. Setting investment incentives in regulatory regime 3. The operators`s perspective 4. Summary and conclusions Page 20

4. Summary and conclusions The importance of the regulatory regime for investors Regulators have an active role in shaping the regulatory framework in order to attract direct investment Regulators should learn from the experiences of Western European regulation The most important role for the regulator is to provide a fair level playing field for all telecommunications operators Strong regulators are needed to ensure competition and investment Regulators should be open, transparent and reliable to encourage investment Regulators should regulate the market not protect single operators Page 21

Your Contact Ursula Harnischfeger Detecon International GmbH Regulatory Affairs Oberkasseler Str. 2 53227 Bonn (Germany) Phone: +49 228 700 1519 Mobile: +49 160 365 55 17 e-mail: ursula.harnischfeger@detecon.com Page 22