digital media kit Organic Gardening is the brand readers trust for information about living lightly from the ground up. 2.5 million page views h200% 100,000+ enewsletter subscribers OG ipad edition re-released on Adobe s Digital Publishing System 55,000+ fans 645,000 Unique Visitors h240% Daily Giveaway estimated opt-ins 10,000 monthly 70 years of empowering readers for a more natural future 15 OG_SS_oct12
OrganicGardening.com Focusing on a Brand-New Daily Dose of Living the Life OrganicGardening.com extends the editorial excellence of the magazine online with web-exclusive features and interactive tools that equip users with the most authoritative information available. Channels Channels dedicated to everything you need-to-know about gardening: including an expanded living channel with a focus on organic lifestyle Features Timely reports on gardening topics Blogs Informative and personal accounts of living and gardening organically from Organic Gardening Editors and Test Gardeners explosive growth Unique Visitors: 645,000 h240% Page Views: 2,500,000 h200% demographics Women: 76% Men: 24% Median Age: 52 Median HHI: $65,788 enewsletter Weekly tips from our editors sent to 100,000+ opt-in subscribers Shop An entire channel devoted to finding the best in organic and gardening products and services Great Giveaways A daily giveaway to win great products from our sponsors Video Useful tips for gardeners of all abilities Source: Coremetrics Jan-July 2012 vs 2011; @Plan Q2 2012 16 OG_SS_oct12
OrganicGardening.com Leaderboard 728x90 Wide Skyscraper 160x600 Medium Rectangle 300x250 Micro Bar (Logo) 275x63 Unit Dimensions Size Formats Animation Expandable Leaderboard 728x90 40k Initial.gif,.jpg,.html,.swf, Rich Media 3 Loops / 15 seconds 728x180 Wide Skyscraper 160x600 40k Initial.gif,.jpg,.html,.swf, Rich Media 3 Loops / 15 seconds 320x600 Medium Rectangle 300x250 40k Initial.gif,.jpg,.html,.swf, Rich Media 3 Loops / 15 seconds 450x250 Micro Bar (logo) 275x63 40k Initial.gif,.jpg,.html,.swf, Rich Media N/A N/A **All Units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over. 19 OG_SS_oct12
OrganicGardening.com Ad Requirements Creative Deadlines:.gif,.jpg,.html Must be submitted at least 3 business days Leaderboard prior 728x90 to start of campaign..swf/ Rich Media Must be submitted at least 5 business days prior to start of campaign. Organic Gardening Newsletter Unit Dimensions Size Animation Creative Type Skyscraper 160x600 30KB 3 Loop Limit/10 Sec..gif,.jpg, 3rd Party Ad Tags Rodale Inc. allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Error! Reference source not found. vendors please go to the following URL: http://www.rodaleinc.com/third-party-advertising Guidelines Units must open up in a new browser window or tap. Floating ad units must have a clearly recognizable close button. All expanding units must be user initiated. All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale s specifications. Rodale has final approval for all ad units with respect to editorial/creative content. Rodale Inc, has the right to remove an advertisement from its web sites at any time for any reason. Micro Bar (logo): No Animation, border, or white background. Subject to Rodale marketing review and approval. 275x63 Dimensions All Newsletters have a 30KB creative size limit. Due to enewsletter delivery system, we can serve only image files no flash. Wide Rodale will accept click commands to track clicks, however impression data is only available Skyscraper through our Acxiom reporting. We are unable to accept tracking pixels at this time. 160x600 Newsletter impressions, opens, and click reporting is available on the 4th business day of the following month. (Ad hoc requests honored when time permits.) Organic Gardening Video Frequency: Video Channel Pre-roll will run after every second video play In-Page Player Pre-roll will play before each video Pre-Roll: Size : 480x360 (4:3) or 480x270(16:9) Formats: FLV,.mov, or mp4 Length: 15 seconds ONLY File size: 2 MB Video Ads can be clickable. (Please provide a click-through URL with video.) Flash: ActionScript 2.0 or below accepted unless 3rd party served. Flash must be submitted as a.swf file with an accompanying back up static.gif/.jpg for display to users who do not accept Flash. Click-through must be parameterized in the.swf file using clicktag. For instructions on implementing clicktag, please go to the following link: http://www.google.com/support/dfp_sb/bin/answer. py?hl=en&answer=79268 Click-through URL must be supplied with each.swf unit. Float Unit: Must have clearly recognizable close button. All floating ads are capped at 1 per user session. Can be 3rd party constructed and served. Dynamic Logic Advance notification/approval is required before running a user study on Rodale Inc. sites. Micro Bar (Logo) 275x63 Medium 300x250 Ad Unit: Served as a companion Rectangle with the pre-roll. (Not all video players on Organic Gardening 300x250 have this available.) Rich Media: Formats supported:.swf, Flash player 8 and up Size: Initial Stream 40k No animation length/looping restrictions For.jpg and.gif: Max file size: 30k.gif files cannot be animated.jpg files must be non-progressive 20 OG_SS_oct12
enewsletters Weekly enewsletters sent to 100,000+ opt-in subscribers Reach online readers with an Organic Gardening enewsletter sent to 100,000+ subscribers. enewsletters are chock full of information on the topics relating to gardening, food and organic living. Sponsorship includes a 160 x 600 banner with hyperlink to sponsor website. enewsletters include: Garden to Table In Season Living Lightly OG Gazette Custom content enewsletter sponsorship is available additional sponsorship fees apply. 17 OG_SS_oct12
Daily Giveaway Sponsors of the Daily Giveaway receive logo exposure and product placement daily for a full month on the home page of OrganicGardening.com. This opportunity, designed to enhance logo and product recognition, is a low cost effective way to reach an audience that cares about leading a healthy lifestyle. Sponsorship includes a text link, hyperlink and product image on the home page of OrganicGardening.com, and a logo, product image, links and promotional copy on the sweepstakes launch page. Estimated opt-ins 10,000 monthly 18 OG_SS_oct12
ipad Digital Magazine Edition In conjunction with the October 2011 rollout of Apple s Newsstand, Organic Gardening has been re-released on Adobe s Digital Publishing System production suite, offering advertisers cuttingedge opportunities into Organic Gardening ipad issues, including: Links and hotspots Additions of multi-page creative Embedded video Slideshows Tap-to-reveal content Full custom creative (HTML 5) sponsor benefits New Apple Newsstand advertising opportunities include: Standard Newsstand Sponsorship Package sold monthly, this special advertising opportunity consists of the following: a persistent 690 x 80 banner displayed at all points of the storefront a 1024 x 768 interstitial displayed upon initial entry into the Organic Gardening Storefront, once per user, per day A static ad page in the full digital issue Enhance your Newsstand Sponsorship with a Deluxe Package, including an additional custom-built free preview of the full issue, including 100% SOV commitment For more information on advertising in Organic Gardening, contact your sales representative or Publisher, Jeff Tkach, at 610-967-8583. Participation is based on a first-come, first-served basis. All program elements are subject to approval, change, availability and/or cancellation by Organic Gardening. All ideas contained in this document are the property of Rodale, Inc. 22 OG_SS_oct12