Engaging employees with mobile apps Driving employee productivity with HR and employee communications apps Table of contents 2 DPS for HR and employee communications 3 HR and employee communications use cases 4 Creating HR and employee communications apps with DPS 5 Summary In global organizations with geographically dispersed employees, HR executives face the challenge of inspiring team members to stay engaged with their work and aligned with the overall company strategy. According to research from Gallup, only 13% of employees worldwide are actually engaged at work meaning they are psychologically committed to their jobs and likely to be making positive contributions to their organizations. What s more, experts estimate that by better connecting employees to the organization s broader goals and strategy, companies could improve productivity by 20% to 25% resulting in increased revenue and output of $1.3 trillion per year. However, making employees feel connected with the business isn t a matter of increasing the volume of information. In fact, employees are increasingly overloaded with content coming from every source and channel imaginable. To cut through the volume of email and company intranet sites, many organizations are creating immersive mobile apps for employee communications. Many leading organizations are turning to Adobe Digital Publishing Suite (DPS) a complete mobile content production platform to help connect with their employees through news/intranet apps, streamline employee orientation with HR onboarding apps, and bring their culture to life for prospective employees through recruiting apps. Digital Publishing Suite offers a complete set of features that allow companies to create engaging mobile apps to reach their employees on the devices they use at work every day. ExxonMobil has transformed its recruiting strategy through a public-facing app that showcases the company s career opportunities, culture, and working environments.
DPS for HR and employee communications Adobe Digital Publishing Suite is a complete mobile content platform that enables companies to produce HR and employee communication apps without expensive custom development costs. In a competitive talent marketplace, companies need new ways to deliver interactive content that informs and engages the current and future workforce. Apps are a compelling option for immersive storytelling through a beautifully designed, modern mobile experience. Using DPS, companies can reduce app production costs and produce content faster by using design- and marketing-based skill sets to deliver mobile apps instead of using expensive custom developers. Digital Publishing Suite also allows companies to prove the value of their HR and recruiting programs through integrated, in-app analytics. Only Adobe offers a trusted, global digital publishing platform backed by 25 years of publishing experience, as well as the largest portfolio of digital publishing customers representing leading brands around the world. Key benefits With Digital Publishing Suite, HR teams can create compelling, interactive apps that inform and engage their current and future workforce. Engage employees by delivering news and intranet apps, and HR onboarding and recruiting apps across ipad, iphone, Android tablets/phones and Windows 8.1 devices. Bring company culture and strategy to life through in-app interactivity video, slideshows, animations, and more. Reduce app production costs by using designers to create app content and interactivity, avoiding high-cost and lengthy custom app development. Provide access to employee communications and HR materials in online and offline formats, allowing your employees to engage with your content regardless of their location. Update content quickly in the cloud so your team has access to the latest materials on their device, without reprinting content or redistributing PDFs. Deploy in-app analytics in your apps to measure content performance and app usage for maximum impact. Adobe produced its own internal communication app, Field News and Tools, to unify a dispersed sales employee base and keep them up-to-date on the company s strategy. 2
HR and employee communications use cases Digital Publishing Suite allows companies to create modern mobile experiences that unify and engage employees, speed onboarding, and help recruit and retain employees. Unify and engage employees with news and intranet apps With Digital Publishing Suite, companies can produce impactful, engaging news and intranet apps using design and marketing skill sets. These apps engage employees with immersive company news, strategy, HR and onboarding content through beautifully designed, immersive mobile experiences wherever and whenever the employees desire. Through compelling, interactive on-brand experiences that inform and unify employees, organizations can create a cohesive company culture. Speed onboarding with mobile apps With Digital Publishing Suite companies can give employees access to critical onboarding, benefits and HR information all in one place using mobile apps. Create onboarding apps more quickly by using design and marketing staff without relying on IT. Organizations can use Digital Publishing Suite to produce HR and benefits apps that accelerate team onboarding and reduce costs. Digital Publishing Suite drives down HR onboarding costs by allowing marketing teams to directly produce content using design and marketing skill sets, instead of funding expensive and timeconsuming custom development. HR and marketing can drive the app creation process speeding development without complex and lengthy approval cycles. Digital Publishing Suite streamlines the entire development process producing mobile apps faster, getting them into the hands of employees more quickly, and accelerating team onboarding and productivity. Recruit and retain employees with compelling mobile content Organizations can bring their company culture to life through compelling, immersive apps connecting with prospective employees and piquing their interest in a career with the firm. Equipping recruiters with interactive presentations allows potential employees to more deeply engage with the company s brand. With integrated in-app analytics, organizations can measure the value of their HR and recruiting programs, identifying the content that resonates with potential hires. Sony Latin America used a mobile app to bring all of its employee onboarding content together in an accessible, interactive way. 3
Creating HR and employee communications apps Digital Publishing Suite provides an intuitive way for companies to create internal apps from employee communications to onboarding to recruiting using design and marketing talent. Beginning in either Adobe InDesign or a content management system (CMS) like Adobe Experience Manager, design and marketing staff can create engaging content that includes interactivity like video, slideshows, animations, and more. With Digital Publishing Suite, production staff can preview and test content quickly without having to rebuild and recompile the app enabling a streamlined and lower cost workflow. Once the content is created, staff can upload it to the cloud-based Distribution Service of Adobe Digital Publishing Suite where it can be delivered into branded apps on ipad, iphone, Android tablets and phones, and Windows 8.1 devices. Companies can also use integrated push notifications within Digital Publishing Suite to inform employees when content is updated within the app. Push notifications cut through the clutter of email and alert employees of new content when they re most likely to read it on the device. Push notifications can also be targeted to groups of users based on specific criteria. Digital Publishing Suite integrates with geolocation functionality in devices to allow companies to tailor their content based on regional or geo-specific locations like regional news or employee information for a specific geography. Another way Digital Publishing Suite helps reduce app production costs is through integration with CMSs like Adobe Experience Manager, Drupal and WordPress. Out-of-the-box integration between Digital Publishing Suite and Experience Manager reduces app production costs by allowing publishers and brands to easily create apps that are beautifully designed and contain up-to-date content. And publishers can maintain brand control over their content by harnessing the power of Experience Manager digital asset management (DAM) to version, maintain and deploy digital assets into apps. Analytics available with DPS offer standard, preconfigured reports that employee communications organizations can use to evaluate the performance of app content and interactivity. In many cases, employee communications apps are only targeted to internal audiences. Digital Publishing Suite supports the creation of internal-only apps that are signed by a company s own enterprise certificates and distributed through an internal intranet or mobile device management (MDM) solution. Alternatively, apps with less sensitive content like public-facing employee recruiting apps can be distributed through a public marketplace like the Apple App Store, Google Play, or Windows Store. 4
Well-designed apps also provide a foundation for continuous improvement. Digital Publishing Suite includes In-app analytics that deliver a steady stream of data to help HR teams understand the information and content formats that employees value the most providing key insights for future engagement efforts. Analysts can see how specific content themes are performing and which interactivity types resonate best with users and review data on app downloads, installs and launches, as well as time spent with different app elements. Digital Publishing Suite also integrates with Adobe Analytics to provide robust analytics capabilities including custom analysis of app usage for more detailed insights. Summary Modern employee engagement models require new ways to deliver compelling, interactive content that informs and engages the current and future workforce. Apps can help HR teams deliver on that promise and gain a critical competitive advantage in the ongoing battle to attract and retain talent. Many leading organizations are using Adobe Digital Publishing Suite to create internal communications apps that unify and engage employees, speed onboarding, and help recruit and retain employees. For more information Solution details: www.adobe.com/products/digital-publishing-suite-enterprise.html Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Adobe, the Adobe logo, and InDesign are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. 2015 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 4/15