Copyright 2014, Oracle and/or its affiliates. All rights reserved. 2

Oracle Cloud Marketplace: An Innovation Ecosystem for Partners and Customers Neelesh Gurnani Sr. Director Product Development Ajay Seetharam Technical Director, Oracle April, 2015 Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Session Agenda 1 2 3 4 5 Introduction to Oracle Cloud Marketplace Become a Developer/Become a Publisher Demonstration Design patterns to build apps for Sales Cloud Q&A Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Marketplace for Customers One stop shop to look for, learn about, and procure the best in class applications and professional services for your Oracle Cloud Implementation Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Value Proposition for Customers DISCOVER EVALUATE PROCURE Hundreds of Partner Applications Hundreds of Service Integrators Read, Review and Engage Get Application Automated Installation Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Marketplace for Partners Grow your business by reaching Oracle Cloud Customers to sell your Applications and Professional Services. Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Value Proposition for Partners BUILD MARKET SELL Build Applications Create Applications and Service Listings Featured Listings Demo & Documents Customer Rating & Reviews Lead Generation Get more Customers Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Marketplace Adoption 600+ Oracle Partners actively using the Oracle Cloud Marketplace 400+ Applications published on the Marketplace 125+ Service Integrators selling their professional services on the Marketplace Copyright 2014, Oracle and/or its affiliates. All rights reserved. 10

Agenda 1 2 3 4 5 Introduction to Oracle Cloud Marketplace Become a Developer/Become a Publisher Demonstration Design patterns to build apps for Sales Cloud Q&A Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Not an Oracle Partner - Become a Developer What do you get as a developer? Access to a development environment and the Oracle Cloud instances specific to your app All the resources you need to develop and test an app integration Copyright 2014, Oracle and/or its affiliates. All rights reserved. 15

Become a Developer Your Path to Success Become an Oracle Cloud Developer Develop an Integration Join Oracle Partner Network Become a Marketplace Publisher Sell on Oracle Cloud Marketplace Copyright 2014, Oracle and/or its affiliates. All rights reserved. 16

Already an Oracle Partner - Become a Publisher What do you get as a publisher? Access to a development environment and the Oracle Cloud instances specific to your app All the resources you need to develop and test an app integration Publish application and service listings to cloud marketplace Generate Leads for your applications and services. Copyright 2014, Oracle and/or its affiliates. All rights reserved. 17

Program Agenda 1 2 3 4 5 Introduction to Oracle Cloud Marketplace New Features Demonstration Design patterns to build apps for Sales Cloud Q&A Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Partner Portal: Create your application listing Easy to use WYSIWYG editor guides publishers through creating a new listing with all the necessary details. Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Application Packaging and Publish CREATE VALIDATE & SUBMIT PUBLISH Define Listing Define Package Upload Artifacts Validate Package Install in Test Environment Submit for Approval Publish to Marketplace on Approval Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Application Installation GET APP CONFIGURE INSTALL Review Application Initiate Install Select Cloud Service Instances Complete Service Configuration Review and Submit for Installation Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud: Connected Cloud Services Go beyond other cloud providers. Modern. Complete. Data as a Service Enriched Profile Information Sales Marketing Social Software as a Service Global Human Resources Talent Management Sales Marketing Service Enterprise Resource Planning Social Marketing Social Engagement & Monitoring Social Enterprise Network Planning and Budgeting Platform as a Service Database Database Backup Java Developer Integration Process Documents Business Intelligence Big Data Mobile Cloud Marketplace Infrastructure as a Service Storage Compute Messaging Identity Copyright 2014, Oracle and/or its affiliates. All rights reserved. 50

Oracle Cloud: Personalized Tailor applications to your business and enrich with PaaS SaaS TAILOR User Experience PaaS ENRICH Your Cloud Tailor the delivered UI Change existing business processes Add new data fields Tailor social conversations Develop apps, access data & test quickly Create mobile apps Access documents externally Simplify BI across the business Video: Personalize Your Oracle SaaS with Oracle PaaS Copyright 2014, Oracle and/or its affiliates. All rights reserved. 51

Tailor Within Oracle SaaS And Enrich With Oracle PaaS TAILOR ENRICH Within Oracle Cloud Applications Database Cloud Java Cloud Developer Cloud Mobile Cloud Documents Cloud BI Cloud Cloud Marketplace Rich tailoring Social relationship Data storage Logic and Source code Mobile APIs External document Enterprise Unique apps capabilities management Data management business rules management Federated identity collaboration analytics By cloud partners Mobile support Listening, engagement Data import UI modifications Build deploy tools Mobile security Offline syncing Reporting Embedded social Enterprise social Full power of Web service repository Any platform, any Web, mobile, collaboration network Java EE device desktop Tailor approvals/ Data management workflows Copyright 2014, Oracle and/or its affiliates. All rights reserved. 52

Use case Patterns Web User Interface & Mobile Custom pixel-perfect Rich, Dynamic UI Mashup of data from different Cloud/On-premise apps, presented in context Custom mobile applications (mashup of CX and other data) Business Process/Complex Business Rules/Integration Business Process spanning applications Integrating data from different applications and systems Complex Business rules needed to meet business requirements On-premise integrations Social Collaboration Analytics & Reporting Copyright 2014, Oracle and/or its affiliates. All rights reserved. 53

User Interface Extensions to Extend Sales Cloud UI mashup embedding external UI content directly in Simplified UI, i.e. Map, Calculator, ERP app, or custom app Links or Actions to external UI content Simple integration to add content from third party Cloud applications How? Application Composer with Groovy to formulate URL with access to business context (such as Opportunity Id) Select Action or Link Select Script or URL Select or write the script to take action and/or return a URL Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Custom Mobile UI Extending Sales Cloud Build Hybrid/Native Custom Mobile Applications that mash up data from different Cloud Applications and Onpremise applications Design Considerations Mobile-optimized REST API Offline Data and Data Sync Push Notifications Mobile Cloud Service, Integration Cloud Service Caching Data on device Security Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Mobile Cloud Service : Key Patterns MOBILE APPLICATION FRAMEWORK Analytics Monitoring Management Platform APIs Sync / Storage Native User Mgt Notifications MOBILE CLOUD SERVICE CLOUD CLOUD Mobile APIs Connectors SECURE Others Custom API 3 rd Party API Data Shaping ON-PREMISE PACKAGED APPLICATIONS Users Objs Custom Logic Orchestrate CUSTOM APPLICATIONS Oracle Cloud Public Cloud On-premise Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Process Cloud Service: Key Patterns Process Cloud Service Tailor-to-Fit & Custom: Highly variant processes; Custom processes to cater to business conditions Approvals & White Spaces: Rules based approvals; Exceptions; Automate edge processes Cross Pillar Workflows: Automate & Streamline processes across CX /non CX Apps cloud and on-premise Process monitoring & configuration for business users Integration with Apps via REST/SOAP Mobile/Email Interfaces Copyright 2014, Oracle and/or its affiliates. All rights reserved. 58

Integration Cloud Service: Key Patterns Easy Integration experience Routing: Messages and files between SaaS apps Messaging: Buffering, fan out Protocols: SOAP, REST Formats: XML, CSV, JSON Connectivity: Oracle SaaS apps, other SaaS, Onpremise Configuration: Sync, Async and Pub/Sub message Patterns, Mapping UI, Suggestion Engine Transformation: Transformations and translations Error Handling: Centralized exception management Monitoring: QoS, Dashboards, Message Tracking Copyright 2014, Oracle and/or its affiliates. All rights reserved. 59

Oracle Documents & Social Network Cloud Documents: Anywhere Access: File Sync & Share Rich Collaboration: Workspaces & Conversations Mobile Productivity: Native Mobile Apps & Editing Content Platform: APIs, Metadata, Workflow, Security Enterprise Grade: Secure Data Isolation, Governance Fully Managed: Patched, Backed Up, Upgraded Integrations: With On-premise Content & Apps Social Network: Rich Connections: People, Profiles, Walls Rich Conversations: Real-time Interactive Discussions Active Feeds: Conversations, Activity Streams, Notifications Discovery: Social Graph, Recommendations, Follows Objects: Social in-context on any Application Object Synchronous Communications: Voice, Web, Video Rich API Platform: Build and Extend Social Apps Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Developer Cloud Key Features Secure, Agile, Team Development in Oracle Cloud Hosted GIT & Maven, Issue Tracking, Code Review, Wiki Continuous Build & Delivery Automated Deployment to Java Cloud Service and On Premise Facilitates Developer Collaboration Differentiators Tightly integrated in Oracle Cloud Ecosystem Accelerates Oracle PaaS/SaaS integration and extension Integrated into popular IDEs: Eclipse, JDeveloper, Netbeans Supports the complete software development lifecycle Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Oracle Business Intelligence Cloud Service Exploratory Analytics Interface on Desktop or Mobile Data Mashup across Managed and User Data Proven Reporting Solution Integrated with Oracle DB Best-in-class Cloud Infrastructure Room to grow to full enterprise platform for all BI needs Copyright 2014, Oracle and/or its affiliates. All rights reserved. Oracle Confidential 62